The Local Celebrity Entreprenuer

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The Local Celebrity Entrepreneur …by Ramon Ray

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The Local Celebrity Entrepreneur - how personal branding can help your small business dominate your market and crush your competition

Transcript of The Local Celebrity Entreprenuer

  • 1. The Local Celebrity Entrepreneurby Ramon Ray

2. The Local CelebrityEntrepreneur@RAMONRAYby Ramon Ray 3. The Local Celebrity EntrepreneurHow Personal Branding Helps YOURSmall Businesses Dominate YOURMarket and Crush YOUR Competition 4. Todays Road MapDefinitions *Principles * Tools 5. What does it mean to be The Local Celebrity EntrepreneurDEFINITIONS 6. The Local CelebrityEntrepreneur 7. The Local Celebrity EntrepreneurHow Personal Branding Helps YOURSmall Businesses Dominate YOURMarket and Crush YOUR Competition 8. ARE YOU READY? 9. Would you like to MASSIVELY boostyou and your companys visibility inyour market? 10. Are you tired of relying on word ofmouth and having no big jumps inbusiness year after year? 11. Are you tired of grasping for salesand hunting for new customers? 12. The Local Celebrity Entrepreneurby Ramon Ray 13. RAMONS JOURNEY 14. Tweet! @RAMONRAY 15. 3 Principles ofThe Local CelebrityEntrepreneur 16. Perception and Reality Fans andMoneyFans/Followers andSponsors/MoneyPerception and Reality Fans/Followers andSponsors/Money 17. Fan Love 18. Perception and Reality Perception and Reality 19. No Frills Brandor Perception Frillsand Reality 20. The Local CelebrityEntrepreneur@RAMONRAYby Ramon Ray 21. The Local Celebrity EntrepreneurTool Box 22. Traits 23. Personable and Likeable Charisma, Excitement andElectricity Persistent Be Strategic and CreateOpportunities Lasting Relationships NotShort Term Transactions Think Long Term 24. 4 Basic Tools 25. The Technology Evangelist not SEO, not finances.PLATFORM 26. Get out in your local community andindustry communityGET OUT IN YOURCOMMUNITY 27. Get a VA, director of operations,CEO..OUTSOURCEADMINISTRATIVETASKS 28. Who are the VIPs and power influencers inyour life; join networking groupsCULTIVATE CIRCLES OFPERSONAL INFLUENCE 29. Social ContentDigital Tools 30. Aka RamonRay.comPERSONAL WEB SITE 31. Central foundation for your online thought leadership akaSmallBizTechnology.comCONTENT WEB SITE 32. Social gives you engagement, real time communication and spreads seedsSOCIAL ENGAGEMENT 33. One to one connection with your fans and sponsors.EMAIL NEWSLETTER 34. Manage fans and sponsors; email database is not enoughCUSTOMER RELATIONSHIPMANAGEMENT (CRM) 35. Why CRMAuto Nurture andEducateTagging (CRM) IsBetter ThanBuckets (Email)ScalableManage: Fans andSponsors 36. PROMO SIZZLE REEL ANDSEEDS VIDEO 37. Ramons Sizzle ReelRamons Sizzle Reel by Blane Friest - ddmproduction.com 38. AWESOME PICS AND IMAGESHeadshot by Jason Gardner jasongardner.net 39. 4 Power Tools 40. Adds credibility; great sponsor give awayPUBLISH A BOOK 41. Headache, money losing, credibility, reach VIPsPRODUCE AN EVENT 42. Credibility, massive brand boostMEDIA EXPOSURE 43. Audio (Podcast), Video (Youtube)CREATE REGULAR SHOW 44. Summary 45. Fans/Moneyand Perception No Frills/and RealityFrills andPerception/Reality 46. Are you ready to MASSIVELY boostyou and your companys visibility inyour market? 47. Are you ready to go beyond word ofmouth and have a big jump inbusiness year after year? 48. Are you ready to boost sales andserve customers beatingdown your door? 49. Are you ready to beThe Local CelebrityEntrepreneur@RAMONRAYby Ramon Ray 50. BONUS SECTION 51. Ramons Favorit ToolsWeb Site:Events:Social:Productivity: 52. Video Tools Prosumer Camera($500); record to HD Good tripod Shotgun Microphone XLR to Mini JackAdapter Modern Smartphone Youtube and GoogleHangouts On Air 53. The Local CelebrityEntrepreneur@RAMONRAYby Ramon Ray