The Luxury Festival 2016 Gen

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The Luxury Festival 2016 Gen

Transcript of The Luxury Festival 2016 Gen

Page 1: The Luxury Festival 2016 Gen
Page 2: The Luxury Festival 2016 Gen

Epitomizing luxury in all true sense of the word, the Luxury Festival will make its debut in Delhi on 01 -03

April, 2016. The Luxury Festival, as its name suggests, represents celebration of luxury, grandeur and style

– promising an experience of a lifetime.

In attendance will be a very select group of invitees comprising the privileged and elite from the world of

the rich and famous, top businessmen and women, fashion divas as well as well-heeled socialites from the

country.

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Cars

Superbikes

Yachts

Jets

Helicopters

Automobiles

International Real Estate

Home Furnishings

& Decor

Luxury Bath & Kitchens

Art & Collectibles

Fine Foods

Luxury Living

Hi-fi Audio & Home

Entertainment Systems

Home Automation

& Security

Personal Gadgets

Gadgets

Watches

Jewelry

Accessories

Sports goods

& equipment

Writing Instruments

Life Style

Adventure travel

Holidays & gateways

Culinary Journeys

Discovery and

Exploration

Bespoke Travel

EXHIBITOR CATEGORIES

Luxury Brands will illustrate the world of exclusivity by showcasing the hottest trends & launching their new products & services.

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VALUE PROPOSITION

FOR EXHIBITORS

Audience with captive High Net-worth Customers

• The platform will provide a unique opportunity for an up-

close & personal interaction with buyers & connoisseurs of

luxury brands & services

• Rendezvous with purveyors of luxury brands, key decision

makers & influencers in India

Media & Brand Visibility

• Brand coverage through innovative Media and PR campaigns

• Personal Interaction with editors of luxury publications -

magazines, dailies, television & digital

• Dedicated exhibition area for each brand during 3 days of

exhibition

• Opportunity to invite your celebrity / brand representative for

media interaction

Business Networking & Knowledge Sharing

• B2B session with potential business partners & organizations

• Knowledge sharing with other like-minded luxury brands from

across the globe.

VALUE PROPOSITION

FOR EXHIBITORS

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Uber-elite who are ardent luxury buyers

Sophisticated trend-setters who consider

quality and service above all

High Achievers

Willing to spend time & money on passion

pursuits

Luxury car owners, high-end property & real- estate owners, clients of major luxury brands, international banks

HNIs from different walks of life and dignitaries

representing affluent society, royalty,

diplomats, business leaders, and celebrities

Well travelled

Always looking for something ‘unique’ &

‘exclusive’

‘By Invitation’ high net worth guests from

across India including industrialists,

socialites, entrepreneurs, corporate

magnates, private wealth clients, luxury

automobile owners and private air charter

members

ATTENDEE PROFILE

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CUSTOMER EXPERIENCE

Delectable Spreads Wine Sessions

First Class Entertainment encompassing fashion shows and musical extravaganza

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The venue for the Luxury Festival has been carefully chosen keeping in mind the scale of the event

• Largest indoor sports arena in India and the third-largest in Asia.

• The Complex offers over 4,500 sq. m. of space.

• State of the Art infrastructure with complete security systems & set up.

• The Stadium has been renovated & further modernized as it has hosted the India-Africa Summit in October 2015.

THE VENUE: INDIRA GANDHI STADIUM,NEW DELHI

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PROGRAMME DETAILS:

INDIRA GANDHI STADIUM

11:00am-9:00pm -Exhibition Viewing and

Experiential Activities spread over the whole day

12:00pm - Ribbon cutting

12:30-3:30pm - Franchise solicitation

4:00pm -10:00pm - Exhibition

APRIL 01, 2016

APRIL 02-03, 2016

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PROGRAMME DETAILS : APRIL 01 EVENING

• This is an excellent opportunity to engage

meaningfully with decision makers and

influencers from the world of luxury.

• An enriching evening flags off the opening of

“The Luxury Festival’

• Launch Evening Gives the opportunity to synergize

with the potential clients at their pace

• Opportunity to interact with right segment and build

authority in the Luxury space

• An ‘A’ Category Fashion Show on each of the three

days

• Reach an exclusive audience in a targeted up-close

and personal manner

• Royalty Display will create a niche in the minds of

the HNIs

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PROGRAMME DETAILS : APRIL 02 EVENING

Enjoy Yet Another Evening:

A Fund Raising Event organized in collaboration

with the brands and sponsors

• Auction Evening with the Art, Artifacts by

participating brands

• Funds collected towards the event will go to a

known NGO

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MEDIA PLAN

Digital Media

A microsite will be created for ‘look who’s taking’ which

will have all information.

The microsite will be promoted on all social media

and web platforms.

PR

Articles and stories around launch to create buzz around the show

on print as well as online mediums.

Blog, brands, stories and wallpapers, hash tag, wall, contest

pages on social media

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MEDIA PLAN

Print

• Feature page on the leading publication about the Festival

• Editorial on the Festival

• Coverage of Exhibiting Brands

• 3 Half page 1 week prior to the Festival

• 2 Insertion each in Business World, Fortune, Forbes,

Air India, Jetwings, The Week

OOH

• Branding of Festival in Airport Duty Free

• Branding in Coffee Shops/ Pubs at the airport

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FESTIVAL PARTNERS

The country's most fashion-focused, sophisticated magazine, Harper's Bazaar is home

to beautiful visuals, intelligent writing, groundbreaking art direction and world-class

photography. The beauty and travel pages are as authoritative as they are luxurious.

The Harper's Bazaar reader is a discerning, style-conscious, intelligent 30+ woman who

is cultured, well-travelled and independent. She knows her own mind, yet also

appreciates Bazaar's curated edit, helpful advice, and knowledgeable point of view.

Started in 2005, and present across Gurgaon, Mumbai and Singapore, Valion is India’s

first P.R.E.F.O. “Private Real Estate Family Office”.

It is the trusted and preferred partner to over 1000HNI/Super HNI families in India and

abroad with combined investments and assets under management of over INR 3500

crores.

A niche and a leading & established name in Indian Real Estate, Valion strives for

excellence and highest standards of professionalism in all its management processes and

client interactions and servicing.

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FESTIVAL PARTNERS

Mine N Yours Wedding Show ,A Guide For Every Bride. Mine N Yours brings to you the

very best from the world of fashion and luxury. Watch the latest wedding trends come to

life. Experience the breath-taking couture, jewellery & accessories on the ramp from the

top & the finest designers.

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QUINTESSENTIALLY LIFESTYLE SERVICES INDIA

• Quintessentially Lifestyle Services India is the India license holder for Quintessentially UK,

which is a leading global lifestyle services company.

• High Net worth clientele comprising of industrialists, socialites, artists, entrepreneurs,

corporate magnates.

• Members are global citizens in the true sense of the term and are always looking for

something exclusive for their lifestyle… be it dining experiences, holidays, business

opportunities.

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GROUP M

A network like no other

GroupM is the parent company to WPP’s world-class media agencies Mindshare,

MEC, MediaCom and Maxus. Each agency is a global operation partnering with

clients to help them with services including trading, content creation, sports

marketing, digital, finance, proprietary tool development and other business

capabilities.

• Group M is WPP’s media investment arm

• Services leading luxury brands across industries, worldwide

• WPP is present in 107 countries, employing 138,000 across 2,400 offices and

has 354 Fortune 500 companies

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CONFEDERATION OF INDIAN INDUSTRY (CII)

• Confederation of Indian Industry is a non-government, not-for-profit, industry-led and

industry-

managed apex organization, playing a proactive role in India's development process.

• India's premier business association has over 7200 members, from the private as well as

public

sectors, including SMEs and MNCs.

• Works closely with Government on policy issues, interfacing with thought leaders, and

enhancing

efficiency, competitiveness and business opportunities for industry.

• Provides a platform for consensus-building and networking on key issues.

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The Curtain Raiser for the Luxury Festival was organized on the 11 April 2015, as a prelude to the

upcoming Luxury Festival. The evening, saw the launch of the XCOR in India, where they revealed 1-

1 prototype of the Lynx- a two-seat, piloted space transport vehicle that can take you on a half-

hour suborbital flight to 330,000 feet!

Relive the grandeur of the Curtain Raiser by viewing the AV

https://youtu.be/--jlMvmWppk

CURTAIN RAISER TO THE LUXURY FESTIVAL

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Luxury Cars - Rolls Royce Phantom, Aston Martin Rapide, Bentley GT Flying Spur W12, Bentley GTV 8, Jaguar

Jag XF and Range Rover sport.

Super Bikes - Ducati Monster, Pannigale, Diavele and Hyper Motored and Indian Scout, Chief Classic by Indian

Motorcycles.

Art Display curated by Chawla Art Gallery, Gallerie Alternatives & Lladro.

Live Experiences like Decoupage Art, Mosaic Murals, Piano Recitals, Cigar Appreciation, Wine Appreciation.

CURTAIN RAISER TO THE LUXURY FESTIVAL

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THANK YOU