The Liquor Store Model for Social Media Marketing - Becky McCray
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The Liquor Store Model for Social Media Marketing @BeckyMcCray
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Becky McCray's Confluence 2014 talk, "The Liquor Store Model for Social Media Marketing" comes straight from her real-world, small-town business experience, where it has always been true that every customer can talk to every other customer and where community means something more than "follows" and "likes." She has presented twice at SXSW Interactive; at BlogWorld Expo events in New York, Los Angeles and Las Vegas; at 140 Conferences in London, New York, California and Detroit; and addressed the International Economic Development Council. She co-authored the award-winning book "Small Town Rules" with Barry Moltz. Watch video of her 2014 Confluence talk here: http://confluenceconference.org/2014-videos/becky-mccray-the-liquor-store-model-of-social-media-management/
Transcript of The Liquor Store Model for Social Media Marketing - Becky McCray
![Page 1: The Liquor Store Model for Social Media Marketing - Becky McCray](https://reader034.fdocuments.us/reader034/viewer/2022052412/558e880e1a28abd5348b461e/html5/thumbnails/1.jpg)
The Liquor Store Model for Social Media Marketing
@BeckyMcCray
![Page 2: The Liquor Store Model for Social Media Marketing - Becky McCray](https://reader034.fdocuments.us/reader034/viewer/2022052412/558e880e1a28abd5348b461e/html5/thumbnails/2.jpg)
You’re the owner now.
McCray
![Page 3: The Liquor Store Model for Social Media Marketing - Becky McCray](https://reader034.fdocuments.us/reader034/viewer/2022052412/558e880e1a28abd5348b461e/html5/thumbnails/3.jpg)
1. Be yourself.
McCray
![Page 4: The Liquor Store Model for Social Media Marketing - Becky McCray](https://reader034.fdocuments.us/reader034/viewer/2022052412/558e880e1a28abd5348b461e/html5/thumbnails/4.jpg)
2. Let customers learn their way.
McCray
![Page 5: The Liquor Store Model for Social Media Marketing - Becky McCray](https://reader034.fdocuments.us/reader034/viewer/2022052412/558e880e1a28abd5348b461e/html5/thumbnails/5.jpg)
3. Talk less about you, more about them.
McCray
![Page 6: The Liquor Store Model for Social Media Marketing - Becky McCray](https://reader034.fdocuments.us/reader034/viewer/2022052412/558e880e1a28abd5348b461e/html5/thumbnails/6.jpg)
Laurie Reyes
4. Think long term.
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5. Do what’s right.
McCray
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6. Get involved.
McCray
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7. Be a good neighbor.
McCray
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8. Focus on individual people.
McCray
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Questions?
McCray
How many beers in a keg?
What’s a good wine for
Thanksgiving dinner? How many servings of wine are there in a wine bottle?
How much 180 proof do
I need to spike a trash
can full of punch?
What is the recipe for Mom’s Famous Margaritas?
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Everyone matters.
McCray
![Page 13: The Liquor Store Model for Social Media Marketing - Becky McCray](https://reader034.fdocuments.us/reader034/viewer/2022052412/558e880e1a28abd5348b461e/html5/thumbnails/13.jpg)
Gift: Finding Time for Social Media
beckymccray.com/confluence