1

The Jury

2

Gordon Bruce

“The red dot design award, through lots of hard work by so many people over such a long

time, along with the enthusiastic participation by companies all over the world, has

become the epitome representing the best in global design achievement.”

Gordon Bruce is principal of Gordon Bruce Design LLC and has been a design consultant for 38

years working with many international corporations in Europe, Asia and the USA. He has

worked with numerous multinational corporations on many different kinds of products at all

scales – from airplanes to computers and medical equipment. From 1991 to 1994, Gordon

Bruce was a consulting Vice-President for Art Center College of Design’s Kyoto programme

and, from 1995 to 1999, Chairman of Product Design for the “Innovative Design Lab of

Samsung” (IDS) in Seoul, Korea. In 2003, he played a crucial role in helping to establish

Porsche Design’s office in the USA. Gordon Bruce is a visiting professor at several universities

in the USA and in China. For many years, he served as head design consultant for Lenovo’s

“Innovative Design Center” (IDC Beijing) and for Changhong in China and he is presently

working with Buhler in Switzerland, OSIM in Singapore and GE in the USA.

3

Tony K. M. Chang

“The red dot design award is ... the cradle of worldwide contemporary designs.”

Tony K. M. Chang, born in 1946, studied architecture at Chung Yuan Christian University in

Chung Li, Taiwan. Since 2004 he has been chief executive officer of the Taiwan Design Center

as well as editor-in- chief of DESIGN magazine. Chang has made tremendous contributions to

industrial design, both in his home country and in the Asia- Pacific region. As an expert in

design management and design promotion, he has served as a consultant for governments and

in the corporate sector for decades. From 2005 to 2007 and again since 2009, he has been an

executive board member of the International Council of Societies of Industrial Design (Icsid)

and is now masterminding the 2011 IDA Congress in Taipei. In 2008, he was elected founding

chairman of the Taiwan Design Alliance, a consortium of government-supported and private

design entities aimed at promoting Taiwanese design. Chang has lectured in Europe, the

United States, and Asia, and he frequently serves as a juror in prestigious international design

competitions.

4

Vivian Wai-kwan Cheng

“Design is no longer solely about style and shape, but it also incorporates usage and

manufacturing, and it has to reflect our quality of life, our thoughts and responsibilities

towards the environment.”

Vivian Wai-kwan Cheng, born in 1962 in Hong Kong, studied industrial design at the Swire

School of Design, Hong Kong Polytechnic University. In 1987, she graduated with a Bachelor

of Arts degree, and in the same year she was awarded a special prize in the Young Designers

of the Year competition. She began her career as a watch designer and later continued as an

industrial designer of fashion accessories. Afterwards, she joined Lambda Industrial Limited

where she won the Governor’s Award for Industry: Consumer Product Design in 1989. Vivian

Wai-kwan Cheng has made a major impact on the Hong Kong design scene; she has been a

member of numerous important design boards and is senior lecturer in product design at the

Hong Kong Design Institute (HKDI), where she is also in charge of international networking

and collaboration.

5

Mårten Claesson

“Design is ... mankind’s oldest profession.”

Mårten Claesson was born in 1970 in Lidingö, Sweden. After studying at the Vasa Technical

College in Stockholm in the department of Construction Engineering and at the Parsons

School of Design in New York in the departments of Architecture and Product Design, he

graduated in 1994 with an MFA degree from Konstfack, the University College of Arts, Crafts

and Design in Stockholm. He is co-founder of the Swedish architectural partnership “Claesson

Koivisto Rune”, which is multidisciplinary in the classic Scandinavian way and pursues the

practice of both architecture and product design. Mårten Claesson is also a writer and lecturer

in the field of architecture and design.

6

Prof. Martin Darbyshire

“Design is ... a powerful skill and tool that is frequently an untapped resource.”

Professor Martin Darbyshire is founder of the design office “tangerine” in London and Seoul

and has over 20 years of experience in the design sector. Before founding “tangerine” in 1989,

he joined Moggridge Associates and worked in San Francisco at ID TWO (now IDEO). Most

notably, Darbyshire led the multi-disciplinary team that created both generations of the “Club

World” business class aircraft seating for British Airways – the world’s first fully flat bed in the

business class which, since its launch in 2000, has remained the profit engine of the airline.

Martin Darbyshire also works as visiting professor at the University of the Arts, Central Saint

Martins, and was board member of the Icsid from 2007 to 2009.

7

Robin Edman

“Design is … the only cross-functional discipline spanning from micro to macro and truly

focusing on the people’s needs and desires.”

Robin Edman, born in 1956 and raised in Sweden, studied industrial design at Rhode Island

School of Design in Providence, USA. After graduating in 1981, he started as an industrial

designer and later advanced to Assistant Director of Industrial Design at AB Electrolux in

Stockholm. In 1989, he moved to Columbus, Ohio (USA), as vice-president of industrial design

for Frigidaire Company, where he also initiated and ran the Electrolux Global Concept Design

Team for future forecasting of user needs. In 1997, Edman moved back to Stockholm as vice-

president of Electrolux Global Design and was appointed chief executive of the Swedish

Industrial Design Foundation (SVID) in 2001. From 2003 to 2007, Robin Edman was a board

member of the International Council of Societies of Industrial Design, and from 2005 to 2007,

he served as its treasurer.

8

Luigi Ferrara

"The most critical thing in design at this moment is to think of design as an evolutionary

process. Even lines and elements of furniture can build upon themselves over time in an

evolutionary way."

Luigi Ferrara, born 1961, obtained a Bachelor of Architecture degree from the University of

Toronto in 1985. He graduated with honours and distinction and received a number of prizes,

scholarships and fellowships during his tenure at the school. Upon graduation, he was

employed by both national and international architectural firms. In 1989, he founded the

architectural office of FerCon Architects Inc.

Luigi Ferrara is currently the Director of the School of Design at George Brown College in

Toronto and the Chairman of the Architectural Literacy Forum, a non-profit organisation

which operates the Realtime Centre for Art, Architecture, Design and Digital Media. He is also

a member of the Board of the Association of Canadian Industrial Designers, and he was Vice

President of Design Exchange, Canada's centre for design, and President of the DXNet, a

broadband network for design. Ferrara is a member of the Ontario Association of Architects

and the Royal Architectural Institute of Canada. Since 2003, he has been President of the

International Council of Societies of Industrial Design (ICSID).

Over the years, he has curated and designed exhibitions for the University of Toronto, Faculty

of Architecture, the Joseph D. Carrier Gallery, the Ontario Heritage Foundation, Ottawa City

Hall, the Architectural Literacy Forum, and Design Exchange. Luigi Ferrara is an internationally

recognised author, lecturer and speaker on design and design management, architecture and

urban planning, information technology, telecommunications and the network society.

9

Manuel Alvarez Fuentes

“In the category ‘Leisure, outdoor and sport’, and similarly in ‘Gardens’, I encountered a

very high commitment to quality and innovation.”

Manuel Alvarez Fuentes studied industrial design at the Universidad Iberoamericana, Mexico

City, where he later served as director of the design department. In 1975, he received a Master

of Design from the Royal College of Art, London. He has almost 40 years of experience as a

practising designer in the fields of product design, furniture and interior design, packaging

design, signage and visual communications. Since 1992, Manuel Alvarez Fuentes has been

director (senior partner) of Diseño Corporativo (diCorp), a design consultancy office in

Querétaro, Mexico. He has acted as consultant and advisor for numerous companies and

institutions and also as a board member of various designers’ associations, including, for

example, as a member of the Icsid Board of Directors from 1999 to 2001, as vice president of

the National Chamber of Industry of Mexico, Querétaro, from 2007 to 2011, and as director of

the Innovation and Design Award, Querétaro, in 2007.

10

Prof. Lutz Fügener

“In general, I perceive a worldwide increase in the significance of qualitatively high-

standard design.”

Professor Lutz Fügener began his studies at the Technical University Dresden, where he

completed the equivalent of an associate’s degree in Mechanical Engineering. He then

transferred to the Hochschule für Kunst und Design (art and design academy) Burg

Giebichenstein, in Halle/Saale, Germany, where he obtained a degree in Industrial Design in

1995. Upon graduation, he immediately became junior partner of Fisch & Vogel Design in

Berlin. Since then, the firm (today “studioFT”) has increasingly specialised in transportation

design. Two years after joining the firm, Lutz Fügener became senior partner and co-owner.

Since 2000, he is Chair of the bachelor’s programme in Transportation Design and is a member

of the board of governors of the Hochschule Pforzheim.

11

Prof. Renke He

“The red dot design award is ... the best way to lead you to a global level of design.”

Professor Renke He, born in 1958, was educated at Hunan University in civil engineering and

architecture. From 1987 to 1988, he was a visiting scholar at the Industrial Design Department

of the Royal Danish Academy of Fine Arts in Copenhagen and, from 1998 to 1999, at North

Carolina State University’s School of Design. Renke He is dean and professor of the School of

Design at Hunan University in China and is also director of the Chinese Industrial Design

Education Committee. Currently he holds the position of vice-chair of the China Industrial

Design Association.

12

Prof. Dr. Florian Hufnagl

“Design is ... a compelling necessity for survival on a global market.”

Professor Dr. Florian Hufnagl, born in 1948, has been director of Die Neue Sammlung – The

International Design Museum Munich, since 1990. He studied art history, classical archaeology

and modern history in Munich, obtaining his doctorate in 1976. Thereafter he worked for the

Bavarian State Department for Monuments and Sites and, in 1980, became chief curator of

Die Neue Sammlung. During these years, Hufnagl was also associate lecturer for 19th and

20th century art at the Institute of Art History at Ludwig-Maximilians-Universität in Munich.

In 1997, he became honorary professor at the Academy of Fine Arts in Munich and, in 1998,

chairman of the directors’ conference of Bavaria’s state museums and collections. Florian

Hufnagl has written on 20th/21st century architecture, painting and design in numerous

publications, catalogues and essays.

13

Wolfgang K. Meyer-Hayoz

“Design is the successful synthesis of a responsible, new way of thinking, professional

design and brand-oriented communication. Or simply put: company management

focussing on ‘design value’.”

Wolfgang K. Meyer-Hayoz, born in 1947, studied mechanical engineering, visual

communication and industrial design and graduated from the Stuttgart State Academy of Art

and Design. The professors Klaus Lehmann, Kurt Weidemann and Max Bense had formative

influence on the design philosophy he has today. In 1985, he founded the Meyer-Hayoz

Design Engineering Group with offices in Switzerland (Winterthur) and Germany (Konstanz).

The company offers consultancy services for business start-ups, small- and medium- sized

enterprises, as well as world market leaders in design strategy, industrial design, user interface

design, temporary architecture, and communication design and has received numerous

awards. Meyer- Hayoz was president of the Swiss Design Association (SDA), from 1987 to

1993, and is among others a member of the Association of German Industrial Designers (VDID)

and the Schweizerische Management Gesellschaft (SMG). Aside from his work as a designer

and consultant, Wolfgang K. Meyer-Hayoz is also a guest lecturer at the University of St.

Gallen and serves as a juror on international design panels.

14

Simon Ong

“The red dot design award is not just a yearly gathering of designers from every corner of

the world to compete for ‘the best of the best’ in design; it has become a symbol of

hallmark design used by many global brands.”

Simon Ong, born in Singapore in 1953, holds a Master’s degree in design (MDes) from the

University of New South Wales and an MBA from the University of South Australia. He is the

group managing director and co-founder of Kingsmen Creatives Ltd., a leading

communications design and production group in the Asia-Pacific region and the Middle East.

His works have received several awards, such as the Eddie Award (USA), the VM&SD/ISP Design

Award and the A.R.E. Design Award (USA), the Singapore Promising Brand Award, the SRA Best

Retail Concept Award, and the Annual Outdoor Advertising Award (Singapore). From 1995 to

1997 Ong held the position of president of the Interior Designers Association of Singapore,

and from 1998 to 2007 he was a member of the advisory committee of Temasek Polytechnic,

School of Design, Singapore. Currently he is an IDP member of the Design Singapore Council

and, among others, chairman of the Design Cluster, Creative Industry of the Workforce

Development Agency of Singapore.

15

Hadi Teherani

"The red dot is simply an excellent, very descriptive and precise term for the concern of

making a qualitative choice."

Hadi Teherani (* February 2nd, 1954 in Tehran), German designer and architect, has devoted

himself to the emotionality of space, to clarity of shape & form, and to their sustainable

functionality. All the borders between architecture and design are dissolved in favour of

experienceable overall conception, all of a space’s components towards one and the same

targeted objective: to increase human beings’ love of life. The depth of work performed

thereby ranges from the modular floor covering (SCALE, Vorwerk) to the modular kitchen

(+Artesio, Poggenpohl) and on to the high-rise building (“Kranhäuser” in Cologne) and

university (Zayed University, Abu Dhabi), from the flagship store (Kiton) and trade-fair booth

(Vorwerk, Ritzenhoff) to the e-bike (Hadi Teherani AG).

When Hadi Teherani defines emotional products at his new, self-designed ‘loft-house’

headquarters on Elbberg in Hamburg overlooking the Elbe River, a head office that unites all

teams at one location, what emerges is not only a stimulating, open-minded atmosphere but a

directly perceivable, sensual added value that affects people. The building blocks of our

surroundings don’t appear to be elementary, they act in complex ways instead. Which makes it

all the more important to Hadi Teherani to unite all of the details harmoniously in one

composition.

Hadi Teherani, a member of the independent Academy of the Arts in Hamburg, has been

honoured internationally many times as an architect and as a designer.

16

Ken Okuyama

“Design is ... the pursuit of aesthetic truth.”

Ken Okuyama, born in 1959 in Yamagata, Japan, studied automobile design at the Art Center

College of Design in Pasadena, California. He subsequently worked at General Motors, Porsche

and Pininfarina, eventually as a chief designer. He then returned to Art Center College of

Design in California, this time to teach as a department chairman of Transportation Design. In

2004, he began working as design director at Pininfarina. He created the Enzo Ferrari,

Maserati Quattroporte, Ferrari 612 Scaglietti, Ferrari California and many other vehicles still

on the road, and participated in the developments of the new generation Porsche. In 2007, he

left Italy to set up his own design studio, Ken Okuyama Design, where his projects span from

transportation and furniture to robots and even theme parks. Simultaneously, Okuyama

launched his own eyewear collection Ken Okuyama Eyes and furniture line Ken Okuyama

CASA, while in 2008 he presented his first concept car under his own brand, the k.o7 Spider.

17

Prof. Stefan Diez

“Design sometimes is another word for a good idea.”

Professor Stefan Diez, born in 1971 in Freising, Germany, studied industrial design at the

Stuttgart State Academy of Art and Design. In 2003 he opened his own studio in Munich, and

since 2010 he has been a professor at Karlsruhe University of Applied Sciences. Together with

two partners, he took over the art direction of Authentics from 2008 to 2009. Stefan Diez

specialises in product and exhibition design, working for Bree, e15, Established and Sons,

Merten, Moroso, Rosenthal, Thonet, Wilkhahn and others; his designs have garnered many

awards and are on display in many exhibitions. He is considered one of the most innovative

and promising designers.

18

Guto Indio da Costa

“Design is what makes the difference.”

Guto Indio da Costa, born in 1969 in Rio de Janeiro, studied product design and graduated

from the Art Center College of Design in Switzerland 1993. He is design director of Indio da

Costa A.U.D.T., based in Rio de Janeiro. The design consultancy develops architecture, urban

planning, as well as design and transportation projects and operates with a multidisciplinary

strategic-creative group of designers, architects and urban planners, supported by a variety of

specialists. Guto Indio da Costa is also member of the Design Council of the State of Rio de

Janeiro, Development Secretary and Vice-President of the Brazilian Design Association

(Abedesign). Active speaker and contributor for the ArcDesign magazine in São Paulo, he has

been jury member of many design competitions in Brazil and abroad.

19

Hans Ehrich

“An important aspect of my work has always been: Creating for tomorrow with a foothold

on yesterday.”

Born in 1942

Co-founder and leading director of A&E Design AB, Stockholm.

The Swedish industrial designer Hans Ehrich was born of Swedish and German parents in 1942

in Helsinki, Finland, and raised and educated all over Europe: in Finland, Sweden, Germany,

Switzerland, Spain and Italy. He studied metalwork and industrial design at the National

College of Arts, Crafts and Design (Konstfackskolan), Stockholm, from 1962 to 1967. In 1965,

his studies as a designer took him to Turin and Milan. In 1968, with Tom Ahlström, Ehrich was

a co-founder and director of A&E Design AB, a company which he still heads, and between

1982 and 2002, he was managing director of Interdesign AB, Stockholm.

Ehrich designs for Alessi, Anza, Arjo, ASEA, Cederroth, Colgate, Fagerhults, Gustavsberg,

Jordan, Norwesco, PLM, RFSU, Siemens, Turn-O-Matic, Yamagiwa, and many other companies.

His work has been shown in exhibitions and collections all over Europe and in America and

Japan. He has received numerous awards: Swedish State Award to Artists, Industrial Designer

of the Year, Excellent Swedish Design, Classic Design Award, Roter Punkt für höchste

Designqualität, Design Preis Schweiz, and numerous other national and international design

awards.

20

Prof. Cheng-Neng Kuan

“Design is about rewriting the story of human activities and artefacts.”

Professor Cheng-Neng Kuan, born in 1954, earned a Master’s degree in industrial design (MID)

from the Pratt Institute in New York. Currently he is vice president of Shih-Chien University,

Taipei, Taiwan, where he also works as professor. With the aim of developing a more advanced

design curriculum in Taiwan, he founded the Department of Industrial Design at Shih-Chien

University in 1992, which was the first of its kind to put special emphasis on innovative design

curriculum and approaches in Taiwan; he served as department chair until 1999. Moreover,

Prof. Kuan was the founding dean of the School of Design (1997–2004), director of the

Graduate Institute of Industrial Design (1998–2007), and the 16th chairman of the board of

the China Industrial Designers Association (CIDA), Taiwan. His fields of expertise include design

strategy and management, design theory, and design creation. Having published various books

on design and over 160 research papers and design articles, he is a consultant to major

enterprises on product development and design strategy.

21

Takashi Tabata

“Design is ... of course functionality and marketability, but what is most important is – as

Henri Matisse once noted about art – making people happy and having fun.”

Takashi Tabata, born in Tokyo, Japan, in 1958, studied design and design theory at Musashino

Art University, Department of Science of Design, which was based on the curriculum of the

Ulm School of Design. After graduation, he worked as a designer at Mitsubishi Pencil Co., Ltd.

In 1982, he joined AXIS Inc. and handled the design promotion of AXIS, the editing and

planning of AXIS Magazine, and the curation of AXIS Gallery. For four years starting in 1986

he was in charge of corporate design at BMW Japan Corp. with a focus on BMW branding

work in Japan. At present Takashi Tabata is serving as design communications director of AXIS

Inc.

22

Prof. Ben van Berkel

“Improving knowledge about the quality of design is essential; however, this is not about

such knowledge being advantageous purely for design itself, but more for the way that we

consume design.”

Professor Ben van Berkel studied architecture at the Rietveld Academy in Amsterdam and at

the Architectural Association in London, receiving the AA Diploma with Honours in 1987. His

first projects, among them the Karbouw building and the Remu electricity station, were built

shortly after founding Van Berkel & Bos Architectuur Bureau. He was elected to design the

Erasmus Bridge in Rotterdam in 1996, and together with Caroline Bos founded UNStudio in

1999. He realised projects such as the Moebius House (1993/1998), Het Valkhof Museum

(1998), the Prince Claus Bridge (2003), as well as the Mercedes- Benz Museum in Stuttgart

(2006) and Arnhem Central (completion in 2013). Ben van Berkel has taught at Princeton,

Columbia University and the Berlage Institute, among others. He is currently professor and

head of the architecture department at the Städelschule in Frankfurt am Main and for the

spring term 2011 was awarded the Kenzo Tange Visiting Professor’s Chair at Harvard

University Graduate School of Design. Ben van Berkel has co-authored a significant number of

essays and monographs.

23

Prof. Ken Nah

"Among all the awards on design, I do not have any hesitation to say that the red dot

design award is the best award on design in the world in two perspectives: One is that the

red dot award is based on the most fair competition in terms of the composition of jury

and the way of evaluation. The other is that the winners of the red dot design award are

the real proof of success in the market."

In 1983, Ken Nah graduated from Hanyang University, South Korea. His interest in human

factors/ergonomics led to Master Degree from Korea Advanced Institute for Science and

Technology (KAIST) in 1985, and in 1996 he was conferred his Ph.D. from TUFTS University.

Prof. Nah is also a USA certified professional ergonomist (CPE).

From 2003 to 2006, he was the dean at the International Design School for Advanced Studies

(IDAS), currently he is Professor of Design Management at the school. He has also held the

post of Director at the International Design Trend Center (IDTC) since 2002.

Apart from teaching, Ken Nah is also the Vice President of Korea Federation of Design

Associations (KFDA), Vice President of Korea Association of Industrial Designers (KAID), the

Chairman of Ergonomics Design Award (EDA) by the Ergonomics Society of Korea, as well as

the Chairman of Design and Brand Committee of the Korea Consulting Association (KCA).

24

Karen Korellis Reuther

"red dot continues to be the respected barometer of great design, with a consistent and

holistic approach that balances rigor, relevance, authenticity and ‘wow’!"

Karen Korellis Reuther studied Industrial Design at Purdue University, West Lafayette and

graduated as Bachelor of Arts in 1979. In 1990, she received a Masters in Business from Lesley

University, Cambridge.

From 1991 to 1998, she led her own design consultancy in Munich, Germany, where she

developed individual design strategies for renowned companies. Later, she joined NIKE for 12

years and became Global Creative Director. Between 2010 and 2011, she proved her intuition

for trends as Director of Consumer Insights and Trends at Ziba Design.

Karen Korellis Reuther holds several design patents and is a questioned lecturer at national

and international conferences. In 2011, she became President of the Design Management

Institute (DMI).

25

Dr. Luisa Bocchietto

"The red dot design award asserts itself with high visibility in many countries and it helps

to spread the knowledge of design and its potential to a broad public."

Architect and designer, Luisa Bocchietto graduated in 1985 in Industrial Design with Marco

Zanuso, and in interior architecture at IED in Milan. Since then she works in the field of

architecture and design, opening her own firm in Biella and Milan. She cooperates as a tutor

and visiting professor with universities and design schools. She wrote books and she speaks in

several conferences in Italy and worldwide.

Next to the professional activity, she has always supported the diffusion of the quality of

design. She was President of the Italian Architect Association in Biella and she cooperated

with the Architect National Council. From 2003 to 2008 she was President of ADI – Western

Delegation (Piedmont e Valle d’Aosta) and was member of the Organizing Committee of Turin

World Design Capital. Since 2008, she has been National President of ADI – Italian Association

for Industrial Design and is a member of the Italian Design Council, at the Ministry of Cultural

Goods and Activities.

26

Steve Leung

"The ‘red dot award: product design’ is one of the most important, influential and sought-

after awards for the design industry all over the world. The winners are always considered

as quality marked for good design, not only for designers and related personnel within the

industry, but more importantly, for the public at large."

Steve Leung was born in Hong Kong in 1957, initially studied architecture and later obtained a

Master degree in urban planning from University of Hong Kong. He founded his own company

in 1987 which specialises in leading architectural and interior design projects, catering for the

need of the rapidly growing Chinese and international markets. Together with MAXXA, Steve

Leung developed and published furniture collections that have already been reissued due to its

success.

His precious expert knowledge and his passion for creative design make the internationally

renowned architect and interior designer, who received countless awards for his works, a

sought-after lecturer.

27

Hideshi Hamaguchi

"I would compare the ‘red dot award: product design’ to my three favorite German car

companies: Mercedes = authentic, BMW = dynamic, and Audi = modern. It is very well

known internationally, and loved by design professionals."

As Director of Strategy at Ziba Design, Hideshi Hamaguchi is considered a leading mind in

creative concept development, strategy building and decision management on both sides of

the Pacific. By developing frameworks, which bring balance between design intuition and

strategic thinking, Hamaguchi is able to create innovative products and services. At Ziba,

Hamaguchi is involved with nearly every project undertaken by the globally renowned

consultancy. He uses visual models and frameworks during the brainstorming process to

generate innovative concepts and strategies, out of which solutions towards business

challenges are garnered in a creative and effective way. Hamaguchi has led numerous award-

winning projects for clients including FedEx, Polycom and M-System. In 1994, he created the

concept of the Intranet and developed Japan's first corporate Intranet. Hamaguchi also led the

core concept development for the first USB flash drive.

Hamaguchi has over 15 years of experience in decision management, strategy building, and

concept development in various industries and businesses, spanning a broad range of

technologies. Starting his business career with Panasonic in Japan, Hamaguchi later became

Director of the New Business Planning Group at Panasonic Electric Works, Ltd. and Executive

Vice President of Panasonic Electric Works Laboratory of America, Inc. Holding a Bachelor of

Science in Chemical Engineering from Kyoto University, Hamaguchi is also an experienced

entrepreneur – he was cofounder and COO of a web application company in the USA.

28

Prof. Rudolf Schricker

Dipl.-Ing Prof. Rudolf Schricker, born 1955, studied interior architecture and design at the

'Staatliche Akademie der Bildendenden Künste' (State Academy of Arts) in Stuttgart.

Since 1984, he is working independent as interior architect and designer in Stuttgart and is a

memebr of the architectural association of Baden-Württemberg. In 1993, he followed a

vocation as professor at the 'University of technology, business and design' in Heiligendamm,

department design and interior architecture.

In 2002, he became professor for design and construction at University of Applied Sciences in

Coburg.

Rudolf Schricker was president of the BDIA ("union of German Interior Architects/Designers)

from 2007 till 2011. Since 2011, he is vice president again, as he has been before from 1991

till 2007. He wrote and published books and articles and is an expert for accreditation

agencies.

29

Tapani Hyvönen

“The red dot design award is challenging companies worldwide to improve their designs,

thus bringing them into fair comparison with one another.”

Tapani Hyvönen, born in 1947, graduated as an industrial designer from the UIAH University

of Art and Design Helsinki in 1974. He founded Destem Ltd. in 1976 and was co-founder of

the company ED-Design Ltd. in 1990, where he is currently the president, concentrating on

strategic planning and new businesses. He has been honoured for his works with numerous

international awards and has held important positions in design organisations, among others

as a board member of the Design Forum Finland 1998–2002, as a board member of the Icsid

1999–2003 as well as 2009–2011, and as a member of the Finnish Swedish Design Academy

since 2003. Since 2009 Hyvönen has been vice president of Ornamo, the Finnish Association of

Designers. In addition, he is a member of the Helsinki WDC 2012 Planning Committee and acts

as jury member in several design competitions such as the Finnish Design Management Award,

the NID Business World Design Excellence Award, India, the Osaka Design Competition, Japan,

the Red Star and Lotus Awards, China, as well as the “red dot award: design concept”,

Singapore.

30

Yao Cheng Chung

“In the last decade, the red dot design award has become the most leading design award

in the world. It has worldwide influence on the field of design. Through this most

important open international competition platform for design, a ‘Global Design Think

Tank’ is forming by the most talent designers from all over the world, gathering every year

to share their advance thinking and works with this world to make our living environment

better and better.”

Yao Chan Chung studied at the Pratt Institute New York and graduated as Master of

Architecture. He is the founder of the Department of Interior Space Design of Shih Chien

University and was the chairman from 1991-1998. From 2001 till 2002 he was associate

professor at the Graduate School of Architecture of Tam Kang University and in 2008

associate professor at the Graduate School of Architecture of Chiao Tung University.

In 1991, he founded t1 design and directs a team of architects, interior designers as well as

exhibition and graphic designers. The works include private as well as public projects. The most

noted design works are the City Plaza of Taiwan Pavilion of the 2012 Shanghai Expo, the

Taiwan Design Museum and the Taiwan Design Center which opened during the 2011 Taipei

World Design Expo. He also curated and designed the IIDE International Interior Design

Exhibition for the Expo.

During his presidency of the Chinese Society of Interior Designers (CSID) 2007-2010, he

founded and chaired the Taiwan Interior Design Award (TID Award). In 2005, he was Chief

Executive of the Asia Pacific Space Designers Association (APSDA), 2005-2007 Board member

of the International Federation of Interior Architects/Designers (IFI) as well as Vice President of

the Taiwan Design Alliance (TDA) 2008-2011.

31

Prof. Dr. Alpay Er

“The ‘red dot award: product design’ is one the most respected international design

awards; a global trade mark of high design quality.”

Alpay Er studied industrial design at the Middle East Technical University (METU) and

completed his PhD at the Manchester Metropolitan University in the UK in 1994.

He joined the Department of Industrial Product Design at Istanbul Teknik Universitesi (ITU) in

1997, where he has been serving as the chairperson since 2006. He is also the Head of

Executive Committee for the 2013 International Design Alliance (IDA) Congress which will be

hosted in Istanbul.

Professor Alpay Er initiated and has implemented the “Industrial Design for SMEs” project, the

first ever design support and education program directed towards small and medium

enterprises (SMEs) in Turkey, in cooperation between ITU and Istanbul Chamber of Industry

(ISO). He has acted as a consultant to various institutions and companies in Istanbul on design

management and industrial design. Since 2006, he has a column in XXI, a monthly design

journal and writes regularly on design culture, management and innovation.

Professor Alpay Er has also been active in the Industrial Designers’ Society of Turkey (ETMK)

serving as an executive committee member twice (1997-98; 2000-2002) as well as chairman

of the ETMK Istanbul Branch (2004-2006). His research interests include design management

and strategy, design policy, history and education in emerging countries. His academic work

has appeared in international journals such as Design Issues and the Journal of Design History,

and has been published in Chinese, English, German, Italian, Korean, Portuguese and Turkish.

Professor Alpay Er is a member of Design Research Society (DRS) since 1992, and was

conferred with “Fellowship of DRS” in 2006. He also serves as a member of the Executive

Board (2011-2013) in the International Council of Societies of Industrial Design (Icsid).