The Lifecycle of Infographic Creation
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Transcript of The Lifecycle of Infographic Creation
Sharlene BoodramViral Media Coordinator, Slingshot SEO
Slingshot Tenure: 2yrs@SharleneBoodram
Muhammad YasinHead of Social Media, HCCMIS
INTRODUCTIONS
@MuhammadInc
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
IDEATIONStep One
Ideation »» Seek inspiration for overall structure
» Look at old-school media» How can it translate into modern technology?
» Opportunities for target audience» Social Media monitoring
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
CONCEPTUALIZATIONand RESEARCH
Step Two
Conceptualization »Research »» Keyword Research» Find credible sources» Start to compose the story» Further define target audience and appropriate distribution channels
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
CREATIVE BRIEFStep Three
Creative Brief »» Meet with client and designer» Look at research from editorial team» Pitch the story and whiteboard
Here, the story really begins to evolve!
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
DIGITAL WIREFRAMEand MOODBOARD
Step Four
Digital Wireframe »Moodboard »» Designer takes notes/sketches from whiteboard and translates them digital into wireframe and moodboard» Back and forth approval and further development
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
COMPLETE TEAM DESIGN
Step Five
Complete Team Design »» Final piece is designed» Editorial approval» Client approves
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information