The Lazy (EFFICIENT) Approach to Content Marketing
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MasterContentMarketing.com The Lazy (EFFICIENT) Approach to Content Marketing
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Transcript of The Lazy (EFFICIENT) Approach to Content Marketing
MasterContentMarketing.com
The Lazy
(EFFICIENT)
Approach to
Content Marketing
Content Marketing can feel
like a never-ending slog …
Gotta record
that podcastGotta write that blog post
Gotta post
that Facebook
update
Gotta make that video
Gotta get
the video
uploaded
What if you could
find a way to make
content marketing
faster, easier, and
more fun?
Presenting
The Lazy
(EFFICIENT)
Approach to
Content Marketing
MasterContentMarketing.com
Content marketing is a creative act,
so approach it like an artist, a
musician, or a dancer.
Make it a practice … you’ll get
better at the more you often you do it.
And get LAZY
The most creative people are also lazy — EFFICIENT — in their approach to their art.
Lazy people find the fastest, easiest way to do something and they stick to it.
Why LAZY?
Lazy people know how long it takes to do things and they give them the time they need … no more.
Why LAZY?
Lazy people rely on rituals and habits — not willpower.
Why LAZY?
Let’s build your content marketing habit
the LAZY way
Will you stand or sit? Write your content where and how you’re most comfortable
Where
What kind of lighting do you prefer? Natural light or a dark room with a single lamp?
Where
Is your content creation station convenient? Find a spot you can get to easily.
Where
Are all your tools within reach? Things like a thesaurus, dictionary, your favorite beverage … what else?
Where
What sounds do you want around you when you write? Total silence? Music? White noise?
Where
Can you eliminate distractions? Content is easier to create when you aren’t getting interrupted.
Where
What time of day are you most creative?
When
Can you block out this time several days a week to devote to content creation?
When
Start your content creation time by warming up your writing brain.
Warm up
Don’t think. Don’t judge. Just write.
Warm up
Content marketing is a creative act.
Approach it with lazy efficiency.
Set up your environment to
support your work.
Make content marketing a creative act by approaching it as a habit you look forward to practicing regularly.
That’s the way to master LAZY (EFFICIENT) content marketing!
