THE INTERSECTION OF CONTENT AND SOCIAL …...THE INTERSECTION OF CONTENT AND SOCIAL MEDIA STRATEGY...
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THE INTERSECTION OF CONTENT AND SOCIAL MEDIA STRATEGY Alexa Schirtzinger Director, Content Marketing Salesforce @aschirtz Scott Schnaars Vice President, Enterprise Sales Dynamic Signal @schnaars
Transcript of THE INTERSECTION OF CONTENT AND SOCIAL …...THE INTERSECTION OF CONTENT AND SOCIAL MEDIA STRATEGY...
THE INTERSECTION OF CONTENT AND SOCIAL MEDIA STRATEGY
Alexa SchirtzingerDirector, Content Marketing Salesforce
@aschirtz
Scott SchnaarsVice President, Enterprise Sales Dynamic Signal
@schnaars
Organizations spend$118 billion a yearon content creation.
(eMarketer)
82% say they will Increase content productionOver the next 2 years.
(Accenture)
65% trust contentfrom a friend or family member
23% trust contentsuggested from a website
or service.(Adobe)
STATE OF CONTENT
1 in 5 marketers feel they leverage content well, while
52% say their peers beat them at content execution.(Accenture)
CHALLENGES / OPPORTUNITIES WHEN IT COMES TO CONTENT STRATEGY
impact when content has a dedicated promotion strategy.
SALESFORCE’ CONTENT STRATEGY
10X
Stats: 5K+ employee ambassadors, 1M clicks, 250K reactions.
SALESFORCE AMBASSADOR PROGRAM
“At The Intersection Of Social & Content Is The Employee”
THE FUTURE OF CONTENT & SOCIAL
THE INTERSECTION OF CONTENT AND SOCIAL MEDIA STRATEGY
Alexa SchirtzingerDirector, Content Marketing Salesforce
@aschirtz
Scott SchnaarsVice President, Enterprise Sales Dynamic Signal
@schnaars
