The Luxe Nomad Story
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Transcript of The Luxe Nomad Story
The Luxe Nomad Story
Our Story APAC’s #1 luxury villa booking portal
Originally launching as a flash sales site in July 2012, TheLuxeNomad.com has pivoted and grown to be APAC’s #1 luxury
villa booking portal with a reach of over 250,000 Nomads!
What problem do we solve?We save customers time
To solve that issue, we curate! This builds ‘trust’ with our
clients who now don’t have to second guess and research
options on our site.
It can take hours to find the perfect private villa,
sifting through hundreds ofof options with names you don’t
recognise.
Why do people book villas?It’s their own ‘private hotel’
• Villas are generally cheaper than hotels.• Luxury is about privacy. The villa is exclusively for you and your guests.• Fully staffed, most villas come with chef and maid service included.• Do as you please. Breakfast can be served anytime of the day.
Our collectionOver 2,000 properties. 15 Destinations.
We believe luxury can be affordable - we even have some listings, that are only $50 a person!
Our strengthWe built a brand to stand apart
Travel is competitive so we believed in creating a ‘brand’. On a good day, TheLuxeNomad.com’s can be described as ‘that friend in-the-know but with a dry sense of humour’ (well, we like
to think so!).
Instagram 103kFacebook 76k
How can a company stand out in a competitive land-scape?
When we launched in 2012, instagram was gaining traction and online influencers were a new concept. We saw the value in working
with these personalities, and arranged amazing trips for them.
Building the brandCelebs & online influencers lead the way
The result was our social media channels organically grew to 180,000!
The futureCheck into a Luxe Nomad property
Why manage?• Allows us to control your experience from booking to stay• Luxe Nomad properties are curated and reach a certain standard• Creates consistency for services; no surprises for customers
The next step in our expansion is to manageour own properties
“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails.
Explore. Dream. Discover.” – Mark Twain