The Magnolia Journal is a new lifestyle magazine based on Chip and Joanna Gaines’ powerhouse brand, Magnolia.

The quarterly publication offers fresh inspiration for life and home in each new season, and encourages readers to create or improve the space–and the life–they love.

Chip and Joanna provide unique and actionable ideas for home projects and décor, tips for outdoor living and gardening, and ways to celebrate holiday and everyday gatherings with family, friends and food.

Meet Chip & Joanna The Gaineses met after they both graduated from Baylor University. Shortly after getting married, the couple purchased, gutted and renovated their first building together, and Joanna opened a home accessory store called Magnolia. Eight years later, this “can’t be stopped” couple found an amazing way to balance raising four children while growing their business to include a real estate company, construction company, design firm and residential subdivision. The couple also operate a very popular Magnolia Market retail outlet in Waco, TX and an online store.

“The Magazine will help inspire readers to create their best homes, families, and lives, while making every moment count.”– Joanna Gaines

“We will focus on content with heart and encourage readers to always be learning, to dive in and try something new.” – Chip Gaines

E D I T O R I A L C A L E N D A R

CURIOSITY ISSUE | Ma y 2 0 1 8

• Ignite your children’s imaginations with ideas for creating play spaces i.e. treehouses, tepees etc.• How to grill corn on the cob and top it with fl avored butter• Chip and Jo show readers how to turn a close-to-home road trip into a grand adventure*• A taco roundup! Di� erent takes on this summertime street food favorite*• Jo’s tips for creating an outdoor living area*• Take a peek into Jo’s rose garden for tips on planting and care*• Summer baby shower—including recipes and decor*• Ways to encourage kids to be entrepreneurs• Seasonal ideas for doing good deeds for your neighbors• Bucket list of ideas for your summer

Ad Close: March 13, 2018 On-Sale: May 15, 2018

MADE READY ISSUE | A u g u s t 2 0 1 8

• A quick recipe on how to make homemade mini donuts sprinkled with cinnamon sugar

• Fall prep! Pumpkin inspired recipes for every taste—and a look at pumpkins and what di� erent varieties are good for

• A simple recipe for homemade pasta as well as sauce recipes*

• How to incorporate wood into your space—whether it's an accent wall or a smaller piece like a chair or side table*

• Prep your garden for the winter with tips on how to improve your soil for next year as well as ideas on organizing your tool shed

• An insider’s look at Asheville, NC, and places worth visiting

• How to create a space to read in any type of home. Including styling tips and best products to purchase for your reading nook

• Gift your friends and neighbors with an easy seasonal homemade goods that will fi ll their home with the scent of fall

• Jo and her friends take a watercolor workshop at a local art studio. Includes ideas for other workshops to do with friends*

AD CLOSE: June 12, 2018ON-SALE: August 14, 2018

Edit subject to change and cancellation. Edit calendar as of January 23, 2018. *No Adjacency available.

LETTER FROM THE EDITOR Jo’s Introduction to the Theme and

Season of the Issue

FROM OUR READERSThoughts From Our Readers Related

to the Theme of the Issue

MAGNOLIA REPORTWhat’s Happening at the Magnolia Market

WHAT JO’S LOVING NOWProducts Jo’s Crushing on This Season

WHAT CHIP’S LOVING NOWChip's Must-Have Items

A NOTE FROM JOJo's Refl ection on a Specifi c Topic

GENERATIONAL WISDOMQuotes from People of Two Generations

on the Same Topic

LOVE YOUR NEIGHBORDoing Good Deeds for Your Neighbor

I N E V E R Y I S S U E

The Magnolia Journal is sold on national newsstands and at Magnolia Market retail outlet and online. Available on digital newsstands Zinio, Barnes & Noble, Amazon, and Texture beginning with the May 2017 issue.

“The Magnolia Journal is emerging as the hottest magazine launch in years”

– Keith J. Kelly, New York Post“The Magnolia Journal is emerging as the hottest magazine launch in years” – Keith J. Kelly, New York Post

Planned

Projected

FEBRUARY 2017 ISSUE

700K750K

AUGUST & NOVEMBER2017 ISSUE

800K

2018 ISSUES

1.2MM

MAY 2017 ISSUE

700K

1MM

LAUNCH ISSUEOctober 2016 Issue

600K

400K

is emerging as the hottest magazine launch in years”

DISTRIBUTION RATE BASE

Award Winning

HOTTEST NEWCOMER ON ADWEEK’S ANNUAL HOT LIST

WINNERS:Eddies - Consumer – Full Issue – Women’s Lifestyle

May 2017 Issue

Ozzies – Use of Typography October 2016 Issue: “Fall Harvest” Story

Ozzies – Consumer/Custom – Design, New Magazine October 2016 Issue

HONORABLE MENTIONS:Ozzies – Consumer – Cover Design

February 2017 Issue

Ozzies – Overall DesignMay 2017 Issue

Ozzies – Use of Illustration May 2017 Issue: “Taking on the Open Road” Story

Ozzies – Use of Photography February 2017 Issue: "Blended Health Story"

NAMED ONE OF THE 2017 MAGAZINES OF THE YEAR

Female98%

median age50

millennials36%

own home81%

married83%

any kids in HH44%

median HHI$92,540

THE MAGNOLIA JOURNAL READER PROFILE

Source: August 2017 Issue Readership Study. 7,208 Respondents.

Subject to change and cancellation. Participation and space available on a first-come, first served basis. Content subject to The Magnolia Journal approval.

The Gathering Place | In-Book Promotional PageDeliver your message to passionate consumers looking for product information

and promotional offers from our advertising partners.

Promotion Opportunities

IN-BOOK: Promotion page in every issue (4x a year)

STANDARD LISTING: ONE-SIXTH PAGE • Advertiser logo and/or product shot • Up to 40 words of promotional copy • URL

MATERIAL REQUIREMENTS: Logo (vector based preferred) or image (high-resolution, 300 dpi), 40 words of copy and URL

MATERIAL DUE DATE: Two weeks prior to issue closing date

THE MAGNOLIA JOURNAL 2018 NATIONAL RATESRATEBASE: 1,200,000

All rates are gross. Ratebase and rates effective with the February and May 2018 issues. Special units and inserts - rates on request. *1/3 Page ads can only run if facing a P4CB Ad from the same advertiser.

COVER 2/P1 $386,400

COVER 3 $ 184,800

COVER 4 $268,800

Premium Page Rates

FULL PAGE $168,000

2/3 PAGE $140,000

1/2 PAGE $ 109,200

1/3 PAGE* $78,400

Page Rates

Themes and dates subject to change and cancellation.

INTENTIONALITY Fe b r u a r y 2 0 1 8

AD CLOSE: December 12, 2017ON-SALE: February 13, 2018

CURIOSITYMa y 2 0 1 8

AD CLOSE: March 13, 2018ON-SALE: May 15, 2018

MADE READYA u g u s t 2 0 1 8

AD CLOSE: June 12, 2018ON-SALE: August 14, 2018

ANTICIPATIONNo v e m b e r 2 0 1 8

AD CLOSE: September 11, 2018ON-SALE: November 13, 2018

MECHANICAL REQUIREMENTS FOR PRINT

FILE TYPES AND DELIVERY:• PDF-X1a preferred, some PDFs are acceptable.• For instructions on how to create a PDF-X1a go to www.meredith.com/ad-specs• Submit FILES via Meredith Ad Express: https://meredith.sendmyad.com• Files must be prepared to Meredith's specs in accordance with SWOP 2013 specifications. If the below guidelines are not met, the color and quality of print reproduction may vary.

FILE SPECIFICATIONS/GENERAL GUIDELINES:• Include/embed all fonts and artwork.• Max density of 300 DPI for images and 2400 DPI for line work.• All RGB or Pantone elements must be converted to CMYK.• Files must be properly trapped.• Limit file name to 24 characters including the extensions.• Files must be single pages or spreads, no multipage files.• Do not nest PDF files in other PDFs, EPS files in other EPSs.• Do not use illegal characters in file names.• 5% minimum dot required to print highlight areas and square-up on edges with fade-off dot of 3% of each color.

DOCUMENT SETTINGS:• Ads should be built at 100% trim size.• Bleed ads, extend bleed to 1/8" beyond trim on all sides.• Keep live matter 1/4" inside trim dimensions on all sides.• Printer marks should be offset .167" when creating PDF-X1a files. Marks are not to touch live image or bleed areas.• Spread Ads: Keep live matter 1/4" away from either side of center or 1/2" total across the gutter.• Alert Designers: For spread ads with a headline/creative crossing the gutter, contact the production department if the visual spacing between words or letters is critical.

FONTS:• 4-color black type is not allowed.• To create rich black use 100% K and 60% C.• Free fonts or system fonts should not be used. If used, they must be outlined.• Do not apply styles to basic fonts, use the actual font.• 4-color type should not exceed 300% density.• To avoid low-res (soft type) or 4-color black type, type should be set in InDesign or Illustrator and not in Photoshop.• Reverse type should use a dominant color (usually 70% or more) for the shape of the letters and should be trapped when practical and not detrimental to the appearance of the job.• Color or reverse type and line art should not be less than .007 at the thinnest area. Single color type and line art should not be less than .004 at the thinnest area.

NOTES:• Meredith does not make any changes to ads or files.• Meredith does not accept color proofs. Any proofs received will be used for content only.• Retention of materials is 13 months.

MATERIAL EXTENSIONS, FILE SPECS AND AD PORTAL CONTACT:Julee Evans, Ad Production Supervisor515-284-3531 or Julee.Evans@meredith.com

BLEED AD SIZES TRIM W X L

Full Page 8 1/4" x 10 7/8"

Spread 16 1/2" x 10 7/8"

2/3 Vertical 5 1/4" x 10 7/8"

2/3 Horizontal 8 1/4" x 7"

Digest 5 1/4" x 7 1/4"

1/2 Vertical 4" x 10 7/8"

1/2 Horizontal 8 1/4" x 5 3/8"

1/2 Horizontal Spread 16 1/2" x 5 3/8"

1/3 Vertical 2 3/4" x 10 7/8"

1/3 Square 5 1/4" x 5 3/8"

1/3 Horizontal 8 1/4" x 3 5/8"

Magazine Trim Size: 8-1/4" x 10-7/8"

BLEED ADS: Add 1/8" image outside of trim.SAFETY AREA: Keep live elements 1/4" inside trim on all sides.

NON-BLEED AD SIZES TRIM W X L

2/3 Vertical 5" x 10 3/8"

2/3 Horizontal 7 3/4" x 6 3/4"

Digest 5" x 7"

1/2 Vertical 3 3/4" x 10 3/8"

1/2 Horizontal 7 3/4" x 5"

1/2 Horizontal Spread 16" x 5"

1/3 Vertical 2 3/8" x 10 3/8"

1/3 Square 5" x 5"

1/3 Horizontal 7 3/4" x 3 3/8"

1/6 Vertical 2 1/4" x 4 7/8"

1/6 Horizontal 4 5/8" x 2 3/8"

1/12 Page 2 1/4" x 2 3/8"

“Joanna and Chip Gaines of HGTV’s Fixer Upper are conquering the world with their design know-how and Texas charm. The couple’s Magnolia Homes brand

is on a meteoric rise with the addition of – wait for it – its very own magazine.”

“I have never been more excited to type words like these words I am about to write for you now: Chip and Joanna Gaines of HGTV’s Fixer Upper are launching a magazine.”

“Your favorite weekend binge-watch is about to become its very own magazine.”

There is tremendous excitement over The Magnolia Journal

FOR MORE INFORMATION PLEASE CONTACTMark Josephson, VP/Group Publisher

Mark.Josephson@meredith.com or 212-455-1344