The Mainstream Issue 1

8/18/2019 The Mainstream Issue 1

1/25

NTERTAINMENT. ENTREPRENEURSHIP. ENTERPRISE

ISSUE NOMAINSTREAMZM.COM

MARCH 2016

Learn how to create or improve

your Public relations strategy in

four simple steps.

When love and revenge

collide andpassion burns like

a wild fire.

Ordinary people doing

extraordinary things

MANAGING YOUR

PUBLIC RELATIONS

CATCH THE

FEVER

MAKING THE WORLD A

BETTER PLACE

The


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R E M E M B E R

T H A T Y O U R E

N O T D O I N G I T

F O R M O N E Y

K E N K Y U S H A :


4/25

©2016 Empire Legacy

rticles and other contributions published in this journal may not be reproduced without permission from the publishers. Em

egacy accepts no responsibility for any views or statements made in the articles and other contributions reproduced from

urces. No responsibility is accepted for the claims made in advertisements appearing in this journal and the Publishers re

the right to accept or to refuse advertisements at their discretion.

W e l c o m e

T o t h e M a i n s t r e a m

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It is with sincerity and pleasure that I

welcome you to The Mainstream, a

Zambian digital magazine highlighting

entrepreneurship, entertainment and

lifestyle with the core purpose to

innovatively uphold the media

informing function which is to raise

the aspirations of our people today by

stimulating them to reach new

heights

This is our first PDF downloadable edition subsequent to our weekly online publications. To

conclude the first month of The Mainstream Magazine realization the pieces featured in this

publication are a compilation of all our March issues.

The Mainstream Magazine consists of reader friendly content written with simplicity to fit a wide

audience range. The magazine also consists of heterogeneous content such as business,fashion, music and more in order to build and accommodate multiple communities.

We at The Mainstream our readers and subscribers for the great support shown to us so far.

Within the first few days of our online publication The Mainstream website got 800 plus views in

addition to the social media traffic acquired. Your support has given us the persistence to not

only continue but to better our product. We would also like to give special thanks to the noble

Individuals featured in the magazine for taking time out of their day to contribute to its cause and

ultimate success. Finally, i would like to give personal thanks to the Creative Director/Founder of

The Mainstream Mr Sobhuza Ziba for working tirelessly day and night to make the magazine what it is today.

And now, we invite you to take in 'The Mainstream Xperience' and we hope you will enjoy our

publication.

F o r e w o r d

Publishing Director


5/25

AROMATHERAPY

B y Z o n d w a y o Z i b a

F o u n d e r a t Y o u t h

Z o n e N e w s t a r t

T H E P O W E R O F F R A G R A N C

Aromatherapy uses plant materials and aromatic plant oils, including e

oils, and other aroma compounds for the purpose of altering one's mood

cognitive, psychological or physical well-being ..

H E A L T H A N D F I T N E S S

Aromatherapy uses plant materials and aromatic plant oils, includi

essential oils, and other aroma compounds for the purpose of altering

mood, cognitive, psychological or physical well-being . It can be offe

a complementary therapy or, more controversially, as form of alternmedicine. Complementary therapy can be offered alongside standar

treatment, with alternative medicine offered instead of convention

evidence-based treatments.Aromatherapists, who specialize in the p

of aromatherapy, utilize blends of therapeutic essential oils that can

issued through topical application, massage, inhalation or water

immersion to stimulate a desired response. There is no good medical

evidence that aromatherapy can either prevent or cure any disease

might help improve general well-being.t

The olfactory nerve connects the nasalterminals directly with the olfactory are

the brain and is the sense with the grea

emotional charge. This area is in the mi

of the most relevant emotional centers


6/25H E A L T H A N D F I T N E S S

omatherapy is the treatment or prevention of disease

use of essential oils. Other stated uses include pain and

xiety reduction, enhancement of energy and short-term

mory, relaxation, hair loss prevention, and reduction ofema-induced itching.

wo basic mechanisms are offered to explain the

rported effects. One is the influence of aroma on the

ain, especially the limbic system through the olfactory

tem. Treatment with pleasant smells is based on known

ysiological effects of aroma upon the body.

ore reaching the lungs and passing through into the

odstream, smell molecules stimulates the olfactory cellsype of neuron found inside the nasal cavities. In order

create a healthy environment, using natural beauty

lections helps sooth sinusitis, pharyngitis, and other

piratory ailments, feel sultry sunlight on your skin and

your senses run wild with fresh natural essential oils,

dy lotions, fruit flavoured body sprays.

1. Aerial diffusion: for environmental fragrancing or

aerial disinfection

2. Direct inhalation : for respiratory disinfection,

decongestant, expectoration as well as psychologica

effects

3. Topical applications: for general massage, baths ,

compresses, therapeutic skin care.

Modes of Application

The modes of application of aromatherapy include:

See the next therapy offered by

Youthzonenewstart, Behavioural Therapy

the next article.

This youth group are Zambia's

distributors environmental frienessential oils, Victoria's Secret

and Body works products


7/25

All citrus fruits contain a high amounts

of vitamin C which boosts the immune

system and Lemons are a good source of

potassium which is great for your heart,

and brain

In addition lemon help

with digestive processes

as it loosens the toxins in

your digestive tract and

reduces the symptoms of

ndigestion like heart

burn, burping and bloating

leanses your body by flushing out the toxins

n your body by stimulating enzyme function,

ence, stimulating the liver

reshens your breath and also helps to relieve

oothaches and gingivitis

It helps in weight loss

because it contains pectin

fiber which fights hunger

cravings

It also reduces the acidity

your body hence reducing

inflammation

It gives you energy , reduc

anxiety and depression

It has caffeine effects

without the side effects so

replace that morning coffe

for hot lemon water

Keeps the skin blemish free due to its

antioxidant content it also works for

wrinkles to. It can also be applied to

scars and age spots. It keeps the skin

radiant

For something with so many benefits

very easy to make. You will need

Jar

Water

lemon

Method

add the water.slice in the lemons and

wait an hour for the nutrients to diff

in the water. You can also add in frui

your choice to add flavor like an oran

or frozen pineapple. .

Its a healthy life so live it

By Diana Muyawala


8/25

BETTER,

FASTER, ANDSTRONGER


9/25

MTP AFRIKA

t i s i n d i c a t i v e o f t h e

c h a n g e o n t h e A f r i c a n d i a s p o r a t h a t t h e

n e x t g e n e r a t i o n o f A r t i s t s a n d c r e a t i v e s s h o u l d b e s o

c o s m o p o l i t a n a n d c a r r y w i t h t h e m a

v a r i e t y o f g e o g r a p h i c a n d c u l t u r a l e x p e r i e n c e s , c a s e

i n P o i n t ,

A l w a y s i n s e a r c h o f a

c o m p e l l i n g c h a l l e n g e , M o t i v a t e d

a n d a m b i t i o u s , h e w a s r e a d y t o g e t i n v o l v e d i n t h e m u s i

s c e n e . I t w a s i n C a p e T o w n w h e r e t h e d r e a m t u r n e d t o

r e a l i z a t i o n f o r M T P . W h i l e e n r o l l e d a t C a p e A u d i o M u s i c

C o l l e g e i n C a p e T o w n , H e w a s i n v o l v e d i n p r o d u c i n g o n

s e v e r a l E P ’

s , a n d c o -

c o o r d i n a t i n g s e v e r a l s h o w s a r o u n d

C a p e T o w n , A f t e r c o m p l e t i n g t h e m u s i c e n g i n e e r i n g

c o u r s e a t C a p e A u d i o C o l l e g e , h i s p a r t i c i p a t i o n s i m p l y

i n t e n s i f i e d .

M a r k M w a b a . B o r n 3 r d J u n e 1 9 9 1 ,

H a i l i n g i n n o p a r t i c u l a r

o r d e r f r o m L u s a k a Z a m b i a , E g y p t , a n d S o u t h A f r i c a .

A f t e r h e a r i n g t h e d e n s e a n d s l i p p e r y i n f l u e n c e s i n f u s e d i n

h i s m u s i c a n d h i s p r o d u c t i o n w o r k , o n e c a n s e e h o w M T P (

M a r k t h e P r i n c e ) h a s g a r n e r e d t h e n i c k -

n a m e M r B l a c k

M a g i c . A f t e r c o m p l e t i n g 1 y e a r

o f m e d i a s t u d i e s a t M o n a s h

U n i v e r s i t y i n J o -

b u r g , M T P d r o p p e d o u t o f t h e c o u r s e

a n d r e l o c a t e d t o C a p e T o w n , l e a v i n g e v e r y t h i n g b e h i n d .


10/25

CHASING

DREAMS

Performing on the local live circuit with some of the more

established acts such as 9th Soul, Diamond White and DTF,

MTP began to realize that there was more than just a passion

for studio produced music inside of him, he began to develop

a deep love and appreciation for live music, stageperformances and collaborations. He describes being on

stage as “having a platform to release the fire that burns

inside of you.”

Experimenting with a range of sounds and styles, MTP began

to develop different alter-egos. Most of these alternative

styles of music are a result of collaborations that developed

further. An example of one of these collaboration projects

would be MTP and Mr. Would who form the duo, Faceless.

Faceless is rumoured to be releasing their debut album titled

Voices on the 15th of March 2016.

Diverse as he might be, at his core MTP Afrika is an acoustichip hop rock artist whose catchy lyrics and rhythmic beats

satisfy a wide pallet.

In the midst of his own music making, Mark noticed his

collaborations and live shows were gathering around him a

musical family with a shared vision in search of new

platforms for musicians on the continent and beyond.

So how far are we prepared to carry this metaphor..? the

Prince on a spiritual and existential journey, the exile, the

move to a new land, the realization of a calling, the rallying o

a movement, evidently this particular rising star is continually

the rise, we eagerly await his next venture.N O M A D I C

2 4 I N T H E S P O T L I G H T


11/25

ONERUN

A THOUSAND MILE CHALLENGE


12/25

N A N D I

N W E N Y A

A G O A L G E T T E R W H O

S E T S H E R M I N D O N A C H I E V I N G W I T H O U T

L I M I T I N G H E R S E L F R E G A R D L E S S O F W H E R E S H E C O M E S F R O M , T H E

O N L Y G I R L C H I L D I N A

F A M I L Y O F F O U R , A N D A D E G R E E

H O L D E R I N

D E V E L O P M E N T S T U D I E S A N D P S Y C H O L O G Y F R O M T H E U N I V E R S I T Y O F

Z A M B I A , C U R R E N T L Y M O D E L L I N G , A C T I N G A N D I N V O L V I N G H E R S E L F I N

R E S E A R C H P R O J E C T S . L O V E S B E I N G I N F R O N T O F T H E C A M E R A B O T H A S

A M O D E L A N D A N A C T R E S S

.


13/25

andi gives credit to her dad for the path she has taken as a model , who even before she considered modelling wouldlways point her to the direction of watching fashion shows and tell her those programs were so her “probably because of

ense of style that was seemingly so different and for him it was always synonymous with models.”

Nandi Ngwenya

Why We Love...

andi started to participate In modelling competitions

s early as fourth grade though she didn't make it

nto the top four, that took a toll on her confidence as

model and decided to watch from the side line and

made her consider giving it all up

As time went by she started to gain interest in posing

or photos and started to do shoots just for fun and just

ke fate she reunited with an old friend of hers

Deborah Chuma who had very strong aspirations of

eing a designer, and as soon as she saw Nandi's

ictures she encouraged her to do shoots in some of

er designs, But still nandi was reluctant and instead

ncouraged Debbie to use other models.

ventually, driven by a passion within her, she really

wanted a professional shoot just for herself and was

reatly inspired by the works of Enoch Kavindele Jr,

nd was compelled to contact him through Facebook,

noch had a look at Nandi's pictures and undoubtedly

aw a potential model and agreed do a shoot with her

pon his return from South Africa and that kicked

tarted her career as a model.

“Eish, modelling requires a lot of time, hard

work and commitment. In this industry, it's not

about who you know but what you can deliver an

the uniqueness you bring to the table that sellsyou as a model”

And what exactly does it take to be a model?

And what exactly inspired her? “Honestly, i watched

ll seasons of America's next top model and Tyra

anks inspired me and taught me to be vibrant and

erce in front of the camera. She's inspired me and I

ave learnt a lot about the dos and don't s in

modelling“...we aren't surprised. All you have to do is

ake a look at her pictures and all you see is passion,love for what she does, and she doesn't just model

he is a skilled actor too!! Nandi featured in the hit

elevision series Fever . Uhmm....

We all need support, whether from friends or family

eople holding you down are an essential part of our

ves and Nandi says her biggest cheerleaders were

er parents and says “they believed in me even more

han i believed in me” And her friends knew she was

ood and could do it. *with that kind of support, who

as time to care about a hater?*

With shoots lasting the whole day the only thing that keeps you

going is love for what you do. So its not just looking pretty in

pictures “walking in heels or standing in heels during fashion sh

can be tiring and changing from one designers outfit to the oth

also another hectic part of being a model, but overall, it's a bus

but also interesting.”

Everything has its pros and its cons, the best part of being a m

to Nandi is being able to inspire someone “there's nothing betthan hearing someone say that they are inspired by you” She s

that gives you a drive to want to be better and better. And the c

“Ummmm the worst part for me is being misjudged by people,

people misinterpret models as being wild and promiscuous.” *d

be judgy.....

Everyone is unique in one way or another and in an industry w

a picture defines your uniqueness Nandi's ability to constantly

challenge herself and always push herself to the limit brings ou

uniqueness in her “am my own best competition and that help

bring out uniqueness that no one else possesses..”


14/25

h o w d o e s

s h e s u s t a i n u n i q u e n e s s i n a

w o r l d o f T r e n d s a n d

s ?

N a n d i s a y s

h e r s t y l e c o m p l i m e n t s h e r a s a

m o d e l a n d t h e

u e n e s s i n h e r s t y l e i s m o r e c o m p l e m e n t a r y t h a n i t i s d i v e r s e

a l s o w h a t y o u w e a r c a n h e l p y o u c r e a t e a

p e r s o n a l i t y i n f r o n t

e c a m e r a , a n d t h a t s

a l s o a n o t h e r i m p o r t a n t a s p e c t o f

e l l i n g , b e c o m e t h e c h a r a c t e r H o w y o u d r e s s s h o u l d b e i n

w i t h

y o u r p e r s o n a l i t y .

e r e a n y t h i n g t o m o d e l l i n g a p a r t f r o m h a v i n g a

p r e t t y f a c e ?

n o t b e l i e v e t h a t m o d e l l i n g i s o n l y a b o u t

i n t e l l e c t u a l e f f o r t , t h e

s i c a l e f f o r t i s d e f i n i t e l y a

p l u s , i t i s w h a t m a k e s y o u m e m o r a b l e

m o d e l , f o r e x a m p l e w h e n e v e r y o u s h o w u p f o r a u d i t i o n s , y o u r

l l i g e n c e i s d e f i n i t e l y n o t t h e f i r s t t h i n g y o u r

j u d g e s w i l l s e e ,

b u t

c o m b i n a t i o n o f b o t h y o u r

p h y s i c a l a p p e a r a n c e , c o n f i d e n c e

y o u r p e r s o n a l i t y . Y o u d e f i n i t e l y

n e e d t o s t r i k e

a b a l a n c e .

L A N C E . * F i n d t h a t . .

N O M A D I C

2 4

s s i z e

m a t t e r a s a

m o d e l , a n d s h o u l d y o u g o o n a

d i e t ?

d i b e l i e v e s t h a t a l l s i z e s a r e a c c o m m o d a t e d p a r t i c u l a r l y i n

Z a m b i a n i n d u s t r y a n d a p p l a u d s t h e i n c l u s i o n o n p l u s s i z e s

i n a u d i t i o n s . H o w e v e r , m y s t a n c e i s y o u d o n

t h a v e t o b e

a

0

t o b e a

m o d e l , m o d e l l i n g i s l i k e d a n c e , i f y o u h a v e

t h e

, y o u c a n d o i t r e g a r d l e s s o f y o u r b o d y

s i z e .

A n d w h a t w o u l d s h e c h a n g e a b o u t

t h e a t t i t u d e m o s t

Z a m b i a n s h a v e

t o w a r d s m o d e l s i f s h e h a d t h e p o w e r t

I w o u l d a b o l i s h t h e p r e j u d i c e o n w h a t m o d e l s s h o u l d

w e a r f o r s h o o t s . B e c a u s e t h a t i s d e f i n i t e l y l i m i t i n g .

A n d h e r b i g g e s t g o a l

a s a

m o d e l ?

T o t a k e p a r t i n t h e P a r i s f a s h i o n w e e k t h a t i s m y b i g g e

g o a l a n d t o f e a t u r e i n

v o g u e m a g a z i n e a s

a c o v e r g i r l

:

A p a r t f r o m m o d e l i n g , N a n d i i s a n a c t r e s s a n d r e c e n t l y

f e a t u r e d i n G l o b a l S t u d i o s

h i t T V s h o w F e v e r , d i d w e s

g o -

g e t t e r ? Y e s w e d i d ! ! ! N a n d i i s a l s o a

F o r e v e r l i v i n g

b u s i n e s s o w n e r a n d a

f r e e l a n c e r e s e a r c h e r . A n d s w e a

b y t h e f a c t t h a t D r i n k i n g a l o e V e r a g e l m a k e s y o u r

s k i

b e a u t i f u l # T e m b u s h a

A n d w h a t c h a n g e s

w o u l d s h e l i k e t o s e e i n t h e m o d e l l

i n d u s t r y i n Z a m b i a ?

D e f i n i t e l y ,

I w o u l d l o v e i t i f m o d e l s i n Z a m b i a c o u l d m

a l i v i n g o u t o f m o d e l l i n g , t h e c u r r e n t s i t u a t i o n i s y o u

c a n n o t e a r n

a l i v i n g f r o m j u s t m o d e l l i n g , b u t

I m p o s i t i

t h a t o n c e

y o u p i e r c e t h r o u g h t h e i n t e r n a t i o n a l p l a t f o r m

t h i s i s a c h i e v a b l e .

L a s t w o r d s

F i r s t l y k n o w

w h a t y o u w a n t a n d b e d e t e r m i n e d , b e s e l

m o t i v a t e d a n d s e l f d r i v e n , a l w a y s l e a r n f r o m y o u r

m i s t

a n d c h a l l e n g e y o u r s e l f t o d o b e t t e r , n e v e r

l e t a n y o n e

d i s c o u r a g e y o u a l l t a l k y o u d o w n a b o v e

a l l p u t G o d f i r

a n d a l l t h i n g s w i l l f a l l i n t o p l a c e .

a t s t h e b i g g e s t c h a l l e n g e m o d e l s i n Z a m b i a f a c e ? ? ?

b e l i e v e s p r e j u d i c e a n d l a c k o f o p e n

m i n d e d n e s s t o w a r d s

e l s , T h e i n a b i l i t y t o e m b r a c e c e r t a i n c o n c e p t s i n m o d e l l i n g

e c i a l l y w h a t m o d e l s w e a r d u r i n g s h o o t s r e c e i v e s t o o m u c h

c i s m t h a t i t i n h i b i t s m o d e l s t o t r y n e w t h i n g s f o r f e a r o f b e i n g

e d a n d a l s o t h e p r e j u d i c e t h a t m o d e l s a r e p r o m i s c u o u s i s

t h e r c h a l l e n g e t h a t I

f a c e f r o m t h e Z a m b i a n i n d u s t r y .


15/25

REVAMPING YOUR

PR STRATEGYF O U R S I M P L E

S T E P S

U n f o r t u n a t e l y m a n y o r g a n i z a t i o n s f o c u s o n t a c t i c s

o r t r i c k s t h a t w i l l r e s u l t i n h e a d l i n e s , i n s t e a d o f a

s o l i d s t r a t e g y a i m e d a t g e t t i n g c o n s i s t e n t p u b l i c i t y

a n d b u i l d i n g o r m a i n t a i n i n g a n i m a g e .

M a n y p e o p l e c o n f u s e t a c t i c s w i t h s t r a t e g y .A

s t r a t e g y i s t h e o v e r a l l e x p r e s s i o n o f o b j e c t i v e s w i t h

g e n e r a l g u i d e l i n e s o n h o w t o r e a c h t h o s e o b j e c t i v e s .

I n o t h e r w o r d s ,a

p l a n .

T h e f i r s t s t e p y o u s h o u l d t a k e i s d e c i d e w h o y o u a r e

t a r g e t i n g a n d w h a t y o u w a n t t o t e l l t h e m . I t s

i m p e r a t i v e t h a t y o u e s t a b l i s h y o u n i c h e b e c a u s e i t

w i l l d e t e r m i n e w h e t h e r o r n o t t h e s t r a t e g y y o u

e m p l o y w i l l b e a

s u c c e s s f u l o n e o r n o t .

I f y o u w a n t t o g e t m a x i m u m r e t u r n f o r y o u r

e f f o r t s a n d m o n e y , i t i s i m p e r a t i v e t h a t y o u

h a v e a g o o d p u b l i c r e l a t i o n s ( P R ) s t r a t e g y

.

C u s t o m e r s e r v i c e s h o u l d b e a t t h e h e a r t o f

t h e o r g a n i z a t i o n .

P A G E 1 5

B U S I N E S S

Step 1

The Building Blocks

Step 2

Decide on your goal

T o c r e a t e y o u r P R s t r a t e g y y o u w i l l n e e d

t o

f i r s t n e e d

t o c r e a t e y o u r c a m p a i g n o b j e c t i v e .

T h i s w i l l b e a n o v e r r e a c h i n g g o a l

w h i c h

d i r e c t s y o u r d e c i s i o n s a n d t h e d i r e c t i o n o f

y o u r s t r a t e g y . O n c e y o u r g o a l

i s i n p l a c e y o u

c a n f o c u s o n w h i c h t a c t i c s y o u w i l l u s e i n y o u

c a m p a i g n

N o w y o u c a n s t a r t

i d e n t i f y i n g h o w y o u w a n t

t o g e t y o u r m e s s a g e s o u t . T h e r e a r e a

v a r i e t y

o f m e d i u m s y o u c a n u s e , s u c h a s T V , R a d i o ,

P r i n t a n d t h e i n t e r n e t

P r o d u c e r s , J o u r n a l i s t s a n d e d i t o r s a r e

i n u n d a t e d w i t h r e q u e s t s t o p u b l i s h p r e s s

r e l e a s e s . A s s u c h i t i s a g o o d

i d e a t h a t y o u

b u i l d a

r e l a t i o n s h i p w i t h t h e s e p e o p l e t o

i m p r o v e t h e l i k e l y h o o d

t h a t y o u r

i n f o r m a t i o n , o r y o u r c o m m e n t s o n a

t o p i c ,

w i l l b e u s e d .

step 3

Building Media Relationships


16/25

T a r g e t p r o d u c e r s , j o u r n a l i s t s a n d p r e s e n t e r s o f

s h o w s t h a t a r e r e l e v a n t t o y o u r t o p i c . R e m e m b e r

t h a t w i t h r a d i o a

t o p i c u s u a l l y n e e d s

t o b e

n e w s w o r t h y , r e l e v a n t o r h i g h l y t i m e -

a p p r o p r i a t e .

T a r g e t e d i t o r s a n d j o u r n a l i s t s w h o c o u l d u s e y o u a s a

t o p i c e x p e r t f o r a r t i c l e s . N e w s p a p e r s r a r e l y h a v e

t h e

s p a c e t o r u n p r e s s r e l e a s e s a s e d i t o r i a l s , a n d

m a g a z i n e s d o n ’ t

w a n t t o r u n t h e s a m e s t o r y

a s

a n o t h e r m a g a z i n e , s o i f y o u d o s e n d a

p r e s s r e l e a s e

m a k e s u r e i t i s t a r g e t e d t o t h e d e m o g r a p h i c s o f t h e

m a g a z i n e a n d t h a t i t i s u n i q u e t o t h e m a g a z i n e .

T a r g e t i n d u s t r y b l o g g e r s a n d i n d u s t r y p o r t a l s i t e s

w h i c h a r e t a r g e t i n g t h e s a m e p e o p l e a s y o u . M a k e

s u r e t h a t t h e i n f o r m a t i o n i s r e l e v a n t a n d

n e w s w o r t h y f o r t h e i r r e a d e r s .

D e p e n d i n g o n y o u r t a r g e t m a r k e t , s o c i a l m e d i a s i t e s

l i k e F a c e b o o k

a n d t w i t t e r c o u l d b e u s e d s u c c e s s f u l l y

t o s p r e a d

y o u r m e s s a g e .

Y o u c o u l d e v e n

u s e t h e w e b s i t e o r b l o g o f t h e

c o m p a n y y o u a r e p r o m o t i n g t o t a r g e t c u r r e n t

c u s t o m e r s

F i n d c o m p a n i e s w h o t a r g e t t h e s a m e p e o p l e a s y o u

a n d y o u c o u l d s e n d t h e m i n f o r m a t i o n w h i c h c o u l d

b e p u t i n t h e n e w s l e t t e r s .

I t i s i m p e r a t i v e t h a t y o u r e v i e w y o u r s t r a t e g y . T h e

f o l l o w i n g q u e s t i o n s m a y h e l p y o u r e -

e v a l u a t e y o u r

s t r a t e g y .

Y o u r g o a l s a n d o b j e c t i v e s

n e e d t o l i n k i n t o y o u r c o r e

s t r a t e g y . F o r e x a m p l e i f y o u r s t r a t e g y i s f o c u s e d o n

g e t t i n g n e w c l i e n t s , a n o b j e c t i v e w h i c h f o c u s e s o n

t e l l i n g p e o p l e a b o u t

t h e c o m p a n y s

s o c i a l

r e s p o n s i b i l i t y w i l l n o t w o r k .

A r e y o u a b l e t o i m p l e m e n t a n d a c c o m p l i s h y o u r

o b j e c t i v e s i n t h e a l l o c a t e d t i m e ? B u i l d i n g

r e l a t i o n s h i p s w i t h t h e r i g h t p e o p l e a n d g e t t i n g y o u r

p r e s s r e l e a s e s p u b l i s h e d c o u l d b e a

l e n g t h y p r o c e s s .

A g o o d p u b l i c r e l a t i o n s s t r a t e g y s h o u l d b e f l e x i b l e

a n d h a v e

t a k e n i n t o a c c o u n t p r o b l e m s t h a t c o u l d

c a u s e d e l a y s o r h a l t t h e c a m p a i g n

A r e t h e r e s i m p l e r , f a s t e r o r b e t t e r w a y s o f a c h i e v i n g

t h e s a m e g o a l s ? I f t h e r e a r e , y o u s h o u l d c o n s i d e r

r e v i s i n g y o u r s t r a t e g y t o i n c o r p o r a t e t h e s e m e t h o d s

P A G E 1 6

B U S I N E S SR E V A M P I N G Y O U R P R

S T R A T E G Y

Television and Radio

Print Media

The Internet

Newsletters

Step 4

Reviewing Your Strategy


17/25

T h r o u g h o u t t h e e v o l u t i o n o f t h e Z a m b i a n m o v i e i n d u s t r y ,

w e h a v e s e e n t h e

s h o w c a s i n g o f m u l t i p l e m o v i e s ,

f r o m m o v i e s b a s e d o n l o v e ,

t o t h o s e r o o t e d o n c u l t u r e

a n d e v e n

t h o s e o f a

m e l o d r a m a t i c n a t u r e ,

b u t n o n e

o f w h i c h a r e a s i n f e c t i o u s a s G l o b a l

S t u d i o s l a t e s t T V S h o w

,F e v e r

a i r i n g e v e r y T u e s d a y a t 2 0 : 3 0 o n D S t v s

Z a m b e z i M a g i c

C h a n n e l 1 6 0 .

L O V E V S R E V E N G E

i e s a n d T V


18/25

he story evokes a mixture of emotions as love, lust,

trayal and revenge are the central themes of a tale that

aves you on the edge of your seat as it slowly unraveles.

s dark secrets and skeletons in the closet threaten to

ng chaos into what seems to be a rosey family, will love

evail or is vengeance the only medicine for the pain of

trayal? one can only stand and be amazed at thealities of the dilemmas families face everyday.

he Mainstream went behind the scenes And caught up

th the director Becky Ngoma and story originator or

eator of the story Charles Chitundu.

Fever is a story of an elite family

at is eager to maintain their image

d prestige against external forces

at break the structures within themily, leaving them having to fight

e odds to stay who they are and

ep what they have.''

e family being that of Mr Rex

vula played by Phillip Ngandwe

otecting itself from external forces

ch as Masozi played by Mutale

acholowe who is a wounded

oman desperate for revenge and

take back what is rightfully hers.

harles Chitundu "I have always been

rigued by the lives the high and mighty

e and how finances can never solve all

oblems families face."

e excellent execution of each scene by the actors

aves you drawn and attatched to the characters

d torn between giving all the credit to the actors

emselves or their director.What you see is pure

ent and intelligence.

Becky attributes the success of Fever to team work and

inclusiveness and strongly believes that dictation is

limitation. In her opinion directing shouldn't be one side

but an ongoing reciprocal process where the actors lea

from her and she learns from them.it's of no surprise

therefore that every person on set adds their own perso

creative touch to the spine tingling, nail biting television

series. one very interesting character is a

troubled young girl, Mwaka. This

diabolically who looks as beautiful an

sweet as a lotus flower can be as let

poison ivy itself as all she seems to r

of is trouble.If these exquisite chara

wont keep you falling fo

story hook line and sink

then the high definition

clever screen play defin will.

The HD quality, lightin

scene location and

excellent cinematogra

places the viewer in t

same space as the

character and can alm

feel what the characte

feeling, One particula

heart stopping mome

the underwater scene

where Dumbani playe

Chitalu Kaibele drunk

falls into a swimming pool, the

dramatic fall placed in slow motio

her drowning deep under water h

you holding your breath too.

Love Revenge


19/25

Mr Charles Chitundu further added that "the movie is

specifically relatable because every family has skeletons but

they may not be painted in the same way."

When asked about how the aspect of an evolved Zambiacame into play Becky Ngoma responded saying"we were

aiming to step away from the typical Zambian movie setting

which usually highlights life in the gettle, poverty and

suffering by showing that there is more to Zambian life than

poverty, there are people who work hard and live good

lives." Certainly these notions that made up the foundation

on which the movie was built make Fever stand out even

more because its not just something fictional but is real and

part of a bigger conversation.

So clearly, here's something different, something that we can relate to in terms of its closeness to home, but it also

successfully show the diversification and evolution of the Zambian culture and approaches to family.

Granted, Fever is a movie that will not only keep you on

edge of your seat but this story of love, revenge, lust

secretes and betrayal will also leave you completely

hooked. It would be clever of us to say that this febrifaci

tale full of twists and turns will have you becoming a

febricant desperate for a new febrifuge faster than you c

say "fever". You have not seen the best of Zambian

television if you have not seen Fever.t

Its Definitely a fever worth catchi


20/25

M A K I S A

K A P O N D A

" B E A U T Y I S

A F L I R T A T I O U S L A N G U A G E T H A T S P E A K S T O T H E

H E A R T

T H R O U G H T H E E Y E A N D M O D E L I N G I S H A V I N G T H A T B E A U T Y S I L E N T L Y

A C T I N F R O N T O F T H E L E N S T O T E L L A L L U R I N G S T O R I E S T H A T A R E

A P P E A S I N G T O T H E E Y E I N A

P I C T U R E "

M A K I S A K A P O N D A A

L U N D A F R O M N O R T H W E S T E R N P R O V I N C E Z A M B I A

A N U N A P O L O G E T I C B E A U T Y A N D M O D E L G O E S D E E P

W I T H U S A S S H E

L E T S U S I N O N H E R I N S P I R A T I O N S , A S P I R A T I O N S A N D P E R S O N A L S T Y L E

.


21/25

t might sound crazy but what actually kicked off her career was a favour for a friend "I was asked to be part of a photo-sh

by Mwande mwelwa who is not only a designer but happens to be more like an older sister to me." And as obvious as it

might be, it was love at first sight. And quite frankly we arent surprised, with the perfect height(Which she attributes to he

mother) and an unapologetic beauty, its a path challenge taken on with a burning passion.

d we never would have guessed it, we all know every

odel has a favourite designer and Kisa is no saint in this

rticular sense, her favourite designer being Mwandwe

welwa of Ushi Fabrics who she desribed as "very creatived has fashionable designs"....

oes she have any role models? #WeAllDo :)ople i look upto as role models include our very own

ristina Sakala, Tyra banks, Naomi Campbell, Candice

wanepoel, Kate Moss, Alessandria Ambrosia and Joan

malls

ordering?? Things she cant seem to throw away

hmmm, this certain pair of grey sweat pants with a story

hind them that I won’t tell. lol.

WeWontToo xx

nd what she does to insure she actually fits the designer

thes? "I workout and watch what I eat." That with a

mbination sit ups and bicycle crunches, you are bound to

ay in tip top shape

w she describes her personal style? "My personal style is

blend of many things, but mostly consists of sexy and

ure hugging clothing.lol" Uhmmm..

Wardrop essentials?

first a little black dress (trust me, we had the

same question), the second a lace top and

finally a pair of sweats.

We all have hobbies and hers include readin

books, listening to music, wathing TV(mostly

TV Shows) and most importantly spending

quality time with family. Shes drawn to

humanitarian work and hopes to work with

charities and humanitarian organizations, she

is drawn to children with laerning disabilities

such as dyslexia and is majoring in Psycolog


22/25

GIRLSUNITE

M A K I N G A

D I F F E R E N C E

Chimba Langa Wapamesa is a 20 year old Law student at

University of Lusaka and the co-developer ,director and th

event and planning coordinator for Girls Unite. She is also

author of a book titled The Road To Self Discovery. TheMainstream caught up with Chimba to get insider informa

about the Organization.

GU empowers girls for personal and social transformation

program inspires girls to have the voice, ability and probl

solving capacity to speak up, be decision makers, create

visionary change and realize their full potential. They wan

ultimately help these young girls and women gain confide

build self-esteem and develop leadership skills..

N O M A D I C

2 4 K N O W A B O U T

A s g i r l s u n i t e w e e n v i s i o n a s o c i e t y w h e r e a l l y o u n g w o m

a c l e a r u n d e r s t a n d i n g o f s e l f w o r t h a n d k n o w t h e i r c a p a b i

a l s o e n v i s i o n t h e g i r l s t o h a v e t h e a b i l i t y a n d p r o b l e m s o l v

c a p a c i t y t o s p e a k o u t b e d e c i s i o n m a k e r s , c r e a t e v i s i o n a r y

a n d r e a l i s e t h e i r f u l l p o t e n t i a l .

T h r o u g h G U , g i r l s d e v e l o p t h e v o i c e , a b i l i t y a n d p r o b l e m

c a p a c i t y t o s p e a k u p , b e d e c i s i o n m a k e r s , c r e a t e v i s i o n a r y

a n d r e a l i z e t h e i r f u l l p o t e n t i a l . W e s e e k t o a d d r e s s t h e v e r

o f i s s u e s c o n f r o n t i n g g i r l s – i n c r e a s i n g c o n f i d e n c e i n t h e i r

v o i c e a n d c o n v i c t i o n s , d e v e l o p i n g l i f e - s k i l l s , a n d i m p r o v i

a b i l i t y t o i d e n t i f y p a t h s a n d r e s o u r c e s w i t h i n t h e i r c o m m u

t h a t c a n c o n t r i b u t e t o p o s i t i v e c h a n g e a n d b r e a k t h e c h a i n

h o l d t h e m b a c k .


23/25

MAKING THE

WORLD A BETTER

PLACE

A A s G i r l s U n i t e w h a t i s y o u r c o r e v i s i o n ?

A s g i r l s u n i t e w e e n v i s i o n a

s o c i e t y w h e r e a l l y o u n g

w o m e n h a v e a

c l e a r u n d e r s t a n d i n g o f s e l f w o r t h a n d

k n o w t h e i r c a p a b i l i t i e s

, w e a l s o e n v i s i o n t h e g i r l s t o

h a v e t h e a b i l i t y a n d p r o b l e m s o l v i n g c a p a c i t y t o

s p e a k o u t b e d e c i s i o n m a k e r s ,

c r e a t e v i s i o n a r y

c h a n g e a n d r e a l i s e t h e i r f u l l p o t e n t i a l

W h a t d i f f e r e n t a r e a s d o y o u w o r k i n a s a n

o r g a n i z a t i o n ?

s e n s i t i z a t i o n o f H i v a n d A i d s , m o t i v a t i o n a l

t a l k s ,

c o u n s e l l i n g s e s s i o n s , g e n d e r

a c t i v i s m ,

h u m a n

r i g h t s a c t i v i s m a n d g i r l c h i l d e m p o w e r m e n t

w h a t p r o j e c t s d o y o u d o t o r e a c h y o u r g o a l s a s a n


g i r l s s q u a d s ,

a n d v i s i t i n g s c h o o l s a n d w e u s e s o c i a l

m e d i a a s a

p l a t f o r m

B e i n g a

n o n p r o f i t o r g a n i z a t i o n , a r e p r o f e s s i o n a l

s t a n d a r d s a p p l i e d t o i t s w o r k a n d d o e s

e v e r y o n e

c o o p e r a t e a c c o r d i n g l y ?

w e h a v e a

v i b r a n t p r o f e s s i o n a l e x e c u t i v e t e a m

w h o s e v a l u e i s c o o p e r a t i o n

W h a t a r e s o m e o f t h e m a j o r a c h i e v e m e n t s o f t h e


l a u n c h i n g o u r o r g a n i s a t i o n ,

o u r f i r s t e v e r

g i r l s s q u a d a n d f i r s

v i s i t t o t h e o r p h a n a g e a n d t h e b i g o n e b e i n g t h e r e g i s t r a t i o

o f t h e o r g a n i s a t i o n a l l t h e s e e v e n t s t o o k p l a c e l a s t y e a r

T o d o p r o j e c t s a i m e d a t g i v i n g b a c k

t o t h e c o m m u n i t y , i s

t h e o r g a n i z a t i o n f u n d e d o r d o y o u h o l d f u n d r a i s i n g e v e n t s ?

t h e e x e c u t i v e t e a m c o n t r i b u t e s m o n e y f o r t h e w e l l b e i n g o f

t h e o r g a n i s a t i o n a n d s m o o t h r u n n i n g o f t h e p r o g r a m s a n d

w e a l s o g e t m o n e y f r o m w e l l w i s h e r s

H a v e y o u w o r k e d w i t h o t h e r o r g a n i z a t i o n s / a c t i v i s t s ?

I f s o ,

w h o d i d y o u w o r k w i t h a n d w h a t i s i t y o u w o r k e d o n ?

w e h a v e

w o r k e d w i t h q u i t e a

n u m b e r o f o r g a n i s a t i o n s a n d i

w a s a

c h a r i t y v e n t u r e w i t h o u r b i g o n e b e i n g U S A I D

c o n c e r n i n g H i v A I d s

H o w w o u l d y o u d e f i n e f e m i n i s m a n d w h a t v a l u e d o e s

t h i s

t e r m h o l d i n y o u r o r g a n i z a t i o n

?

I n m y o w n w o r d s f e m i n i s m i s a n i n t e r d i s c i p l i n a r y a p p r o a c h

t o i s s u e s o f e q u a l i t y a n d e q u i t y ,

b a s e d o n

g e n d e r , i d e n t i t y

, s e x u a l i t y , a n a n o r g a n i s a t i o n w e a r e c u r b e d

a r o u n d t h e w o r d f e m i n i s m i n t h e s e n s e t h a t w e a r e t r y i n g t o

p r o m o t e g e n d e r

e q u i t y a n d e q u a l i t y

s o w h o a n d w h a t i n s p i r e d t h e f o r m a t i o n o f t h e O r g a n i z a t i o n ?

G i r l s u n i t e w a s i n s p i r e d b y N a c h i z y a N a m u k a n g a b a s e d o n h e r p a s t e x p e r i e n c e o f p h y s i c a l b u l l y i n g d u r i n

h e r s c h o o l y e a r s s h e f e l t t h e n e e d

t o h e l p o u t o t h e r g i r l s w h o f a c e d t h e s a m e p r o b l e m a s h e r b e c a u s e a t a

p o i n t i n h e r l i f e

s h e w a s v u l n e r a b l e ,

a f t e r b r i n g i n g t h i s i d e a t o l i g h t , t h e s i x o f u s d e c i d e d t o p u t o u r h e a d s

t o g e t h e r a n d s e e h o w b e s t w e c o u l d h e l p o t h e r g i r l s

P A G E 2 3

K N O W A B O U TG I R L S U N I T E


24/25

We are interested in your thoughts on how modern day female celebrities who are actually the biggest public figures

portray themselves. Do you think they have a positive impact on the girl child? Who is the best example of a good

Female public figure and why?

In a perfect world, I think entertainers, artists, and all creators would be known only for their work. Then perhaps there

wouldn’t be such a need for celebrities to distract us from whatever their skill is. In a perfect world, celebrities wouldn’t

have as much public influence as they do. But alas, here we are in this abyss of imperfection which we call, “the world.

Celebrities have as much power as we give them and we give them a lot without asking for much in return.

The truth is if the majority of the public wanted something better from our celebrity culture, we would have it. So if we’re

going to claim that celebrities owe a certain responsibility to the public, it would do you and I some good to first take a

long, hard look in the mirror; to ensure that we are not part of the problem. And to be certain that we’re doing our jobs

too as parents, older siblings, and role models to young girls and boys, some of whom we unequivocally have a

responsibility,no wonder as gu our mantra is be the change you want to see it all starts with us,well a good public figure

would be madam linda chishimba kasonde who is currently the law association of zambia vice president, looking at all

her qualifications its a challenge and inspiration to all the girls out there and her being a female with such a portfolio

Personally how do you view the world and what would you like to contribute to it?I view the world as a place with great opportunities, and room for great development if we all just took a stand and work

towards what we want to see this world as,I will obviously contribute positively to the world by being

courageous,brilliant,overzealous,kind and God fearing


25/25

Thank you for readingThe Mainstream W e w o u l d l o v e t o

h e a r f r o m y o u . e m a i l u s a t i n f o

@ m a i n s t r e a m z m

. c o m

M o r e

www.mainstreamzm.com

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