The Magic of a Big Idea
-
Upload
hopebeckham -
Category
Lifestyle
-
view
177 -
download
0
Transcript of The Magic of a Big Idea
![Page 1: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/1.jpg)
![Page 2: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/2.jpg)
![Page 3: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/3.jpg)
![Page 4: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/4.jpg)
![Page 5: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/5.jpg)
![Page 6: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/6.jpg)
![Page 7: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/7.jpg)
You know it when you see it.You know a Big Idea when you see one..
![Page 8: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/8.jpg)
When a dog bites a man, that isn’t news.When a man bites a dog, that’s news.
Charles Anderson Dana, editor of the New York Sun, 1890
![Page 9: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/9.jpg)
![Page 10: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/10.jpg)
“A picture is worth a __________ ______.”
![Page 11: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/11.jpg)
There is a message in the madness.The objective is to effectively communicate.
![Page 12: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/12.jpg)
![Page 13: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/13.jpg)
![Page 14: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/14.jpg)
Definition
An idea that explains and illuminates through powerful and succinct images and ideas
A surprising solution to a communications problem, expressed in memorable and/or graphic imagery
A strong central concept or image
Seemingly outrageous
George Lois in book “What’s the Big Idea?”
![Page 15: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/15.jpg)
“Only the unusual in communication can be unusually effective.”
Alex Kroll, former chairman of Young & Rubicam
Keys to effectiveness:
Will they get it?
Will they believe it?
Will they remember it?
Resist the usual!
![Page 16: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/16.jpg)
![Page 17: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/17.jpg)
![Page 18: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/18.jpg)
Bold
Appropriate
Memorable
Resist
the
Usual
![Page 19: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/19.jpg)
The right words make all the difference!
![Page 20: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/20.jpg)
“Vision for Public Education” is a Big Idea!!!
![Page 21: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/21.jpg)
What’s important in education?
![Page 22: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/22.jpg)
What really matters?
![Page 23: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/23.jpg)
What can we learn from other cultures?
![Page 24: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/24.jpg)
![Page 25: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/25.jpg)
![Page 26: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/26.jpg)
Build the Bond!
![Page 27: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/27.jpg)
![Page 28: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/28.jpg)
There is nothing new about a bold simple idea!
![Page 29: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/29.jpg)
One Man awake…..
“One man awake can awaken another….”
One man awake can awaken another,The second can waken his next door brother.The two men awake can rouse the town, turning the whole place upside down.The town awake can raise such a fuss that they finally awaken the rest of us.
Thanks for allowing me to present. I hope I said something that rouses your town.
![Page 30: The Magic of a Big Idea](https://reader034.fdocuments.us/reader034/viewer/2022051617/55a4df9d1a28aba70e8b4678/html5/thumbnails/30.jpg)