JULY 16 - 18, 2013, Minneapolis, USA

WWW.MRMW.NET

The original, premier event for the Mobile Marketing Research Industry

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@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD)

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• Justin Yurkovich – Sprint, User Experience & Design

• Lori Reiser – Advanis

THE LONG & SHORT OF MOBILE SURVEYS

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Two Goals

1 2

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

CONTROL GROUP:

Full survey

TREATMENT 1: Shorter Survey

+ Optional Section

TREATMENT 2: Short Surveys -

4 versions

+ 5 min option

$$$$$ $$$

+ $$ (opt.) $$$

Methodology

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Response Rate

Ctrl, 6.8% TR 1,

5.5% TR 2, 3.9%

Completion Rate

PC , 15.40

Tablet, 16.30

Phone, 19.20

Minutes to Complete

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Device Used by Invite Method

14%

38%

94%

9%

11%

78%

51%

5%

Postcard Email SMS

Computer

Tablet

Phone

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Post Email SMS Post Email SMS Post Email SMS

79% 54% 8% 77% 50% 6% 76% 50% 4%

12% 36% 91% 15% 37% 94% 15% 39% 95%

9% 11% 0.6% 9% 13% 0% 9% 11% 0.5%

+ 21% 47% 92% 24% 50% 94% 24% 50% 95%

Who Completed on Mobile

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Device Used and Stated Future Preference

39%

8%

54%

69%

6%

9%

11%

78%

6%

20%

16%

85%

Which device type would you prefer to complete surveys like this?

Device used to complete survey

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Profile of Users by Device Used to Complete Survey

Mean Age % Female

% Employed full-time

% Completed college

% Caucasian / White

Different symbols used in the same row denotes statistically significant differences across groups

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Profile of Users by Device Used to Complete Survey

# Calls & Minutes used

# Texts

# Wireless Emails

browsing mobile internet

% Wireless cord cut

Adopts Technology Earlier

Adopts Technology Later

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Yes, you can get good results with less data!

@2013 Sprint Nextel. All right reserved. | Proprietary and Confidential Sprint User Experience Design (UXD) |

Contact Us

@Sprint

linkedin.com/company/Sprint

@AdvanisInsights

@Lori Reiser

linkedin.com/company/Advanis

WWW.MRMW.NET

TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR

GOLD SPONSORS

WORKSHOP HOST

SILVER SPONSORS

PREMIERE SPONSOR

NETWORKING EVENING SPONSOR BAG SPONSOR PREMIERE SPONSOR

JULY 16 - 18, 2013, Minneapolis, USA

WWW.MRMW.NET

The original, premier event for the Mobile Marketing Research Industry