THE LIBRARY MARKET

MEDIA KIT2021

MEDIA KIT 2021

MEDIA KIT2021

MEDIA KIT2021

THE LIBRARY MARKETTHE PUBLIC LIBRARY MARKETPublic libraries provide vibrant community centers across the country. They are sources for services and programs, as well as community outreach. Always important hubs, libraries become even more crucial to their communities in times of crisis.

LIBRARIES RESPOND TO COVID-19By the end of March 2020, U.S. public libraries were already ramping up digital offerings to serve the public during COVID-19 closures:

95% spent more on ebooks, e-audio, and streaming media 47% expanded virtual programming

43% offered digital library cards 38% lent WiFi hotspot devices

37% boosted their internet signal to better serve patrons on library grounds (e.g., parking lots, patio, makeshift computer tents, etc.)

YOUTH SERVICES RESPOND, TOOYouth Services in public libraries pivoted to provide the support kids need:

83% continued working on Summer Reading plans, even though the library buildings were closed. Most had to switch to a virtual program.

78% recorded virtual programming like story times

75% did collection promotion via social media and the website

67% offered new or expanded virtual programming

Sources: Public Library COVID-19 Response Survey, March 2020

PUBLIC LIBRARY OVERVIEW 9,057 public library systems in the U.S.

16,568 public library (mains & branches).

10.5 trips taken by U.S. adults to public libraries in 2019, on average. That’s twice as many times as they went to the movies.

46,808 public librarians employed in the U.S.

$1.85 billion spent by libraries on materials (FY 2019-2020). Per capita materials spend = $6.

THE ACADEMIC LIBRARY MARKETAcademic libraries serve the students, faculty, and staff of institutions of higher education (two year, four year colleges, universities).

3,793 academic libraries in U.S.

26,606 academic librarians in U.S.

Sources: ALA Fact Sheet; IMLS 2016

THE SPECIAL LIBRARY MARKETSpecial libraries and government libraries service the clientele of their parent organizations. They include: museums, law, medical, corporate, and nonprofit libraries.

6,966 special libraries in U.S.

1,186 government or armed forces libraries in U.S.

Source: Statista 2020; 2016 IMLS Survey

MEDIA KIT2021

LJ AT A GLANCE

POWERFUL EDITORIAL Founded in 1876, Library Journal is the oldest and most respected media and information services brand covering the library field.

LJ provides groundbreaking features and analytical news reports covering technology, advocacy, collection development/reader’s advisory, innovation, leadership, management, policy and other professional concerns to public, academic, and institutional libraries.

LJ produces an award-winning monthly magazine, newsletters, premium content on libraryjournal.com, a series of summits, events, and professional development for library leaders.

2019 FOLIO AWARD WINNERBest Full Issue, B-to-B Education category, Leading Inside & Out (6.1.18)

CIRCULATION AND READERSHIPEach month, over 500,000 library personnel engage with LJ through our magazine, digitized editions, website, blogs, newsletters, and premier industry events.

47.2K Readers of magazine and digitized editions

542K Pageviews/mo (77% increase over 2019)

331K Social Media Followers

161K Newsletter Subscribers

18.4K Annual Event Participants*

*2020 Virtual Events

WHO READS LJ?

93% of subscribers are involved in purchase decisions for their library

52% work in Public Library/Systems

27% work in Academic Libraries

8% work in K-12 schools

6% are publishers, vendors, wholesalers

5% work in Government or Special Libraries

2% are Library Science Students/Faculty

Source: 2014 LJ Readership Survey

Library Journal Reaches Influencers

MEDIA KIT2021

Date Ad Close FeaturesCollection Development Spotlight Review Sections*

Special Ad Sections

JanAd Close: 11/23/20Materials: 12/7/20

Librarian ofthe Year

2021 Titlesto Watch

Expanding Broadband Access

HVAC for COVID-19 Safety

Grief – Memoirs, Self-help

Horror; Business Roundup Religion

FebAd Close: 12/21/20Materials: 1/4/21

Spring Announcements

Budgets/Funding

Referenda Re-opening Part 220th Century African/American History

Graphic Novels; Parenting; Reference Short Takes Tech Tools for Reopening

MarAd Close: 1/25/21Materials: 2/8/21

Mystery Preview

Debut Novels for Spring

BestReference

ACRLPreview

PopularScience

Self-HelpSelf-Help; LGBTQ

AprAd Close: 2/22/21Materials: 3/8/21

Graphic Novel Preview

RestorativeJustice

PeriodicalsPrice Survey

COVID-19 Survey #2

Rap & Hip Hop History; Bios; Memoirs

Graphic Novels; Horror; Business Roundup Sports

MayAd Close: 3/22/21Materials: 4/5/21

Movers & Shakers

Audio FeatureOutdoor Programming/Services

GovernmentDocs

Anime and Manga for Adults

Parenting; Reference Short TakesChristian Fiction:Library Education/MLIS

Jun Ad Close: 4/19/21Materials: 5/3/21

Library of the Year

ALA AnnualPreview

What’s New in Gaming

State of Streaming

Aging, Health for People 50+

Graphic Novels; HorrorCrafts and DIY;Library Design

Jul Ad Close: 5/24/21Materials: 6/7/21

Horror Preview (cover)

AntiracismIn Libraries

Gardening: Seed Libraries

In Development In Development Business Roundup Fall Art Books

AugAd Close: 6/21/21Materials: 7/6/21

Fall Announcements

Debut Novels Post-ALA Roundup

Antiracism in Publishing

Rock and Roll (History, Bios, Memoirs)

Graphic Novels; Parenting Graphic Novels

SepAd Close: 7/19/21Materials: 8/2/21

Marketing Award Prison LibrariesWorkforce Development; Databases

Specialized Librarian Jobs

Financial Literacy; Financial Planning

Self-HelpAudio Books; Library Education/ MLIS

OctAd Close: 8/23/21Materials: 9/7/21

Romance Preview

Charleston Conference Preview

Placements & Salaries

Geneology Resources

Style and Fashion (Guides, History, Memoirs)

Business Roundup; Graphic Novels; Reference Short Takes

Mystery

NovAd Close: 9/20/21Materials: 10/4/21

LJ/Kline Community Impact Award

New Landmark Libraries

Year In Architecture

In DevelopmentHuman Sexuality (Reference, History, Health)

Parenting Books in Spanish

Nov Ad Close: 9/20/21Materials: 10/4/21

REFERENCE SUPPLEMENT (polybagged with November issue)

Dec Ad Close: 10/25/21Materials: 11/9/21

Best Books of 2021

Star Libraries Design Institute Outreach Services In Development Self-Help; Graphic Novels; Reference Short Takes

EDITORIAL CALENDAR

* Review Sections in every issue: Christian Fiction; Cookbooks; Mystery & Suspense; Reference and Review; Romance; and Science Fiction.

QUESTIONS? CONTACT YOUR ACCOUNT MANAGERRoy Futterman: 631-848-0495 | Cathy Hoey: 917-692-4943 | Justin Nathan: 914-998-5432

Calendar updated 12.1.20

MEDIA KIT2021

Weekly news from the field, editorial highlights, Job Zone postings, and Xpress Reviews

23,000 Delivered Weekly

Open Rate: 30%

Frequency: Every Tue

Weekly, trending book-related features, news, columns, reviews, plus Barbara Hoffert’s Prepub Alert and Neal Wyatt’s BookPulse in one report.


Open Rate: 25%

Frequency: Every Wed

Key weekly news and insights for academic librarians.


Open Rate: 27%

Frequency: Every Tue (only 2x in summer)

*

Neal Wyatt’s daily insights about what’s moving in the marketplace, getting buzz, and making news, from the book-loving web.

7,700 Delivered Daily

Open Rate: 34%

Frequency: Daily

*Ask your rep for details

YOUR HOME LIBRARIANIn response to COVID-19, this special newsletter is designed to help librarians share resources with their patrons at home.


Open Rate: 27%

Frequency: Bi-weekly on Wed

NEWSLETTERSPowerful, lead-generating, and cost-effective, each LJ newsletter reaches a targeted, opt-in audience—your customers.

640 x 120

300 x 250

Sponsored Content

OFFERINGSPricing per insertion for any newsletter or any combination of newsletters for multiple inserions:

1X $850 4X $750 8X $700

Special edition sole sponsorship (5 ad positions) $3,500

HEADLINE

LINK

PHOTO

25 WORDDESCRIPTION


MEDIA KIT2021

OVERVIEW

Webcasts are live 60-minute interactive presentations, featuring 3-4 publishers.

Presenters have 10 to 15 minutes to discuss titles and take questions

Webcasts are archived for 12 months and continue to generate leads.

ADDITIONAL FEATURES

Audience opinion polling

Downloadable materials

Qualifying registration questions

PROMOTION

Promoted to LJ/SLJ readers, up to 6 weeks before the event – via email, newsletter promos, social, and reminders to registrants.

Sponsors receive contact information for all registrants/live attendees.

Webcasts generate 25,000 ROS impressions.

OFFERINGS

Co-sponsored webcast: $2600 • Shared webcast with 2 or 3 other sponsors.

Single-sponsored webcast: $7500 • Create your own webcast topic. • Turnkey production from the LJ team.

2021 WEBCAST CALENDARSponsor a webcast and align your brand with LJ content


DATE TOPIC (SHARED WEBCASTS)

1/26 Wellness Watch – Books for Mind, Body & Spirit

2/9 Spring Pre-Pub Books are Buzzing Moderated by Barbara Hoffert

2/18 Spring Graphic Novels for all Levels (LJ/SLJ)

3/2 Creating at the Library – The Best in Crafts/How-To/DIY

3/16 Spring/Summer Christian Fiction Preview

5/11 MLIS

6/8 Library Design and Architects Showcase

8/17 Fall Pre-Pub Books are Buzzing Moderated by Barbara Hoffert

8/26 Fall Mystery Preview

9/9 Fall Graphic Novels for all Levels (LJ/SLJ)

10/6 What’s Cooking – Big Fall Cookbooks

MEDIA KIT2021

OVERVIEW

LJ’s special advertising sections offer publishers the opportunity to get custom coverage for their new releases in a variety of genres and topics.

SECTION FEATURES

These multi-advertiser, multi-title sections provide customization within a colorful, eye-catching group section.

Each advertiser in section receives content commensurate with their ad size.

Each advertiser is interviewed to develop content to their specifications.

Content includes advertiser-tailored text. Advertiser visual materials may also be featured, space permitting.

Advertiser content and ad typically are placed nearby each other (though placement is not guaranteed).

Ad sizes available: Full page, 1/2 page, 1/3 page.

PROMOTION

Special ad sections also appear on website and are prominently displayed on LJ homepage custom content module.

Newsletter Content Ad Marketing

Special placement on LJ Home Page

Social Media outreach

2021 ADVERTORIALS


ISSUE TOPIC AD CLOSE

January Religion Nov. 16

February Tech Tools for Dec. 14 Reopening

March Self Help; Jan. 14 LGBTQ

April Sports Feb. 15

May Christian Fiction; March 15 Library Education/LIS

June Crafts & DIY; April 16 Library Design

July Fall Art Books May 14

August Graphic Novels June 16

September Audio; July 16 Library Education/MLIS

October Mystery Aug. 16

November Books in Spanish Sept. 16

NOVEMBER 2020 | LJ | 51

S P E C I A L A D V E R T I S I N G S E C T I O N

With more than 50 million Spanish

speakers in the United States, the

demand for Spanish-language

books has evolved and grown, and

publishers are picking up on it.

Traditionally, consumers looking

for Spanish-language books would

fi nd mostly religious texts, self-help

titles, and a few best sellers, such as

Colombian novelist Gabriel García

Márquez’s work. But over the last

decade, publishers have noticed

an increased demand for a wider

selection of titles. Spanish-language

readers want not only translated

versions of popular English

books, but also original Spanish-

language titles written by Latinx

authors in the U.S. and abroad.

This fall’s new releases refl ect this

growing interest and pride in Latino

culture, language, and identity.

“The Spanish-language public

are taxpayers, these are people who

go to their libraries, and they want

the title selection in the libraries to

refl ect what is going on in English,”

says Edward Benitez, executive

editor of HarperCollins Español.

“So if a book is being published in

English that resonates with the

Spanish-language community,

they want to read it in Spanish.”

There’s also a growing thirst

for fi lms and ebooks in Spanish.

Spanish-language ebook revenue

in the United States rose

about 20 percent from 2016 to

2019, according to Statista.

The pandemic has led to increased

demand for books in general,

and best-selling backlist titles are

performing better than usual for

publishers like Grupo Editorial, says

division President Silvia Matute.

But even before Covid-19, sales

of Spanish-language books were

booming. The new offerings in this

section will no doubt contribute to

their continued stellar growth.

PeNgUiN RaNdOm HoUsE

GrUpO EdItOrIaL UsA

The largest Spanish-language

publisher in the U.S., Grupo Editorial

includes over 40 imprints and

publishes more than 750 titles a

year. About 60 percent are new titles

written in Spanish and 40 percent

are translations of best sellers in

BY MELISSA D. ANDERS

EmBrAcInG ThE LaTiNx ExPeRiEnC

e, EmBrAcInG ThE La

TiNx ExPeRiEnCe,

LaNgUaGe, AnD IdEnTiTy

LaNgUaGe, AnD IdEnTiTy

From Penguin Random House Grupo Editorial

booksbooksininspanishspanish


LJ_SpanishSectionFinalProd.indd 51LJ_SpanishSectionFinalProd.indd 51

10/14/20 10:58 AM10/14/20 10:58 AM

38 | LJ | OCTOBER 2020


It’s not hard to figure out why mystery novels continue to be so popular with readers. Mysteries allow us to experience danger, thrills, and suspense from the comfort of our living room, with the prospect that good will usually triumph over evil in the end. We get to match wits with the protagonist as he or she tries to solve the riddle. And with a wide range of subgenres—from cozies to police procedurals and even psychological thrillers—readers with broadly diverging tastes are likely to find books that appeal to them.Many of the mystery books being published today reflect the struggles we see playing out in our society, as authors weave issues like social justice and the environment into their narratives. “It’s a way to explore the human experience in a fun manner through a story,” says Kendra Martin, sales and marketing manager for Dundurn Press.Not surprisingly, given the

restrictions on travel amid the global pandemic, another hot trend in mystery fiction right now are series set in distinctive locations. From the Canadian wilderness to Kentucky bourbon country or a campsite in Wyoming, reading stories that take place in unique settings gives armchair travelers a chance to experience regions they can’t visit in person. “That seems rather appealing during a lockdown,” says Severn House publisher Kate Lyall Grant.Here’s a peek at what’s notable in mystery publishing this year.

SEVERN HOUSE Founded in 1974, Severn House publishes eight to ten mystery titles per month, mostly as part of series from well-established authors. “We’re happy to pick up series that other publishers drop,” Grant says. “We’ve been taking on quite a few authors of cozy mysteries lately. Given what’s going on in the world

right now, I think people want a bit of comfort.”One example is New York Times best-selling author Carolyn Hart and her Bailey Ruth Ghost Novels. Penguin Random House published the first eight books in the series, which features a deceased heroine named Bailey Ruth Raeburn as a “spectral sleuth” who’s dispatched from the afterlife to help those in need. Severn House has taken over the series with book nine, Ghost Ups Her Game, August 2020, ISBN 9780727890474, in which Bailey Ruth returns to her hometown to uncover the truth about a shocking murder.Another mystery series that Severn House has picked up in midstream is Catriona McPherson’s Last Ditch Mysteries about a native of Scotland, Lexy Campbell, who owns the Last Ditch Motel in Sacramento. In Scot on the Rocks, February 2021, ISBN 9780727890313, Lexy’s ex-husband asks for her help in finding his current wife, whose

CRIME DOES PAY

For Publishers,

What's new in the popular mystery genre

BY DENNIS PIERCE

MEDIA KIT2021

2021 VIRTUAL EVENT CALENDARSince COVID-19, LJ has pivoted rapidly to present our signature events virtually. With our deep knowledge of digital platforms, we have re-tooled our events to give sponsors even more exposure and leads.


DATE EVENT

2/23 Spring Summit

5/6 Day of Dialog

9/23 Fall Day of Dialog

10/7 Fall Summit

11/10 LibraryCon Live!

11/30 Design Institute

BENEFITS:A Highly Visible, Highly Interactive Environment

An Exponentially Larger Audience

A national audience

Avg. 8,4200 registrants and 3,900 attendees at each SLJ 2020 event

Multiple Points of Engagement

Panels, presentations, live webcasts, recorded webcasts, break-out sessions, booth chats.

More Leads/Seamless Data Collection

Multiple sources of leads, including registrants, panel leads, booth leads

Leads automatically collected at each source.

Proven Virtual Event Expertise

LJ has been creating/hosting virtual events for over 10 years

We advise on booth content to attract prime prospects and train booth staff

LIBRARIANS FLOCKED TO LJ’S 2020 VIRTUAL EVENTS.

56,900 Total Registrants

29,400 Live Attendees

196,000 Total Downloads

187 minutes Avg. Time Spent

MEDIA KIT2021

2021 VIRTUAL EVENTSLJ’s virtual events are the gold standard for the industry, engaging with thousands of librarians through interactive features and flexible booth design. High quality content, amazing authors, and expert panelists combine to provide the highest quality virtual experience.

LJ WINTER SUMMIT New! FEB 23, 2021

A new two-day opportunity early in the year, for library leaders to confer about major issues facing libraries.

LJ SPRING DAY OF DIALOG MAY 6, 2021

The most anticipated librarian-only gathering of the Spring. New books, new authors, giveaways.

Registrants: 12,430

Attendees: 7,660

Avg Time Spent: 194 minutes

LJ FALL DAY OF DIALOG SEP 23, 2021

The most anticipated librarian-only gathering of the Fall. New books, new authors, giveaways.

Registrants: 5,790

Attendees: 3,010


LJ FALL SUMMIT SEP 29, 2021

This highly anticipated two-day event brings together library leaders to discuss key topics of the day.

Registrants: 6,420

Attendees: 3,120


Events continued on next page >

MEDIA KIT2021

LIBRARYCON LIVE! NOV 10, 2021Librarycon is a celebration with beloved authors of fandom stories and characters, from sci-fi horror to classic reboots to speculative fiction.

Registrants: 7,340

Avg. Attendees: 3,400

Avg. Time Spent: 163 minutes

LJ DESIGN INSTITUTE NOV 30, 2021

The most anticipated librarian-only gathering of the year. New books, new authors, giveaways.

Registrants: 7,340

Attendees: 3,400


SPONSORSHIP BENEFITS Author talks and panel appearances

Virtual booth with your branding, unlimited booth representatives, videos, and giveaways

Logo ID on registration page, reminder emails, pre-event marketing, event lobby, exhibit hall

Registration lead list and booth visitor data

Share downloadable content with attendees

All the buzz and activity of a live event, with none of the logistical barriers and expense!

Note: All registrant, attendee, and time spent numbers from 2020 events.

2021 VIRTUAL EVENTS (cont’d)

OFFERINGSSponsorship pricing per event/level:

Total package: $4200

Author only: $3000

Booth only: 2750


MEDIA KIT2021

WEBSITE DIGITAL ADS

STATSContinuously updated hubs of award-winning features, news coverage, and resources, designed to help library professionals run top-notch libraries.

542K Avg Monthly Pageviews

218K Avg Monthly Unique Visitors

2 pages/visit (monthly average)

SOURCE: GOOGLE ANALYTICS, NOV 2020

OFFERINGSRUN OF SITE (MINIMUM OF 10K IMPRESSIONS PER MONTH) CPM*

728x90 $40

300x250 $40

Roller Ad (rich media) $120

In-article video (rich media) $120

*COST PER THOUSAND

BANNER ADS ROLLER AD

IN-ARTICLE VIDEO

300 x 250

728 x 90

728 x 90

MEDIA KIT2021

TOPIC WEBPAGE SPONSORSHIP

SPONSORSHIP FEATURESA content destination for users based on specific areas of interests, a Topic Webpage provides the perfect environment for a sponsor’s brand advertising and custom content.

Five key pieces of content:

1. Branding on topic page

2. Ownership of all banner ads on page

3. One sponsor-branded article uploaded to page per wk

4. One new piece of topic content by LJ added to page per wk

5. Links to sponsor content

One month topic page ownership

Topic channel options: Academic Libraries; Leadership; Library Design; Technology; Non-Fiction; Fiction; Graphic Novels; Media and many more

SPONSORSHIP BENEFITS100% SOV on Topic Webpage

50,000 ROS impressions direct traffic to traffic to Topic Page

Weekly promotion in LJ newsletters to drive traffic to Topic Page

Branded article promoted on LJ social platforms and newsletters

Monthly report provides ROI info and leads

OFFERINGTopic Sponsorship pricing/month: $ 6,000

“Own” a topic that positions your brand as a thought-leader, captures your target audience, and generates leads


MEDIA KIT2021

2021 PRINT AD RATES/SPECSADVERTISING RATES 4 Color 1 x 6 x 12 x

Full Page $4,420 $4,335 $4,250

2/3 Page $3,805 $3,730 $3,655

1/2 Island $3,540 $3,470 $3,400

1/2 Horizontal $3,185 $3,120 $3,060

1/3 Page $2,655 $2,600 $2,550

Premium Position

Belly Band $7,000 MECHANICAL REQUIREMENTS Printing: Web offset.

SWOP standards apply.

Publication trim size: 7 7⁄8” x 10 1 ⁄2”.

Binding method: Contact Production Department for specific details.

Standard unit size in inches. Keep live matter 3⁄8” or more from head and foot trims. Allow 3⁄8” safety from gutter and face trims for all live matter. Spreads in perfect bound issues must include a 3⁄8”gutter safety on each page from type to trim.

Inserts, Tip-Ins, Gatefolds and Aqueous Cover Coating where applicable: Please consult production department for specifications and production charges.

FILE FORMATOur required file format for print advertising is PDF/x1a2001 with your compatibility set to Acrobat 4 (PDF 1.3). Upload files to www.mediasourceads.com. Note: Our publication prints at 133-line screen. This means that resolution for artwork is to be 300 dpi at 100%.

CONTACT INFOLibrary Journal, Production Department

Attn: Nina Quintana, Production Manager

Tel: 646-380-0742

Please direct all production ytquestions to:

[email protected]

MechanicalRequirements Non-Bleed Bleed Trim

Full Page 7 1/8 x 9 ¾ 8 1/8 x 10 ¾ 7 7/8 x 10 ½

2/3 Page Vertical 4 7/16 x 9 ¾ n/a n/a

Spread Island 10 x 4 ¾ n/a n/a

1/2 Page Horizontal 6 ¾ x 4 ¾ 8 1/8 x 5 ½ 7 7/8 x 5 3/8

1/2 Page Spread 15 x 4 ¾ 16 x 5 ½ 15 ¾ x 5 3/8

1/2 Page Island 4 7/16 x 7 ¼ n/a n/a

1/3 Page Vertical 2 1/8 x 9 ½ 2 7/8 x 10 ¾ 2 5/8 x 10 ½

1/3 Page Square 4 7/16 x 4 ¾ n/a n/a

1/6 Page Vertical 2 1/8 x 4 ¾ n/a n/a

ADVERTISING SPECS

Full Page

Double

2 /3

Ver

itic

al

Spread Island

1/2Horizontal

1/2Island 1/3

Square1 /3

Ver

tica

l

1 /6

Vert

.

1/2 Spread

MEDIA KIT2021

ROY FUTTERMANAdvertising [email protected]

CATHY [email protected]

JUSTIN [email protected]

CONTACT US

THE LIBRARY MARKET

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