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The Key Elements in Optimizing Google Local

Listings for Your Automotive Dealership

Image 1 How to Successfully Optimize Your Dealership’s Google Local Listings

As a dealership, you should always strive to reach as many customers as possible. This can be achieved in many ways, and one of the more effective techniques involves focusing more on Google local business listings. These are essentially online profiles that contain your dealership’s name, location, and phone number. Keep in mind, however, that a listing can only generate success if it contains these essential elements.

January 23, 2017

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High-Quality Photos When people search for local car dealerships in their area, they want more than just information. One way to attract their attention is by placing a number of photos in your business listings. This gives car shoppers a better idea of what your dealership offers. Image-based search engines also rank your Google local listings higher when they contain optimized images. This means making sure pictures have the correct format, file name, and tags. Stock images are great, but you can better appeal to car shoppers by taking your own photos. Show them the inventory you currently have, nearby locations, and the showroom they’ll be entering when they’re ready to make a deal. Animated gifs are another option you might consider for generating more views. This kind of images lets you show movement and emotion that static pictures can’t replicate. Consistency The trick to having success with your dealership’s local listings is to be consistent. Other than car shoppers, search engines also prefer to see consistent and up-to-date information. Every week, make sure your business name, address, inventory, email, and phone number are exactly the same across multiple listing directories. This gives consumers a smooth shopping experience because they’ll always be able to find valuable information if they are interested in buying a vehicle. Top Directories Not all listing directories are created equal. Some are more popular than others and generate better results. Focus on directories like Google, Yahoo, Yelp, and the Yellow Pages. After submitting listings to these high-traffic platforms, you can branch off and submit to a wider variety of directories. Creating business listings for your auto dealership is a good start, but you’ll need help in monitoring them regularly if you want them to reach their full potential. It also doesn’t hurt to include eye-catching multimedia and get help from online marketing specialists, who can submit SEO-oriented listings on the right platforms for mass exposure.

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About Maximized Marketing: You can reach your local demographic efficiently when you get help from Maximized Marketing. The agency has helped hundreds of companies just like yours, and can develop a great strategy for optimizing your local listings. They see online marketing through your point of view, and you can trust them to deliver an increase in online traffic that can translate to sales. Sources: Add local business photos, support.google.com 7 Advanced Ways to Improve Your Site's SEO, entrepreneur.com