THE LARGEST JAPANESE CULTURE EVENT IN NORTH …music scene have played. By participating in Anime...
Transcript of THE LARGEST JAPANESE CULTURE EVENT IN NORTH …music scene have played. By participating in Anime...
ANIME EXPO 2018
THE LARGEST JAPANESE CULTURE EVENT IN NORTH AMERICA
COMMUNITY INTERACTION OPPORTUNITY
Attendee Demographics
- ALL 50 STATES- 63 COUNTRIES IN TOTAL
By Age
By Location
By Gender
4%OTHER/
NO ANSWER
< 12
13-17
18-24
25-34
35+
48%
3%
28%
11%9%
2012
By The Numbers
2014 2016 2018
UNIQUE
TURNSTILE
350,000
110,000
36%FEMALE60%MALE
ANIME EXPO 2018
Livestream
Economic Impact
Mobile App
Total Exhibitors
500+Exhibit Hall, Entertainment Hall, and Kentia Hall
Total Event Space
(67,000 m2)720,000 ft2
1.5X SIZE OF TOKYO DOME
JUNE 1 - JULY 15
9.4 MILLION+ 1 BILLION+SOCIAL REACH
$100 MILLION+TO THE CITY OF LOS ANGELES
50,000+UNIQUE APP VISITORS
8.8 MILLION+TOTAL SCREEN VIEWS
714,000+APP SESSIONS
50HOURS OF STREAMED CONTENT
400,000TOTAL VIEWS
46.2 MINUTESAVERAGE TIME WATCHED
3 MILLION+TOTAL MINUTES WATCHED
43%OF VIEWERS WERE INTERNATIONAL
Programming Info Exhibitor Info
Impressions 2018
HOURS900+INTERACTIVE EVENTS
SCREENINGS
INDUSTRY & GUEST PANELS
PERFORMANCES
OTHER(WORKSHOPS, FAN PANELS, etc)
30%
17%31%
7%
15%
3,929,735POST ORGANIC IMPRESSIONS
393,500SOCIAL VOLUME
560,740WEBSITE USERS(+12% from 2017)
3,069,772WEBSITE PAGE VIEWS(+23% from 2017)
6874 TOTAL ARTICLES(+50% from 2017)
10.95 BILLION+ (+50% from 2017)
TOTAL REACH
News Reach
Over 90% of Exhibitors feel that participating in AX has a positive effect on their brand/business
Anime Expo lets us connect directly to our Anime fans like no other show can!
Erik Ko - UDON
ANIME EXPO 2018
Programming
Panels Screenings Workshops
• Industry Keynotes• Fan Discussions• Educational Lectures• Kid-Friendly Panels• Guest/Talent Spotlights
• Anime Classics• Newest Releases• Premieres
• Arts & Crafts• Cosplay Tutorials• Model Building Demos• Writing Workshops• Career Workshops
2018 Highlights
Premieres
Anime Expo 2018 featured a number of premieres and a strong presence from industry partners.
• My Hero Academia; Two Heroes World Premiere• SSSS.Gridman World Premiere• Attack on Titan Season 3 World Premiere• Liz and the Blue Bird US Premiere• Jojo’s Bizarre Adventure Season 5 World Premiere• Flavors of Youth World Premiere• Dragon Pilot Premiere Screening• Ingress and revisions. World Premiere
Key Industry Panels• Netflix ♥ Anime• Fate/Grand Order 1 Year Celebration• Studio TRIGGER Live Drawing• Arc System Works: 30 Years of Video Game History• TRIGGER x Arc System Works Presents Kill la Kill Video Game
Example Locations
Programming includes traditional, presentation-type panels, as well as informative and interactive events that span a variety of fandoms, hobbies, and interests. Programming ranges from fan-led discussions to tabletop game tournaments.
Petree Hall (LACC) Platinum Ballroom (JW Marriott)
411 (LACC) Workshops LACC
ANIME EXPO 2018
Guest and Talent Participation
Concerts Perfomances
Perform at the country’s largest celebration of Japanese pop culture, where some of the biggest names in the Japanese music scene have played.
By participating in Anime Expo, guests engage directly with the fan community, while promoting industry brands and content.
Demos & Live Drawings
Create unique experiences to entertain audiences and promote your brand.
Share your talent with fans in this live, interactive event.
Charity Auction Contributions Autographs
Boost awareness while donating to a good cause.
Meet & Greet
Experience the best signing platform in the industry.
Take advantage of the opportunity to interact with fans in the Premier Fan Lounge.
Previous Guests
• Miyu Irino• Ryo Horikawa• Tomokazu Seki• Aqours• Steve Blum• Tetsuya Kakihara• Yuki Kaji• Toshiyuki Morikawa• Mayumi Shintani• Junichi Suwabe• Junko Takeuchi• Daiki Yamashita• Yui Horie• Ayako Kawasumi• Yoshitsugu Matsuoka
• Tensai Okamura• Sho Aikawa• Reki Kawahara• Hikaru Kondo• Kazuki Nakashima• Kenji Horikawa• Mari Okada• Yoshiki Sakurai• Makoto Shinkai• Eiko Tanaka• Yosuke Toba• Gen Urobuchi• George Wada• Shouji Gatou• Shinji Higuchi
• Akiman• Go Nagai• Yoshitaka Amano• Naoshi Arakawa• CLAMP• Akira Himekawa• Itaru Hinoue• SUSHIO• Yoh Yoshinari• Takafumi Hori• Hiromi Wakebayashi• Shigeto Koyama• Shoji Kawamori• Isamu Kamikokuryo • Yuto Tsukuda• Fujino Omori• Shiki Douji• Yoshihiko Umakoshi
• Hironobu Sakaguchi • Koji Igarashi• Keiji Inafune• Daisuke Ishiwatari• Eisuke Ogura• Yasuhiro Fukaya• Yusuke Tomizawa• Hiroaki Kato• Takashi Katano• Takehito Harada• Toshimichi Mori• Yuji Horii
• Ryosuke Yamada• Lemon & Sugar
• Mari Iijima• Taku Takahashi• Teddyloid• Dempagumi.inc• Eir Aoi• FLOW• Hatsune Miku• LiSA• m-flow• Momoiro Clover Z• OLDCODEX• PORNOGRAFFITTI• T.M. Revolution• WagakkiBand• Yuki Kajiura
Music Voice Actors Writers/Producers/Directors
Artists
Additional Guests
Video Game Creators
ANIME EXPO 2018
Interactive EventsThrough celebrating a variety of subcultures and fandoms, Anime Expo connects the anime community together with unique, interactive experiences.
AMV’S AXDance Butler Cafe Gameshows Karaoke
Lounge 21 Maid Cafe Manga Lounge Night Cafe Quiet Lounge
2018 HighlightsAnime Expo 2018 provided numerous events that showcased unique interactive experiences for attendees to enjoy. The following are just a few of the highlights:
• Cowboy Bebop 20th Anniversary Party presented by Funimation• FAKKU X MOGRA Dance Party• Attack the Music Presents “conXion”• Anime Expo Kick Off Party
• Moe Shop• GRIMECRAFT• Taku Inoue• Oblongar• DJ Wildparty• D-Yama• mitomoro• Genick• kiraku• KOTONOHOUSE
• Aina Aiba• Super Soul Bros• KOHEI and TIA• Face Time Police• Here Between You and Me• Kid Yuki and the Otakus• Super MadNES• None Like Joshua• Black Ros3• CHISA of Acme
• Collaboration with Voltage featuring “kabe-don” experience with an official cosplayer from Samurai Love Ballad: PARTY, Wedding VR, and exclusive merchandise.
Sponsored Events Music Performances DJ Performances
Butler Cafe
ANIME EXPO 2018
Main EventsAnime Expo’s Main Events are the largest productions of the convention. Bringing industry and fans together through music, fashion, exclusive content, and world premieres, these events combine all aspects of AX and Japanese culture to create unforgettable experiences.
Concerts Fashion Show Welcome & Closing Ceremony Special Events Charity Auction
2018 HighlightsWorld Premieres• My Hero Academia; Two Heroes • SSSS.Gridman• Attack on Titan Season 3• Jojo’s Bizarre Adventure Season 5• Flavors of Youth
Petree Hall (LACC) Capacity: 2000Hall B (LACC) Capacity: 3400
The NOVO Capacity: 2400Microsoft Theater Capacity: 7000
Event Venues
ConcertsAnisong World Matsuri• LOVELIVE! SUNSHINE!! Aqours World Love Live! in LA ~Beyond the Pacific~: Aqours• Japan Super Live: Aimer, Yuki Kajiura, May’n, and Sanketsu-girl Sayuri• Japan Kawaii Live: AKB48 Team 8, THE IDOLM@STER CINDERELLA GIRLS, iRis, and Shoko Nakagawa
m-flo presents “OTAQUEST LIVE” powered by LDH USA• m-flo, PKCZ®, YASUTAKA NAKATA, Crystal Kay, Hachioji P, TeddyLoid, Masayoshi Iimori, and YUC’e
ANIME EXPO 2018
Exhibit Hall
Exposure Sales
Increase Brand Awareness
Attendees discover thousands of unique items including anime, manga, figures and models, cosplay goods, Japanese fashion,accessories, games, music and more. Leading anime, manga, gaming, fashion companies will also be previewing upcoming releases, offering convention exclusives, and connecting with fans at their industry booths.
Marketing Fan Engagement
Debut latest releases and event exclusives
Promote and showcase your work
Connect and interact with fans
Exhibit Booths
28%18%
24%36%
9%
20%
TOYS & COLLECTIBLES
CLOTHING
ART
DVD’S & BLU-RAY & MANGA
GAMING
OTHER
BOOTHS 524
Exhibitor Growth By Booth Square Footage
524
20110
100
200
300
400
500
201420132012 2015 2018201720160
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2012 2014 2016 2018
132,700
ANIME EXPO 2018
• 500+ artist participants• 80,000+ attendee interaction throughout the event• Opportunity for targeted distribution and promotion• Connect with artist influencers
KEY INFO
50HOURS OF STREAMED CONTENT
408,510TOTAL VIEWS
46.2 MINUTESAVERAGE TIME WATCHED
3 MILLION +TOTAL MINUTES WATCHED
43%OF VIEWERS WERE INTERNATIONAL
#AXLIVESTREAM
Live Stream
Artist AlleyArtist Alley is a venue where amateur and semi-professional artists showcase their work. These talented, up-and-coming artists offer a variety of handmade creations for sale, including original artwork, prints, crafts, clothing, comics, and more. Both creative minds and art enthusiasts within the anime fan community gather and connect with one another at Artist Alley.
Meeting rooms and stages are only able to accommodate so many seats. Streaming your content, whether it’s an industry panel, guest spotlight, workshop, or live drawing, puts your property or brand in front of hundreds of thousands of fans who couldn’t attend in person.
ANIME EXPO 2018
Entertainment HallCelebrate cosplay, gaming, and art! Companies get a rare chance to connect with a targeted audience through a personal, hands-on experience which provides immediate demand for engagement and sales.
Art Gaming Cosplay Community Stage
• Art Show• Gallery Exhibits• Live Art• Interactive Art Walls
• Arcade• eGaming (PC/Console)• Table Top Gaming
• Photo Sets• Repair Station• Cosplay Senpai
• Connect with fans in a more intimate performance• Live Performances• eGaming Tournaments
Previous Activations
Wacom provided interactive pen displays, pen tablets, and styluses to equip everyone to make the world a more creative place. Wacom’s booth held art contests everyday as well as hands-on learning and live drawing events to create unforgettable experiences.
From TYPE-MOON, DELiGHTWORKS, and Aniplex comes a new story in the world of breakout hit mobile RPG Fate/Grand Order. For the first time in the United States, attendees at Anime Expo participated in a new mission with the Fate/Grand Order VR experience.
Cascade Games LLC runs table top gaming and TCG tournaments at small casual events and conventions, such as PAX and Anime Expo, to large weekend extravaganzas, like Magic Grand Prix, and more.
Good Smile Company showcased their 500 Nendoroid Exhibition, which was displayed for the first time in North America at Anime Expo.
Other activations include: P.A. Works Exhibit, The Art of Little Witch Academia Gallery presented by Studio TRIGGER, History of Video Games Exhibit, Extralife Los Angeles, Cospix, Pollards, iBuyPower, and osu!
The Bushiroad Let’s TCG! Area featured tournaments, free play, VG Caravan teaching sessions, clan leader fights, and giveaways.
Wacom Fate/Grand Order VR Experience Cascade Games
Bushiroad Good Smile Company Other Activations
ANIME EXPO 2018
GamingArcadeConsole/PC Mobile Virtual Reality
• Bushiroad
• Cascade Games
• Cryptozoic
• Force of Will
• Japanime Games
• Konami
• Square Enix
• Bandai Namco
• iBuyPower
• NIS America
• Riot Games
• Sega
Previous Activations
Tabletop eGaming 250,000+ Total Attendee Impressions
22,100SQ FTTotal eGaming Area
eGAMING STATIONS200+LEARN-TO-PLAY
FREEPLAY
1923
72 86
Total Capacity1250 54,600SQ FT
Total Area
Tabletop Gaming
TOURNAMENT
PC GAMING
Hours of Events458.5
ANIME EXPO 2018
CosplayA vibrant part of the Anime Expo experience, cosplay promotes camaraderie and community among fans of a variety of anime, manga, games, and more.
Masquerade
One of Anime Expo’s longstanding traditions for over 20 years, the Masquerade is a cosplay and performance competition with one of the largest cash prizes in the country. As AX is the biggest Japanese Anime convention in America, the AX Masquerade has been one of our most famous events. The Masquerade Event Sponsor has the opportunity to present their brand to a very targeted and engaged audience.
• 3000+ people watch Masquerade each year • Prizing sponsorship opportunities• Longer activation (pre-con announcement, ticket sales, program guide placement) and exposure during the show.
KEY INFO
World Cosplay Summit USABringing the best that Cosplay has to offer in the United States, the WCS USA National Finals takes place during the AX Masquerade and is a celebration of Cosplay and Performance of the highest caliber.
• All items worn for performances must be hand made by the competitors.• The costumes and performances must be from Japanese anime, manga, tokusatsu or video games.• Two cosplayers are chosen at AX’s National Finals to be the US Representatives at the WCS World Championship in Nagoya, Japan.
KEY INFO
Cosplay Sets & Photo Opportunities
Professionally-built sets represent a broad range of themes and offer a photo taking experience that can only be found at Anime Expo. With over ten different sets to choose from, attendees can find the perfect setting to match the costumes that they worked all year to create. Additional photo opportunities include professional portrait services, purikura, and unique branded photo stations.
• Over 15,000 attendees utilize the photo sets each year• Branding opportunities within existing sets or a full-custom set• Photo stations can offer print-outs and instant social media uploads
KEY INFO
ANIME EXPO 2018
CosplayCosplay Senpai
Anime Expo advocates the idea that cosplay is for everyone –no matter what size, gender, age, religion, shape, color, or even species. Cosplay is all about having fun! The Cosplay Senpai help support our mission by promoting the message that anyone and everyone can cosplay. Cosplayers who have shown positive leadership, community support, and outreach both at conventions and in the online world are invited to come and promote fun, passion, and acceptance within the cosplay community through panels and discussions.
Cosplay Repair Center Gatherings
With plenty of seating and supplies, the world-famous AX Cosplay Repair Center has just about everything to help attendees touch up or mend their cosplay at no cost to them.
Hosted by the fans themselves, cosplay gatherings bring together fellow fans to meet with one another and share in their favorite series.
• 2500+ attendees utilize the repair center services• Average of 20 minutes spent in repair center• Hands-on product usage provides exposure and positive effect on brand perception
KEY INFO• 15,000+ attendees participated in 140+ cosplay gatherings each year• Series include Cowboy Bebop, RWBY, Nintendo, Studio Ghibli, Osomatsu-san, Naruto, Overwatch, One Punch Man, Haikyuu!!, Persona, Pokémon, One Piece, Disney, and Final Fantasy.• Opportunity for targeted interactive distribution/promotional activities
KEY INFO