The Limassol Branding Project
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Transcript of The Limassol Branding Project
one of a kind project
Establish Limassol as one of the top destination cities in the Mediterranean
internal and external tourismconventions
businessfinancial
investment
good for Limassolgood for Cyprus
Branding is difficult.Destination branding is even more difficult.
Branding creates alignment.
IMAGINE IF EACH WHEEL HAD A DIFFERENT DRIVER ...
Everything you say.Everything you don’t say.
Everything you do.Everything you don’t do.
Everything communicates.
Brand strategy starts by discovering “what is ...”It ends by converting “what is” into “what can be ...”
Brand strategy is a journey from the past,through the present, and into the future.
Brand strategy turns dreams into reality.
5 star destination3 star service and facilities
s e y c h e l l e sa s p u r e a s i t g e t s
High rise buildings 0.0007%American fast food chains 0.00001%
Yuppies on rented Harley-Davidsons 0.002%Men in leopard skin g-strings 0.005%
5 star destination5 star service and facilities
The “Seychellesness of Seychelles”
What is the “Limassolness of Limassol?”
DNA
CONSUMER INSIGHT
VISION
DNA CONSUMERINSIGHT
VISION
This is where the brand is discovered.
Where DNA, Consumer Insight and Vision meet.
This is where the brand is discovered.
Where DNA, Consumer Insight and Vision meet.
IN DEPTH INTERVIEWS
What is the first word that comes to mind when you think about Limassol?
SEA
RELATIONSHIP BETWEENTHE PEOPLE AND
THE CITY AND THE SEA
24 kilometres
1 ki
lom
etre
A CITY OF MIXED NEIGHBOURHOODS
TouristResidentialCommercialBusinessEducational
“Limassol is like a string of pearls”
“I swim everyday, summer and winter”“I get off the highway early - just to see the sea.”
“I cycle along the beachfront to work.”“I bought this property because of the view it has of the sea.”
“The day that Limassol turned to face the sea the city smiled.And the sea smiled back.”
“The day that Limassol turned to face the sea the city smiled.And the sea smiled back.”
eureka!
OPENHORIZON
IMAGINATIONACCEPTANCEEXTROVERTENERGETICMOVEMENTDYNAMIC
OUTWARD LOOKINGMAKES YOU SMILE
IMPACTOF 1974
FRIENDLYWELCOMINGEXOKARDIAS
NO GHETTO
DIVERSE AND COSMOPOLITAN
IMPACTOF 1974
SURVIVALENTREPENEURIAL
COMMERCIAL CULTUREPRIDE AND SELF-RESPECT
YES I CAN!
WINE FESTIVALCARNIVALNIGHT LIFE
°§∂¡∆π
EXTROVERT
WORKHARD
PLAYHARD
AMBITIOUS
OPTIMISTIC
APPROVING
PROUD OF THE CITY LACK OF CIVIC PRIDE
GARBAGEILLEGAL PARKING
DRAG RACING
SEARELATIONSHIP WITH THE SEAWELCOMING / EXOKARDIAS
NO GHETTOSDIVERSE AND COSMOPOLITAN
COMMERCIALGLENTI
WORK HARD PLAY HARDAMBITIOUSOPTIMISTIC
PROUD OF THE CITYNO CIVIC PRIDE
THE LANDMARK ISSUE
THE ROLE OF SHIPPING
THE PERFECT TESTIMONIAL
THE PROJECT LOGO
sea
beach
city
the world’s first interactive branding project
SOCIAL MEDIA
JOIN THE CONVERSATIONShare todayShape tomorrow
t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
IntroductionThe ProjectWho is involvedSponsorsPartnersAbout UsContact
JOIN THE CONVERSATIONShare todayShape tomorrow
t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
IntroductionThe ProjectWho is involvedSponsorsPartnersAbout UsContact
http://www.limassolbranding.co.cy
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Share todayShape tomorrow
JOIN THECONVERSATION
“... and the sea smiled back”
one of a kind
Establish Limassol as one of the top destination cities in the Mediterranean
internal and external tourismconventions
businessfinancial
investment
Establish Limassol as one of the top destination cities in the Mediterranean
good for Limassolgood for Cyprus
thank you
