Matter & Mass of Social MediaThe Science of Social Networking

What We’ll Discuss• Definition of Social Media• Why it’s important to YOU• The make-up of social media

– Social Networks– Microblogs– Share– Discuss– Publish– Lifestream– Livecast– Virtual Worlds

• Social Media in Education• Links & Resources

What is Social Media

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

This interaction, and the manner in which information is presented, depends on the varied perspectives and building of shared meaning among communities, as people share their stories, and understandings. Wikipedia

Or more simply…

“Social Media is a social trend in which people use technologies to get the things they need from each other, rather than from

traditional institutions.”

From Groundswell by Charlene li and Josh Bernoff

Even More Simply…..

People having online conversations.

Social Media vs. Social Networking

• Social Media are tools for sharing and discussing information. • Social Networking is the use of communities of interest to connect to others.

•You can use Social Media to facilitate Social Networking. Or, your can network by leveraging Social Media.

Social Media vs. Social Networking: What’s the difference? – www.examiner.com – Mark Stelzner

Why Should I Care

Because 3 Out of 4 Americans Use Social Technology.

Forrester, The Growth Of Social Technology Adoption, 2008

Because 2/3 of the Global Internet Population Visit Social Networks.

Nielsen, Global Faces & Networked Places, 2009

Because Visiting Social Sites is Now the 4th Most Popular Online Activity – Ahead of Personal Email.

Nielsen, Global Faces & Networked Places, 2009

Especially the Students You Teach

Because Your Students Are Using It…Right Now.

Because Today’s Education Requires More Than the Classroom

Today’s pre-k student was born during the invention of the iPad

While…

10 years ago, a pre-k student would be born during a time when cell phone backgrounds were still not made in full color.

Jump On Everyone’s Doing It.

Let’s look @some numbers

412.3 YEARS

The length of time it would take to view every YouTube video.

13 HOURSThe amount of video uploaded to YouTube every minute.

100,000,000The number of YouTube videos viewed per day.

3,000,000The average number of Tweets per day on Twitter.com

500,000,000

The number of people using Facebook.

What is CCISD’s Policy on Social Media?• A certified or licensed employee, or any other employee

designated in writing by the superintendent or a campus principal, may communicate through electronic media with students who are currently enrolled in the district.

However…• Employee cannot text message a student.• Employee must create a separate social network page (professional

page) to communicate with students.• Employee will not communicate w/students between the hours of 10:00

p.m. & 5:00 a.m.• Employee continues to be subject to applicable state and federal laws,

local policies, administrative regulations, and the Code of Ethics & Standard Practices for Texas Educators– Public Information Act & Family Educational Rights and Privacy Act

Social Networks

Social Networks

Microblog

Share

SocialMedia

Discuss

Publish

Facebook

A social utility that connects people with friends and others all over the world.

• It’s Free to anyone with a valid email address.• Chat openly on people’s walls, or behind closed doors in a Facebook message.• Upload pictures or videos onto your profile. Tag your friends so whatever you uploaded shows up on their profile.• Write status updates on your own profile – what you’re doing, will do, or have already done.• Keep “track” of your friends through the newsfeed.

Facebook.com

Facebook Myths

• You have to be someone’s friend in real life to be their friend on Facebook.

• You have to have something interesting to say to post a status on Facebook.

• Facebook destroys your social skills.

• Facebook is going to sell your pictures.

Facebook for Educators

• Post homework• Make classmate connections• Provide direct communication• Create study groups• Brainstorm• Multimedia uploads• Showcase student projects•Make literature real Like this class

Set up a fan page or group for your classroom.

Sign up or Log inhttp://www.facebook.com/pages/Copperas-Cove-TX/Copperas-Cove-ISD/173597505937

CCISD Facebook Page:

A business-oriented social networking site – mainly used for professional networking.

• Sign up and establish your professional profile online.

• Profile is set up like a resume – previous jobs, current job, education etc.

• Network with experts to find new ideas and opportunities in the field of your interest.

• Find colleagues and friends all across the professional world.

www.Linkedin.com Launched in the Fall of 2002

• Customize the design & topic. Choose from 50 unique themes or add custom CSS to reflect your online or offline style.

• Invite everyone or make it exclusive.

• Not Free. Price ranges from $2.95 /month to $49.94 / month depending on the size of your network.

An online platform for people to create their own social networks.

www.ning.comLaunched in October 2004

A community where moms come together to get advice and support on topics like pregnancy, health, fashion, food, entertainment, and more.

• It’s free to join

• Create a profile page, join a group to chat withother moms, browse journals and photos from other moms, search for your mom friends.

• Launched in 2006 – by moms, for moms.

• In case you didn’t get it…it’s only for moms.

www.cafemom.comLaunched in 2006

Google Wavewww.Googlewave.comLaunched May 2010

A live collaborative space on the web where you can get stuff done with groups of people.

• Designed to merge e-mail, instant messaging, wikis, and social networking. • Works like email, but instead of sending a message along with its entire thread of previous messages , message documents (referred to as waves) are stored on a central server.• Waves are equal part document and conversation.• Any participant of a wave can reply anywhere in the message, edit any part of the wave, and add participants at any point in the process. • All waves are live – replies/edits are visible in real-time, letter-by-letter, as they are typed.

Microblog Entry on the web that could consist of nothing but a short sentence fragment, an image or embedded video.

Twitter

Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.

www.twitter.com/about

Twitter

Twitter is like the very beginning of a phone conversation – the part where

you ask “What’s up?”

Twitter

You get 140 characters to tell your followers what you are doing.

Twitter

You can follow people, people can follow you.

It’s not stalking…it’s following.

http://www.youtube.com/watch?v=ddO9idmax0o

CCISD Twitter Page: http://twitter.com/copperascoveisd

Twitter for Educators •Follow famous people in government – Ex. President Obama•Tweet conversations between fictional characters •Twitter treasure hunt•Learn probability•Study geography•Recent public updates – Study current events (CNN/ABC News)

http://www.onlineuniversities.com/blog/2010/05/100-inspiring-ways-to-use-social-media-in-the-classroom/

A social journal for your life. Share your life easily with friends, family and fans.www.plurk.comLaunched in May 2008

• Instead of a Tweet, it’s a Plurk.

• Same as Twitter – messages can only be 140 characters in length.

• Updates are then shown on the user’s home page using a timeline which lists all the updates received in chronological order.

• Think of it has in between blogs and social networks & email messaging and instant messaging.

Share

• Offers two types of accounts: Free and Pro• Free account users can upload up to 100 MB of

images a month and 2 videos – Pro is unlimited• Users organize photos using tags – this allows people

searching for images related to certain topics to find them quickly

• 2010 – feature became available for users to label their photographs as suitable for stock use

Online photo management and sharing application.www.flickr.comLaunched February 2004

Online slide hosting service.www.slideshare.comLaunched in 2006

• Users can upload and share PowerPoint and Keynote presentations, Word & PDF documents, and professional videos.

• Public can browse presentations by category, or use the search bar to find slides on specific subjects.

• Presentations can be viewed directly on the website, emailed, embedded into a website, or shared on other social networking sites.

Free internet radio, videos, photos, stats, charts, biographies and concerts.www.last.fmLaunched in 2002

• Users listen to music online or from their personal portable music device – every track you play, will tell your Last.fm profile something about what you like – this connects you to people who like what you like.

• When you listen to a song on the site, you increase its importance which then affects how many people it is recommended to.

• Uses a music recommender system called “Audioscrobbler”

Delicious

Social bookmarking web service for storing, sharing, and discovering web bookmarks. www.delicious.com Launched in 2003

• Social site where users can tag bookmarks they find interesting and share them with the rest of the world.

• This allows for a combined view of everyone’s bookmarks on the website.

• On the homepage, Delicious will list the most “popular” and most “recent” pages.

• It’s free to use the site & all bookmarks are available to the public.

Discuss

Software application that allows users to make voice calls over the internet.www.skype.comLaunched 2003

• Free to sign up – Users create a profile where they can add Skype contacts.

• FREE video/voice calls through Skype to other users.

• Calls/Text messages to landlines and mobile phones can also be made – for a small fee.

• Video conference with multiple people at the same time.

• Instant messaging capable.

Instant messaging program that supports multiple IM serviceswww.meebo.comLaunched 2005

• Integrates all social network and communication channels into a single interface.

• Users can login to their Meebo account and access all of their social networking accounts.

• Meebo Bar – Places a tool bar at the bottom of your computer screen with all of your personal social media accounts – Drag and drop content into each of your social media accounts.

Publish

Place for people to discover and share content from anywhere on the web.www.digg.comLaunched 2004

• People vote stories up or down the website – called digging and burying so that the most popular social news is at the top.

• People can submit everything from news to videos to images – people can see this and Digg what they like best.

• Facebook and Digg can connect to one another – share stories.

BlogspotBlog storage service that allows users to create and store blogs.www.blogger.com Launched 1999

• Google account holders are pre-registered – simply sign in with your Google account information and you are ready to create a blog.

• Customize a template using the template designer.

• Post text, photos, and videos to your blog.

• Start writing! It’s shared with the world.

Free web hosting service for wikis.www.wikia.comLaunched 2004

• What is a wiki? - A website that allows for the easy creation and editing of any number of interlinked web pages via a web browser.

• Users can customize their own wiki with topics that interest them. These can then be shared with other users across the internet.

•Like Wikipedia, wikia content is published under a free license. – Therefore, take the information at your own risk.

What Can I Do Now?

Get involved.Not on a social networking site? – join one.

Not using social media in addition to district curriculum? – use it.

There are too many social media sites out there to not take advantage. – so, take advantage

Links & Resources

• http://mashable.com/• http://www.onlineuniversities.com/blog/2010

/05/100-inspiring-ways-to-use-social-media-in-the-classroom/

• http://www.facebook.com/pages/create.php• http://www.youtube.com/watch?v=ddO9idma

x0o

Questions? Comments?

Contact: Katie Rudesheim

Public Information OfficerCopperas Cove ISD

rudesheimc@ccisd.com