The Leading Digital Platform for the Insurance and ... · Content marketing is the magnet that...

The Leading Digital Platform for the Insurance and Reinsurance Markets

Insurance Day expertly combines news, data, insight and analysis to tell its audience what events and trends affecting each specific sector really means for their business, helping them make better, more informed decisions.

Insurance Day gives advertisers reach into a loyal, paid for subscriber base comprising of senior decision-makers across the insurance industry, globally.We understand how our subscribers behave online which means we can advise you on how best to communicate with them.

By using a range of digital advertising options on insuranceday.com your message will be seen by the key people who need your products and services. We will also ensure your message is placed where your target audience is most likely to engage with it.

Advertising within Insurance Day is hugely effective

registered user

growth on web visits

year-on-year

70% email recipients

17,000 Over

20,000 10% Americas(US 8%)

(Bermuda 1%)

82%Europe

(UK 67%)

1%Africa

6%Asia

1%Australia

Website traffic - where from?

www.insuranceday.comInsurance Day - The Leading Digital Platform for the Insurance and Reinsurance Markets

The Leading Digital Platform for the Insurance and Reinsurance Markets

Source: Omniture, July 2015 – March 2016


Key areas of focus for Insurance Marketers

Content Marketing Lead GenerationTraffic Generation Analytics & Measurement

Since 1996 Insurance Day has been essential reading for senior professionals within the global insurance, reinsurance and risk markets. They needed us then, and they need us now.Why ?

And that’s insuranceday.com

We understand how our subscribers behave online which means we can advise you on how best to communicate with them. By using a range of digital advertising options on insuranceday.com your message will be seen by the key people who need your products and services. As advertisers you need your message to be placed where your target audience is most likely to engage with it.

Content marketing is the magnet that helps you get found in search results, drive inbound traffic, attract prospects, converts leads and engage customers.

of decision makers prefer to get company information in a series of relevant articles

of marketers use content marketing for lead generation80% 71%

Create and promote magnetic content

Videos

Infographics eNewsletters Blog Posts

Webinars/PostcastsWhitepapers Case Studies/Reports


At Insurance Day we understand how our subscribers behave online which means we can advise you on how best to communicate with them. By using a range of digital advertising options on insuranceday.com your content will be seen by the key people who need your products and services.

Content Marketing


Promoting your company and your services through multiple online channels will drive web traffic and increase demand for your content (and ultimately your services and products)

Social Media MarketingPromoting valuable and relevant content through social media channels will also drive web traffic, increase demand for for your content and raise your online visibility.

Traffic and lead generation

of companies acquired a customer through LinkedIn

of companies acquired a customer through Twitter

65%

55%43%

40%

of companies acquired a customer through Facebook of companies

acquired a customer through blogging

Email marketingThe right kind of email marketing can also increase traffic to your website by promoting your company to new and existing contacts.

of marketers say email is their primary channel for lead generation

89%

Every aspect of your online marketing program should be continually measured, analysed and fine-tuned

Analytics and measurement

What should you be measuring?

u Unique Visitors

u Click-through rate

u Most popular pages

u Geographical response

u Time spent on site

u Subscribers/Growth rate

u Delivery Rate

u Bounce Rate



u Unsubscribes

u Unique visitors

u Individual post views

u Subscribers

u Call to action performance

u Engagement

u Unique visitors

u Individual post views

u Subscribers

u Call to action performance

u Engagement

u Unique Visitors


u Most popular pages

u Geographical response

u Time spent on app


Website Email Marketing Blogging Social Media Marketing

Apps


We understand how our subscribers behave which means we can advise you on how best to communicate with them.

User statistics


Website traffic - where from?

Omniture, July 2015 – March 2016

10% Americas(US 8%)

(Bermuda 1%)

82%Europe

(UK 67%)

1%Africa

6%Asia

1%Australia

Job titles

Broker21%

Director9%

Other7%

Underwriter27%

Solicitor 2%

President/Vice President

4%

Partner5%

CEO/Managing Director

4%

Manager18%

Librarian/Information Manager

3%

=

Organisation typesServiceprovider

8%

Broker22%

Reinsurer 25%

Insurer45%

=

Average monthly website statistics

Source: Omniture, July 2015 – March 2016

Uniquevisitors19,088

Pageviews

116,338

Visits

46,123

Average visit duration

00:06:21

Pages per visit

3.16

The Insurance Day email alerts are a core part of the Insurance Day subscription and consist of a daily morning email, weekly sector emails, the weekly Editor’s round-up email and personalised track my topic alerts. All of these provide advertisers with a guaranteed direct route to decision makers.

Email advertising


Targeted weekly sector alertsInsurance professionals have individual information needs and don’t have time to trawl through the internet to find the information they want. That is why Insurance Day has introduced sector and geographical alerts. Subscribers can sign up for the topics relevant to them. Aligning your brand to the topics and regions of interest to you ensures you reach the right audience with the right message. Topics include:

Editor’s round-up emailSent to subscribers and other key prospects in the insurance market, the weekly Editor’s round-up email collates the most read stories of the week. It acts as an important catch up service for those users who have been away from the office or on annual leave. Advertising on the weekly email ensures you reach the widest possible audience.

Daily morning emailDelivered first thing to all of our subscribers there is no better way to ensure your brand is seen by our entire audience.

• Brokers• Property• Reinsurance

• Casualty• Regulation• Lloyd’s

of our subscribers say their preferred format to receive the news is via email

40%

Website advertising


Ensure your message is seen by the people who decide whether or not to buy your products and services.

We put your specially tailored message consistently in front of the correct audience at a time when they are receptive to absorbing new information. An integrated campaign across our digital platform gives you the best results.

This high profile billboard style promotion will ensure

you’re at the forefront of readers’ minds when they visit the insuranceday.com

website

The most prominent advert on the site helping to drive

the best results for your campaign

Leaderboard728px x 90px

Leaderboard728px x 90px

MPU300px x 250px

Follow on MPU300px x 250px

1

4

2

3

insuranceday.com homepage view insuranceday.com article view

Digital advertising rates


1 week 4 weeks(per week)

12 weeks(per week)

24 weeks(per week)

50 weeks(per week)

Leaderboard £1,677 £1,524 £1,363 £1,235 £1,109MPU £1,825 £1,659 £1,489 £1,339 £1,212

Follow on MPU £1,339 £1,270 £1,155 £1,039 £935


12 weeks(per week)

24 weeks(per week)

50 weeks(per week)

Leaderboard £2,009 £1,825 £1,628 £1,478 £1,328MPU £2,182 £1,986 £1,790 £1,605 £1,455


12 weeks(per week)

24 weeks(per week)

50 weeks(per week)

Roadblock P.O.A P.O.A P.O.A P.O.A P.O.AExpandable Leaderboard £1,848 £1,674 £1,501 £1,363 £1,224

Expandable MPU £2,009 £1,825 £1,640 £1,473 £1,334Page Peel £1,848 £1,674 £1,501 £1,363 £1,224

Run of Site

Geo Targeted Campaigns

Added Impact

Website Email


12 weeks(per week)

24 weeks(per week)

50 weeks(per week)

Top Banner £3,176 £2,858 £2,564 £2,299 £2,068Follow-on Banner £2,858 £2,569 £2,310 £1,079 £1,871


12 weeks(per week)

24 weeks(per week)

50 weeks(per week)

Top Banner £1,790 £1,697 £1,606 £1,525 £1,443Follow-on Banner £1,698 £1,606 £1,525 £1,443 £1,363


12 weeks(per week)

24 weeks(per week)

50 weeks(per week)

Top Banner £1,270 £1,206 £1,144 £1,086 £1,029Follow-on Banner £1,155 £1,097 £1,040 £982 £924

Daily Email

Editor’s Round-up Email

Weekly Sector Alerts

At Insurance Day we value our customer relationships. It is our aim not just to host your advertising but to work with you on achieving the best results.

You will receive:• Advice and feedback on your campaign whilst it is running, from our team of trained advertising managers• Weekly reports based on IAB accredited stats from 24/7 Media

Digital specifications


Expandable leaderboard728x90 pixels expands to 728x180 pixelsOnly expandable downwards

Two swf files must be provided. One in its initial (unexpanded) and one in its expanded state.

A visible close button or rollout function must be included to allow the creative to return to its original dimension.

Max file size – 40kb

*Dimensions represented by width x height, e.g. 300px (width) x 250px (height)

Corner peel Dog earDimensions – 75x 75 pixelsMax file size – 30kbFile formats – jpg, gif, swf

Peeled/expanded creativeDimensions – 500x500 pixelsMax file size – 90kb

File formats – jpg, gif, swf

In advert video/audio Must have a on/off button for soundDefault for sound button must be offMax length – 20 secsMax file size – 2mb

Rich media options

Banner type Dimensions (pixels)*

Max file size

File format

Animation Looping Available slots

Leaderboard 728x90 40kb Jpeg, gif or rich media

Yes Unlimited 2

MPU 300x250 40kb Jpeg, gif or rich media

Yes Unlimited 2

Tower MPU 300x600 50kb Jpeg, gif or rich media

Yes Unlimited 2

Banner type

Dimensions (pixels)*

Max file size

File format Animation Looping Available slots

Standard banner

468x60 30kb Jpeg, gif Yes Unlimited 1

MPU 300x250 30kb Jpeg, gif Yes Unlimited 2

Website ads Email ads

Expandable MPU300x250 pixels expands to 300x500 pixelsOnly expandable from left edge

Two swf files must be provided. One in its initial (unexpanded) and one in its expanded state.

A visible close button or rollout function must be included to allow the creative to return to its original dimension. Max file size – 40kb

Standard mediaAnimated GIF, JPEG

Rich mediaFlash/swfAll other rich media formats

3rd party adsAll 3rd party ads

Acceptable formats

DeadlinesCopy deadline for gifs/jpegs/flash ads is 5 working days before the launch date.Copy deadline for expendables/video/audio ads is 10 working days before the launch date.

Flash filesWhen submitting a flash file, providing a GIF or JPEG is also required. This alternative will be served to visitors who cannot view rich media adverts in their browsers.

Please supply the URL to which the advertisement should be linked. Please DO NOT embed the url in the ad as we will be unable to track clicks. All flash files must have a clickTag variable enabled. It is highly recommended that advertisements with white/light backgrounds have a one pixel border around their parameter. ClickTag using Action Script 1 and 2 - please enter the following code exactly as written below into flash banners:

on (release) { getURL (_root.clickTag, “_blank”);}

“_blank” must be used to launch in the new browser window once the banner is clickedThe action must be applied to the button and not a frame No frequency capping required on 3rd party ads. Please let us know if frequency cap is set up on your ad server.

Advertising optionsCompanion campaign – Run multiple creatives on a single pageRoadblock advertising – Page or section takeover of all advertising positionsCampaign optimisation:TargetingGeo targeting – Serve specifically to a continent, country or city.Time and day – Appearing only during set defined period in day/week.Browser targeting – Target audiences with different operation systems, browsers and also browser versions.Frequency capping – Limits the maximum number of impressions/views a visitor can see a specific ad within a period of time.Page or section – Target only selected page or section of site to serve to.Search term – Display advert when keyword/keyterm is used.

and Show dailiesIn 2017 Insurance Day will be distributing at reporting live from the major industry events via its series of Show Daily issues.

These will appear in full colour as special enlarged issues that provide in-depth analysis and comments on the hottest topics featuring contributions from the industry’s key players about the subjects raised at each event.These show daily issues will aim to go behind the news, reveal the trends and drivers within the topics. As an already established daily Insurance Day is the first choice read for anyone working in or involved with the insurance industry. The added advantage of using Insurance Day is that you are not only guaranteed to reach the delegates at the conference but will also benefit from exposure amongst our regular subscribers who may not be in attendance but read Insurance Day every day.


Print advertising andconference coverage

Advertising ratesAdvertising in the newspaper can compliment your online campaigns and is a great way to make an instant impact.

Print Advertising 1 insertion 4 insertions(per insertion)

6 insertions(per insertion)

8 insertions(per insertion)

Front page strip £2,880 £2,750 £2,500 £2,230

Quarter page £1,870 £1,780 £1,600 £1,440

Half page £3,250 £3,100 £2,775 £2,500

Full page £5,550 £5,280 £4,750 £2,500

Our programme for 2017 is as follows:

PCI Annual MeetingOctober 2017The Annual PCI event in October is the largest gathering of property casualty insurance professionals in North America. As part of Insurance Day’s commitment to global coverage we now produce Show dailies at this event. Distributed to all delegates in their hotel rooms each day as well as extra distribution around the conference centre, Insurance Day offers unrivalled reach to delegates and offers a fantastic opportunity to raise awareness of your brand and company message to the US market.

Baden-BadenOctober 2017As the co-host and official publication of the Baden-Baden Meeting Insurance Day is the first choice read for delegates looking for the latest market developments to help them stay informed during their renewals meetings. During the 3 days of the event, every delegate receives their own copy of Insurance Day in thehotels and on every meeting table in the major event venues. Advertising in the Daiies ensures your brand is put in front of the 2,000+ delegates every daythroughout the event.

Monte CarloSeptember 2017Insurance Day is the most established and favoured publication for the 2,000+ delegates who attend this important renewals event each year. Our newspaper is distributed in all of the major hotels in the city and actively handed out by a team of distributors around Casino Square. Advertising in Insurance Day during this period guarantees the best exposure for your brand and corporate message.

Print specifications


Copy deadlinesAdvertisements should be sent to Production 5 days prior to publication date

Preferred file formatsIllustrator eps files: Please outline all text and ensure pictures/logos have a colour separation of CMYK before saving as an EPS file.

Photoshop eps files: Please ensure files are binary and not jpeg encoded as separation for colour (CMYK) will print mono if jpeg encoded.

Tiff files: All graphics high resolution.

PDF files: Must be created using Adobe Acrobat; Print Optimised; All fonts embedded. At least 170 dpi with high resolution graphics.

FNT/ads files

Quark files: Please supply all fonts and pictures along with quark document. We can accept Quark versions 6.5 and lower for Macintosh.

We do not accept Quark Passport files.

Unacceptable file formatsWe do not accept adverts set in any of the following:Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Microsoft Visio,Publisher, PageMaker, Corel Draw, other extraneous PC applications

Resolution and colourAll graphics and Pantone colours should use CMYK colour breakdown.

All logos 170 dpiPictures (tiff, jpeg Photoshop EPS files) 300 dpi

We can receive files onCD

Email: Maximum file size 10MB

If you cannot provide your ad using these formats, and would like more information, please contact:Liz Lewis, Head of Production T: +44 (0)20 7017 7389 Email: [email protected]

ProofsPlease send a proof with your advertisement on newspaper print (colour advertisements only). If you cannot do this please send youradvertisement proof on paper. Without a newspaper print proof we cannot guarantee the printing colour quality of your advertisement. We do not accept pdfs as proofs.

Please send advertisement copy toProduction Department, Insurance Day, 4th Floor, 119 Farringdon Road, London EC14 3DA, UK

Display advertisement sizes(height x width in mm)DPS......................................................340 x 540Full Page..............................................338 x 260Junior DPS...........................................240 x 370Junior Page.........................................240 x 170Half Page Horizontal...........................170 x 260Quarter Page Horizontal.......................70 x 260

Classified Advertisement SizesSize on request. For information on sizes please call +44 (0)20 7017 4727

Column widths1 - 49mm | 2 - 101mm | 3 - 154mm 4 - 206mm | 5 - 260mmPlease Note: There is no bleed on any advertisements in Insurance Day.

NewspaperCopy deadlinesAdvertisements should be sent to Production 14 days prior to publication date

Preferred file formatsIllustrator eps files: Please outline all text and ensure pictures/logos have a colour separation of CMYK before saving as an EPS file.

Photoshop eps files: Please ensure files are binary and not jpeg encoded as separation for colour (CMYK) will print mono if jpeg encoded.

Tiff files: All graphics high resolution.

PDF files: Must be created using Adobe Acrobat; Print Optimised; All fonts embedded. At least 300 dpi with high resolution graphics.

FNT/ads files

Quark files: Please supply all fonts and pictures along with quark document. We can accept Quark versions 6.5 and lower for Macintosh.

We do not accept Quark Passport files.

Unacceptable file formatsWe do not accept adverts set in any of the following:Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Microsoft Visio,Publisher, PageMaker, Corel Draw, other extraneous PC applications

Resolution and colourAll graphics and Pantone colours should use CMYK colour breakdown.

All logos 300 dpiPictures (tiff, jpeg Photoshop EPS files) 300 dpi

We can receive files onCD

Email: Maximum file size 10MB

If you cannot provide your ad using these formats, and would like more information, please contact Liz Lewis, Head of production T: +44 (0)20 7017 7389 Email: [email protected]

ProofsPlease send a proof with your advertisement on newspaper print (colour advertisements only). If you cannot do this please send youradvertisement proof on paper. Without a newspaper print proof we cannot guarantee the printing colour quality of your advertisement. We do not accept pdfs as proofs.

Please send advertisement copy toProduction Department, Insurance Day, 4th Floor, 119 Farringdon Road, London EC14 3DA, UK

Display advertisement sizes(height x width in mm)Full PageType area.............................................258 x 190Trim size...............................................297 x 210Bleed size............................................303 x 216

Half HorizontalType area.............................................130 x 190

Quarter Page StripType area...............................................65 x 190

Quarter Page PortraitType area...............................................130 x 90

A4 supplements

For more information on advertising opportunities please contact:

Jacques BonfrerSenior Account Manager+44 (0) 20 7017 [email protected]

Jefferson EmesibeGlobal Sales & Business Development Manager+44 (0) 20 7017 [email protected]

www.insuranceday.com @insurance_day

Editorial team:

Scott Vincent

Editor, News Services

Graham Village

Global Markets Editor

Michael Faulkner

Editor

Rasaad JamieGlobal

Markets Editor

The Leading Digital Platform for the Insurance and ... · Content marketing is the magnet that...

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