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THE LARGEST - Parndorf Fashion Outlet...the region will be targeted more intensively in the future....
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Transcript of THE LARGEST - Parndorf Fashion Outlet...the region will be targeted more intensively in the future....
THE LARGESTOUTLET DESTINATION
IN EUROPE
Parndorf Fashion Outlet is part of Europe’s largest outlet destination. Situated between the two European capitals Vienna and Bratislava in the tourism region Lake Neusiedl only 120 minutes from Budapest, the region developed into a Mecca for bargain hunters over the past few years.
The individual structural components were combi- ned in different construction stages by November 2018 and thematically connected through a harmonious concept. The style of the concept is typical for outlets in this region.
FLOURISHING REGION
STABLE REGION WITH HIGH
PURCHASING POWER
Together with the McArthurGlen Designer Outlet, this outlet destination is the largest in Europe and is located directly on the A4 along the main traffic route between Western and Eastern Europe. 7.7 million people live in the catchment area, only a
120-minute car ride away. 55% of the customers of Parndorf Fashion Outlet are from Austria, 16% from Hungary, 15% from Slovakia, and 14% from other countries.
MACRO LOCATION AND CATCHMENT AREA
BRNO
GRAZ
ČESKÉ BUDĚJOVICE
BANSKÁ BYSTRICA
TRNAVA
TRENČÍN
TATABÁNYA
SALGÓTARJÁN
EGER
VESZPRÉM
NITRALINZ ST. PöLTEN
EISENSTADT GYŐR
SZOMBATHELY
WIENBRATISLAVA
BUDAPEST
PARNDORF FASHION OUTLET
4 332 300 90 min.
2 968 800 60 min.
7 007 500 120 min.
PARNDORF
WIENBRATISLAVA
GUARANTEED TRAFFIC AND
SYNERGIES WITH NEIGHBOURS
Parndorf Fashion Outlet is in the immediate vicinity of McArthurGlen Designer Outlet and located near the retail region Pado Shopping Park and Pannonia Shopping Park Neusiedl, Cineplexx cinema, XXXLutz and an entertainment centre. Further settlements are being planned.
An additional attraction is the tourism region around Lake Neusiedl, the largest steppe lake in Austria.
Besides German, the staff of most shops speak English, Hungarian and Slovakian.
MICRO LOCATION AND NEIGHBOURHOOD
CineplexxMcArthur Glen
Parndorf Outlet Area
Customer originPercentage of women /
Percentage of men
Visitors Net sales in € Turnover gross/m2 Top 50 in €
Age distribution
90 000 000
80 000 000
75 000 000
70 000 000
65 000 000
60 000 000
55 000 000
50 000 000
45 000 000
40 000 000
2016 2018 2020
4 000 000
3 000 000
2 000 000
1 800 000
1 750 000
1 700 000
1 650 000
1 600 000
1 550 000
1 500 000
2016 2018 2020
7 500
7 000
6 500
6 000
5 500
5 000
4 500
4 000
2016 2018 2020
A LOCATION WITH POTENTIAL
Following the renovation, the Parndorf Fashion Outlet is expected to achieve high growth rates in visitor numbers, square metres and total turnover. 3 million customers are currently visiting Parndorf Fashion Outlet each year.
This number will increase to at least 4 million after the centre and the neighbouring outlet have been merged in 2020 (walk ways and appearance). The overall outlet destination currently welcomes over 6 million visitors.
GOOD DEVELOPMENT OF THE REGION
55%
Austria
45 %
Male56 %
Female
49 %
31-5031 %
Under 30
20 %
51 and over
16 %
Hungary
14 %
Other
15 %
Slovakia
55%
Austria
45 %
Male56 %
Female
49 %
31-5031 %
Under 30
20 %
51 and over
16 %
Hungary
14 %
Other
15 %
Slovakia
55%
Austria
45 %
Male56 %
Female
49 %
31-5031 %
Under 30
20 %
51 and over
16 %
Hungary
14 %
Other
15 %
Slovakia
By autumn of 2018, the entire outlet had been gradually redesigned.
Parndorf Fashion Outlet offers a wide range of shopping opportunities. In terms of visual attractiveness and an unmistakable architectural style with a nod to the Viennese Art Nouveau, the redesign turned the centre into a stimulating retreat for shopping and a relaxed sip and stroll.
Additionally, and with the objective of creating a uniform project – namely Europe’s largest outlet destination – the ideal reference to Vienna was found for Parndorf Fashion Outlet with the Art Nouveau theme.
As a result, the site has been growing not only visually but structurally thanks to new parking spaces, connections and walk ways.
IMPLEMENTED MEASURES
INVESTMENTS ARE A GUARANTEE
FOR SUCCESS
THE HIGH-STREET SHOPPING EXPERIENCE
The overall concept of both the village and the mall stands for the typical outlet shopping experience of a high street.
The two pavilions in the direction of the south parking lot (in front of the shops 71 – 76) can be seen from afar, allowing for new direct access to Parndorf Fashion Outlet apart from the additional
entrance to the mall (shops 110 and 111).
By connecting the mall village (shops 97 – 100) and the mall extension (shops 83 – 91), a more comfortable walk way for the customer was devised. Upon completion of the entrance area in the direction of the central parking lot, the building project was finalised in November 2018.
CREATING NEW
CONNECTIONS5.726,58 m2
377,77 m2
PANN
ONIA
TOW
ER
HOFER
JETTANKSTELLE
N
SUB
SUB
SUB
ANLIEFERZONE
3839 40
151 148
150
147
149
145 146
3536
241
373433 32 31 30 2928 26-2725 24 23
143 144
WR/W
C H
BEH WC
PUTZR
PUTZ
WR/WCD
AR
GAS BMZ
LAGER
LAGER
LAGER
LAGER
LAGER
LAGERWR/WC
WR/WC
WR/WCH
ENTR
AN
CE
ENTR
AN
CE
E N TRANCE
ENTRANCE
MC ARTHUR GLEN D
ESIGNER O
UTLET
MC ARTHUR GLEN
DESIGNER OUTLET
BUS
98
97
99
100
6466 65
63
80
7879
8182
01-0204 03
20
77
0806 05
10 091612 11
181713
19
92
95-969493
91
9089
8887
8685
84
83
21-22
134 133
135
136
137
101 201 103 104
501 107 108 110
111112
113114
116
117118
119120
121
122123124
125
126
127128
130
131
132138 931
140 141
61 60 5958 5756555453
525150494847464544434241
70
6968
717374
7576
72
67
14-15
62
MAINENTRANCE
STANDALONE
TOP Mieter derzeit
TOP 01/02 AusweichlokalTop 03 HeindlTop 04 AraTop 05 Pearl IzumTop 06 Mc DonaldsTop 08 BaslerTop 09 EternaTop 10
Top 11 Sons & DaughtersTop 12 Betty BarclayTop 13 Timezone
Top 14/15 BraxTop 16 MeyTop 17 Kennel &SchmengerTop 18 Ara SampleTop 19 CeremonyTop 20
Top 21/22 Nora SportsTop 23 EspritTop 24 SchneidersTop 25 more & more
Top 26/27 TamarisTop 28 Boxeur MalloyTop 29 VanillaTop 30 CultureTop 31 CalidaTop 32 Bijou BrigitteTop 33 Clair´sTop 34 Outlet deluxeTop 35 OdloTop 36 Sports Cafe Top 37 KjusTop 38 AsicsTop 39
Top 93 Nora SportsTop 94 Pizza e pasta
Top 95/96 KappaTop 97
Top 98
Top 99
Top 100
Top 101 Seven SinsTop 102
Top 103 Vossen, BillerbeckTop 104 RegattaTop 105 Brax SampleTop 107 QuicksilverTop 108 SubwayTop 110 Gerry WeberTop 111
Top F112
Top 113 The Living PlaceTop 114 The Living PlaceTop 116 Lloyd ShoesTop 117 Marc PicardTop 118 EstellaTop 119 MöveTop 120 Lego WearTop 121 Sluis LederTop 122 Leo HillingerTop 123 Time & StileTop 124 G.C. SunTop 125 GaborTop 126 BassettiTop 127 Jack & Jones, Vero ModaTop 128 SalewaTop 130 WMF Riess KelomatTop 131 ZwillingTop 132 O´NeillTop 133 NorthlandTop 134 Kennet StreetTop 135 Bruno BananiTop 136
Top 137
Top 138 TriumphTop 139 OnlyTop 140 BenchTop 141 TrespassTop 142 Mey SampleTop 143 Cross JeanswearTop 144 DigelTop 145 CommaTop 146 ClarksTop 147 Huber ShopTop 148 Parfümerie AlinaTop 149 S. OliverTop 150 Otto Kern, Pierre Cardin, JupiterTop 151 Palmers
Top 01 Casino AdmiralTop 01a Tom Tailor Kids
VIL
LAG
GIO
BES
TAN
D O
UTD
OO
RG
ALE
RIEN
MA
LL IN
DO
OR
Existing Trading
Storage
Delivery Area
Mall
Phase IV
Phase IIIb
Phase IIIb
Phase II
Phase I
FOP PARNDORF M 1:1500
UNIT TENANT
Drive In
Stand alone
ENTR
AN
CE
Stand alone
ENTRANCE
THE REGION
With Vienna and Bratislava, Parndorf Fashion Outlet lies in between two European capitals that are closest to each other.
The nearby recreation spot Lake Neusiedl is both a travel destination for the city dwellers as well as an attraction for international tourists.
HISTORICAL REGION
Burgenland
Prater Vienna
Budapest Podersdorf/ Lake Neusiedl
Schönbrunn Palace
Vienna City Hall
St. Stephen’s Cathedral
Bratislava
A VARIETY OF ESTABLISHED
AND NEW OUTLET BRANDS GUARANTEES
ATTRACTION
MARKETING
The Parndorf Fashion catchment area has enormous growth potential; existing customers in the region will be targeted more intensively in the future.
The marketing content is multilingual and is increasingly focusing on app services as well as free entertainment and a large selection of
restaurants. A direct customer relationship is established through intensive social media activities combined with customer loyalty programs.
A mutual collaboration with McArthurGlen includes joint information terminals, gift certificates, common traffic control system and major events such as the three “late night shopping” events.
ENORMOUS POTENTIAL
Centre information
Mini raffle Bungee jumping
VIPCLUB
Customer loyalty program
ONE BRAND – TWO OUTLETS
Parndorf Fashion Outlet in Burgenland and Freeport Fashion Outlet on the Czech border (50 min. north of Vienna) are sister outlets in the greater Vienna area and are managed by in-house operator EKAZENT GROUP. As a first step, our tenants will primarily benefit from advantages in B2B, and subsequently in B2C.
The two outlets cover a catchment area of over 9 million inhabitants.
The catchment area itself includes 3 large cities, 3 airports and many tourist attractions and sights.
Freeport Fashion Outlet offers 75 shops on 22,400 m² with top brands such as Tommy Hilfiger, Nike, Desigual, Adidas, Diesel, Guess etc. and is even open until 9 p.m. on Sundays and holidays.
SYNERGIESIN THE GREATER
VIENNA AREA
PARNDORF FASHION OUTLET
Size:Catchment area:Purchasing power:Distance from Vienna:Distance from Bratislava:Footfall:Parking spaces:Parking spaces with McArthurGlen:Opening hours:
23,700 m2
120-minute radius: 7.7 m inhabitants120-minute radius: € 29 bn; € 3.15 bn of which is textiles30 minutes20 minutes~ 3 million~ 1,500~ 3,200Mon-Thu from 9:30 a.m. to 8 p.m., Fri from 9:30 a.m. to 9 p.m.Sat from 9 a.m. to 6 p.m.
WE ARE LOOKING FORWARD TO A
SUCCESSFUL COOPERATION
