The maketing of meat loaf

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Documentary Analysis of 'The Music Biz - The Marketing of Meat Loaf'

Transcript of The maketing of meat loaf

Page 1: The maketing of meat loaf

Documentary Analysis of 'The Music Biz - The Marketing of

Meat Loaf'

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Type of DocumentaryMixed - contains narrative, some observation and interview

ThemesThe power of the media and the manipulation of the audienceSubject matter of marketing and music, and also the image creation of a star

Narrative StructureSingle Strand, so only had one line of argumentNon linear and non chronologicalClosed narrative so the viewer wasn't left to make their own mind upCircular, opened and closed with the same concept (in this case the awards ceremony)

CameraworkInterviews were shot in conventional style, i.e. Close up and Medium Close upIntervews were also shot in a left and right aligned styleOne interview shot in profile of the person, unconventionalThe scene in the press room was taken in a voyeuristic style, where the audience is placed in the eyes of the press, with the use of POV shots tracking around the room using a handheld camera to emulate the live shots taken by press

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Mise-en-scene Chromakey as archive footage played behind the interviews Greenscreen - Virgin records and music videos to promote the marketing, relating to the themes of the music industry

SoundMeatloaf's musicNarrator was young and used standard English, however also opinionated and sarcastic and showed bias towards the expositionTense music to emphasise the importance and build up to the charts, also chart music was played

EditingDuring press shots, unconventioal interviewsDissolves on intervieweesQuick cuts, fast actionEllipitical editting (non linear narrative)MontageFast motion outside HMV - stop boredom of audienceSlow motion also usedSpin on images, i.e. like a traditional spinning newspaper

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Archive MaterialAmerican News BroadcastsBrit Awards CeremonyMusic videos and behind the scenesCD CoversInterview with David LettermanClips from 'Noel's House Party

GraphicsTitle of programme and 'The Music Bix' Logo stylised to add originalityWhite sans serif font and were superimposed into the frameUnconventional Scrolling credits