Volume 47/July 2015

Big & small ideas, campaigns, thoughts, pop culture updates and more… Curated by Genesis Burson-Marsteller Happy reading!

Going beyond selfies and profile

pictures, take a look here how a smartphone can

actually help save a child’s life

Feeling lazy to work out?

Maybe this campaign can

encourage you to get out and sweat it out because if

this girl can,

so can you

Watch how this brand created impressions

without a single advertisement

This country opened its doors

not just for visitors, but also for their smart

and quirky suggestions.

Read on to know more

How can a daily habit turn into a

life-saving opportunity? Here’s how…

Disclaimer: ‘The LineUP’ is a collection of ideas, campaigns, thoughts, pop culture updates, stories etc, freely available online. All Intellectual Property Rights exist with the original authors/source of the ideas, campaigns, thoughts, pop culture updates, stories etc. The contents of ‘The LineUP’ are subject to change without prior notice. Genesis Burson-Marsteller Public Relations Pvt. Ltd. (GBM) does not warrant the accuracy, adequacy or completeness of the information, material, contents contained and/or forming part of ‘The LineUP’ and expressly declaims liability for any errors or omissions in the said information, material, contents. The information, material, contents of The LineUP are freely available online and has been used in good faith. GBM is not in any manner supporting/vouching for its accuracy or completeness. In no event GBM would be liable for any damages including without limitation direct or indirect, special, incidental, consequential damages, losses/expenses arising in connection with and/or related to the information, material, contents contained in and/or forming part of The LineUP or access/use thereof or inability to access/use by any party, or in connection with any failure in performance, error, omission, interruption, defect, delay in operation or transmission, computer virus or line or system failure.