Targeted Engagement Activities Top Choice by Destinations and Brands, Event Scores High In 2017 Overall Delegate Experience

www.itcmchina.com

IT&CM China 2018 | 20 to 22 March

Returning domestic exhibitor Hangzhou Tourism Commission sponsored a post-show tour for select buyers, said M.I.C.E Department’s Tina Gan, “We are delighted to be able to leverage on the IT&CM China post-show tour opportunity to draw international buyers to Hangzhou with the support of the organisers who helped us reach out to a targeted group of buyers.”

First time international exhibitor National Institute of Tourism Promotion, Argentina, drew many positives from the engagement at their luncheon and media briefing. Explained its Meeting Industry Coordinator, Emora Franco,

Buyers and media also had good things to say about the educational takeaways and productive business appointments made at the show. Chinese buyer, Charley Sun, Project Manager, Merisis Consulting Company praised, “As a meeting planner, being able to discover new destinations and hotel venues here enable me to achieve my planning objectives for the next year or the next 6 months. I also learnt new trends, new deals and the kind of government support that the various destinations can provide.”

Association delegate and speaker, Ella Zhou, Deputy General Manager, Spring International added, “As an association professional, being at events like IT&CM China allows me to garner precise information about a destination’s convention capacity as well as assess the compatibility of our association’s event agenda to the economic priorities of its government. Finding new partners and collaborators is also

line-up of exhibitors who chose to benefit from being a cocktail or dinner sponsor.

Others like returning destination CCPIT Chengdu (Chengdu Municipal Bureau of Exposition), Hangzhou Tourism Commission, Malaysia Convention & Visitor Bureau (MyCEB), Shanghai Municipal Tourism Administration, Thailand Convention & Exhibition Bureau (TCEB), and new-comer VisitScotland, found the Association Days’ Destination Presentation the right fit for them to reach much sought-after Association buyers. In response to heightened interest, IT&CM China 2017 featured twice as many destination presentations than the year before.

Local exhibitor Gloria Hotels & Resorts was one of many that appreciated the opportunity to engage exclusively with Chinese media to spread their brand message even wider across the local industry space. Said Thomas Jouan, Director of Branding, Gloria Hotels & Resorts,

Delta Air Lines, Hainan Tourism Development Commission, HNA Hospitality, Huangshan Tourism Committee, MEET TAIWAN, Ministry of Tourism of The Republic of Indonesia, Monaco Government Tourist Bureau, Ningbo Tourism Administration, Pacific World, Shouqi Limousine and Chauffeur, Turkish Airlines, United Airlines, and Xiamen Municipal Bureau of Convention and Exhibition Affairs, form the remaining organisations that benefitted from one or more of IT&CM China’s core business engagement sessions this year.

The Leading International MICE Event in ChinaThe Leading International MICE Event in China

We really want to organise these kinds of events as it is a good way to attract the buyers to the destination.” Of their media briefing session, she said, “It was really good, really productive, with many questions asked about the MICE industry in Argentina and how the country has been positioning itself. The show has been really good for us.

IT&CM China is probably the only exhibition in China that you can find so many experts right across the MICE space. For a journalist this means that we can get first-hand information from the experts and it is the only exhibition in China that can give you that resource.

A briefing to the local Chinese media, allowed us to create connections with aims of spreading our brand message further in the domestic market. We were able to introduce our brand, latest developments and upcoming initiatives such as our loyalty programme. The session also helped in attracting more people to the booth later in the day.

With over 14,000 appointments concluded at IT&CM China 2017, the annual 3-day event garnered a representation of 288 MICE exhibiting companies and organisations across all

continents of the globe, a 20% increase in Chinese and international buyer participants, a multitude of engagement activities that ranged from media briefings, hosted luncheons, cocktails and dinners, the dedicated Association Days programme, as well as its first-ever co-location of CTW China within an expanded exhibition hall space.

The 11th instalment drew new highs and firsts as more MICE destinations and brands took to targeted engagement activities to reach out to their desired buyer and media profiles, while delegates also commended the show’s array of knowledge-building sessions and workshops.

At a 70% Chinese to 30% international mix, the show welcomed over 540 attending Chinese and international MICE, Association and Corporate Buyers from over 38 domestic and international geographic markets, a clear indicator of the buying demand for the China market.

a big plus.”Media outlet Savage Communications’

General Manager, Grahame Cox, complimented the show’s ability to keep participants updated on the latest within the industry,

28 Featured Companies Stood Out To Reach Desired Buyer And Media Profiles via Engagement Activities

More than ever before, destinations and brands chose exclusive engagement activities and sessions, a central component of the 2017 IT&CM China programme, to target and reach sought-after buyers and media. Through a variety of custom captive events, IT&CM China proved its mettle and fulfilled a host of wish-lists from MICE destinations and brands this year, delivering specific ROIs.

In addition to National Institute of Tourism Promotion, Argentina, Tourism Fiji, Fukuoka Convention & Visitors Bureau and South Africa National Convention Bureau hosted luncheons as well.

Meanwhile, AccorHotels, JW Marriot Shanghai Changfeng Park, Macao Trade and Investment Promotion Institute (IPIM), and Shanghai Marriott Parkview were part of the

2018中国 (上海) 国际会奖旅游博览会IT&CM China 2018

2 www.itcmchina.com

2017 Exhibitors Share Why IT&CM China Was Especially Fruitful and RewardingProfessional Trade Event With

Large Domestic Showcase We were able to expand our contact

base with the local exhibitors and explored business opportunities with international buyers during

the one-on-one business appointments.

Beijing Nimbus Travel |Tina, Manager

A Great Community of MICE Experts In One Place The opportunity to network and exchange ideas with MICE experts from China and beyond was tremendous.

Chengdu CCPIT | Davide Zheng, Staff

IT&CM China Exceeded Our Expectations

Our actual results from participating at IT&CM China exceeded our

expectations. Our entire experience was seamless, right from the start till

the end. Chimelong Hotel Guangzhou |

Wei, Marketing & Communication Manager

Unique, Valuable New Leads Generated

We generated good leads from China, EU, USA and India, which we would not have met at other trade events. This being my first show in Asia was a satisfactory one, and I’ll definitely be back as part of the Fiji

NTO delegation.Grand Pacific Hotel, Fiji | Gordon

Rigamoto, Director of Sales and Marketing

Leading MICE Event In China Has Our Support

IT&CM China goes beyond delivering quality buyers to ensure that the event environment facilitates and encourages information exchange, learning and networking to nurture opportunities. Through the

exhibition, many industry buyers and professionals have come to know

Hangzhou as a MICE destination over the years.

Hangzhou Tourism Commission | Tina Gan, Staff, MICE Department

Essential To Build Presence In China

IT&CM China was an important trade show to enhance awareness and exposure of the Fiji Airways brand, products, and services. We took the opportunity to seek out business with potential buyers, introduce ourselves

to the trade and learn more about China’s market trends.

Fiji Airways | Fung Yuk Sim, Sales Account Manager

Event Organisers Ensured We Met Quality, Sincere Buyers Our participating exhibitors found their buyer potentials to be sincere and serious in business discussions. The added initiative

taken by the organisers to arrange walk-in buyer appointments for us

was also commendable. IT&CM China is indeed an effective business platform

to reach out to good buyers and increase exposure of our destination in China and

internationally. Korea Tourism Organisation, South Korea |

Hyunjin Kim, Assistant Manager

Opportunity To Heighten Brand Awareness

A briefing to the local Chinese media allowed us to create connections with aims of spreading our brand message further in the domestic

market. We were able to introduce our brand, latest developments

and upcoming initiatives such as our loyalty programme.

Gloria Hotels & Resorts, China PR | Thomas Jouan, Director of Branding

Must-Attend, Well-Known Event With Quality Buyers

IT&CM China is well-known for its ability to attract quality buyers to participate. This makes it a good

platform to keep the trade updated on my property’s latest marketing

promotions, upcoming launches and secure new leads and networks

of buying corporates and agencies. Holiday Inn Golden Mile, Hong Kong |

Eric Wong, Assistant Director of Sales

www.itcmchina.com 3

SAVE MORE BY BEING AN EARLY BIRD. BOOK YOUR BOOTH TODAY!

Early Bird Rates(register by 30 June 17) Standard Rates

Raw Space (min 18sqm) USD 662 per sqm USD 687 per sqm

Enhanced Shell Scheme (min 9sqm)

USD 680 per sqm USD 700 per sqm

Shell Scheme (min 6sqm)

USD 695 per sqm USD 712 per sqm

Tremendous Buyer Potential Keeps Us Coming Back

We’ve returned to the event over several years because of its ability

to attract and deliver quality buyers. We look forward to an even bigger

show next year.LN Hospitality |

Angel Su, Manager

Met Buyers We Wanted 2017’s IT&CM China has allowed us to meet more targeted buyers from the Asia region, the profile that we have been aiming for. MEET TAIWAN is glad to be a part of the show this year.

MEET TAIWAN, Taiwan | Lily Su, Deputy Executive Director

A Wonderful Platform For Exchange

IT&CM China is effective in facilitating exhibitors and

buyers to interact and network, boosting lead

generation potential. This is a show not to be missed.Swiss Grand Nanchang |

Peggie Hu, Sales Manager

Fulfilled Objective Of Attracting International

Conventions We found IT&CM China particularly

helpful in reaching out to the global market to attract more

international conventions. We are very satisfied with the quality

of business appointments and impressed with the number of walk-

in buyers and visitor inquiries. This is definitely a trade event that is effective in

tapping the Chinese market. Tourism Promotions Board, Philippines |

Mayette S. Santillan, Project Development Officer

Face-To-Face Communication & Exchange With BuyersIT&CM China is a very important

and meaningful platform for peer exchange. The show allows us to communicate effectively face-to-

face with Chinese and international buyers. Doing so in person makes

promoting the charm of Sapporo and sharing the award-winning

services that we provide much more compelling.

Sapporo Convention Bureau, Japan |Yasuhiro Mochizuki, Coordinator

– Client Relations & Services

A Vital Stage For Brand BuildingThe buyer quality and quantity at CTW China exceeds that of other shows. Participating in forum discussions and hosting an exclusive luncheon for industry

elites gave us the edge in promoting our products and services and

enhancing our brand image.Air China | Gan Wenjun, Account Manager

CTW China Exhibitor

Promotional And Awareness Objectives Achieved Our presence at IT&CM China was a good way to express our interest in doing business with China and other international destinations. Through conversations with buyers

and peers, it also enabled us to develop knowledge and understand

the challenges of developing this market. Participating in trade shows like IT&CM

China is one part, but an important aspect, of our penetration process.

Visit Scotland | Lindsay Brown, Marketing Manager

Invaluable Face-To-Face Opportunity To Meet Buyers

CTW China gives us a tangible and effective way to meet buyers who are hard to reach on a day-to-day basis. It

also makes fighting for opportunities to collaborate more impactful in person.

Hilton Hotels & Resorts, China PR | April Ji, Senior Sales Manager

CTW China Exhibitor

2018中国 (上海) 国际会奖旅游博览会IT&CM China 2018

4 www.itcmchina.com

Over 540 MICE, Association and

Corporate Buyers

(70% Chinese - 30% international)

A Glance At IT&CM China 2017Meaningful Engagement, Maximum Exposure, Managed Activities

720 Exhibitors From 288

Destinations and Brands

Across All Continents of the Globe

28 Featured Companies Took

Advantage Of Exclusive Engagement And Outreach Sessions

Captive Networking Functio

ns

Association Days Forums

More Than 14,000 Business

Appointments Concluded

O

pening Ceremony & Welcome Dinner

Chinese and International Media Brie

fings

www.itcmchina.com 5

Campfire Knowledge Sessions

335 Chinese Buyers

Across 38 CitiesBeijing, Chengdu,

Hangzhou, Qingdao, Sanya, Shanghai, Suzhou, Xiamen,

Zhuhai and more…

77% of Exhibitors

Expect Orders After The

Event

Official Press Conference

USD 203 Million

of Procurement Value Generated

On The Show Floor

Captive Networking Functio

ns

Association Days Forums

Destination Presentations

Business Appointments Across 2

D

ays

O

pening Ceremony & Welcome Dinner

2018中国 (上海) 国际会奖旅游博览会IT&CM China 2018

6 www.itcmchina.com

2017 Buyers Include Apple Inc, Novartis

China, Shell, Standard Chartered

Bank, and more!

creating a more inclusive, shared business environment and adding significance to the co-location of two leading MICE and Corporate Travel shows. Not only did IT&CM China exhibitors have the opportunity to cast a wider net and tap into the Corporate Travel market, but CTW China delegates also got to enrich themselves at the various knowledge sessions and build their contacts across more factions of the MICE industry.

CTW China Joins IT&CM China For The First Time Within An Expanded Hall Space

Diamond Sponsors Platinum Sponsors Gold Sponsors

Professionals291 Corporate

Travel

Validated and Hosted Buyers

(85% Chinese - 15% international)146

Covering Corporate Travel and Corporate Meetings &

Events Tracks

10 Knowledge Sessions

Exhibitors

www.itcmchina.com 7

Procuring From New Suppliers And Renewing Contracts With Existing VendorsDiscovering new trends, partners and destinations is something I always look forward too. At the

same time, it is also a good platform to catch-up with vendors we already know and sign our future business contracts on the spot.

Advaita Events, India Pushpender P Khanna, Director

Buyers and Media Tell Us What Made IT&CM China 2017 A Successful Event For Them

Opportunity To Understand The Chinese And Asian MarketWe made very good contacts, especially with a hotel chain for a big group we are managing. There are also plenty of leads that have a huge potential for the future. Thanks to IT&CM China, we now have better knowledge of the Chinese and Asian market.

Advivos, Belgium Ivo Van de Velde, Professional Travel Planner

Mentorship Programme A Success!As a first-time attendee, the mentorship programme was effective in eliminating

any newcomer uneasiness and did well to assimilate us into the conference and peer-sharing atmosphere.

Aerospace Wanyuan Enterprises, China PR Ren Jinqiu, Marketing Director

NEWCorporate

Travel Manager

Am Better Than Before I Attended The EventThe Association Day Programme was an excellent combination of learning, sourcing and networking. I

definitely learnt a lot about China and the Asian market and have reaped benefits that bettered my knowledge and understanding before attending the event. The Chinese people were friendly and that helped make discussions fruitful.

African Association of Agricultural Economists, Kenya Jeffers N. Miruka, Executive Manager

NEW Association Buyer

A Must-Attend For Every Professional In The MICE IndustryThere were many great suppliers to meet where 90% of them are quality high-end contacts.

I appreciated all the new and amazing contacts I made and the opportunities that will arise from my business meetings.

Agency Show D’Vision, Germany Udo Landow, CEO

NEW

Association Day Forums Particularly UsefulThe sessions that are catered to Association professionals like myself enabled me to look and think about association

management outside the box. This opportunity equips me with knowledge to be better at my job. The networking, business appointments and destination presentations were also very useful to learn new trends and developments.

Association of Development Financing Institutions in Asia and the Pacific (ADFIAP), Philippines Robert Juan, Sr. Officer, Event Management

NEW Association Buyer

Efficient Format Of Procurement / SourcingIT&CM China’s business appointments are highly efficient at facilitating the discussion of key requirements that

heighten the likelihood of procurement.

Beijing Vanguard International Conference & Exhibition, China PR Liu Yi, Vice President

Excellent Topics On Association ManagementThe educational sessions were informative and inspiring. Two topics “Challenging Times for Association

Meetings” and “How to Select the Right Destination” stood out for me in terms of the curated content, excellent speakers and peer sharing that took place.

CFA Society Philippines Rizchelle Manaog, Program Manager

NEW Association Buyer

Discovering Lesser Known DestinationsThis year’s event introduced me to lesser known destinations and opened my options to suppliers I did not initially consider. IT&CM China 2017 has shaped the products I will be offering to my clients.

Avenida Travel, Hungary Andras Marton Heleszta, Product Development Director

Face-To-Face Meetings Very BeneficialBeing able to have face-to-face discussions with destination bureaus is very beneficial for Associations like mine. It makes garnering information and understanding infrastructure, criteria, policies and support a lot more effective.

China Association of Small & Medium Commercial Enterprises, China PR Xu Xiang, Assistant and Deputy Secretary General

NEW Association Buyer

Strengthened My Network of Venue SuppliersWe are interested in exploring exhibition and hotel venues for our conferences. Thanks to IT&CM China, we managed to fulfil our objective of growing our contacts of such venue suppliers.

China Food and Drug Administration Institute of Executive Development, China PR Gong Zhijun, Director

NEW Association Buyer

I definitely learnt a lot about China and the

Asian market and have reaped benefits that

bettered my knowledge and understanding before

attending the event.

2018中国 (上海) 国际会奖旅游博览会IT&CM China 2018

8 www.itcmchina.com

Business And Knowledge Objectives MetIT&CM China allowed me to field information from potential suppliers, while learning industry know-how at the education seminars.

East Star (Beijing) International Events Management, China PR Wei Yunhu, Account Manager

NEW

Plenty of Business Opportunities Between Solution Providers And BuyersCTW China provided

plenty of business opportunities between solution providers and buyers. The advanced platform for professional learning and planning was diverse, high in quality, enriching and showcased the wealth of knowledge and practical experience of the speakers and peers.

Ecolab China, China PR Lucy Fang, Indirect Material Service Buyer

NEWCorporate

Travel Manager

Thought Provoking Conference Relevant To Corporate Travel Managers Conference topics were well-selected

and relevant to our profession. Attending this event gave me the opportunity to contemplate about my company’s travel management practices and how we can improve.

International Vaccine Institute, South Korea Heeyoung (Claire) Kang, Purchasing & Travel Manager

Added New Destinations To My PortfolioI am impressed at the quality of Chinese and Asian suppliers. Because of IT&CM China, I will now be doing business with

some of these high quality suppliers and destinations I met at the event, which I otherwise would not have been able to do.

JTB USA, Inc. Mike Nesbihal, Manager, MICE

NEW

NEWCorporate

Travel Manager

Rewarding Business AppointmentsMy business appointments with the exhibitors were especially rewarding. It was a good showcase with many hotels, DMCs and destination resources featured being procurement potentials.

Comfort International M.I.C.E. Service (Beijing), China PR Zhou Honghui, Deputy General Manager

NEWTaking It Forward After The Face-To-Face MeetingsIT&CM China gave me a better understanding of current trends and rates. I valued the face-to-face meetings

and look forward to following up to explore the leads gained.

Event Partners Ltd., New Zealand and Australia Barbara Ann Boyce, Director

Show Format Facilitates Sourcing And Uncovering IdeasI found the exhibition, destination presentations and networking a great source of ideas and information. Through these sessions, I discovered new potential leads.

Good Morning by Astra, Italy (Beijing), China PR Clara Foggetti, CEO

Well-Rounded ExperienceI found the on-site business appointments very beneficial as I was able to discuss specific project requirements face-to-face with multiple potential suppliers on the same day. More importantly, the contacts I gained here will be good references when we plan our future conferences in different cities across China. The knowledge sessions taking place within the hall were also useful for me to learn from industry practitioners and experts.

Hunan Provincial Conference & Exhibition Service, China PR Tom Qi, General Manager

NEW

Association Buyer

Great For Buyers Who Do Incentive Groups To ChinaThe availability of information and wide array of Chinese and international destinations and suppliers were really helpful. As we do

incentive groups to China, this event was really relevant for us.

Ice International, India Munira Basrai, Proprietor

Relevant Resources Available To Understand Local Facilities & Government SupportThe attendance of the right companies like NTOs and CVBs, enabled me to communicate directly with the destinations to understand the local support available to us.

Pro-Health (China), China PR Yin Huixia, MICE Manager

NEW

High Standard of Speakers & Delegates IT&CM China delivered high standards across its exhibition, knowledge session speakers and attending delegates.

Shanghai Direct Mail Industry Association, China PR Chang Naimeng, Member Management

Association Buyer

One Of The Best Events Of Its KindThis year, I am delighted to have made contact with exhibitors from Xiamen, Xi-an, Taiwan and Hangzhou whom

we are interested in cooperating with in the future.

ICOM – International Christian Organisation Of The Media, Switzerland Jof Calstas, Secretary General

www.itcmchina.com 9

Having both IT&CM China and CTW

China co-locate in the same hall for the first time was

wonderful in getting access to high quality

exhibitors and buyers.

MEDIAThumbs Up To Co-Location of Two Leading Events Within The Same HallThe media briefings were substantive, allowing us to gather essential and useful information about MICE destinations,

venues and services across both China and global markets. Having both IT&CM China and CTW China co-locate in the same hall for the first time was wonderful in getting access to high quality exhibitors and buyers from both MICE and Corporate Travel fields at the same time.Event Point / Estação Livre Comunicação, Portugal Maria João Matos Dias Leite

Excellent Platform To Learn Industry Best Practices I’ve attended the event several times and there is always something new to learn from meeting

like-minded professionals from other companies. The networking and overall experience is great!

Unilever Industries, India Geetha Arekal, Regional Travel Head APAC

Corporate Travel Manager

NEWGreat Platform To Source For SuppliersWe are constantly looking for venues and bureaus to support our international academic

conferences. My meeting with Hainan was particularly useful as I managed to learn how we can leverage on the government support made available by the destination for our conferences.

Worldwide People Connection, Singapore Ding Xianqin, Director

NEWDiverse Participants Across Destinations The diversity of participants across geographies and MICE sectors helped in meeting our

objectives of finding suppliers in various locations. I also updated my networks on the destination meetings and DMCs available and the products and services they have to offer.

VIA.com, India Manish Raj, Vice President & Business Head - Corporate Travel Services

Strong Media ProgrammeEffective platform that achieves social and communication objectives. A media programme that included briefings by MICE destinations and suppliers and educational platforms were especially beneficial.

Straits Exhibition, China Wu Guilan, Executive Editor

Good Showing of Second And Third Tier Chinese CitiesIt was great seeing more second and third tier Chinese cities in attendance. Being able to get updates and information from them directly is useful as these cities provide

the best value in comparison to others in China. I am looking forward to profiling these less publicised cities to my readers.Kongres Magazine / Toleranca d.o.o., Slovenia Robert Cotter, International Editor

There is always something new to learn from

meeting like-minded professionals from other companies.

NEW Association Buyer

Destination Presentations Beneficial For Considering Future Host CitiesThe showcase of convention facilities in China’s second wave cities and their

incentives offered to attract associations like mine, really stood out for me.

Society for Biotechnologists India (SBTI), India Edathil Vijayan, President

Direct Contact To DMCsWe were looking to source for DMC providers and were able to find quality contacts here at IT&CM China.

Shenyang Youth International Travel Service, China PR Zhang Xinyu, General Manager

NEW

Meets Our Procurement ObjectivesThe networking with exhibitors was particularly fruitful for me. The event provided me with suitable information and contacts of potential suppliers, meeting my procurement objectives.

Tahitian Noni Beverages (China), China PR Ling Yan, Marketing and Events Coordinator

NEW

Valuable Contacts MadeIT&CM China is the best opportunity to connect with the Chinese market. I discovered and learnt a lot about what

this market has to offer, and the valuable contacts made will be useful for future business.

TOCA Events, USA Breen Miller, Director of Operations

NEW

IT&CM China is the best opportunity to

connect with the Chinese market.

2018中国 (上海) 国际会奖旅游博览会IT&CM China 2018

10 www.itcmchina.com

Pacific World Takes Delegates on 2 Pre-Show City Tours; AccorHotels Hosts Cocktail for Participants

Buyer and media delegates joined Pacific World in discovering the sights and sounds of Shanghai and the city’s MICE abilities with two half-day tours. On 20 March, the tour covered the brand new Shanghai Tower, Puxi by ferry with a view of Pudong and the bund, Xintiandi – the architectural symbol of Shanghai, a walking tour of the historic French Concession, and the culmination of the day’s events with a networking cocktail and property tour sponsored by

AccorHotels. The 21 March tour centered on an excursion to Zhujiajiao Water Village, an attraction with more than a thousand years of heritage.

Sponsored Networking Highlights

Turkish Airlines Sponsors First-Ever Pre-Show FAM Trip to IstanbulGoing beyond the usual participation days, a handful of select international buyers and media had their IT&CM China 2017 experience begin with a 4-day, 3-night pre-show tour to Istanbul sponsored by Turkish Airlines. The trip brought delegates around iconic landmarks in Istanbul while savouring local delights and traditional cuisine, exposing participants to a real-life acquaintance of the destination’s capabilities even before attending the show as part of current ongoing efforts to promote the MICE-ready city to decision-makers.

IT&CM China allowed us to captivate beyond show days by leveraging on the buyer profile we knew would be present in China. This tour created desired exposure for Istanbul and Turkish Airlines leading up to the show days by giving potential buyers a real life experience of what our destination is capable of.Turkish Airlines | Halil Ibrahim Polat, Senior Vice President, Sales (Domestic)

Shanghai Marriott Parkview as 2017 Opening Ceremony Sponsor for Third Consecutive YearShanghai Marriott Parkview once again played venue sponsor to the Official IT&CM China and CTW China 2017 Opening Ceremony and Welcome Dinner. Delegates were treated to a night of local and international performances, world-class gourmet menu, excellent hospitality and facilities as a showcase of the breadth of the venue’s capabilities.

This trip was a good opportunity to discover what Istanbul is really like so that we can promote it as a destination to our clients. Instead of having meetings in our usual capital destinations, Istanbul is a great alternative.Zanda Convention & Fair Tour Co. Ltd | Thai buyer Kanita Watanaphonphan, Product Manager

Zanda is looking to host a potential incentive group of about 60 to 80 persons from the Pharmaceutical industry to Istanbul later this year.

Since our hotel is a heritage spot, we invited potential buyers to tour the hotel and contextualize the rich history in the

locations where they happened. We felt this would better bring our venue to life within a natural and intimate atmosphere while mingling, creating a unique experience to get to know the hotel’s products and stimulate their interest further.Fairmont Peace Hotel, An AccorHotels Property | Jessica Zhang, Director of Marketing Communications

The continuous development of our surrounding facilities has contributed greatly to the increased dining, entertainment, and accessibility options. This has propelled our growing

reputation in the Shanghai MICE market over the years as a preferred venue of choice. As 3rd year sponsors, we were keen to gain more exposure globally among international stakeholders

and agents.Shanghai Marriott Parkview | Ricky Lam, General Manager

www.itcmchina.com 11

Up Close and Hungry for Destinations from Around the WorldFirst-time participating destinations at IT&CM China, Argentina, Fiji, Hainan and South Africa not only exhibited but also hosted exclusive luncheons with major industry stakeholders present to give buyers a birds-eye view of the venues, capabilities, products and services for their next incentive trip or major event. Returning exhibitors Fukuoka and Macao also presented a luncheon and dinner respectively to showcase the rich history, culture, support and latest city developments.

Hangzhou Post-Event FAMiliarisation TourHangzhou Tourism Commission put together a 3 day, 2 night post-show FAM trip to the capital of the Zhejiang province from 23 to 25 March. Catered to international buyers and media, the commission hoped to introduce the charming city as the next cultural and business events hub within China. Participants visited various event venues, got hands-on with traditional crafts, and experienced local culture all while feasting from a smorgasbord of Hangzhou delights and

Zhejiang cuisine.

We are delighted to be able to leverage on the IT&CM China post-show tour opportunity to draw international buyers to Hangzhou. The city is now very confident in developing MICE with

new and improved state-of-the-art facilities and capabilities.Hangzhou Tourism Commission | Tina Gan, M.I.C.E Department

Going Bigger with an Expanded Event Co-Location with CTW China 2017This year’s IT&CM China edition also introduced an expanded exhibition space by bringing CTW China 2017 within the hall, creating a more inclusive, shared business environment and adding significance to the co-location of two leading MICE and Corporate Travel shows.

Not only did IT&CM China exhibitors have a chance to cast a wider net and tap into the Corporate Travel market, but CTW China delegates also got to enrich themselves at the various knowledge sessions and build their contacts across more factions of the MICE industry.

IT&CM China and CTW China delegates now have greater opportunities to network and benefit. The new structure definitely facilitates a more inclusive buzz between the two shows while providing access to industry peers across both platforms.TTG Asia Media | Darren Ng, Managing Director

The show has been really good for us. We really want to organise activities like the luncheon as it is a good way to engage the buyers to the destinations. I’m really happy and I think we have many things here to do in China.National Institute of Tourism Promotion, Argentina | Emora Franco, Meeting Industry Coordinator

Macao’s promotional dinner was the perfect targeted platform to get our destination message across to key Chinese buyers. We appreciated getting to know corporate and incentive buyers and

their needs so that we can better fulfil them.Macao Trade and Investment Promotion Institute (IPIM) | Irene Va Kuan Lau, Executive Director

Many Thanks To IT&CM China 2017’s Official Hotels For Their Excellent Hospitality

JW Marriott Shanghai Changfeng Park Marriott Shanghai Parkview Sheraton Shanghai Hongqiao

The captive luncheon was an excellent way to showcase South Africa as the top meetings and events destination in Africa. South Africa’s amazing variety of venues and destinations, diverse offerings, activities, and unforgettable experience were definitely

eye-openers.South Africa National Convention Bureau | Olivia Jia, China Market Business Development Manager

FOR INTERNATIONAL EXHIBITORS, BUYERS AND MEDIA

TTG EventsTel: (65) 6395 7575

Fax: (65) 6536 0896Email: itcmchina@ttgasia.com

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CITS International MICETel: (86) 010 8522 7997Fax: (86) 010 6522 2310

Email: itcmchina@citsmice.com.cn

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Email: sales-sh@mpinetwork.com

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