The Local Web Test: Does Your Brand Perform at a Local Level?
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To help national marketers identify their online, local market strength, we have created a simple exercise intended to demonstrate how well a national brand is represented locally. Download the Local Web Test to see how well your brand performs.
Transcript of The Local Web Test: Does Your Brand Perform at a Local Level?
Search Results Total “Your Brand” Owns or Influence % “Your Brand” Owns
Paid Opportunities
Local Listings
Organic Listing
THE LOCAL WEB TEST:HOW WELL dOES YOuR BRAnd pERfORm AT THE LOCAL LEvEL?
Local Marketing. Automated.
YOuR BRAnd:YOuR pROduCT CATEGORY:BRAnd nAmE SEARCH:(Most national brands own 90 -100% of Page 1 “Real Estate”)
BRAND NAME SEARCH + LARgE MARkEt (BOStON, MA)
PRODUCt CAtEgORY SEARCH + LARgE MARkEt (BOStON, MA)
PRODUCt CAtEgORY SEARCH + MID MARkEt (AUStIN, tX)
PRODUCt CAtEgORY SEARCH + SMALL MARkEt (BOISE, ID)
Search Results Total “Your Brand” Owns or Influence % “Your Brand” Owns
Paid Opportunities
Local Listings
Organic Listing
TOTAL SEARCH REAL ESTATE
Search Results Total “Your Brand” Owns or Influence % “Your Brand” Owns
Paid Opportunities
Local Listings
Organic Listing
TOTAL SEARCH REAL ESTATE
TOTAL SEARCH REALE STATE
Search Results Total “Your Brand” Owns or Influence % “Your Brand” Owns
Paid Opportunities
Local Listings
Organic Listing
TOTAL
To learn more about The Local Web, visit http://balihoo.com/local-marketing-resources
TOTAL SEARCH REAL ESTATE
