The Jason and Scot Show: The Shop.org Edition

TheJasonandScotShow

ScotWingoExecu5veChairmanandCo-Founder

ChannelAdvisorCorpora5on

Presented:September27,2016atRetail’sDigitalSummit

JasonGoldbergSVP,CommerceandContent

Razorfish

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JasonandScotDebateRetail’sBiggestChallengesJason ‘Retailgeek’ Goldberg – SVP Commerce, Razorfish

Scot Wingo – Co-founder and Executive Chairman, ChannelAdvisor

Shop.org Edition

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Shop.org Edition

JasonandScotDebateRetail’sBiggestChallengesJason ‘Retailgeek’ Goldberg – SVP Commerce, Razorfish

Scot Wingo – Co-founder and Executive Chairman, ChannelAdvisor

Introducing Jason and Scot…

The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

Gartner Magic Quadrant™: Global Digital Marketing Agencies, March 2016

Introducing Jason and Scot…

©CopyrightChannelAdvisor2016

Jason and Scot Show

•  WeeklyE-commerce/digitalretailpodcast

•  Started11/12/15•  Jasonandscot.com•  iTunes,soundcloud,•  Facebook•  45Episodesandcoun5ng!

Retail’s Biggest Challenge 1:

©CopyrightChannelAdvisor2016 9

•  #1Onlineretailer($107bin2015,growing26%y/y)•  #2OVERALLretailerfor2015(2ndonlytoWalmart)•  310mac5vebuyers(growing13%y/y)•  60%US,40%Intl•  Media:9%,ElectronicsandGeneralMerchandise(EGM):80%(Otheris11%)

What do we KNOW about Amazon?


Amazon, Retail Sales, E-Commerce


Source:comScoreandAmazonpublicdata

9

Amazon – FC Footprint – 104FCs -> 75m sq-ft


Amazon – Europe – 34, 25m sq-ft


Amazon – APAC- 35, 25m sq-ft

That’s104+69=173FCs,>100msq-i


Putting it All Together


Pro

duct

Vol

ume

LOW Low

HIGH

High Amazon Sales Rank

Amazon 1P

Amazon 3P+FBA

Amazon 3P

Total Inventory: 288m items

Prime Eligible: 32m (13%)

1P: 2.8m / 3P: 285m Head: 2.8m items

Torso: 29m items

Long Tail:

256m items

19

CanyousurviveinanAmazon-dominatedWorld?

•  Scot:Gameover…Ifyoucan’tbeat‘em,join’em•  Jason:Notsofast....

Amazon Debate: Scot vs. Jason

Amazon Debate: Scot

Amazon – Dominating E-commerce ALL RETAIL

“Amazon captured more than 51% of all applicable retail growth dollars in the U.S. during Q4 [and] 42% of all applicable retail growth dollars in 2015, nearly double the 22% it captured in 2014.” -WellsFargoEquityResearch

Amazon Debate: Jason


44%

Within 20 miles


44%

Within 20 miles Within 15 miles

90%

BestBuyGet’sFasterThanAmazon



Mobile Conversion

9

Mobile Traffic Last Month

68% 50% 55% 52%

Source:ComscoreMobileMetrixFebruary2016

Time on retail properties

65% 5meonallretailwebsitesisonmobileortablet


Mobile Gap: Conversion Rates

4.43% 3.75% 1.53%

Source:MonetateEcommerceQuarterlyQ42015

0

0.5

1

1.5

2

2.5

3

3.5

4

Q42013 Q12014 Q22014 Q32014 Q42014 Q12015 Q22015 Q32015 Q42015

Mobile Gap

Mobile Gap Over Time

WillMobileConversionRatesImprovetoDesktopLevels?

•  Jason:Yes,DigitalWallets,Op5mizedMobileExperiences,andChatbotstotherescue

•  Scot:No,unlessyouareAmazon,eBayandWalmart.

Mobile Debate: Jason vs. Scot

Mobile Debate: Jason

-7% +47%

RetailTrafficGrowth



CheckoutFric5on


22INPUTS 8INPUTS 4INPUTS


AvgCheckout23Fields


Use as billing address

FULL NAME (FIRST NAME LAST NAME)

SHIPPING ADDRESS APT/BLDG. (OPTIONAL)

EMAIL ADDRESS

PHONE

CREDIT CARD DETAILS EXP DATE | CVV

5Fields

Mobile Debate: Jason vs. Scot

The Mobile Debate: Scot


Source:Amazonpublicdata

56


Brands Going Direct

Brands Background



61

Brands Background



62

Brands Background



63

DoesBrandsGoingDirectMeantheEndofRetail?

•  Jason:No!•  Scot:Probably….

Brand Debate: Jason vs. Scot

Brand Debate: Jason


RetailersBrands

Today

Brand Debate: Jason


RetailersBrands

Tommorrow

Brand Debate: Jason


BrandssBlltheworstplacetobuytheirownproducts

•  Price/MAPCompliance•  Assortment•  Delivery

DoesBrandsGoingDirectMeantheEndofRetail?

Brand Debate: Scot



(BONUS!)

THE FUTURE…

The Only Constant: Change^2


WhatistheFutureofRetail?

•  Jason:DistributedCommerceandCogni5veCompu5ng•  Scot:ARandDrones

Future Debate: Jason vs. Scot

Future Debate: Distributed

In store

Lockers

Instant delivery

Store finders

VR

Voice ordering

Mobile pos

At home

Auto replenishment

At work

Watch Dash button

Clientelling Dash

Social buy button

Outdoor advertising

Google buy button

In store

On the go

Commute

Future Debate: Cognitive

Future Debate: Visual Search

AmazonFirefly


Hololens

Future Debate: Scot AR


MagicLeap



Future Debate: Scot Drones


THANK YOU!

[email protected]:@scotwingoBlog:channeladvisor.com/blogLinkedIn:/in/thescotwingo

[email protected]:@retailgeekBlog:retailgeek.comLinkedIn:/in/jasongoldberg

The Jason and Scot Show: The Shop.org Edition

Retail

Transcript of The Jason and Scot Show: The Shop.org Edition