The Kano Model with Jared Spool
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Build a Winning UX Strategy from the Kano Model User Interface Engineering Jared M. Spool (@jmspool) October 25, 2012 UIEVS.com
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Transcript of The Kano Model with Jared Spool
Build a Winning UX Strategyfrom the Kano Model
User Interface Engineering
Jared M. Spool (@jmspool)
October 25, 2012UIEVS.com
Reactive Proactive
Reactive ProactiveStop being
Reactive ProactiveStop being Start being
Reactive
Develop A UX Strategy
ProactiveStop being Start being
Building A Winning UX Strategy
What do you need to build?
Building A Winning UX Strategy
What do you need to build?
How do you best allocate limited resources?
Building A Winning UX Strategy
What do you need to build?
How do you best allocate limited resources?
What can you say “no” to?
Building A Winning UX Strategy
What do you need to build?
How do you tell if you’ve done a good job?
How do you best allocate limited resources?
What can you say “no” to?
Building A Winning UX Strategy
What do you need to build?
How do you tell if you’ve done a good job?
How do you best allocate limited resources?
What can you say “no” to?
What makes you different from your competitors?
Building A Winning UX Strategy
What do you need to build?
How do you tell if you’ve done a good job?
How do you best allocate limited resources?
What can you say “no” to?
What makes you different from your competitors?
Where should you innovate?
Building A Winning UX Strategy
What do you need to build?
How do you tell if you’ve done a good job?
How do you best allocate limited resources?
What can you say “no” to?
What makes you different from your competitors?
Where should you innovate?
How much should this cost?
Building A Winning UX Strategy
Investment
Use
r Sa
tisfa
ctio
n
TheKanoModel
Frustration
Delight
Investment
Use
r Sa
tisfa
ctio
n
PerformancePayoff
TheKanoModel
Frustration
Delight
Investment
Use
r Sa
tisfa
ctio
n
PerformancePayoff
Basic Expectations
TheKanoModel
Frustration
Delight
Investment
Use
r Sa
tisfa
ctio
n
PerformancePayoff
Basic Expectations
ExcitementGenerators
TheKanoModel
Frustration
Delight
Build a Winning UX Strategyfrom the Kano Model
User Interface Engineering
Jared M. Spool (@jmspool)
October 25, 2012UIEVS.com
![[WARM GUN 2014] User Interface Engineering >> Jared Spool, "Designing Delight into Your Minimum Viable Products"](https://static.fdocuments.us/doc/165x107/559e62cc1a28aba36d8b47a7/warm-gun-2014-user-interface-engineering-jared-spool-designing-delight-into-your-minimum-viable-products.jpg)
