The JJ Way® An MCH System of Care Jennie Joseph LM, CPM Founder, Executive Director.

The JJ Way®An MCH System of Care

Jennie Joseph LM, CPMFounder, Executive Director

Mission

The mission of The JJ Way® is to inspire change in maternal child health care systems worldwide; to re-empower the birthing mother, father, family and community by supporting the providers, practitioners and agencies that are charged with their care. The JJ Way® system acknowledges that every woman wants a healthy baby and as such, endeavors to provide the optimal setting, culture and environment for her best possible pregnancy outcome.

Copyright © Jennie Joseph 2009

Vision

All Women have the ACCESS, CONNECTIONS, KNOWLEDGE and

EMPOWERMENT necessary to achieve their healthiest possible pregnancy,

birth and parenting experience


Jennie's Mission

• To be the NEW approach to women's wellness by providing inspiration, education, empowerment and support as a means to optimal health and by ensuring that all women have healthcare answers that they can understand.

• To support the systems changes that will be integral to this NEW approach and to be the source for information and training regarding such changes.


What is The JJ Way®?An MCH health care system which can be

implemented by ANY licensed MCH practitioner, provider or agency

Midwives, Nurse-Practitioners, Physicians Assistants, Family Doctors, Obstetricians

because the outcomes are independent of place of birth - whether home, birth center or hospital.

The ‘key’ to the program is providing easy access to quality prenatal care and engaging a TEAM committed to reaching

the goal of a full term baby for every mother.


Services• Prenatal and postpartum clinic care• Prenatal, breastfeeding and parenting education,

referrals and support • On-site birthing center birth option• Off-site hospital delivery option• Limited well-woman healthcare services• Limited family planning services We accept Medicaid, Insurance and self-pay sliding

scale and ‘no charge’


Demographics


‘Word-of-Mouth’ Marketing

• On-site outreach during pregnancy• Community outreach by ‘ambassadors’• Community renown i.e. “chunky babies”• Community modeling i.e. breastfeeding

mothers, baby spacing, motivated mothers, bonded families


2007- 2008 Outcomes

The JJ Way® clients were•42% less likely to have a preterm

baby•46% less likely to have a low birth

weight baby•32% less likely to have a c-sectionCompared to the average in Orange

County, FloridaCopyright © Jennie Joseph 2009

EMPOWERMENT

• Beautiful! Images of Health, Joy and Vitality in Pregnancy and Birth

• Acknowledging women• Removing judgment and blame• Supporting, respecting and encouraging

women• ‘Being there’


Barriers

• Unwieldy, impenetrable systems• Lack of practical information and action steps• Shortage of willing providers• Lack of funding

Leads to lack of ACCESS

The JJ Way® has created ‘Easy Access’ to MCH and women’s health services


The JJ Way® An MCH System of Care Jennie Joseph LM, CPM Founder, Executive Director.

Documents

Transcript of The JJ Way® An MCH System of Care Jennie Joseph LM, CPM Founder, Executive Director.