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The Key to Profits: Integrating OmnichannelOrdering into the Restaurant Value Chain
We Work with Your Brand
Every company has its own unique brand manage-
ment and marketing, and OrderServ engages both.
Our collaborative, interactive approach with your
marketing team differentiates our offering, and we
ensure a consistent brand experience for customers
across Web and mobile sites.
Restaurants gain a full-service partner. With Order-
Serv, you tap in to our full range of e-commerce
capabilities, from building branding sites, to Web and
mobile channels.
Strategy is our specialty. Two-way conversations
with guests represent enormous opportunity to
capture sales and loyalty. But first, restaurants need
smart strategies that implement online ordering,
create touch points across the customer experience,
and then seamlessly integrate all of these elements
to make them hum.
Cognizant has Staying Power
We’ll be here next year, and the year after that. We
are established and successful across the travel and
hospitality continuum. We’re reliable. With our solu-
tion, restaurants gain the full backing of a strong,
profitable company. Isn’t that the caliber of partner
your business deserves?
Online Ordering: The Guests Perspective
What does online ordering mean to restaurant
guests? In a word, convenience. Our omnichannel
strengths suit their mobile lives. Sometimes they
order from home, sometimes from the car, some-
times from the office. Life takes your guests in many
directions. You need to be ready. With our online
ordering solution, you are.
We seamlessly blend old with new systems, creating
touch points that emphasize your brand and deliver-
ing a satisfying customer experience each and every
time. Your guests know just what to expect. And that
feels good.
Our e-commerce capabilities fuel a smart engine
that connects your kitchen, POS and enterprise
systems. But all your guests see is their order
waiting for them, exactly how and when they want it.
(If only they knew.)
Learn More
Online ordering is a critical opportunity to both drive new profits and shape how consumers interact with your brand. Contact us at [email protected] to schedule an OrderServ demo or for more information.
About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out-sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 164,300 employees as of June 30, 2013, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.
World Headquarters
500 Frank W. Burr Blvd.Teaneck, NJ 07666 USAPhone: +1 201 801 0233Fax: +1 201 801 0243Toll Free: +1 888 937 3277Email: [email protected]
European Headquarters
1 Kingdom StreetPaddington CentralLondon W2 6BDPhone: +44 (0) 207 297 7600Fax: +44 (0) 207 121 0102Email: [email protected]
India Operations Headquarters
#5/535, Old Mahabalipuram RoadOkkiyam Pettai, ThoraipakkamChennai, 600 096 IndiaPhone: +91 (0) 44 4209 6000Fax: +91 (0) 44 4209 6060Email: [email protected]
© Copyright 2014, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.
• Cognizant Solution Overview
Cognizant’s OrderServ is an omnichannel, seamless e-commerce platform that operates across multiple restaurant systems to maximize profitability.
The appetite for online and mobile ordering of restau-rant food is considerable: over 52% of adults surveyed in 1 say they’d like to “use a smartphone or tablet for ordering takeout or delivery.” Restaurants chains, in turn, are keen to tap valuable new channels of revenue from today’s time-pressed guests.
Yet, most solutions are bolted onto a Web interface, or even worse, third-party sites with no opportunity to brand the experience, much less en-sure its flawless execution. Alternately, boutique systems integrators are happy to “do it all”— for a fee. In contrast, OrderServ is a platform-based solution that lets restaurant chains combine an effortless customer experience — from device to dinner plate — with true integration with point-of-sale systems and kitchen management sys-tems. With OrderServ, online and mobile ordering becomes a vital link in an existing restaurant value chain, without the costs and complexity of a completely custom overhaul.
How OrderServ Works
When guests place orders from the Web, mobile phones, tablets, and kiosks — wherever they happen to be — Or-derServ integrates orders with every aspect of your en-terprise, from the kitchen management system and the restaurant POS, to the enterprise systems that track sales and transactions.Franchises often use a variety of POS systems, and for us, that’s no problem. Our team’s extensive restaurant experience means that no matter what POS you use, we can integrate it with OrderServ.
We also offer multiple options for communicating to stores. As with POS, when it comes to store connec-tivity, franchises and brands have varying degrees of sophistication. Whatever you use to communicate between locations— whether it’s a smoothly integrat-ed system, e-mail, or even fax — OrderServ works.
Online Ordering + Integration = SmartMarketing
Smart marketing strategy is at the heart of on-
line ordering. OrderServ manages and seamlessly
integrates with a continuous stream of marketing
promotions such as discounts and coupons. That’s
welcome news for CMOs and CFOs alike.
While online ordering is essential to marketing, it
also needs to deliver business results. OrderServ
supports suggestive ordering to enhance the guest
experience and up-sell diners, remembering their
favorite items and past orders, and building sales to
boost your bottom line. And because it’s not a sepa-
rate online and mobile appendage, it doesn’t require
its own care and feeding.
Product and integration know-how is in our DNA.
With OrderServ, your IT staff supports technology
that has already cleared integration hurdles and is
marketing ready. As such, your organization gains
important immediate business benefits across the
enterprise.
Cognizant’s Omnichannel Ordering Solution
• Single platform for omnichannelordering.
• End-to-end integration .
• Unified cross-channels promotions.
• Personalization engine acrosschannels.
• A global platform that’s ready forexpansion when you are.
solutions overview | may 2014
1 National Restaurant Association Survey, 2013