The Journey Into Web 2.0

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Carla Pendergraft Associates www.carlapendergraft.com

description

"The Journey into Web 2.0" is a presentation aimed at Texas state agencies who are considering social media. This is an overview of the main tools (Facebook, Twitter, blogs, wikis) and looks at some of the agencies already using these tools.

Transcript of The Journey Into Web 2.0

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Carla Pendergraft Associateswww.carlapendergraft.com

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Why Use Social Media?

Constituents are beginning to demand it

President Obama has said: Government should be:

Transparent Open Collaborative

http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment/

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Considerations

Each state agency should have a clear communications strategy and should take the time to determine how social media fits into this strategy.

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Considerations

Who is the media meant to reach? Is this my target audience?

What is the agency attempting to communicate? Can it be effectively communicated using this media?

Who is responsible for managing the agency’s account? Will this person represent the agency appropriately? Have they been properly trained in the use of social media?

What are the agency’s responsibilities regarding collection and records retention including preservation of social media content?

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Where to start?

First, narrow it down. There are only a few tools you’ll need to consider. You will not likely implement all of these.

Just get started! Dive in to one or two tools; as time permits, try others.

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Tools to Consider

Facebook: 350 million users – most important Personal Pages vs. Fan Pages

Twitter: 100 million users Blogs: possibly useful for top-level execs YouTube: Bypass the media! LinkedIn: More for your own personal brand Flickr: Photo albums – possibly useful to you And… Wikis!

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Concepts

Cloud Computing Crowdsourcing Browser-based software

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Browser-based training softwareDigitalchalk.com

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Research First!

Research to see what similar agencies are already doing.

Many are using Facebook and Twitter Fewer are using the other tools

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Searching

Use the search tools on each to see which agencies are active. “texas state agency” “texas department” “texas state” Etc.

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Who’s on Facebook?

14,500+ fans5 photo albumsMany eventsWildlife Videos

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Texas Parks and Wildlife

Info tab of Facebook page:

http://twitter.com/TPWDnewshttp://

www.youtube.com/TexasParksWildlifehttp://www.flickr.com/photos/

texasparkswildlife

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TXDOT

1,249 fansLinks to construction project statuses44 photo albums

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Texas Dept. of Agriculture

459 fans

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Texas Dept. of Agriculture Info tab:

http://commissionertoddstaples.blogspot.com

http://twitter.com/tdanewshttp://www.youtube.com/

tdacommunicationshttp://www.flickr.com/photos/

tdanewsroom/

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Policy Considerations

113 Social Media Policies: http://www.socialmediatoday.com/SMC/

155843

Gov. Bev Purdue’s (NC) Social Media Policy: http://www.records.ncdcr.gov/guides/

best_practices_socialmedia_usage_20091217.pdf

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Blogs

Wordpress.com – 5 minute setup

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Govloop.com

This is a wiki-you must join to view the content.I recommend it!

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Bonus: Wikis

Wikis are webpages anyone can edit. You can control who “joins” Wikipedia is a wiki

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Browser-based wikis

Wikispaces.com – 1.4 million wikis. Free, with ads

Wikidot.com - 4.2 million wikis. $50-$250/year

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Shankleville Historical Society Wiki

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Questions?