THE LEISURE SPA An Insight Overview. SPA & WELLNESS INDUSTRY IN INDIA : SPA word came from a Latin...
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Transcript of THE LEISURE SPA An Insight Overview. SPA & WELLNESS INDUSTRY IN INDIA : SPA word came from a Latin...
THE LEISURE SPA
An Insight Overview
SPA & WELLNESS INDUSTRY IN INDIA :
SPA word came from a Latin Phrase "Salus Per Aquam" generally means “Health Through Water” .
WELLNESS defined by NABH (National Accreditation Board for Hospitals & Healthcare Providers) as “a state of a healthy balance of the mind and body that results in overall well-being”
As per a recent study by the Stanford Research Institute International, the global wellness industry represents a market of nearly US$ 2 trillion as opposed to the Indian Wellness Industry, which is a US$ 9.8 billion market; accounting therefore, for less than 2% of the global wellness industry.
SPA & WELLNESS INDUSTRY IN INDIA : CONT..
The manner in which this industry has used the business potential of traditional Indian practices and home remedies and has moved from being a notion about luxury services to becoming a necessity. This is attributed to the fact that people want to live longer and healthier lives and so wellness, at some level or the other, is no longer the comfort of the rich
In India there are 2,300 + spas - INR 490 Billion annually (2011 Industry Fig- By PWC) 40% of which is into Wellness services ,the entire wellness market to be doubled by 2015.
PWC Graph: Indian Wellness Industry
A Huge scope exist in Indian Market , This will be the right era to take this industry into a new height: SUSANT ROUT
CLASSIFICATION OF SPA INDUSTRY
• Destination spa
• Resort spa
• Hotel spa
• Day spa
• Medical spa
• Club spa
About- The Leisure Spa
A leading provider of the world-renowned spa & wellness
services owned by East India Wellness Group , which own
11 Spa under its Umbrella in different format of operation.
Founded by Mr. Susant Rout in 2009, He is an Engineer &
Management Consultant to spa owners, spa operators ,IIM
& IIT alumni's.
Company operating spa with Pan India Presence, All
functions are operated from New Delhi Office. Accredited
Norms As per Quality Council of India & NABH
SPA INDUSTRY : MAJOR PLAYERS
Amatrra Spa- Premium Club Spa
Myrah Spa- Special pregnancy packages, and sports
massages.
Aura Thai- Specialty in Thai Massage
Aroma Thai- Specialty In Foot Therapy
Sukho Thai- Specialty In Foot Therapy
Four Fountain Spa : Cotemporary Spa
Sohum Spa: Cotemporary Spa
WHY : The Leisure Spa
Central location & Competitively priced..
Organic Spa products.
Ambience & Hospitality.
Quality of Therapist.
Best value for time & money.
Customer satisfaction& Delight.
STRENGTHS OPPORTUNITIES
Health concerns & stress within the minds of customers is gradually increasing.
High growth rate as Spa’s asimplifying upcoming visa rules
re connected to other industries such as food & Herb
High Disposable Income. Indian Govt plan to promote
tourism, through
Why WE Again: Our USP+
Our interiors are Self-designed by our Founder and all decor items are bought from Asian Countries & different Indian states (It Promote state handicraft manufacturer) to give the authentic spa ambience.
We know how to run a professional & profitable spa. All our outlets are profitable; we have never closed an outlet.
We offer attractive value worth membership plans that makes great gifts ideas and are a good source of income generation and client retention.
We serve 10000+ satisfied customers every month, which show strength of our higher level of customer satisfaction.
SEGMENTATION
Psychographic segmentation.
Lifestyle/attitude. Personality. Purchase habits. Benefit sought. Usage rate & loyalty Price sensitivity.
TARGETING
Potential customers include overseas travellers or expatriates.
who are health conscious & care about their personality and looks.
pamper themselves with massage therapy, body and facial treatments.
individuals with medium or higher disposable income.
sometimes have chronic pain or old injury issues. use massage as preventative health care. Hotel referrals.
DIFFERENTIATION
Authentic Spa treatment based on the age old ,time- tested Thai herbal/ holistic practices and folk wisdom.
Well qualified &Trained Spa Therapists by Certified Trainers ,the most credible organization for promoting the Thai Spa Concept.
Ambience and atmosphere of the place has been meticulously planned and developed to represent authentic Thai Spa.
Purest & Best quality Spa products are directly and exclusively imported .
Services packaged and priced with the sole focus of offering the best value for time and money.
Pleasant & courteous attitude of both therapist & support personals .
POSITIONING
CARE 4 YOURSELF
SEE A NEW YOU!
VISION - Relieving your stress, Making you Energetic.
MISSION – To share the wonders of authentic world Spa treatments among the Indian masses, and become the first of its kind authentic/ original Spa treatment chain in India.
CONCEPT - Providing absolute Rejuvenation.
7 P’s Understanding: A Spanalysis
Products. Prices. Promotions. Place. Process. Physical Evidence. People.
PRODUCTS
Facials
Body Scrubs
Body wraps
Traditional Thai massages
Thai herbal compress
Foot reflexology
Specific Massages
PRICES
499: 30 min Foot Reflexology
1199: 30 Min Shiatsu Massage
2499: 60 Min Balinese Massage
2499: 60 Min Traditional Thai Massage
2299: 45 Min Facial
2499: 60 Min Body Exfoliation Treatment
PROMOTIONS
Adds in Leading Newspapers
Outdoor Media
Maximum Discount on week days
Gold Membership card
Loyalty Programme Card.
PROMOTIONS
Services to hotels which does not have their own
spa
Prior to opening meeting with managers at local
hotels promotions will be offered to create buzz
and build relationships.
Online website- Spa Scheduling Software
Advantage of place
PLACE/ CITIES
MUMBAI
DELHI
KOLKATA
CHENNAI
HYDERABAD
BANGALORE
GOA
• INDORE
• BHOPAL
• KERELA
• ORISSA
• HARIDWAR
• RISHIKESH
• MUSSORIE
• GURGAON
• AHMEDABAD
• SURAT
• AGRA
• LUCKNOW
• JAIPUR
• CHANDIGARH
• UDAIPUR
PROCESS
Reaching the Spa
Relaxing for sometime
Service is provided
Provide Refreshments
Feedback is taken
Taking Appointment
PHYSICAL EVIDENCE
Internal Ambience
Lighting
Interior Decoration
Spa product ingredients for massage oils, herbals compresses, scrubs and facials, etc
Thai Sitting (Sofa, Bath Pool, Chairs etc)
Soft Music
PEOPLE
Therapists are Thai nationals & Indian , trained and certified by Thai Trainers , certified the Thai Ministry of Health & Education & European Certification Body i.e CIBTAC & CIDESCO
Local Therapist got training through certificate Training Programmes.
360 Degree feedback system
Employee involvement
CHALLENGES : the Begining
Highly fragmented and unregulated
Lack of standardization
Same traditional treatment
Lack of accredited training institutes
Perception of people
STPD ANALYSIS
Gallery: The Leisure Spa
THANKS
Created By
SUSANT ROUT
Founder
The Leisure Spa (5 Outlets)
New Delhi-Gurgaon-Noida
Two Time Finalist of “ Images Wellness award”
Nominee of “ Best Spa Award- Asia Spa Award”http://goindia.about.com/od/yogawellbeing/tp/top-spas-india.htm
http://spas.about.com/od/stressmanagement/tp/globalspatrends.htmhttp://goindia.about.com/od/yogawellbeing/tp/top-spas-india.htm