The Lowdown onRe-Engaging

Dormant AffiliatesGeno PrussakovCEO, AM Navigator (affiliate management

agency)www.amnavigator.com

Founder, Affiliate Management Days (conference)

www.amdays.com

888-588-8866 | Washington, DC geno@amnavigator.com | @ePrussakov

.

Common Problem

© 2015 Universal Studios

Paradox

AdditionalChallenge:

“Marketingto Marketers”

OPPORTUNITY!

BUT

Greato Resources

(to educate)o Incentives

(to motivate)o Tools

(to equip)o Support

G.R.I.T.S

- I -RESOURCES

Impress

1. Remind of your program details 2. Provide activation incentives3. Present affiliate links4. Offer performance incentives5. Include contact info

1. Approval Email

Excite

Source: AM Navigator Research

Maximum Application Review Time

Educate

2. Static Textual Content

• Program Information• FAQ Section• Tips and Ideas• Educational Material

2. Static Textual Content

2. Static Textual Content

• Blog• Facebook page/group• LinkedIn group• Twitter account

3. Dynamic Textual Content

3. Dynamic Textual Content

3. Dynamic Textual Content

Empower

4. Visual Content

Source: http://www.blanc.ltd.uk/infographics/

4. Visual Content

4. Visual Content

4. Visual Content

- II -INCENTIVES

Motivate

Congratulations! You have just been approved for FTP access to the [Advertiser’s Name] affiliate data feed.

Import our data feed, send me a link where I may view it & I will deposit a $10.00 into your account

5. Activation Incentives

6. Performance Incentives

6. Performance Incentives

7. Contests

- III -TOOLS

Equip

8. Blogger Plugins

9. Widgets

CrazyForBargains widget (on ShareASale)

I sometimes get requests from AMs on what will help affiliates market the product. I always ask for content…

I rarely get a response. [bold font added]

10. Content About Product

Content helps them create:• Blog posts, articles• Reviews, how-to guides• Social media content• Text(s) of email promotions

11. List(s) of Bestsellers

11. List(s) of Bestsellers

12. Keywords

Application Programming Interface (API) – a set of functions and procedures that allow the creation of applications which access the features or data of an operating system, application, or other service.

Oxford Pocket Dictionary of Current English

Equip Developers!!

13. Product API Access

13. Product API Access

14. Mobile-Oriented Tools

Ericsson Mobility Report Q 2014 (via @wearesocialsg)

14. Mobile-Oriented Tools

for Feature Phones

• 120×20 (small banner)• 168×28 (medium

banner)• 216×36 (large banner)• 120×30 (small high

image banner)• 168×42 (medium high

image banner)• 216×54 (large high

image banner)

for Smartphones

• 300×250 (static interstitial)• 300×50 (mobile

leaderboard)• 320×50 (static wide

banner)• 320×100 (large banner)• 300×75 (high image

banner)• 300×160

Creatives

API access for mobile app & game developers

14. Mobile-Oriented Tools

- IV -SUPPORT

Back Them Up

15. Being Reachable

16. Segmentation

“As a retailer, you likely segment your consumers…

Segmentation can also be applied to your affiliate marketing channel. Just as different types of customers require different levels of service, different types of affiliates require different resources.”

— Carolyn Kmet, former Director of Affiliate Marketing at Groupon

Criteria:o Typeo Performanceo Nicheso Terms/Payouts

16. Segmentation

Here's how well some of our current affiliates are doing

• SEM: $2,854 1-day commission // $188 EPC

• Email: $1,554 1-day commission // $142 EPC

• Blogging: $2,226 1-day commission // $110 EPC

17. Motivation Thru Examples

Always remove sensitive info! (URL, names, content, etc)

18. Tailored Suggestions

19. SurveysExample:

Effectiveness:

Initial email: 4% maximum

Follow-ups: ≈12% more respond

Frequency:

1. One week2. Two weeks3. 2-3 months4. Half a year5. A year

20. Follow-ups

To Recap…

RESOURCES:

1. Approval email2. Textual content (static)3. Textual content (dynamic)4. Visual content

INCENTIVES:

5. Activation incentives6. Performance incentives7. Contests

TOOLS:

8. Blogger plugins9. Widgets10. Content about product11. Lists of bestsellers12. Keywords13. Product API access14. Mobile-oriented tools

Activate Affiliateswith GRITS Approach

SUPPORT:

15. Being reachable16. Segmentation17. Motivation thru examples18. Tailored suggestions19. Surveys20. Follow-ups

In Conclusion

Stay Determined

Heel veel dank! Q&A