THE LINKEDIN GUIDETO THE PERFECT

#WORKSELFIE

Building your professional brand is essential to career success. One of the most important parts of creating the right impression is having the right profile photo.In fact, you are 14x more likely to be viewed if you have a prole

photo.Luckily, you dont need to book a professional photographer. All you really need is your smartphone to take a #workselfie. Get is your smartphone to take a #workselfie. Get started with these tips.

OVERVIEW

Using a background such as a white wall will ensure the focus is purely on your face and noton what is behind you. Make sure the wall isclear of any pictures, signs or photobombers!

DO BE AWAREOF YOUR SURROUNDINGS

Natural light is your best friend, so stay away from the flash. South-facing windows are perfect, as light will hit you straight on and compliment your face. Avoid direct sunlight as shadows can be harsh on faces.

DO USE NATURALLIGHT

DSLRs or phones both work well. If youre usinga smartphone, make sure its a fairly recent smartphone. Find a makeshift tripod (a wall or book shelf) to avoid a selfie arm. Remember to use the front-facing camera.

DO USE THERIGHT CAMERA

Look up at the camera it is a more flattering angle because it emphasizes your eyes and makes your face and neck seem smaller. Looking down on a camera is usually not as flattering for the exact opposite reason.

DO THINK ABOUTTHE ANGLE

Head and shoulders make the best #workselfie, which means an off-the-shoulder top might not be the best.You dont want anything too distracting but dont be afraid to wear colour.

DO THINK ABOUTWHAT YOUREWEARING

The best photos follow the rule of thirds.This means that your eyes should be one thirdof the way down from the top of the photo and off to one side. Leave plenty of distance between yourself and the lens so you can crop thepicture later.

DONT CENTERYOURSELFX

Duckface, pouting, sparrow face, fishlips, belfie, the bed, the bathroom, the restaurant, the seatbelt, the gym. Just some of the selfies that dont have a place on your LinkedIn profile. Show your natural self by relaxing your face and expression.

DONT DO ACLICH SELFIEX

SO TO RECAP

Do be aware of your surroundings

Do use natural light

Do use the right camera

Do think about the angle

Do think about what youre wearing

Dont center yourself

DonDont do a clich selfieXX

Taken a great #worksele? Share it on LinkedIn andother social networks using the hashtag!