The international FLEISCHWIRTSCHAFT publications · Production of Raw Sausage and Raw Ham Meat...

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The international FLEISCHWIRTSCHAFT publications

Circulation worldwideLanguage: English6 issues per year

Circulation in RussiaLanguage: Russian2 issues per year

Circulation in ChinaLanguage: Mandarin3 issues per year

Circulation in RussiaLanguage: RussianLanguage: Mandarin

The Buyers Guide 2017Made in EuropeCirculation in ChinaLanguage: Mandarin

New design 2017!

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Media Kit 2017

Schedule and Topics

Issue OD PM PD Topics in Focus, Trade Fair Specials Fairs and Exhibitions

126.01.17 01.02.17 24.02.17

�� Smoking, Air-Conditioning and Ripening Technology, Liquid Smoke

�� Extracting, Processing, Packaging Poultry Meat

IPPE, AMI‘s International Meat Expo, Atlanta, USA, 31.01. – 02.02.17

ProdExpo, Moscow, Russia, 06.02. – 10.02.17

Gulfood, Dubai, UAE 26.02. – 02.03.17

Dairy & Meat Industry and Ingredients Russia, Moscow, Russia, 28.02. – 03.03.17

Cfia, Rennes, France, 07.03. – 09.03.17

Foodex Japan, Tokyo, 07.03. – 10.03.17

Food Industry Krasnodar, Russia, 25.04. – 27.04.17

Seafood Exposition, Brussels, Belgium, 25.04. – 27.04.17

interpack, Dusseldorf, Germany, 04.05. – 10.05.17

Hofex, Hong Kong, China, 08.05. – 11.05.17

SIAL, Shanghai, China, 18.05. – 20.05.17

Meat up, London, Great Britain, 24.05. – 25.05.17

Interfood, St. Petersburg, Russia, 24.05. – 26.05.17

Fooma, Tokyo, Japan, 13.06. – 16.06.17

Made in Europe27.02.17 03.03.17 27.03.17 �� Buyers Guide for the Chinese Meat Business

106.03.17 10.03.17 03.04.17

�� Interpack and SIAL Main Issue�� Meat Gaining and Cutting Up�� Extracting and Processing of Poultry Meat

108.03.17 14.03.17 05.04.17

�� Interpack Main Issue�� Slaughtering and Cutting Up�� Production of Cooked Sausage and Sausage made from Cooked Meat�� Process Automation�� Hygiene and Cleaning Technology�� Cooling and Freezing Technology

215.03.17 21.03.17 13.04.17

�� Interpack Main Issue�� Meat from Europe and Worldwide�� Hygiene and Disinfection, Cleanroom Technology

302.06.17 09.06.17 04.07.17

�� Mincing, Blending, Mixing�� Production of Raw Sausage and Raw Ham�� Meat Gaining: Slaughtering and Cutting Up

OD = Ordering Deadline; PM = Printing Material; PD = Publication Date

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Schedule and Topics

Issue OD PM PD Topics in Focus, Trade Fair Specials Fairs and Exhibitions

231.07.17 03.08.17 28.08.17

�� CIMIE and SME Shanghai Main Issue�� Blending, Filling, Clipping�� Natural & Artificial Casings, Export of Meat Products

SME, Shanghai Meat Industry Exhibition, China, September 2017

WorldFood Moscow, Russia, 11.09. – 13.09.17

FMA, Guangzou, China, 19.09. – 21.09.17

Process Expo, Chicago, USA, 19.09. – 22.09.17

Polagra Tech/Food, Poznan, Poland, 02.10. – 05.10.17

anuga, Cologne, Germany, 07.10. – 11.10.17

Meat Industry/AgroProdMash, Moscow, Russia, 09.10. – 13.10.17

CIMIE, Qingdao, China, 18.10. – 20.10.2017

Gulfood Manufacturing, Dubai, UAE, 30.10. – 01.11.17

Meatmania, Sofia, Bulgaria, November 2017

China FoodTec, Beijing, China, 01.11. – 03.11.17

FHC/Meat China, Shanghai, China, November 2017

ANUFOOD, Beijing, China, 21.11. – 23.11.17

Food Ingredients Europe, Frankfurt, Germany, 28.11. – 30.11.17

Mafex, Casablanca, Morocco, December 2017

407.08.17 11.08.17 05.09.17

�� anuga and Process Expo Main Issue�� Seasonings, Additives, Ingredients (also vegetarian and vegan)�� Cutting Technology, Packaging (Machinery and Materials),

Labelling

216.08.17 22.08.17 13.09.17

�� AgroProdMash Main Issue�� Extracting, Processing of Poultry Meat�� Filling, Portioning, Clipping�� Smoking, Climate Control �� Seasonings, Ingredients�� Packaging (Machinery and Materials), Labelling,

Cutting Technology

325.09.17 29.09.17 23.10.17

�� China FoodTec and ANUFOOD China Main Issue�� Preservation of Meat Products�� Packaging (Machinery and Materials), Labelling�� Seasonings, Additives, Ingredients

529.09.17 05.10.17 31.10.17

�� Food Ingredients Europe Main Issue�� Production of Convenience Foods�� Filling, Portioning, Clipping�� Planning, Building, Fitting Out of Plants

603.11.17 09.11.17 04.12.17

�� Casings�� Cooking, Pickling, Tumbling, Ham Production�� Preservation of Meat and Meat Products

We reserve the right to make any necessary changes. Please see also www.fleischwirtschaft.com/mediakit

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Media Kit 2017

Circulationcirculation audited by IVW

Analysis of circulationCopies per issue on an annual average (July 1, 2015 to June 30, 2016)

Print run 9,800

Eff ective circulation 9,156 of which of other countries 8,338

Net sale 426of which of other countries 96Copies to subscribers 163 Other sales 263

Free copies 8,730

Remaining, archive, voucher copies 644

Brief characteristics FLEISCHWIRTSCHAFT international is the English-language trade journal for the meat sector. It supplies expert specialist news and information for slaughterhouses and cutting plants, the meat pro-duct industry, large-scale craft businesses and supplier fi rms with an international customer base. Geared to the requirements of practical operations, the internationally respected authors address the topical issues of interest to the industry. These include the machinery and technology of meat processing and meat product production, as well as quality assurance, business management, market research and sales. The scientifi c Research and Development pages are peer-reviewed.

Target groupDecision-makers in the commercial and technical management of companies in the international meat and meat product industry, slaughterhouses, meat wholesale trade and suppliers.

Publication frequency6 issues per year

Editorial board Editors in chief Renate Kühlcke and Gerd Abeln

Volume and year 32 / 2017

Subscription pricePrice per issue, in Germany € 25.00, in the EU € 27.00. Prices for Germany and the EU include VAT and postage. On quoting the VAT ID No., deliveries in the EU are billed without VAT. Rest of the world € 25.50.Subject to alterations.

Magazine Profile

Benefi ts of FLEISCHWIRTSCHAFT international

Coverage: Worldwide distribution plus additional reader potential through iPad edition and e-paper

Advertising-relevant target group: Our readers are the decision makers and leaders of the international meat and meat processing industry

> Positive image transfer: The high-quality environment and reputable title profi le strengthens your advertisement

Media mix: Possible digital extension of your campaign at fl eischwirtschaft.com and fl eischwirtschaft.de

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Share of effective circulationReceivers % Copies

Meat and meat processing industry 73.8 6,757

Slaughterhouses 16.5 1,511

Others (business associations, libraries, etc.) 3.5 320

Wholesalers (e.g. with technical supplies and machines for the meat industry) 1.9 174

Laboratory service 1.8 165

Institutes / universities / research 1.1 101

Poultry processing industry 1.4 128

Effective circulation 100.0 9,156

Structural analysis by continents an most important countries

Continents/ Countries % Copies

Europe 49.1 4,496

Italy 10.2 935

Spain 7.6 693

France 6.7 618

Russia 6.0 547

Great Britain 2.2 202

Poland 2.1 193

Austria 1.3 118

Switzerland 1.2 109

Ukraine 1.2 106

North America 28.2 2,582

USA 26.8 2,454

Canada 1.4 128

South/Central America 13.9 1,273

Brazil 3.8 344

Argentina 3.6 330

Mexico 2.1 192

Asia 5.7 522

China 1.8 164

India 1.7 156

South Korea 1.1 102

Japan 1.1 100

Africa 1.6 146

South Africa 1.5 134

Australia/New Zeeland 1.5 137

Sources: Evaluation of the FLEISCHWIRTSCHAFT international recipient file, August 2016

Analysis of Circulation and Distribution

Economic areaDistribution in %

91.1

8.9

Abroad8,338 copies

Germany818 copies

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Media Kit 2017

FLEISCHWIRTSCHAFT international iPad App:The print advertisements booked in FLEISCHWIRTSCHAFT international appear auto-matically in the corresponding iPad version, free of charge – more attention for your ad! The iPad version of your full page print advertisement is linked to your website or sales folder also free of charge.

Splash Cover:The splash cover will appear in the size of the entire display and disappear after 6 seconds, free of charge. Format: 1024 x 768 pxl (landscape) and 768 x 1024 pxl (portrait)

For example your Gate Fold (see Ad Specials, page 30) appears free of charge as a Splash Cover in the corresponding iPad version.

Additional charge (can be discounted)Binding position specifi cations: +20 %

Discountswithin one year best of advertiser Frequency discount Volume discount3 advertisements 5 % 1 page (1,000 mm) 10 %6 advertisements 10 % 3 pages (3,000 mm) 15 %9 advertisements 15 % 6 pages (6,000 mm) 20 %12 advertisements 20 % 12 pages (12,000 mm) 25 %No discounts on extra technical costs.

Variable formats

Island position ad single column, per mm € 13.60

Millimeter rate for non-standard formats single column, per mm € 6.34

1/1 page W x HType area 189 x 275 mmBleed 210 x 297 mm*€ 6,490.-

1/2 page diagonal

W x H 1/2 S. diagonalBleed 210 x 297 mm*(Diagonale)

€ 3,410.-

Juniorpage W x H Type area 141 x 200 mmBleed 150 x 214 mm*€ 3,665.-

1/2 page landscape

W x H Type area 189 x 135 mmBleed 210 x 149 mm*€ 3,345.-

1/2 page portrait


1/3 page portrait


* Bleed ad plus 4 mm bleed difference on all outer edges. The applicable statutory value added tax (VAT) is added to all the rates. Fixed prices for the mentioned formats.

Splash Cover

Advertising Rates and Formats

Including iPad App Link

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1/3 page landscape


1/4 page landscape


1/4 page corner


1/4 page portrait


1/8 page landscape

W x H Type area 189 x 33 mmBleed 210 x 47 mm*€ 818.-

1/8 page corner

W x H Type area 93 x 67 mm

€ 830.-

* Bleed ad plus 4 mm bleed difference on all outer edges. The applicable statutory value added tax (VAT) is added to all the rates. Fixed prices for the mentioned formats.

Bound Inserts Orders can only be accepted and confirmed after submission of a specimen, if necessary a dummy specimen with details of size and weight. The inserts may only advertise the sales programme of an advertiser. They must comply with post office regulations. The inserts may not give rise to any confusion with the editorial content. The positioning depends on what is technically feasible

Prices/Formats

two pages four pages six pages

one sheet untrimmed two sheets untrimmed three sheets untrimmed

217 mm x 305 mm 434 mm x 305 mm 615 mm x 305 mm

€ 4,841.- € 9,672.- € 14,514.-

Bound inserts will be discounted in accordance with the volume discount rate. Irrespective of the size, a bound insert is considered to be one page.

Number required 10,300 (including allowance)

Trim specificationsThe trim specifications can be found at www.fleischwirtschaft.com/boundinserts

Technical specificationsBound inserts must be delivered untrimmed, and if they consist of more than one page they must already be folded. The front page is to be indicated as such. The nature and execution of the bound inserts must be such that they do not require any additional preparation and processing. Any complications and additional folding and gluing work will be billed separately. Maximum weight of paper 170 g/m², minimal 115 g/m².

CombinationsAdvertisements in FLEISCHWIRTSCHAFT and the international editions will be discounted together.

Advertising Rates and Formats, Bound Inserts

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Media Kit 2017

Ad Specials

v

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Gate Fold Maxi version (1)Gate fold front and back, inside and outside + full page ad at the back cover

Gate Fold Mini version (2)Gate fold front, inside and outside

€ 21,500.-

€ 7,322.-

French CoverThe front cover can be unfolded to the left and right from the middle

€ 19,850.-

Gate CoverThe advertisement pages are gatefolded once or twice from inside front cover

€ 21,150.-

Fold-in-flapGate fold with fold-in flap with or without perforation

€ 14,400.-

BanderolePrintable on both sides. The printed sleeves must be cut, folded and open on delivery.

€ 6,750.-

Post ItPlacement from page 5The Post-It must be delivered ready printed and with adhesive edge.

€ 3,150.-

More details about our ad specials at www.fl eischwirtschaft.com/specialads

Ad Specials and Special Placements

Special Placements

Special position inside front cover, inside back cover + back cover

W x HType area 189 x 275 mmBleed 210 x 297 mm*

€ 6,580.-

Preferred position next to content 1/3 page portrait, bleed only

W x H Bleed 72 x 297 mm*

€ 2,486.-

Preferred position on the editorial page 31/4 page landscape

W x H Type area 189 x 67 mmBleed 210 x 81 mm*

€ 1,846.-

1/3 page landscape W x H Type area 189 x 90 mmBleed 210 x 104 mm*

€ 2,405.-

* Bleed ad plus 4 mm bleed difference on all outer edges.

PricingThe applicable statutory value added tax (VAT) is added to all the rates. The production costs included in the rates quoted are not discountable.

Incl. Splash-Cover in the iPad edition free of charge




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Inserts (no discount)loose, maximum format 205 mm x 290 mm, long side closed, sample necessary in advanceup to 20 g per thsd. € 284.– up to 25 g per thsd. € 294.–each 5 g €10.- more per thsd.Additional postage for sending objects 3 mm height and more.

Partial insert: please ask for information (plus one-off costs for selection € 300.-)

Adhesive advertisements on request

Shipping addressWestdeutsche Verlags- und Druckerei GmbH Warenannahme Akzidenz Kurhessenstraße 4-6 64546 Mörfelden-Walldorf, Germany Remarks on delivery paper „For FLEISCHWIRTSCHAFT international, issue … /2017“

Vacancies and Small Ads (no discount) Width 1 column 45 mm 2 columns 93 mm 3 columns 141 mm 4 columns 189 mm

Situations vacantPrice € 4.40 per mm and column, single coloured € 5.00 per mm and column, multicoloured

Situations wantedPrice € 2.60 per mm column, single coloured

Including four weeks appearance on www.fleischwirtschaft.de

Small adsFor sale and wanted, business opportunities, agenciesPrice € 3.58 per mm and column, single coloured € 4.11 per mm and column, multicoloured

Calculation of the advertisement rate __ mm height x __ columns x __ € /mm = __ €

Charge for key number advertisement Germany € 12.00 Abroad € 20.50

The applicable statutory value added tax (VAT) is added to all the rates.

Inserts, Vacancies and Small Ads

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Media Kit 2017

Contactsfor advisory services and bookings: see contact partners on page 44 for data delivery, invoices and vouchers:Tanja Krause, Ad disposition, [email protected], Tel. +49 (0)69 7595-1853

Payment conditions 3% discount on payments in advance. 2% discount on payments or direct debits received within 14 days of invoice date. Net payment within 30 days of invoice date. Agency Commission 15%

Bank details Frankfurter SparkasseFrankfurt am MainBIC HELADEF1822IBAN DE56 5005 0201 0000 0349 26

Magazine format W x H 210 mm x 297 mm, Type area: W x H 189 mm x 275 mm Columns: 4 columns, width 45 mm

1 column 45 mm 3 columns 141 mm 2 columns 93 mm 4 columns 189 mm

Printing and binding method Web offset with drying (heat set), gummed binding

Paper grade Cover: 250g/m², woodfree, white, glossy art printing Content: 70g/m², LWC, white, matte

Tone value increases 40 % field: 19 % (Tolerance ± 4 %)80 % field: 13 % (Tolerance ± 3 %)

Minor tone value increases are attributable to the tolerance range of the web offset printing.

Data transmission via FTP, E-Mail or CD-ROM

Data formats Please use digital data PDF/X-3, profile PSO LWC Improved. Please avoid open data. All the fonts used are to be embedded. Half-tone images require a resolution of 250 dpi.

Colours according to the Euroscale Colour sequence: Black, cyan, magenta, yellow

ProofColour-consistent digital/reference proof (paper simulation: FLEISCHWIRTSCHAFT international production paper) with corresponding colorimetrics.

Data archiving Data are archivied. That is why unaltered repetitions are generally possible. However no data guarantee is provided.

Guarantee We do not assume any liability for printingresults if incomplete or deviating data (texts, colours, images) are delivered. Exposure errors due to incomplete or defective files, wrong settings or incomplete data will be billed. The same applies for any extra typesetting and lithographic work and for the production of new proofs.

Contacts and Technical Data

The international FLEISCHWIRTSCHAFT publications · Production of Raw Sausage and Raw Ham Meat...

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Transcript of The international FLEISCHWIRTSCHAFT publications · Production of Raw Sausage and Raw Ham Meat...