The Library Game-Changer - University of...
Transcript of The Library Game-Changer - University of...
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© Eisenberg 2010
The Library
Game-Changer
Prof. Mike Eisenberg
Summon
the Future
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© Eisenberg 2010
What’s at stake
How can we best help
our users – in order for
them to be fulfilled and
successful in the 21st
century?
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© Eisenberg 2010
Agenda
1. Setting the Scene
– The information society – game-changers
– Students in 2010…and beyond
2. Implications & Recommendation
– Rethink…library…sacred cows
– Energize with a game-changer
3. Questions & Discussion
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© Eisenberg 2010
Setting the Scene
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© Eisenberg 2010
Our world has changed - fundamentally
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© Eisenberg 2010
Our world has changed - fundamentally
Global Internet traffichttp://internet-politics.andrewchadwick.com/media/T465098-
Computer_graphic_of_global_internet_traffic-SPL.jpg
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© Eisenberg 2010
especially in relation to
information & technology
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Computers today are one
million times more powerful
than those 20 years ago.
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© Eisenberg 2010
IT Game-Changers
• 1981 – the personal computer
• 1985 – the Internet
• 1993 – the Web
• 1999 – Wireless
• 1999 – Google
• 2001 – iPod
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – iPad
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© Eisenberg 2010
• 1981 – the personal computer
• 1985 – the Internet
• 1993 – the Web
• 1999 – Wireless
• 1999 – Google
• 2001 – iPod
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – iPad
IT Game-Changers
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© Eisenberg 2010
• 1981 – the personal computer
• 1985 – the Internet
• 1995 – the Web
• 1999 – Wireless
• 1999 – Google
• 2001 – iPod
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – iPad
IT Game-Changers
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© Eisenberg 2010
IT Game-Changers
• 1981 – the personal computer
• 1985 – the Internet
• 1995 – the Web
• 1999 – Wireless
• 1999 – Google
• 2001 – iPod
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – iPad
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© Eisenberg 2010
IT Game-Changers
• 1981 – the personal computer
• 1985 – the Internet
• 1995 – the Web
• 1999 – Wireless
• 1999 – Google
• 2001 – iPod
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – iPad
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© Eisenberg 2010
In 20 years computers will be
one million times more
powerful than today!
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© Eisenberg 2010
in
the physical world
and in
Increasingly, we will live
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• Anyone
• Anywhere
• Anytime
• Any Form
• Anyone
• Anywhere
• Anytime
• Any Form
A parallel INFORMATION universe.
Dreamstime.com
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© Eisenberg 2010
IT Game-Changers
• 1981 – the personal computer
• 1985 – the Internet
• 1995 – the Web
• 1999 – Wireless
• 1999 – Google
• 2001 – iPod
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – iPad
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© Eisenberg 2010
IT Game-Changers
• 1981 – the personal computer
• 1985 – the Internet
• 1995 – the Web
• 1999 – Wireless
• 1999 – Google
• 2001 – iPod
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – iPad
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© Eisenberg 2010
Users/Students 2010
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• Those born 20 years ago have never
known a world without the World Wide
Web!
– 1989 – Tim Berners-Lee invents the Web
– 1993 – CERN puts Web in the public domain
– 1992 – Mosaic browser
– 1995 – Netscape browser
– 1999 – Google
The Google Generation
http://news.bbc.co.uk/2/hi/technology/7375703.stm
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© Eisenberg 2010
• Experiences
• Expectations
• Pace
From Digital Immigrants to Digital Natives
The Google Generation
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© Eisenberg 2010
Experiences
pla
yli
sts
Co
mp
ute
rWifi
Xbox, Wii, Playstation
WWW
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© Eisenberg 2010
Expectations
On
dem
an
d
24/7
AnywhereNow!
Practical
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© Eisenberg 2010
PaceS
pe
ed
of
lig
ht
Multiprocessing
Last minute
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© Eisenberg 2010
What is it like to be a student in the digital age?
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© Eisenberg 2010
How Today’s College Students
Find & Use Information
Alison J. Head, Ph.D. , Research Scientist
Mike Eisenberg, Dean Emeritus and Professor
The Information School
University of Washington
Project Information Literacy
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Project Information Literacy
How college students define
and operationalize research tasks:
2008 2009 2010
• Student
Focus groups
(7 campuses)
• Pilot survey (n=6 campuses)
• Follow-up interviews
• Content analysis (28 campuses)
• Large-scale
student survey (25 campuses)
• Follow-up interviews
• Ongoing, cross-campus study in U.S.: Course Related + Everyday
Life Research
• Social science methods
• Based in UW’s iSchool
• Funding: MacArthur Foundation; ProQuest
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© Eisenberg 2010
Meet Jessica
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• Curious and engaged—in the
beginning.
• Looking for that ―perfect
source.‖
• Self-taught and independent.
• Waits until the last minute.
Behavior
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• Exists somewhere.
Just have to find it.
• Best approach?
Just Google it.
• On first page of results?
Awesome.
• Up-to-date and current?
Essential.
• But make it brief, please.
Expectations
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© Eisenberg 2010
“Want it just in time,
find it just in the right place.”
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Course research
0% 20% 40% 60% 80% 100%
Library shelves
Wikipedia
Instructors
Scholarly Research Databases
2010 PIL Survey, n=8457
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Everyday life research
0% 20% 40% 60% 80% 100%
Scholarly research databases
Instructors
Wikipedia
Personal Collection
Friends and Family
2010 PIL Survey, n=8457
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Wikipedia
• Wikipedia - www.youtube.com/user/ProjInfoLit#p/u/2/9nOe26xY1zM
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Wikipedia
• To obtain a summary (82%)
• To help to get started (76%)
• Interface is easy to use (69%)
• To find meaning of terms (67%)
• Comprehensible explanations (64%)
85%
15%
85% of students
use Wikipedia for
background material
- 2009 Survey
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• Is a competency learned by rote.
• Use the same small set of common sources.
• Employs a model of efficiency.
• Finding facts vs. conducting research.
• Dialing down aperture of all that’s available.
RESEARCH:
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Research is not without its frustrations…
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2010 Preliminary Results, n = 8,417 | 25 campuses
Course research difficulties
84%
66%
62%
61%
46%
42%
41%
40%
39%
38%
0% 25% 50% 75% 100%
Getting started
Defining a topic
Narrowing a down topic
Filtering irrelevant results
Knowing if a good job’s been done
Finding articles in library databases
Knowing how to cite sources
Determining credibility
Reading through material
Writing the paper
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“The longest part of research
is getting to the question to ask.”
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Procrastination
• Procrastination –
• http://www.youtube.com/user/ProjInfoLit#p/u/3/OBMVUqnPank
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take-aways
aka
findings that keep us up at night
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© Eisenberg 2010
Students 2010
• Immersed technologically: Facebook, txt messaging,
mobile devices.
• Overloaded and busy; do things at the last minute.
• Focus on immediate goals, not sustained learning.
• Say they learn critical skills mostly on their own.
• Rely on Google and Wikipedia.
• Use library databases partially because faculty say, “use
library databases”
• Few course handouts give specifics (e.g., tool, vendor,
database name) about library databases.
• Don’t turn to librarians.
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© Eisenberg 2010
implications
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© Eisenberg 2010
change
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library
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© Eisenberg 2010
re-think
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Sacred Cow Finding Change
The Reference Desk
Last minute syndrome;
Don’t turn to librarians
Digital Reference
Reference
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© Eisenberg 2010
WikipediaFor
summary; to get started
Sacred Cow Finding Change
Wikipedia
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© Eisenberg 2010
Instruct on APA, MLA
For summary; to get started
Create a ―culture of
citing‖
Sacred Cow Finding Change
Plagiarism
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© Eisenberg 2010
options options options options options options options optionsoptions options options optionsoptions options options options
options o options optionsoptions options options options
options options optionsoptionsptions options options
Google Rules!
Less is best
Sacred Cow Finding Change
Access Tools
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© Eisenberg 2010
library research databases
Few specifics; Use tried and true; Prefer Google and Wikipedia
A Google-like LIBRARY tool: simple, unified, powerful, and
credible
Sacred Cow Finding Change
Collections
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© Eisenberg 2010
recommendation
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© Eisenberg 2010
Summon
the
Library
Game-Changer
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Something to capture users’ imagination
Something to directly meet user needs in a new way
Something super-cool
Something like other game-changers
Something like Google
Something like
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© Eisenberg 2010
previously….
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© Eisenberg 2010
databases
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© Eisenberg 2010
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© Eisenberg 2010
The Game Changer
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Go for it!
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© Eisenberg 2010
For Summon & Libraries
a little Eisenberg advice…
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© Eisenberg 2010
K.I.S.S.
―What would Google do?‖
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© Eisenberg 2010
K.I.S.S.
• Embrace the game-changer!
• Simple screen, simple interface.
• Simple message:
– Summon the source
– Summon for credibility
– Beyond Google – Summon.
• Be bold
– embrace and promote
– about across campus/communities
– Focus on little else for 6 months!
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© Eisenberg 2010
Brand
Summon Serial Solutions
Sherlock Claremont Colleges
Library One SearchArizona State
University
Q Eisenberg (dream)
Boogle“Better than Google”
Claremont submission
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© Eisenberg 2010
In Conclusion
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© Eisenberg 2010
We must change
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is a
game-changer
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© Eisenberg 2010
and it’s just the beginning
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© Eisenberg 2010
• ―…but that’s another story.‖
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© Eisenberg 2010