Big & small ideas, campaigns, thoughts, pop culture updates and more… Curated by Genesis Burson-Marsteller Happy Holidays!

Volume 40/December 2014

pLineUp

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Spreading the festive cheer by

thanking the nameless,

unsung heroes. Watch what

happens when Google decides to do something

nice for them

This campaign will surely make

you smile. Customers were invited to play

an age-old game. Find out what happens

when they win…

This Christmas ad is a video

made for sharing. It

commemorates events of

Christmas Day 1914, when the guns fell silent…

These Canadians got the Gift of Home for the

Holidays. Take a look at this

gifting campaign…

What happens when a train

company decides to get into the festive

spirit? It lets loose a

#Traindeer, of course!

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