The little black book of social media for business

SOCIAL MEDIA FOR BUSINESS

The little black book of

What does it take to create a killer socialmedia channel that promotes your brand andtalks to your audience successfully?

Introduction

We’ve compiled this little black book of social media bestpractices for Facebook, Instagram, SnapChat, Vine, LinkedInand Twitter for businesses looking to harness the unique powerof these social networks.

Chapter one:

Know your social channels

Treating social media as a broadcast media channel and assumingthat all audiences are the same (or will react in the same way tomessaging) is a mistake many brands and businesses make.

Each individual will use a combination of different social mediachannels for a variety of reasons and in a multitude of ways.

Knowing what each channel or platform is used for when engagingin social media will help your channel use the right content andtone of voice when communicating with your audience.

Get to know your

social channels

Check out our tips and tricks for

each social media platform below!

Chapter two:

Effective Facebook use

Facebook has the ability to increase brandawareness, website clicks and build acommunity that you can engage with.

Give your page a persona and adopta tone that reflects your brand.

Facebook tips and tricks

1.

Engage by asking questions andusing open statements. Posts thatinclude a prompt for conversationreceive 70 per cent more engagement.


2.

Sharing trending curated content willincrease your algorithm and make youmore searchable. Stories that included“breaking news” received 57 per centhigher engagement over other posts.


3.

Give your audience asneak peek at who youreally are. Sharing funpictures from within yourcompany is a great way tobuild audience trust.


4.

Visual is key. Stories with photosreceive greater than 50 per centmore likes than non-photo posts.


5.

Change your cover image frequentlyto tell your evolving story and to keepyour profile fresh.


6.

Extra tips for cover images:

A) Abide by Facebook's guidelinesB) Ensure your image is the right size (grainy is not good!)C) Integrate the design of your cover image with your profile!D) Include a 'Call to Action'!

Reward your audience withexclusive content, such as sneakpeeks of new products.


7.

Share, share and share even more! Shareable content will make you king!


8.

Use Pages Manager to keep updatedon the go. You’ll never miss a beatwhen a community member engageswith you.!


9.

The golden rule of

Facebook?

Don’t blast out marketing adverts withoutengaging and sharing with your audience.Facebook is a community platform, so amix of content is essential.

Chapter three:

Instagram means big business

Instagram is the perfect platform forexpressing your brand persona.

Not only is it quick and easy to post a picture,it also allows you to share your story withyour audience in a visual and creative way.

Instagram tips and tricks

1. Build your fan following. Recently gota new product in?

Share it on Instagram with a cheekyshot of you or your employees taking itfor a test drive.


2. Play with filters andmake your image fun.There are heaps of freeapps you can get toenhance your images tomake your brandpersonality shine.


3. Post regularly. This willhave your name front ofmind with as manypeople as possible andkeep your communityconstantly entertained.


4. Link your Instagram to your Facebookaccount. The more likes you get onyour images, the more you will show upon people's feeds.


5. Be known as an expert by becominga curator of content and growing a well-targeted audience.

Regram relevant images or posts andthen tag the user to grow yourcommunity and show your authority.


6. Make your followers crave more byreleasing sneak peeks on Instagram.Use Vine to make a six-second video tostir up your social media audience witha new product or the best thing aboutyour services then share it onInstagram.

The golden rule of Instagram?

Hashtags are the only way to search onInstagram, so use three to five per post.

You can also create your own hashtag,which is a great branding tool, thenencourage others to use your hashtag to befeatured on your page.

The business of Snapchat

Chapter four:

Snapchat is a photo and video-sharingapp that erases your content after amaximum of 10 seconds.

Brands are using it to connect with the13 to 25 demographic (Snapchat’smain audience).

It's time to get snap-happy!

Announce that you're joining Snapchat onyour existing channels and create a teasercampaign around it to make people knowyou’re on the channel.

There’s no point creating an account if noone is there to receive your content.

Snapchat tips and tricks

1. Send out exclusive sneakpeeks to your followers.


2. Special giveaways: Drive youraudience to your product by givingthem a voucher that can only beredeemed in your establishment(keep the 10-second rule verypresent).


3. Create contests: Making people compete forsomething is always fun, especiallywhen they know they can win aproduct (enhances brand loyalty).


4. Sending fun, unique content thatyour audience may like: Specialcalendar date? Why not send youraudience a snap that will make themsmile?

The golden rule of Snapchat?

Keep it casual and fun.

People are letting you message themdirectly, so don’t spam them withadvertisements. Speak their language –remember the demographic you’retargeting.

Chapter four:

On the grapeVine

Vine is a video app and social mediaplatform from the creators of Twitter thatallows users to film six-second videos.Some of the biggest brands are using it tocreate fresh and interesting video contentthat doesn’t require a lot of production togo viral.

How to set up a Vine account

If you have Twitter, setting up youraccount will take a minute to link.

Add a profile picture and you’re readyto go. Consider embedding your Vinevideos to your blog, website orFacebook page for additional exposure.

Vine tips and tricks

1. Tell stories about your brand: Create six-second fun stories thatshow your brand’s values.


2. Create fun how-to videos: Six seconds is long enough to showhow to use a product correctly.

How to


3. Ask users for opinions: Create a video asking users whichproduct they prefer.


4. Create contests: Ask your audience to create stunningvideos for the possibility to win a prize.

The golden rule of Vine?

Be creative.

The Vine world is full of creative videos(some of them by brands), so be sure tomake your videos interesting.

11 years old and still going strong

Chapter five:

LinkedIn’s use has dramaticallyshifted and has quickly become thecontent hub for professionals. It offersbrands multiple opportunities toconnect with the right audience on aB2B and B2C level.

LinkedIn

LinkedIn tips and tricks

1. Create a Company Page: This is an opportunity to create aninformation hub about your companythat will generate leads.


2. Develop a content calendar: Grow your company page by postingdaily updates that provide engagingcontent.


3. Set up a Showcase Page: Use this to highlight a particularproduct or service feature. (You cancreate up to 10 of these.)


4.Be relevant: Tailor the ShowcasePage and providecontent that appeals tothe specific audienceyou are trying to reach.


5. Visuals attract: Use engaging visuals on both theCompany and Showcase Page


6.Target your daily content updates: This will increase audienceengagement by up to 66 per cent.


7. Use LinkedIn’s newesttool, Trending Content,to discover trendingarticles in your industrythat you can share onyour pages.


8. Create campaigns: Use Sponsored Updates to targetspecific people and reach themdirectly through their news feeds.


9. Influence more people: Identify a spokesperson for thecompany and make them aninfluencer on LinkedIn through thenew Publishing Tool.


10. Refine and define: Use the analytics tools on thecompany and showcase pages todetermine what content is drivingreach and engagement.

Chapter six:

Get tweet-smart

with Twitter

Twitter is no longer a sharing platform forindividuals to post annoying selfies or checkout those of celebrities. Twitter is a worthwhileplatform for businesses large and small to gettheir content read and, conversely, their brandunderstood.

Twitter tips and tricks

1. Include links: The way to get around the 140-character tweet limit is to share a linkin your tweet – preferably to yourwebsite – for further content.


2. Use hashtags: Tweets that include hashtags gaintwo times more engagement thanthose without.


3. Tweet more: Don’t limit yourself to just one tweetper day. Businesses these days aretweeting up to 10 times a day andare successfully engaging clients.


4.Retweet: Engaging with people interested inlikeminded content is essential togrow your following and encouragebrand recognition.


5.Use images: Like hashtags, tweets that includeimages are likely to gain much moretraction than those without.


6.Use promoted tweets: The latest addition from Twitter,promoted tweets are used to targetunique followers and potentialfollowers of your brand.


7. Explore Twitter’s new layout:Twitter’s new layout is encouragingbrands to raise their visual gamewith new header images and arestructured navigation.

This slideshare has been proudly presented by...

www.kingcontent.com.au @King_Content

Australia's leading digital content marketing agency

The little black book of social media for business

Social Media

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