THE LLOYD STORE

Concept & Design Presentation by

FireArc Communications

OPPORTUNITY

Lloyd Brand Shop @ Model Town Road, Jalandhar

Industry – Consumer Durable Area – 630 sft

BACKGROUND INFO

Premium Good Quality Products. Innovative products like bread maker,

steamer along with conventional CD products. Provision for an aspirational product

experience zone. Clutter free, rich look & premium store look. Create strong connect with Lloyd Brand & its

attributes – Premiumness & Quality Engagement with direct customer to gain

sustainable competitive advantage

STORE – DESIGN THEME

SMART SOLUTIONS for a

SMART FAMILY

STORE LAYOUT

STORE DESIGN – FRONT VIEW

Clutter Free Signage with max impetus on

Brand

Flex Signage with Acrylic cut Letters

Provision for show window – Promotions,

Schemes, VM can be done to give the store a

new look & feel

STORE DESIGN – BACKWALL VIEW

55” LED – Aspirational lifestyle product

Stylish & Innovative back wall treatment Beautifully decorated living room feel Artistic artifacts to depict class & elegance Home Theater System to supplement 55” LED TV &

enhance customer experience

Low level sitting arrangement – one seater

couch Doesn’t block view from entrance customer can sit comfortably & have ultimate TV

watching pleasure

STORE DESIGN – LEFT WALL VIEW

Product Arrangement

LCD & LED Wall – 10 SKUs on display

Corporate Branding Panel

All range product shot in the backdrop

STORE DESIGN – RIGHT WALL VIEW

Product Arrangement

Window & Split AC’s– 2 & 9 units respectively on

display

Lifestyle Zone – Steamer, Bread maker & Dryer

Cash Counter

Brand logo behind cash counter

STORE DESIGN – SIGNATURE ELEMENT

Lifestyle Zone

Signature element of store

Theme – Smart solutions for a Smart Family Graphic for steamer application & usage – as it’s a

new category product. Customer needs to be educated on the product.

STORE DESIGN – TOP VIEW

SMART SOLUTIONS for a

SMART FAMILY