©2011 by EliNext Group

The Leading Online Auction House Moves to M-Commerce

Today, eBay, the world major online marketplace enjoys the

biggest popularity in its history. There are many reasons for

the success of the North American company, but for the

future their bid is on mobile technologies. Every day, there

are more and more people perform various actions and

activities online, which includes but is not limited to buying

goods and services, via this or that type of mobile devices

with internet access. In 2008, users started visiting of eBay

mobile app, available since that time in the Apple App Store

with more than 15 million of downloads. The internet

auction portal is now fully operational on other mobile

platforms, including Android, BlackBerry, Windows Mobile 6.x

and Windows Phone 7.x. Also the iPad owners can buy and

sell stuff on eBay.

2010 was particularly successful for eBay, as it is clear from

the following figures. In 2010, more than 30 million users

downloaded the eBay application on their smartphones and

Tablet PCs in more than 190 countries. This way the M-

Coomerce segment of eBay activities has developed

significantly, since the last year. The total volume of trade via

©2011 by EliNext Group

mobile apps in 2010 almost reached 2 billion US dollars,

which is more than three times more to the sales volume of

the previous year.

Currently, USA, Germany and UK remain the leading eBay

markets in the world. The two European economic giants

together comprise about one third of the mobile trade

volume of eBay. eBay came to Germany in 1999 through the

purchase of a German internet auction Alando. The following

eBay categories are in most demand in Germany.

· Automobile parts

· Clothes and Accessories

· Automotive vehicles

· Phones and Organizers

· Sports wares

For the time being, eBay is represented at 38 national

markets and has over 83 million of active users. The online

marketplace enables to sell goods in more than 50 thousand

categories – from Books to jetfighters, which was recently

©2011 by EliNext Group

bought by a seven-year old from Great Britain. But that is a

completely different story.

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Suggested citation: EliNext Group.2011. “The Leading Online Auction House Moves to M-Commerce” <http://www.elinext.com/leadauchous>