The magazine for post-production and visualisation

22
THE MAGAZINE FOR POST-PRODUCTION AND VISUALISATION RATE CARD 2011 Price list no. 15, valid from 1st January 2011 i www.digitalproduction.com

description

 

Transcript of The magazine for post-production and visualisation

Page 1: The magazine for post-production and visualisation

The magazine for posT-producTion and visualisaTion raTe card 2011

Price list no. 15, valid from 1st January 2011 i www.digitalproduction.com

Page 2: The magazine for post-production and visualisation

22characTerisTics

Editorial conceptdigiTal producTion is the only german-language trade magazine that covers the entire range of digi-tal media production and visualisation. The editorial orientation essentially concentrates on topics such as digital cinematography, including the subsequent post-production workflows. sections such as visual effects and animation Techniques as well as interac-tive and industrial design provide the magazine with additional key supporting information.digiTal producTion provides its readers with pro-fessional information on the latest technical develop-ments in hardware and software, regardless of ma-nufacturer and platform. Tests and the latest practice reports as well as expert workshops illustrate the use of these techniques in all areas of media production, thereby offering readers concrete advantages. These outstanding features make digiTal producTion the signpost and trend indicator in the flood of modern production techniques and expertly illustrate the various currents within the industry. moreover, the intermeshing of the print and online worlds as well as forms of viewing via state-of-the-art mobile devices will be continually developed throughout 2011.

Target audiencedigiTal producTion addresses both professional and semi-professional readers. The target audience consists of creative people and decision-makers in all disciplines of digital media post-production. The choice of topics addresses the needs of both freelancers and employees who make investment decisions for their companies.

Networked communicationThe website networks digiTal producTion with a broad cross-media range of information. The dp web-site (www.digitalproduction.com) supplements the print medium with its up-to-date content and additio-nal offers that expand on the topics in the magazine. Website and print medium ideally complement each other. The affiliated website www.animago.com serves as an online platform for the animago aWar d. The competition is one of the leading international awards in the fields of 3d, visual effects and interactive.

Page 3: The magazine for post-production and visualisation

3magazine sTrucTure

News

What is new? What concerns the whole industry? The News section (German: “Aktuell”) opens with a “WOW” photo spread. The editorial team shows visually impres-sive recent works across a double spread. It also inclu-des reports from important events, sector interviews and comments from the industry.

Focus

Each edition of DIGITAL PRODUCTION focuses on a main topic. In “Focus” the editorial team takes a look behind the scenes of the industry and presents the latest German-language and international productions.

Film, Video & Visual EffectsEach edition begins with the Film, Video & Visual Effects section. The section highlights the latest equipment and working methods, both on set and in post-production. Various professionals from the industry provide readers with useful tips. Trends such as stereo 3D are also examined more closely. Interviews illustrate how the industry is currently developing.

Animation

The “Animation” section continues to be one of the key 3D sections in DIGITAL PRODUCTION. Apart from a “making of”, this is where the editorial team provides its readers with a pleasant mixture of topics such as rigging, textu-ring, modelling, lighting and rendering. The section is packed full with tests, news and workshops on 3D.

Interactive

The “Interactive” section builds the bridge from exciting developments in game design to the latest happenings in the fields of screen design, augmented, and virtual reality.

Industry

Industry design is the catchword: visualisation for the au-tomotive sector and architecture as well as top-level ad-vertising productions are the main topics in this section. DIGITAL PRODUCTION provides its readers with profes-sional information on the latest technical developments in hardware and software, regardless of manufacturer and platform. The section contains previews, tests and market summaries.

Test

DIGITAL PRODUCTION provides its readers with expert

information on the latest technical developments in hard-ware and software, regardless of manufacturer and plat-form. This section contains previews, tests and market summaries.

Digital Art

This is where the editorial team dares to look into the fu-ture. The focus is on technical studies and outstanding digital works of art and their creation. Avant-garde CG stills, exhibition concepts, installations and competitions within the creative industry are highlighted here.

Science & Education

The editorial team considers it important to provide young talent with a platform. They feature both academies and graduates’ projects. Moreover, the DP team also presents groundbreaking fields of research in the creative-tech-nical field.

Guide

Who does what in Germany? The guide is a summary of the range of services the industry provides. It is important for artists or companies to be included here in order to gain new customers or to market their services.

The various sections of DIGITAL PRODUCTIONas a professional magazine for digital media production, dp concentrates on the contemporary production fields of the industry. Key knowledge is divided into various main sections. The reader is “guided” through the magazine by the helpful navigation bar at the top of the page. at the beginning of each section, informative “making ofs” and interviews lead the reader to the workplaces of production professionals and artists, followed by useful technical features. The sections are then rounded off with tests or market summaries as well as useful tips and workshops.

Page 4: The magazine for post-production and visualisation

User profile

4readership daTa

READER STATUS

Freelancer ..............................................................................................34.51%Skilled worker/employee .......................................................................28.50%Management/board member ..................................................................12.92%Training/Studying ...................................................................................11.86%Department or group leader .....................................................................6.02%Miscellaneous ..........................................................................................6.19%

AGE GROUPS OF SUbSCRIbERS

Up to 19 years old .....................................................................................1.24%20 to 29 years old ....................................................................................21.10%30 to 39 years old ....................................................................................38.83%Over 40 years old ....................................................................................38.83%

INDUSTRIAL CLASSIFICATION*

Film/TV/Video/broadcast .......................................................................21.40%Advertising industry/Advertising agency/Market research .........................................................................17.09%Post-production studio ...........................................................................10.58%Animation studio/Cartoon .........................................................................9.19%Academy/Training/ Tertiary studies ........................................................................................6.86%Research/Development/ Science .....................................................................................................6.05 %Architecture and engineering offices ..........................................................5.70%Mechanical engineering............................................................................2.56%Automobile industry .................................................................................2.32%Automobile industry .................................................................................2.32%Miscellaneous .........................................................................................15.93%

*Multiple answers were possible

Page 5: The magazine for post-production and visualisation

5readership daTa for prinT/disTribuTion analysis

Distribution analysis 3rd quarter 2010

Copies printed: 7,786

Copies actually distributed: 7,590

Subscription copies 4,237

Sold at kiosks 2,550

Other copies 803

Geographical distribution analysis

Economic area Percentage of actually distributed copies %Germany 85.50Abroad 14.50Copies actually distributed: 100.00

Breakdown abroad %Austria 53.56Switzerland 35.56Benelux countries 2.25Scandinavia 0.63Remaining abroad 4.00Actually distributed abroad 100.00

USE OF DIGITAL PRODUCTION

Professional ...........................................................................................52.58 %Private ....................................................................................................47.42 %

READING VOLUME PER ISSUE

All pages ...................................................................................................9.04%Almost all pages .....................................................................................41.84%About half ...............................................................................................28.55%Only certain articles ................................................................................20.57%

NUMbER OF READERS PER ISSUE

Only the person surveyed .......................................................................59.57%+1 person ................................................................................................23.05%+2 persons ..............................................................................................11.00%+3 persons ................................................................................................6.38%More than 4 persons .................................................................................0.00%Average coverage per issue: 20,000 readers

Page 6: The magazine for post-production and visualisation

Payment terms

30 days after invoice date net. 2% discount for payment within 14 days.Rates do not include VAT.

bank data:

Deutsche Bank MunichBANK CODE 700 700 10Account no: 170 33 88 00VAT ID no: DE 813 291 881IBAN DE 86 7007 0010 0170 3388 00SWIFT DEUTDEMM

Rates do not include VAT. When booking within one insertion year, beginning with the publishing of the first advertisement.

6adverTising raTes/dp guide

Rates for magazine sectionFormat colour2/1 page € 9,8001/1 page € 4,8001/2 page € 2,9901/3 page € 2,4901/4 page € 1,950

Special positioning2nd cover page € 5,2903rd cover page € 5,2904th cover page € 5,290

Further special positioning on request

Staggered repeat discountFrom 3 placements 5%From 6 placements 10%From 9 placements 15%From 12 placements 20%

Advertising rates for print/DP Guide

Rates DP GuideFormat b/w colour1/1 page € 1,800 € 2,6001/2 page horizontal € 1,160 € 1,5451/4 page horizontal € 725 € 9751/8 page horizontal € 440 € 5901/16 page € 295 € 4501/32 page € 140 € 290 Address entry

with logo € 249 (duration: 6 issues*)

* If you don’t cancel your record at least 8 weeks before the agreed period of one year, we will extend the period of your record automatically by another year.

Page 7: The magazine for post-production and visualisation

7adverTising formaTs

Advertising formats

Bleed: 420 x 297 mmType area: 390 x 270 mm

Bleed: 210 x 297 mmType area: 180 x 270 mm

Bleed: 103 x 297 mmType area: 88 x 270 mm

Bleed: 210 x 150 mmType area: 180 x 133 mm

Bleed: 210 x 102 mmType area: 180 x 86 mm

Bleed: 72 x 297 mmType area: 57 x 270 mm

Bleed: 57 x 297 mmType area: 45 x 270 mm

* Above-mentioned formats require additional 3 mm allowance for trim on each outer side.

1/4 vertical*

1/3 horizontal*

1/3 vertical*

Bleed: 103 x 150 mmType area: 88 x 133 mm,

1/4 Portrait*

Bleed: 210 x 83 mmType area: 180 x 60 mm

1/4 horizontal*

1/1*1/2

horizontal*1/2

vertical*2/1*

Bleed: 131 x 215 mmType area: 117 x 198 mm

1/2 Portrait*

1/32: 57 x 32 mm 1/16 vertical: 57 x 70 mm1/16 vertical: 117 x 32 mm1/8 horizontal: 210 x 47 mm

DP-Guide

1/32

1/16 hor.

1/16 ver.

1/8 horizontal

Page 8: The magazine for post-production and visualisation

8daTes and deadlines

Dates and deadlines DIGITAL PRODUCTION

Issue Publication date Print docu-ment deadline

Advertising copy deadline Topics Trade fairs 2011

01 / 2011 14.12.2010 26.11.2010 19.11.2010 Automobile Visualisation

02 / 2011 28.02.2011 08.02.2011 01.02.2011 GPU-Computing

SH 01 / 2011 25.03.2011 04.03.2011 25.02.2011 DP Career

03 / 2011 27.04.2011 08.04.2011 01.04.2011 International production

SH 02 / 2010 29.07.2011 06.07.2011 27.06.2011 DP Post-production

04 / 2011 29.06.2011 03.06.2011 27.05.2011 Character Design

05 / 2011 31.08.2011 05.08.2011 29.07.2011 Development/VFX

DECEMbER/jANUARySIGGRAPH Asia 15.12 – 18.12.2010CES 06.01 – 09.01.2011VES AWARDS 28.01 – 28.01.2011

FEbRUARyimagina, Monaco 01.02 – 03.02.2011

MARCHGDC, San Francisco 28.02 – 04.03.2011CebIT 01.03 – 05.03.2011Munich Gaming 30.03 – 31.03.2011

APRILMusic Fair, Frankfurt 06.04 – 09.04.2011NAb, Las Vegas 09.04 – 14.04.2011

MAyFMX, Stuttgart 03.05 – 06.05.2011

jUNEAnnecy Animated Film Festival 07.06 – 12.06.2011

AUGUSTSIGGRAPH 07.08 – 11.08.2011gamescom, Cologne 17.08 – 21.08.2011

Page 9: The magazine for post-production and visualisation

daTes and deadlines 9

Dates and deadlines DIGITAL PRODUCTION

Issue Publication date Print docu-ment deadline

Advertising copy deadline Topics Trade fairs 2011

SH 03 / 2011 30.09.2011 02.09.2011 26.08.2011 DP Production

06 / 2011 11.10.2011 16.09.2011 09.09.2011 Interactive Design

01 / 2012 13.12.2011 18.11.2011 11.11.2011 Industrial Design

SEPTEMbERIbC 08.09 – 13.09.2011

OCTObERanimago AWARD & CONFERENCE 27.10 – 28.10.2011

Page 10: The magazine for post-production and visualisation

10special ediTions

DP special editions for 2011The first of a series of special editions for 2011, „dp ca-reer“, is a comprehensive summary of universities, aca-demies, institutes and schools in germany, austria and switzerland. We also introduce you to the most important schools in the usa and other overseas countries. The special edition also provides tips and tricks for career starters and is rounded off with various interviews and success stories. further special editions such as “production” and “post-production” are dedicated to state-of-the-art workflows in the scene: from recor-ding on set to the digital pipelines in the studio post-production. leading trade fairs such as the nab and the ibc set the latest equipment trends. The editorial team specifically reports on these technical developments and features the use of these production tools. ger-many and its established studio scene is featured as a production location.

Page 11: The magazine for post-production and visualisation

11special ediTions

Issue Publication date Print document deadline Advertising copy deadline Topics

Special edition 01 / 2011 25.03.2011 26.02.2011 19.02.2011 DP Career

Special edition 02 / 2011 29.07.2011 06.07.2011 29.06.2011 DP Post-production

Special edition 03 / 2011 30.09.2011 03.09.2011 27.08.2011 DP Production

DP special editions for 2011

Advertising rates Special editionsFormat Colour2/1 page € 9,8001/1 page € 4,8001/2 page € 2,9901/3 page € 2,4901/4 page € 1,950

Special positioning2nd cover page € 5,2903rd cover page € 5,2904th cover page € 5,290

Further special positioning on request

Page 12: The magazine for post-production and visualisation

12Technische daTen

Dateien

i The printable data file must be created according to PDF/X1a or PDF/X3 standard using Adobe Distiller.

i All fonts must be embedded. i Colours must be available in CMYK (not in RGB). If

special colours are to be used, please arrange this in advance with the publisher.

i Allowance must be made for all colour profiles. i Please do not use hairlines. i We recommend using 300 dpi as picture resolution. i The data file must be generated in the final format

(100%). i For formats larger than 1/1 page, each page must

be generated separately (incl. allowance for trim). Montage will be carried out by the printer.

i Allow 3 mm trim for bleed elements. i The format of the advertisement must correspond to

the format specified in the advertising order.

Proof

For colour advertisements the printer requires a colour-defined digital proof with a FOGRA media wedge in accordance with current standards, for b/w advertise-ments a laser print is required. If no proof is available, possible variations from the original advertisement could conceivably be overlooked.

Technical datain order to accelerate and optimise the production processes of our publications, aTec business informa-tion gmbh magazines are printed computer-to-plate. This process makes it necessary to have all printing documents available in digital form. in order to prevent errors in printing or exposure, the following points must be observed when preparing data files. please pass this information to the agency or advertising department you have commissioned to produce your printing documents.

Contact for technical enquiriesSteffen Kulpe T: 0 89/8 98 17-4 26F: 0 89/8 98 17-3 60E: [email protected]

Page 13: The magazine for post-production and visualisation

13inserTs/special forms of adverTising

Inserts

Description: Loosely inserted printed matter such as brochures, cards or single sheets

Minimum format: 105 x 148 mm Largest format: 205 x 290 mm Price up to 25g: € 220 per 1,000 copies plus postage – no discounts Price up to 50g: € 250 per 1,000 copies plus postage – no discounts

(Prices for inserts of higher weight available on enquiry) Loss factor: When supplying the inserts please take a loss factor of 2% into account.

Ad specials

Description: Firmly attached printed matter such as brochures and postcards Single sheets on enquiry Format: 210 x 297 mm in bleed format Price: 2 pages € 4,800 4 pages € 8,000 Discount: Staggered according to number of repeats also in combination with

ads. 1 sheet (2 pages) corresponds to 1/1 advertising page

Stick-on attachments/cards

Description: A brochure, envelope or other printed matter stuck on a conventional ad

Minimum format: Only possible in combination with an ad at least 1/2 page A6 or A6 with adhesive flap

Price: € 135 per 1,000 copies plus postal charges – no discounts

Payment terms & bank data

30 days after invoice date net. 2% discount for payment within 14 days. Prices do not include VAT.

Deutsche Bank MunichBANK CODE 700 700 10Account No: 170 33 88 00VAT ID No: DE 260 118 554IBAN DE 86 7007 0010 0170 3388 00SWIFT DEUTDEMM

Shipping Note & Delivery Deadline

The shipping note should be applied on the outer side of the pallet or box. It must contain following information:i Customer (orderer)i Project title and issue numberi Delivery quantity:

– Total weight – Number of pallets and/or boxes – Size and nature of the product (flat, folded) – Address and phone number of the deliverer

Eight working days prior to the delivery date of the project (journal/magazine) at 8 o’clock.

Shipping Address

Stürtz GmbHLagerAlfred-Nobel-Straße 33Einfahrt 497080 Würzburg

Business Hours: Monday to Friday 6 a.m to 6 p.m.

Page 14: The magazine for post-production and visualisation

14characTerisTics online

News

DP provides its readers with daily news covering all aspects of the industry. The main emphasis is on the la-test information from the worlds of CGI, film and video. The editorial team also provides its readers with a broad base of knowledge on the latest general developments in the IT world.

Newsletter

Every two weeks DIGITAL PRODUCTION sends a news-letter filled with information, tips and events. A draw is also held, giving subscribers the chance to win prizes and admission tickets. The advantage of this method is that although the newsletter is free of charge, it requires registration. This is, of course, free of any charge or ob-ligation.

Aktuelle Videos

DP increasingly presents video clips on its website. The editorial team reports on events or demonstrates new software. We also show numerous trailers and back-ground reports on current cinema films, DVDs and games.

www.digitalproduction.com… is the ideal supplement to the leading german-language magazine for the digital content creation (dcc) sector. Just like the trade magazine, the website also covers the entire range of digital media post-pro-duction and visualisation. The new digiTal producTion website provides new services for the user and is now even more attractive, modern and user-friendly. navigation is now horizontal. The website is basically divided into two separate sections: one open section and one reserved exclusively for subscribers, which can be activated by logging in. it provides valuable content only available to digiTal producTion subscri-bers.

Page 15: The magazine for post-production and visualisation

15sTrucTure online

User profile online

IF SO, WHICH SECTION OF THE WEbSITE DO yOU USE?

News .......................................................................................................30.86%Article download .....................................................................................11.43%Event .........................................................................................................7.14%job exchange ............................................................................................3.14%Reader survey ..........................................................................................0.86%No information ........................................................................................46.57%

DO yOU USE THE DP WEbSITE?

no ............................................................................................................53.67%yes ..........................................................................................................46.33%

www. digitalproduction.com

Page Impressions: 48,155*Unique Users: 22,645*

www. animago.com

Page Impressions: 19,947*Unique Users: 4,991*

Source: Google Analytics (*average monthly value 2010)

Current photos

The DIGITAL PRODUCTION editorial office has an extensive image archive at its disposal. New photos of events and presentations are added to it daily. Screens-hots of the latest software, film shots and scenes from video games – far more material than we could ever fit into the printed edition of DIGITAL PRODUCTION. The editors have therefore decided to place this content on the website free of charge. Picture galleries convey the right atmosphere to those who cannot be present on site.

Page 16: The magazine for post-production and visualisation

16adverTising formaTs and raTes online

Advertising formats and rates online

Skyscraper with 120 x 600 pixels

Data volume: 100 Kb

Rate for one month: €2,200

Supersize-banner with 940 x 90 pixels

Data volume: 100 Kb

Rate for one month: € 2,000

JPG, GIF or Flash files, maximum 100 KB; data volume of video clips on request

Page 17: The magazine for post-production and visualisation

17adverTising formaTs and raTes online

Content banner with 320 x 60 pixels

Data volume: 100 Kb

Rate for one month: €3,500

JPG, GIF or Flash files, maximum 100 KB; data volume of video clips on request

job offers

Rate: €500

Page 18: The magazine for post-production and visualisation

18adverTising formaTs and raTes for neWsleTTer

DP newsletterThe newsletter appears every two weeks. We report on the latest news from the industry and provide a short preview of the next edition. The mailing list includes more than 32,000 newsletter subscribers.

DP newsletter ratesFormatsContent ad with logo: € 350 468 x 60 pixelsSponsoring logo: € 450 120 x 120 pixels

DP newsletter sponsoring

Apart from a single booking of the newsletter it is also possible to book all 24 newsletters for a complete year (including the trade fair newsletter). This ena-bles you to inform potential customers about new products and services on a fortnightly basis. You will also increase your level of recognition with our more than 32,000 newsletter subscribers.

DP newsletter rates FormatsContent ad with logo: € 6,900 468 x 60 pixelsSponsoring logo: € 8,700 120 x 120 pixels

Technical data

JPG, GIF or Flash files, maximum 100 KB; data volume of video clips on request

Publication dates

Deadline for ads and printing data is one week before dispatch in each case.

11.01.201125.01.2011 08.02.2011 22.02.2011 08.03.2011 22.03.2011

05.04.2011 19.04.2011 10.05.2011 24.05.2011 07.06.2011 21.06.2011

05.07.2011 19.07.2011 02.08.2011 16.08.2011 23.08.2011 06.09.2011

20.09.2011 04.10.2011 18.10.2011 08.11.2011 22.11.2011 06.12.2011

Page 19: The magazine for post-production and visualisation

19adverTising formaTs and raTes for neWsleTTer

Trade fair newsletterWe provide on-the-spot reports on the latest product innovations from the industry’s largest and most important trade fairs and give you a perspective of the latest trends on the dcc market. The mailing list includes more than 32,000 newsletter subscribers.

Trade fairs 2010Trade fair newsletter Publication dateGDC 2011, San Francisco 08.03.2011NAB, Las Vegas 19.04.2011FMX, Stuttgart 10.05.2011SIGGRAPH, Vancouver 16.08.2011gamescom, Cologne 23.08.2011IBC, Amsterdam 20.09.2011animago CONFERENCE, Potsdam-Babelsberg 29.10.2011

Deadline for ads and printing data is one week before dispatch in each case.

RatesFormatsContent Ad with logo: € 450 468 x 60 pixelsSponsoring logo: € 550 120 x 120 pixels

Technical data

JPG, GIF or Flash files, maximum 100 KB; data volume of video clips on request

Page 20: The magazine for post-production and visualisation

20

DP stand-alone newsletterit is, of course, also possible to use our addresses exclusively for your pro-motional activities. This means we will send your individually designed “html” or “text” e-mails to our newsletter subscribers on your behalf.

Total address list: 32,000

Rates

Stand-alone newsletter: €4,900

We will also be happy to take care of the design work for you at a small additional charge. Just ask us about the current prices.

Reportingin cooperation with our partners adtech, Webtrends and googleanalytics we can provide you with a detailed overview of the campaigns you have commis-sioned. on request we can provide you with comprehensive reporting on page impressions, unique visitors, lengths of stay and click rates. The information enables you to take individual steps even during your campaign. you are, of course, free at any time to replace the currently running banner with a new one. This helps you to react quickly to version changes.

direcT mailings/reporTing/Terms

An “advertisement order” within the meaning of the following General Terms and Conditions of Busi-1. ness is a contract with respect to the publication of one or more advertisements of an advertiser or space buyer in a publication for advertising purposes.

If there is any doubt, advertisements are to be called up for publication within one year of the con-2. clusion of the contract. If, within the framework of the contract, the right has been granted to call up individual advertisements, the order is to be wound up within a year of the publication of the first advertisement provided the first advertisement was called up and published within the period of time mentioned in sentence 1.

When a contract is concluded the advertiser is entitled to call up further ad-vertisements within the 3. period of time agreed on or within the period of time mentioned in item 2 over and above the number of advertisements mentioned in the order.

If an order is not fulfilled due to circumstances beyond the control of the publishing house, the adverti-4. ser has, regardless of any other legal obligations which might arise, to reimburse the publishing house for the difference between the discount that was granted and the discount that would correspond to the amount actually purchased.

Once the purchase amount has been reached text millimetre line rates will be conve rted into the 5. appropriate ad millimetre rates.

Orders for ads and preprint inserts that are expressly only to be published in specific issues or posi-6. tions in the magazine have to arrive at the publishers in sufficient time for the advertiser to be infor-med prior to the closing date for advertisements should it not be possible to execute the order in the requested manner. Classified ads are printed in the appropriate section and require no particular agreement.

Advertisements that because of their editorial design are not recognisable as such will be made more 7. clearly distinguishable by the publishing house adding the word “advertisement”.

The publishing house reserves the right to reject advertisement orders – also individual release or-8. ders within the scope of a contract – and insert orders, on account of their content, origin or techni-cal form in accordance with uniform, objectively justified principles of the publishing house if their contents violate laws or official regulations or it cannot reasonably be expected that the publishing house print them. This also applies to orders placed with branch offices, advertisement offices or representatives. Insert orders only become binding for the publishing house once a sample of the

General Terms and Conditions of business for Advertisements and Preprint Inserts in DIGITAL PRODUCTION

Page 21: The magazine for post-production and visualisation

agb 21

insert has been submitted and approved. Inserts which give the reader the impression that they are part of the newspaper/magazine on account of their format, or layout, or include advertisements from third parties, will not be accepted. The advertiser will be informed immediately that his advertising order has been rejected.

The advertiser is responsible for ensuring that the advertisement text and faultless artwork or the insert is 9. delivered to the publishing house in good time. The publishing house will be prompt to demand a replace-ment for any artwork that is visibly unsuitable or damaged. The publishing house guarantees the usual printing quality of the booked title within the scope of the means arising from the artwork submitted.

‘If the printed version of the advertisement is partially illegible, not correct or incomplete, the advertiser 10. is entitled to a reduction in payment or to a replacement advertisement that is free from defect, but only to the same extent as the purpose of the advertisement was impaired. In the event that the publishing house lets an appropriate deadline that he was set for this pass, or that the replacement advertisement is once again not free from defects, the advertiser has the right to a reduction in payment or to withdraw from the contract. Claims for damages or compensation occasioned by positive violation of a claim, negligence on conclusion of the contract and tortious acts are – even if the order was placed by telephone – excluded. Claims for damages or compensation occasioned by impossibility of performance and delay in perfor-mance are limited to compensation for the foreseeable damage and to the remuneration to be paid for the advertisement or insert in question. This does not apply to damage caused intentionally or by gross negli-gence by the publishing house, its legal representative or its vicarious agents. The liability of the publishing house for damages due to the lack of characteristics or features that were promised remain unaffected. In addition, in the course of business the publishing house is also not liable for the gross negligence of its vicarious agents; in the remaining cases liability towards businessmen and women for gross negligence is, in terms of scope, limited to the foreseeable damage up to the amount of remuneration to be paid for the advertisement in question. Complaints – except in the case of non-obvious defects – must be put forward within four weeks of receipt of the invoice and voucher copy.

Trial copies are only supplied if expressly requested. The advertiser is responsible for the correctness of 11. the returned trial copy. The publishing house takes into account all corrections that are communicated to him within the deadline set when the trial copies were originally sent to the advertiser.

If no particular instructions are given with respect to size the actual and usual height of the print version 12. for that type of advertisement will be taken as the basis for calculation.

In the event that the advertiser does not make an advance payment, the invoice will, as far as possible, be 13. sent fourteen days after publication of the advertisement. The invoice is to be paid within the time period mentioned in the price list as from the date on which the invoice was received provided that no other terms of payment or advance payment has been agreed on in individual cases. Possible discounts for early pay-ment will be granted in accordance with the price list.

In the event that the advertiser defaults or requests an extension, interest and collection fees are charged. 14. If the advertiser defaults the publishing house can defer the implementation of the remaining current order until payment has been made and demand that advance payment be made for the remaining adver-tisements. If there is reasonable or legitimate doubt about the advertiser’s ability to pay, the publishing house is entitled, even while the advertising contract is running, to make the appearance of further ad-vertisements dependent on the advance payment of the sum and on the settlement of unpaid invoices irrespective of the terms of payment originally agreed on.

If requested to do so the publishing house will supply an advertiser’s copy with the invoice. Depending 15. on the type and scope of the advertising contract, tear sheets and the complete advertiser’s copies will also be supplied. If an advertiser’s copy can no longer be procured, a legally binding certification from the publishing house confirming the publication and distribution of the advertisement will take its place.

The advertiser is to bear the cost of producing the necessary artwork and of any substantial modifications 16. requested by the advertiser, or for which he is responsible, to the design originally agreed on.

The orderer guarantees that he has the legal ownership regarding all rights to publish the advert. The 17. orderer is solely responsible for the content and the legal admissibility of all material being delivered in connection with the publication of the advert. The orderer exempts the publishing house from all possible third party claims, which may be enforced in connection with the publication of the advert. Furthermore, the orderer exempts the publishing house from all costs being necessary for legal assistance in the sub-ject matter. After all, the orderer is obliged to support the publishing house in good faith with respect to the gathering of information and material being necessary for potential legal affairs. He is also obliged to inform the publishing house in writing about omission statements or temporary injunctions with regard to the rights of third parties.

In the case of box number advertisements the publishing house exercises the diligence and care of a 18. prudent businessman when it comes to safekeeping and passing on the offers in good time. Recorded deliveries and express letters in response to box number advertisements will be sent on by normal post. Replies to box number advertisements will be kept for four weeks. Replies that have not been collected within the time will be destroyed. The publishing house will return valuable documents without being obliged to do so. The publishing house can, by individual contract, be granted the right, as an agent, to open the incoming offers instead of and in the explicit interest of the advertiser. The publishing house is not obliged to pass on offers of people trying to sell their wares and offers of mediation.

Artwork will only be returned to the advertiser if this has been specifically requested in writing. The pu-19. blishing houseis only obliged to keep such artwork for a period of three months from the time that the advertisement appeared in print and in the case of contracts from the time that the last advertisement appeared in print.

Place of jurisdiction and place of performance is the office of the publishing house. 20.

Page 22: The magazine for post-production and visualisation

22Team

ADVERTISING SALESblueballoonmediajürgen PfisterT: +49 (0) 89/97 39 97 43E: [email protected]

blueballoonmediaUwe MarkT: +49 (0) 89/97 39 97 43E: [email protected]

MARKETINGjana FreundMarketing/SalesT: +49 (0) 89/8 98 17-340T: +49 (0) 89/8 98 17-350E: [email protected]

HEAD OF TECHNICAL PUbLISHING DEPARTMENTStephan Peter KrafzikT: 0 89/8 98 17-372F: 0 89/8 98 17-350E: [email protected]

EDITORIAL STAFF jan C. bruhnke Editor-in-ChiefT: +49 (0) 89/8 98 17-367T: +49 (0) 89/8 98 17-350E: [email protected]

Sabine HatzfeldEditorT: +49 (0) 89/8 98 17-364T: +49 (0) 89/8 98 17-350E: [email protected]

béla beierEditorT: +49 (0) 89/8 98 17-362T: +49 (0) 89/8 98 17-350E: [email protected]

PUbLISHER

Hackerbrücke 6D-80335 MunichT: + 49 (0) 89 8 98 17-0F: + 49 (0) 89 8 98 17-3 50www.digitalproduction.com

Management

André Weijde

LAyOUT & GRAPHICS Steffen KulpeArt direction, Layout, Production T: +49 (0) 89/8 98 17-4 26F: +49 (0) 89/8 98 17-3 60E: [email protected]

Esther ZillnerLayoutT: +49 (0) 89/8 98 17-4 83F: +49 (0) 89/8 98 17-3 60E: [email protected]