The Lifecycle of Infographic Creation

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description

It's likely that you've seen an infographic online before. Maybe you've even shared one with your friends through social media. But have you ever wondered what goes into the creation of an infographic?

Transcript of The Lifecycle of Infographic Creation

Page 1: The Lifecycle of Infographic Creation
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Sharlene BoodramViral Media Coordinator, Slingshot SEO

Slingshot Tenure: 2yrs@SharleneBoodram

Muhammad YasinHead of Social Media, HCCMIS

INTRODUCTIONS

@MuhammadInc

@SlingshotSEO | www.SlingshotSEO.com

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IDEATIONStep One

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Ideation »» Seek inspiration for overall structure

» Look at old-school media» How can it translate into modern technology?

» Opportunities for target audience» Social Media monitoring

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CONCEPTUALIZATIONand RESEARCH

Step Two

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Conceptualization »Research »» Keyword Research» Find credible sources» Start to compose the story» Further define target audience and appropriate distribution channels

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CREATIVE BRIEFStep Three

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Creative Brief »» Meet with client and designer» Look at research from editorial team» Pitch the story and whiteboard

Here, the story really begins to evolve!

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DIGITAL WIREFRAMEand MOODBOARD

Step Four

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Digital Wireframe »Moodboard »» Designer takes notes/sketches from whiteboard and translates them digital into wireframe and moodboard» Back and forth approval and further development

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COMPLETE TEAM DESIGN

Step Five

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Complete Team Design »» Final piece is designed» Editorial approval» Client approves

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WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.

Visit SlingshotSEO.com/Resources for more information

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@SlingshotSEO | www.SlingshotSEO.com

WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.

Visit SlingshotSEO.com/Resources for more information