We  help  you  build  your  knowledge  and  then  build  your  business  in  the  games  markets  of  Asia.      

nikopartners.com   Silicon  Valley  •  Shanghai  

The  Leader  in  Asian  Games    Market  Intelligence™  

Get  weekly  insight  and  analysis  on  the  Asian  games  market    

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nikopartners.com  

CONTACT  Lisa  Cosmas  Hanson,  Managing  Partner  |  lisa@nikopartners.com    |  +1.408.354.0888  

Niko  Partners  is  the  leading  provider  of  market  intelligence,  custom  research,  and  consulOng  services  covering  the  games  industry  in  Asia.  Since  2003,  we’ve  provided  criOcal  strategic  insight  to  the  world’s  leading  game  publishers,  developers,  hardware  makers,  service  providers,  insOtuOonal  investors,  trade  associaOons  and  policy  makers.      Niko  has  delivered  high-­‐integrity  market  intelligence  on  the  Chinese  games  market  for  more  12  years,  and  on  the  Southeast  Asian  games  market  for  more  than  5  years.      Our  reputaOon  enables  us  to  conduct  custom  research  throughout  all  of  Asia  using  local  perspecOve  and  contacts,  and  gives  us  access  to  execuOves  and  government  officials  who  are  criOcal  to  your  success.  Our  syndicated  research  reports,  custom  research  and  consulOng  services  are  born  out  of  more  than  a  decade  of  market  research  and  a  deep  understanding  of  the  Asia  games  market.    

PRESS  COVERAGE  (parEal)  

nikopartners.com   Silicon  Valley  •  Shanghai  

CONTACT  Lisa  Cosmas  Hanson,  Managing  Partner  |  lisa@nikopartners.com    |  +1.408.354.0888  

CLIENT  LIST  (parOal)  AcEvision  

Adobe  Apple  

Baring  Private  Equity  Blizzard  Entertainment  

Blue  Planet  (Tetris)  Boston  ConsulEng  Group  

Capcom  China  West  InternaEonal  

Disney  InteracEve  e-­‐Club  Malaysia  Electronic  Arts  

Garena  General  AtlanEc  Giant  InteracEve  

Goodgame  HP  

Intel  Kabam  

KingsIsle  LucasArts/LucasFilm  (Disney)  

Macrovision  McKinsey  &  Company  MicrosoU  CorporaEon  MOL  (Money  Online)  

NCSOFT  Nintendo  

NPD  Group  NVIDIA  

Oculus  VR  OffGamers  

PayPal  Plantronics  

PopCap  Games  (EA)  Riot  Games  Sega  Japan  

Singapore  IDA  Singapore  Games  Central  

Sony  Online  Entertainment  Square  Enix  

Tencent  THQ  

Turbine  Games  UbisoU  

Upper  Deck  US  ITC  

Vivendi  Universal  Games  Wargaming  

Wild  Tangent  Games  Xfire  Inc.  Yahoo!  

Yeah  Mobi  Zynga  

CUSTOM  RESEARCH  AND  CONSULTING  SERVICES  In  addiOon  to  our  highly-­‐regarded  syndicated  research  reports  (please  see  next  page  for  details),  Niko  Partners  provides  an  array  of  custom  research  and  consulOng  services,  including:  

+  Custom  data  collecOon  (surveys,  interviews,  and  intelligence  gathering)  and  analysis  

+  Market  entry  consulOng  

+  CompeOOve  landscape  consulOng  

+  Custom  surveys  on  our  database  of  nearly  2  million  Chinese  consumers,  per  your  specific  screening  criteria  

+  On-­‐site  presentaOons  about  the  market  

+  Focus  groups  for  game  concept  tesOng,  usability  tesOng  and  more:  Focus  groups  can  be  held  in  focus  group  faciliOes  with  observaOon  rooms  and  PCs  configured  to  your  specificaOon,  or  in  simple  office  meeOng  rooms.  

+  ExecuOve  road  shows:  We  plan  a  trip  for  your  senior  execuOve(s)  to  go  to  China  to  parOcipate  in  a  week  of  meeOngs  we  arrange  at  online  game  operators  who  may  be  potenOal  partners  for  licensing  or  distribuOon  of  your  games.  We  arrange  all  logisOcs,  interpretaOon  and  for  a  local  Chinese  staff  member  to  accompany  your  team  to  all  meeOngs.  

+  SegmentaOon  analysis  of  gamers  or  internet  users  using  higher  level  staOsOcs,  regression,  algorithms,  SPSS,  predicOve  modeling  and  other  methods  

nikopartners.com   Silicon  Valley  •  Shanghai  

CONTACT  Lisa  Cosmas  Hanson,  Managing  Partner  |  lisa@nikopartners.com    |  +1.408.354.0888  

Our  2015  syndicated  market  research  subscripOon  presents  easy-­‐to-­‐read,  in-­‐depth  wri^en  analysis  on  the  complex  markets  of  China  and  Southeast  Asia  and  includes  syndicated  research,  custom  research,  and  consulOng.  Syndicated  research  provides  baseline  data,  analysis,  5-­‐year  forecasts,  data  exhibits,  and  our  informed  opinions  based  on  13  years  of  studying  this  market.  The  analysis  is  delivered  in  a  PowerPoint  report  that  comes  with  an  enterprise-­‐wide  license.  Custom  research  and  consulOng  provide  the  invaluable  opportunity  to  design  detailed  custom  research  on  the  specific  topics  most  relevant  to  you.  Examples  of  custom  projects  are  focus  groups,  custom  gamer  surveys,  partnership  selecOon,  and  market  entry  consulOng.      THE  2015  SYNDICATED  MARKET  RESEARCH  SUBSCRIPTION  INCLUDES  1.  Chinese  PC  Online  Games  Market  Report  2015  -­‐  April  This  report  will  cover  the  PC  online  games  segments  (today  consisOng  of  MMORPG,  MMO  non-­‐RPG,  hardcore  web  games,  and  casual  and  social  games),  gamer  behavior  and  demands  including  where/when/what  they  play,  the  regulatory  environment,  relevant  online  game  operators,  foreign  and  domesOc  games,  gamer  spending,  top  games  by  segment,  market  size  and  5-­‐year  forecasts  by  segment  and  for  the  number  of  gamers,  and  more.      2.  Chinese  Console  Market  Report  2015  -­‐  June  This  report  will  cover  TV-­‐based  gaming  on  consoles  and  “console  alternaOves,”  including  Xbox  One,  PS4,  Android-­‐based  consoles,  and  future  compeOtors.  We  will  provide  analysis  on  the  regulatory  landscape  governing  consoles,  and  we  will  track  the  games  approved  for  them.  Data  will  include  gamer  demand,  behavior  and  spending,  a  market  size  and  5-­‐year  forecast.      3.  Chinese  Mobile  Games  Market  Report  2015  -­‐  August  The  Chinese  mobile  game  and  mobile  devices  market,  mobile  gamers’  preferences  and  behavior,  market  trends,  market  size,  5-­‐year  forecast,  top  games  by  plahorm,  and  more.    4.  Southeast  Asian  Games  Market  Report  and  5-­‐year  Forecast  Dec  2014    Market  size  and  5-­‐year  forecast  by  segment  by  country  for  Indonesia,  Malaysia,  the  Philippines,    Singapore,  Thailand  and  Vietnam,  as  well  as  a  regional  analysis.  The  topics  cover  mobile  and  PC    online  games,  regulaOons,  and  gamer  behavior.  In  2014  Niko  conducted  a  survey  of  10,000  SEA    gamers,  interviewed  dozens  of  local  execuOves  of  the  region’s  leading  game  companies    including  Garena,  Asiasoi,  Off-­‐Gamers  and  many  more,  and  partnered  with  App  Annie  to    provide  mobile  games  rankings  for  Android  and  iOS  for  each  country.      5.  Services  included  in  the  subscripEon    •  10  hour  of  consulOng  Ome  •  Weekly  Niko  News  •  1  free  mini-­‐survey  in  China        

nikopartners.com   Silicon  Valley  •  Shanghai  

CONTACT  Lisa  Cosmas  Hanson,  Managing  Partner  |  lisa@nikopartners.com    |  +1.408.354.0888  

 2015  SYNDICATED  MARKET  RESEARCH  SUBSCRIPTION  &  REPORT  PRICING  

Pricing'Packages

Weekly'

Niko%News'Newsletter

China's'PC'

Online'

Games'

Market'

Report

China's'

Console'

Market'

Report

China's'

Mobile'

Games'

Market'

Report

SEA'

Games'

Market'

Report'

(Dec'

2014)

Year'in'

Review'

pres.'

(upon'

request)

10'hours'of'

consulting'

time

1'miniM

survey'in'

China

Flex'

Spending'

toward'

custom'

research

Platinum

$30,000 X X X X X X X X X

Gold'

$24,000 X X X X X X X X

Silver'(ChinaMonly)

$19,000 X X X X X X X

Pricing'a'la'carte:

China's'PC'Online'Games'Market'Report $7,000

China's'Console'Market'Report $7,000

China's'Mobile'Games'Market'Report $7,000

SEA'Games'Market'Report'(Dec.'2014) $6,000

Custom'research'&'Consulting priced'on'scope