The Main Attraction Marketing
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Transcript of The Main Attraction Marketing
was
established in 2009 by Lester Scheepmaker who saw a gap
for a marketing and promotions company that was willing to
go the extra mile, offering a top quality service without
compromise.
The fuel that drives the team is
energy and passion.
SERVICES OFFERED:PromotionalStaffing Solutions
CreativeMarketing
Event and Project
Management
Product Launches
Store Openings
Corporate Functions
PROMOTIONAL STAFFING
SOLUTIONS• You’ve invested millions in
advertising your brand, you’ve generated consumer interest… but at the end of the day how prominent is your brand at the point of purchase?
• At The Main Attraction we understand that the success of any campaign depends heavily on the staff chosen to represent it.
• In-store • Campuses• Shopping centre
forecourts • Educational venues • Beaches• Petrol stations • Sporting events • Clubs • Restaurants • Airports• Taxi-ranks• Conference centres• Gyms • Guerrilla marketing
ENVIRONMENTS
• Wine Farms• Special Events• Product Launches• Bars• Fast food Restaurants• Cinemas• Concerts
CREATIVE CONCEPTS
Areas we apply these creative concepts in are:
• Brand/product launch• Brand/product maintenance• Branding material and promotional items and gifts• Corporate clothing• Videography/photography• In-store promotions• Forecourt promotions• Occasion promotions • Venue specific promotions (beach, campus, etc.)• Date specific promotions (Spring Day, Women’s Day)
We pride ourselves in offering our clients fresh, out-of-the-box, creative concepts that will ensure your brand stands out in an extremely cluttered marketing environment, from conceptualization through to implementation.
CREATIVE MARKETINGSOLUTIONS
Integrated Creative Solutions Extensive brand research Development of objective achieving creative
concepts Conduct relevant focus groups Full development, campaign roll out and
management Rate negotiations Promotional gifts and clothing Marketing and PR for the campaign Post campaign evaluation
IN-STORE PROMOTIONS
PROMOTERS…
Campus Promotions
BEACH ACTIVATIONS
TAXI RANK ACTIVATIONS
NIGHT CLUB ACTIVATIONS
CAR ACTIVATIONS
SPECIAL EVENTS: VW POLO 5 LAUNCH
SPECIAL EVENTS: ALFA ROMEO LAUNCH
SPECIAL EVENTS: IN-STORE FASHION SHOW (12 FEB 2009)
PRESS LAUNCHES
CONFERENCES
BLACK UP MEDIA LAUNCH
OR TAMBO INTERNATIONAL AIRPORT ACTIVATIONS
DUTY FREE MALL ACTIVATION
VISA COMPETITION
MITSUBISHI ASX COMPETITION
GIFT WRAPPINGQR C
ODES
SPECIAL EVENTS: SEXIER ON THE OTHER SIDE
SPECIAL EVENTS: OLYMPIC ATHLETES’ SEND OFF 2012
WORDS FROM OUR CLIENTSI have been working closely with Lester Scheepmaker for the
past year now and in that time have had nothing but the most professional and thorough service from them.
The team that works at The Main Attraction are passionate, determined, knowledgeable and always very helpful, they go that extra mile, which is a rare quality these days.
Not only does The Main Attraction develop the most creative and innovative concepts for launch and promotional strategies but they actually manage to implement and execute them flawlessly, always exceeding my expectations.
It is always such a pleasure working with a company who take the time to understand the brands they are dealing with and never compromise on that brand’s equity.