The Magnificent Income Matrix
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Transcript of The Magnificent Income Matrix
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Rising Tide Lifts All Boats~ We’re raising the tide
The MagnificentMoney Matrix
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The MagnificentMoney Matrix
Feast & Famineto Garden of Possibilities
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Solo Pros Selling Services…
Can be likewalking a tight rope
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Just One Storm …
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Can Wipe You Out
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
You’ve been told…
What if your businessis one basket?
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
It Doesn’t Take Much
You lose a clientClients go DIYYou get sickOr…
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Build Your Own
Income Safety Net
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
1. Build Differently
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
2. Monitor & Track
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
3. Adjust
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
1. A Different Model
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Old Model
Services by the hour.Juggling your business taskswhile balanced on a unicycle.
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Kayak!
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
A Stable Structure
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
What Are You Selling?
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
You’re Selling You
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Work Your Quadrants
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Zero in on the Quadrant
1 to 1
1 to Many
Products
Passive
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Quadrant A: Services
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Your Premium
Time is precious.Charge for it.
1 to 1Services
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Quadrant B: Presentations
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Teach, Train & Coach
Share expertise& experience1 to Many
Events
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Quadrant C: Products
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Package Solutions
Group ServicesTemplatesProcedures & SystemsHome Study CoursesWorkbooks from classes
Products
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Quadrant D: Ads / Affiliates
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Put it on Autopilot
Affiliate programsJoint VenturesAdvertising / AdSenseSponsorships
Passive
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Things to Consider
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Repurpose Work & Expertise
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Content is Gold
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Collaborate & Conquer
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
2. Monitor & Track
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Plug In
Business TrendsEconomic Swings
Target Client NeedsTechnology Updates
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Listen
What’s the problem?Be the solution.
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Be Flexible
Delivery optionsMultiple formats
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Deliver Quickly
Business moves fast
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Keep Track: Your MatrixSummer | 2010
Your Business
A:Services
B:Events &
Workshops
C:Products
D: Passive Streams
QuadrantPerformance
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
3. Adjust
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Adjust forCurrent Trends
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Case Stories
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
David | Sparky Firepants
www.SparkyFirepants.comwww.DigitalIllustrationSchool.com
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Emma | Acorn Host & Shop
www.Beadage.comwww.TaoOfProsperity.comwww.HolisticBusinessAcademy.comwww.AcornShop.com
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Brandie | SOHO Solutionist
www.SohoSolutionist.com
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Questions?
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Come Join Us
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Get Connected
www.IASECP.com
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Academy
www.IASECP.com/Academy
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Magazine
www.IASECP.com/Magazine
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Summer Pilot Program
Create, Launch, Sell& Repurpose
Information Product [email protected]