The Internet Is Not Enough: Marketing Basics You May Be Missing

Marketing Basics You May Be Missing

part 1

Jen Piccotti

Lia Nichole Smith

onsite insitesLIVE!

@SatisFactsJen@SatisFactsLia

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THE FACTS

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91%INFLUENCED BY WORD OF

MOUTHWord of Mouth Marketing Study, 2015

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84%TAKE ACTION BASED

ON RECOMMENDATIONS

Word of Mouth Marketing Study, 2015

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64%WOM MARKETING

IS MORE EFFECTIVE

Word of Mouth Marketing Study, 2015

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It comes down to who they TRUST

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74.4% FRIENDSFAMILYCO-WORKERS

SatisFacts - Today’s Online Renter Study, 2015

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11.8% ADS


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7.1% COMMUNITY’S SOCIAL MEDIA PAGES


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Maybe it’s time to re-think

MARKETING

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GIVE RESIDENTS SOMETHING GOOD

TO TALK ABOUT

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LET THEM DO THE MARKETING

FOR YOU

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MARKETING STRATEGIES FOR RESIDENTS

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MAKE THEM FAMOUS

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ACTION ITEMS• Resident spotlight in

your newsletter• Classes conducted by

residents or their friends

• Tip/Recipe of the month

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GIVE THEM A STORY

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ACTION ITEMS• “Hey, BTW” added to

notices• Surprises at events• Insider info on deals in

the area

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LET THEM WIN

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ACTION ITEMS• Resident’s Choice• Events• Activities• Movies• Landscaping Colors

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MAKE THEM LAUGH

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ACTION ITEMS• Sandwich board• Amusing quote• Fun fact of the day• Humorous take on

resident notices

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ASK THEM TO HELP

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ACTION ITEMS• Resident advisory

panel• Community team for

charity events• Plus one to resident

activities

KEY TAKE-A-WAYS #insiteslive

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TRADITIONAL=RESEARCH

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UNTAPPED RESOURCE

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ONSITE EXPERIENCE

THANK YOU FOR

ATTENDING!#insiteslive

Marketing