The Lean Startup › 2ec7 › 4ee1a66f36f...The Lean Startup Troels Richter, Agile Coach Trifork...
Transcript of The Lean Startup › 2ec7 › 4ee1a66f36f...The Lean Startup Troels Richter, Agile Coach Trifork...
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The Lean Startup
Troels Richter, Agile Coach
Trifork Agile Excellence
@troelsrichter
validated learning over working software
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Trifork Agile Excellence
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The goal of this talk
� Introduce you to ”The Lean Startup”
� Maybe start a ”Lean Startup Meetup” in denmark?
� Learn from your experiences – how do � Learn from your experiences – how do you manage innovation?
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Why am I here today?
I believed in ”working software”
until the lean startup
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Eric Ries and his book
http://theleanstartup.com/book http://www.startuplessonslearned.com/
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Why The Lean Startup?
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LEGO Universe vs. Minecraft
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What is a startup?
� "A startup is a human institutiondesigned to deliver a new product or service under conditions of extreme service under conditions of extreme uncertainty“
by Eric Ries from the book ”The Lean Startup”
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What is a Lean Startup?
� "having an original vision and then refining and testing it along the way through tightly controlled experiments“
� “not about asking what customers wants but testing the original vision based on what customers do”
Ash Maurya, 2010
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The five principles
1. Entrepreneurs are Everywhere
2. Entrepreneurship is Management
3. Validated Learning
4. Innovation Accounting4. Innovation Accounting
5. Build-Measure-Learn
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Validated Learning
a new unit of progress
Backlog DevelopmentWorkingSoftware
ValidatedLearning
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� “if we do not know who the customer is, we do not know what quality is”
the lean startup, ch. 6.
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Build����Measure����Learn
Ideas
BuildLearn
Code
Measure
Data
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Minimal Viable Product
smallest solution to
get you through the get you through the build � measure �
learn feedback loop
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Dropbox MVP
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Testable hypotheses
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Vanity vs. Actionable Metrics
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Vanity vs. Actionable Metrics
� “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions”
� “Unfortunately, the majority of data � “Unfortunately, the majority of data available in off-the-shelf analytics packages are what I call Vanity Metrics. They might make you feel good, but they don’t offer clear guidance for what to do”
Eric Ries blogpost, 2009
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Kanbana Metrics
250
300
350
400
Newsletter signups
0
50
100
150
200 Accounts
Level 1 users
Level 2 users
Stopped
Paying customers
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Vision vs. Strategy
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Leap of faith hypotheses
Value hypothesis Growth hypothesis
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Value proposition
� kanbana is a simple graphical task board that helps you visualize and optimize your personal workflow
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Validated value hypothesis?
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Pivot or Persevere
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Continuous Deployment
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There’s much more…
From Web 2.0 Expo SF 2010 by Eric Ries
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The Lean Startup Movement
http://lean-startup.meetup.com
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The end
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Where do I go to learn more?
� Lean Startup
– http://www.ashmaurya.com/
– http://www.runningleanhq.com/
– http://steveblank.com/– http://steveblank.com/
� Related topics
– http://www.startupbook.net/
– http://www.startupsfortherestofus.com/
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Where to find me?
http://www.blog.troelsrichter.dk/
http://twitter.com/[email protected]
http://agilebrains.dk
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Extra
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Business Model Canvas
http://leancanvas.com/
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Innovation Accounting
� If you cannot fail you cannot learn
� Learning milestones instead of product and business milestones
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The Three Learning milestones
� Establish the baseline
� Tune the engine
� Pivot or persevere
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The Big Picture
� Waterfall � Scrum �Kanban
� Continuous Integration � ContinuousDelivery � Continuous Deployment �Cluster Immune SystemCluster Immune System
� Customer Development � Lean Startup
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Customer Development
http://steveblank.com/
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3 Stages of a Lean Startup
Customer Validation
Customer Discovery
Problem/Solution Fit
Value Hypothesis Business Model
Customer Creation
ScaleGrowth
HypothesisEngine of
growthRevenue/Cost
Customer Validation
Product/Market FitCustomer
Segmentation Strategy Validation
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Product-Market-Fit
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Product-Market-Fit
� “In a great market - a market with lots of real potential customers - the market pulls product out of the startup”
� “Conversely, in a terrible market, you can � “Conversely, in a terrible market, you can have the best product in the world and an absolutely killer team, and it doesn't matter - you're going to fail.
Marc Andreesen’s post, June 25, 2007
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User Story Assumptions
� User story assumptions should be a part of the acceptance criterias
� Assumptions should be tested