The Laddo ProjectUrban Nutrition Initiative By Deep Griha Society, Pune

1 IN 3 OF THE WORLD'S MALNOURISHED CHILDREN LIVES IN INDIA- unicef.org

45,000*CHILDREN DIE MALNUTRITION

Of

In MAHARASTRA alone

*According to ‘A report on nutritional crisis in Maharashtra’ by the Pune - based SATHI (Support for Advocacy and Training to Health Initiatives).

CHILDRENOfMODERATEMALNUTRITION

DIE33,000*

*According to ‘A report on nutritional crisis in Maharashtra’ by the Pune - based SATHI (Support for Advocacy and Training to Health Initiatives).

OfSEVEREMALNUTRITION

12,000*CHILDREN DIE

*According to ‘A report on nutritional crisis in Maharashtra’ by the Pune - based SATHI (Support for Advocacy and Training to Health Initiatives).

ABOUT DEEP GRIHADeep Griha Society ( DGS ) has been working since 1975 in Welfare development activities, serving the impoverished Communities of Tadiwala Road, Ramtekdi, and Bibvewadi in Pune.

Founded by Dr. Neela Onawale, DGS is an independent Charitable organization that is catering to many welfare Development activities in – Child care, child empowerment, youth empowerment, Women empowerment, medical & health care, Disha ( HIV / AIDS awareness ) and rural empowerment.

The mission of DGS is to enable “Empowerment of the marginalised through capacity building and sustainable Urban and rural development programmes”

To know more log on to: www.deepgriha.org

WE AT DEEP GRIHAARE COMMITTED TO FIGHT AGAINST MALNUTRITION BY GIVING HEALTHY FOOD AT OUR CRÈCHES & CONTINUOUSLY MONITORING THE HEALTH OF OUR CHILDREN

JOINED BY DESIGN IMPACT (d-impact.org)WE ARE CREATING NUTRITION RICH MEALS IN OUR CENTRES, MADE FROM INDIGENOUSLY SOURCED MATERIAL

THE LADDO PROJECT Is one such initiative...

Supported by Jehangir Hospital& Design Impact

JOINED BY DESIGN IMPACT (d-impact.org)WE ARE CREATING NUTRITION RICH MEALS IN OUR CENTRES, MADE FROM INDIGENOUSLY SOURCED MATERIAL

We have developed IRON + PROTEIN RICH

laddos

IRON PROTEINmg/100gms gm/100gms5.21 10.91

Figures from Nutrition Analysis from “Nachani Laddo sample”, conducted by NAFARI, Pune.

Healthy + cost e�ective

Our recipes have beenespecially designed, to enrich the laddos in Protein & Iron content...

http://nutrition.indobase.com/articles/whole-wheat-�our-nutrition.php

WHEAT FLOURPEANUT

CARDAMOMFLAX SEED

JAGGERY

JAGGERY

COCONUT

COCONUT

MILK/GHEEMILK/GHEE

SESAME SEEDWHEAT FLOUR

SESAME SEEDPEANUT

PROTEIN

IRON

CALCIUM VITAMINS

- Rich source of vitamin E, essential for immune system function- contains some of the healthiest fats, carbohydrates & proteins

- Contains anti- cancerous agents

- Rich intake of whole wheat is signi�cantly linked to lowering the risk of wheezing & asthma in children- Rich source of calcium, bene�cial for maintaining bones & preventing disorder related to week bones and teeth

- Good source of dietary protein that composes �ne quality amino acids that are essential for growth and development- Rich in Omega-3 fatty acids, important for conditions like asthma, osteoarthritis, rheumatoid arthritis, great substitute for �sh oil

- Help diabetic patients in responding better to insulin and absorption of

Glucose e�ectively

- Good source of magnesium

- Rich source of Iron- bene�ciary for menstruating women, lactating mother and growing children.

Some health bene�ts of the laddos are-

http://nutrition.indobase.com/articles/whole-wheat-�our-nutrition.php

OUR APPROACH...

PREPARING PROTEIN + IRON RICH

LADDOS

Step 1

“Our maushies prepare the laddos,

carefully measuring the quantities from a meticulously prepared ingredient”

GIVEN TO CHILDREN BETWEEN THE AGE

GROUP 6 MONTHS- 5 YRS AS PERIODIC NUTRITION

SUPPLEMENT

Step 2

“Laddos are distributed to the children every

alternate day, carefully noting the number of laddos distributed

at each crèche, so as to avoid wastage”

Step 3DGS CONDUCTS PERIODIC

HEALTH CHECK-UPS TO MEASURE THE POSITIVE

IMPACT OF LADDOS

“Taking periodic Measurements,

Of height, weight and haemoglobin of all Children at our crèches. This information is then

Filed and tabulated on WHO- Anthro software.

IMPACT...

300 Children

45,000 Children

THROUGH OUR INITIATIVE WE HAVE TOUCHED THE LIVES OF 300 + CHILDREN.

1%

99 %

300 Children

45,000 Children

HOWEVER THIS NUMBER IS RELATIVELY SMALL, CATERING TO JUST 1 % OF MALNOURISHED CHILDREN...

IN ORDER TO TOUCH THE OTHER 99%

WE NEED YOUR HELP.

WE NEED A HELPING HAND TO REACH OUR OBJECTIVE.

COLLABORATE...

+ NGO/SHG

+ Funder

+ Awareness

There are many ways you can help us,

- NGO/SHG

If you are a NGO or Self Help Group,we can collaborate...

- Adopt our recipe in your organization- Call our maushies for free laddo making demonstration- Collaborate with DGS for creating more healthy food products- SHG can get associated with DGS - Training in measuring growth parameters for children

- Funder

If you are an individual/ corporatewanting to fund our project...

- Funding for medical equipment such as HB Testing machines, weighing scales, etc- Funding for distributing free laddos to severely malnourished children- Funding/ Support the Laado Project

Break Up of annual cost of running The Laddo Project at DGS

s.no Resource CostNo. Of Benefactors

Monthly Distribu-tion

Monthly Cost

Annual Annual Cost

1 Cost per laddo Rs. 3 350 12 Rs. 12,600 144 Rs. 1,51,2002 HB Testing Machine 5,000 50003 Lancets & strips for HB Testing 15 350 3 157504 Labour Cost 50 10 12 1200 144 720005 Other 25,000

TOTAL Rs. 2,68,950

We need Rs. 2,68,950/- to feed up to 350 children annually.This means, by adding Rs. 2/- worth of healthy laddo everyday, we can truly make a di�erence

- Awareness

If you want to spread a word aboutour initiative...

- Through Social Network- Buy our Merchandize- Collaborate for events

RECOGNITION...

We have been nominated in theprestigious INDEX AWARD 2013...

http://nominateforindexaward.dk/Presentation/read/id=MTMzMQ==

WHAT IS INDEX DESIGN AWARDS ?

INDEX: Design to Improve Life® is a Danish NPO with global reach, estab-lished in 2002. We Inspire, Educate and Engage people in using Design to Improve Life-skills to develop sustainable solutions to global and local challenges.

FOR MORE INFORMATION,

Please contact:

The Laddo Ladyaka Jaskeerat Bedijaskeerat.bedi@d-impact.org, jaskeeratbedi@gmail.comwww.theladoolady.wordpress.com+91-8805150672

DEEP GRIHA SOCIETY,Family welfare centre13 Tadiwala Road, Pune 411001, Maharashtra, Indiawww.deepgriha.orgdeepgriha@gmail.com+91-20-40187373