The Journey Into Web 2.0
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Transcript of The Journey Into Web 2.0
Carla Pendergraft Associateswww.carlapendergraft.com
Why Use Social Media?
Constituents are beginning to demand it
President Obama has said: Government should be:
Transparent Open Collaborative
http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment/
Considerations
Each state agency should have a clear communications strategy and should take the time to determine how social media fits into this strategy.
Considerations
Who is the media meant to reach? Is this my target audience?
What is the agency attempting to communicate? Can it be effectively communicated using this media?
Who is responsible for managing the agency’s account? Will this person represent the agency appropriately? Have they been properly trained in the use of social media?
What are the agency’s responsibilities regarding collection and records retention including preservation of social media content?
Where to start?
First, narrow it down. There are only a few tools you’ll need to consider. You will not likely implement all of these.
Just get started! Dive in to one or two tools; as time permits, try others.
Tools to Consider
Facebook: 350 million users – most important Personal Pages vs. Fan Pages
Twitter: 100 million users Blogs: possibly useful for top-level execs YouTube: Bypass the media! LinkedIn: More for your own personal brand Flickr: Photo albums – possibly useful to you And… Wikis!
Concepts
Cloud Computing Crowdsourcing Browser-based software
Browser-based training softwareDigitalchalk.com
Research First!
Research to see what similar agencies are already doing.
Many are using Facebook and Twitter Fewer are using the other tools
Searching
Use the search tools on each to see which agencies are active. “texas state agency” “texas department” “texas state” Etc.
Who’s on Facebook?
14,500+ fans5 photo albumsMany eventsWildlife Videos
Texas Parks and Wildlife
Info tab of Facebook page:
http://twitter.com/TPWDnewshttp://
www.youtube.com/TexasParksWildlifehttp://www.flickr.com/photos/
texasparkswildlife
TXDOT
1,249 fansLinks to construction project statuses44 photo albums
Texas Dept. of Agriculture
459 fans
Texas Dept. of Agriculture Info tab:
http://commissionertoddstaples.blogspot.com
http://twitter.com/tdanewshttp://www.youtube.com/
tdacommunicationshttp://www.flickr.com/photos/
tdanewsroom/
Policy Considerations
113 Social Media Policies: http://www.socialmediatoday.com/SMC/
155843
Gov. Bev Purdue’s (NC) Social Media Policy: http://www.records.ncdcr.gov/guides/
best_practices_socialmedia_usage_20091217.pdf
Blogs
Wordpress.com – 5 minute setup
Govloop.com
This is a wiki-you must join to view the content.I recommend it!
Bonus: Wikis
Wikis are webpages anyone can edit. You can control who “joins” Wikipedia is a wiki
Browser-based wikis
Wikispaces.com – 1.4 million wikis. Free, with ads
Wikidot.com - 4.2 million wikis. $50-$250/year
Shankleville Historical Society Wiki
Questions?