Textual Analysis – ‘The Kings Speech’

V

Within this poster bright colours filter through

into dark, representing a binary opposition

between the two colours. Bright colours

portray happiness, whereas dark colours

portray deep, hidden and mysterious issues.

The use of marketing at the top of the poster

allows the audience to identify (use and

gratification theory) with the product as of it

being a ‘best picture’. It entices a mass

audience due to it being a family product.

The colours at

the top of the

poster are

bright, enticing

the audience;

however, each

colour has its

own

representation.

The colour

yellow

connotes

intellect, it is

optimistic and

cheerful.

However, it can

also suggest

impatience,

criticism and

cowardice, all

attitudes that

are liked to a

war.

The fades of

orange at the

top of the

poster

connotes

pessimism and

superficiality,

things that

some may

connote with a

king due to

them believing

the triviality

they hold.

The main

image is of a

family portrait,

this connotes

the bond they

have with one

another and

represents that

through tough

times they are

able to stay

with one. The

image is

represented

within the rule

of thirds and

the audiences’

eye is directly

towards their

smiling faces

representing

happiness.

The product

has been rated

at a PG-13

meaning that a

wide range of

people are able

to watch the

product,

including

young children

with the

consent of a

parental figure.

The most

dominant

character has

been

represented as

the male figure,

due to him

being central

within the

poster and,

furthermore,

being of a

bigger bulk

than the

woman.

However, this

is conventional

of that time

due to men

having a higher

role than

women.

The product is based on a true story

meaning that people will not only

use the product for entertainment,

they will also being using it for

education and factual reasons (uses

and gratification theory).

The typography has

been portrayed in

white representing

innocence and purity

connoting that the

speech was pure.

Dyer star

theory due

to the

actors that

play in the

product.

Textual Analysis – ‘The Kings Speech’

‘The king’s speech’ is not a war time product; however, it was based around the war. ‘The king’s

speech’ interprets the emotions and love needed to come across within our product ‘venture’, it

interprets the drama aspect of family and love appropriately and, therefore, I will be critically

analysing this product to enable us as a group to stay within the specific codes and conventions.

The mise-en-scene is very significant in any type of product as it

allows the audience to identify with the era or time period that the

product is centred on (uses and gratification theory). The very top of

the poster starts offwith bright and bold colours, used to pull the

audience in due to the colours, as they stand

out. Orange is a colour of various meanings;

however, the most common connotation is

that orange represents doubt and superficiality, aspects that could be

portrayed with the king. Furthermore, the colour yellow portrays

cheerfulness and intellect, however, it has the binary opposition of

impatience and cowardice attitude, feelings that most have towards

the war. Additionally, the poster holds a great amount of binary

oppositions, most done with the colours used, for example, the

colours filter through the poster pushing from lightness all the way

through to darkness representing a potential narrative that things

will begin off well and will go downhill from then onwards, portraying

a possible equilibrium within the narrative and further an enigma to

the audience of what will happen.

The chandelier represented within the background signifies the importance

that this family hold, chandeliers portray success, pleasure and luxury, all

things associated with a king. Additionally, this has been further

interpreted by the use of custom; all characters are

wearing customs of a sophisticated fashion, further

representing the significance of the characters. The

colours used are very important in portraying an image to the audience;

for example, the main character is evidently the male, due to him being

centred within the image and further within the rule

of thirds at eye level to the audience. However, he

has been portrayed as the potential villain (8 props

characters) due to the dark and shady colours used

within his custom, moreover, the white enforces a binary opposition to the

dark shady colours as white portrays purity and

innocence, connoting the character to be both good

and bad. The colour silver connotes femininity,

sophistication and gracefulness, each and everything

that needs to be represented with the ‘kings’ wife due

to the stereotypical connotation. Furthermore, the young child is connoted

wearing a pale orange dress, this portrays the innocence she has as a child

due to the paleness of the dress, further represented through her hugging

her father loving, which is a stereotypical connotation to children of that

Textual Analysis – ‘The Kings Speech’

age as they represent a loving and emotional nature. The young

girl could be used in order to gain a mass audience as of the

appeal to young children, connoting the film to be a family

orientated production as of the family together. This is something

that we would like to incorporate within our poster as our

product ‘venture’ centres around family bonds. Additionally, the

depth of the colour on the child’s dress reinforces the deepness of

the war and the extent of the emotions upheld by the war.

Furthermore, the poster has a various amount of marketing methods in order to gain a mass

audience, for instance, the use of having the amount of award

winning best picture on the poster entices the audience to want

to watch the product, as the review represents how god the

production is. Moreover, the dyer

star theory is clearly evident, this

further entices the audience as they may want to watch the

product due to their favourite actors/actresses or directors and

producers are presented within the product. England is very

historic as not many countries have a king or a queen, various

countries represent an interest

within the royal family and due to

this the product instantly produces a mass audience as of the title

using the use of the word ‘king’. This product will, therefore,

appeal to a mass audience, more so due to the certification being

rated at a PG-13 appealing to a wide range of people.

The layout of any poster holds great significant is telling a narrative as the human eye follows

statistically through visual products. For example, the main image is of the family, represented

within the rule of thirds, this allows the audience to identify (uses

and gratification theory) with the belief that the product will hold a

great amount of drama, due to the stereotypical connotations of

families with children. Moreover, the typography has been centred

towards the bottom of the page, however, still within the rule of

thirds in order for the audience to be drawn to it. The typography is

bold and although is smaller than the text, still dominates it due to

the harshness of the white contrasting the dark black, further,

representing an equilibrium. The text to some extent is more

proportionally significant than the image, due to the text being

represented round the poster evenly. The majority of the text is

more evidently for marketing reasons as audiences want to watch

what is best out, due to it being greatly publicised. The layout of the poster allows the audiences

eye to filter through and enables them to look within the entire poster, creating an enigma as

they wonder the potential narrative of the product.

The drama convention has been greatly explored within this poster due to the family concept,

which is stereotypically conventional to the drama convention as of the emotional content that

families uphold through the love and care they have for one another. Moreover, this has been

Textual Analysis – ‘The Kings Speech’

evidently portrayed through the use of having the family as the main image and centred within

the rule of thirds.

Conclusively, although the product was not a war time period time, it was based around the war

and holds the conventions needed to portray a family/ drama production. Each element

represented within the poster will come into ours, for example, the way in which the family

have been portrayed in a loving manner to one another.