THE INTERNATIONAL CRICKET OPPORTUNITY FOR ......highest rating bilateral match in New Zealand, third...

THE INTERNATIONAL CRICKET OPPORTUNITY FOR CHRISTCHURCH

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A game for all New Zealanders; a game for life ................................................................................................................................4A clear picture of success .................................................................................................................................................................................6Cricket brings cultures together ....................................................................................................................................................................8Cities which are able to host teams draw eyeballs, passion and tourists .......................................................................... 10Burger King Super Smash & Domestic Cricket .....................................................................................................................................11The ICC Women's World Cup .........................................................................................................................................................................12We extend well beyond our backyard and traditional channels. ........................................................................................... 14Our virtual stadium is both sizable and diverse. ................................................................................................................................ 15A new breed of hero .......................................................................................................................................................................................... 16The opportunity for Christchurch ............................................................................................................................................................... 17The cricket economy: Realising Christchurch's potential .............................................................................................................. 18The Future Tours Programme ....................................................................................................................................................................... 20Celebrating our heritage and building tomorrow ........................................................................................................................... 22

3New Zealand Cricket The International Cricket Opportunity for Christchurch

Cricket is a forward thinking, innovative global game that is always evolving to bring people together.

Cricket has been an integral part of New Zealand, helping define our inclusive, competitive yet laid-back Kiwi spirit, from the big stage to the backyard.

To connect New Zealand through our spirit of cricket.

OUR GAME

OUR PURPOSE

A GAME FOR ALL NEW ZEALANDERS; A GAME FOR LIFE.

4 New Zealand Cricket The International Cricket Opportunity for Christchurch

CRICKET IS THE #1 SUMMER GAME AND REMAINS THE SECOND MOST CONSUMED SPORT IN NEW ZEALAND.

Source: Gemba 2017 - New Zealand Cricket - Twelve Month Cricket Insights Report


NZC SCORECARD

We span the globe

Our virtual stadium is both sizable and diverse

ICC rankings

Our partners are investing in the future• Multi-year venue

partnerships

• National Footprint

• Venue upgrades around New Zealand

More cricket• 115 days of international

cricket over the next three seasons.

• Cricket has risen in rank to the second most attended sport behind Rugby Union.

Sports passion• Passion for Cricket remains

the highest of all summer sports.

• Cricket is the highest consumed summer sport and second most consumed sport behind Rugby Union.

More eyes on us• Cricket is the only sport

growing in New Zealand.

• 2018 saw a 23% increase in the highest rating bilateral match in New Zealand, third year in a row this has increased.

Fans & fanatics• 1.5 million people identify

as fans or fanatics of cricket in New Zealand.

• We are seeing growth in the 18-24 yr. old group.

Participation is growing• Over 223,106 New Zealand

adults (16-64 yr. olds) have participated in Cricket in the last 12 months. This is a 33% increase since 2015-16.

• The nature of cricket participation is diverse.

1,793,600+

The Brand extends beyond our backyard

America — 2.69m

UK — 3.28m

South Africa — 3.2m

Australia — 13.3m

India — 709.3m

T20 5th2018 BC 2018 WF

2nd

4th

389,300+

ODI 3rd

297,000+

Test 4th

We’ve set down a clear picture of success —


And it’s working.

OUR CONNECTION WITH FANS CONTINUES TO INCREASE, WITH AN EVEN SPREAD ACROSS AGE GROUPS*

16%

19%

20%

21%

23%

* Source: Gemba 2017 - New Zealand Cricket - Fan Demographic Dashboards

16 - 24

25 - 34

35 - 44

45 - 5455 - 64

44% 19%IN NEW ZEALAND, 44% OF CRICKET FANS ARE FEMALE

THE INDIAN POPULATION IN NEW ZEALAND ARE 19% MORE LIKELY TO BECOME NEW ZEALAND CRICKET FANS


Christchurch is the gateway to the South Island and all its unparalleled beauty, providing international cricket lovers the opportunity to watch the game in one of the world’s most beautiful settings and explore the surrounding spectacular Canterbury landscape.

CRICKET BRINGS CULTURES TOGETHER


The diversity within cricket in the city and region is reflected in the rich blend of ethnicities that come together each week, with almost 1 in 5 male cricketers identifying as Indian or Asian.

Cricket is an important part of Kiwi culture, as demonstrated by the inclusion of a cricket programme in the Kiwi Lifestyle induction course for new immigrants.

The Christchurch Ethnic Council, working with the Christchurch cricket family, now run an annual 4 week Ethnic Cricket Festival each summer that celebrates the diversity of the city and brings people together around a common passion.

Together Canterbury University and Ara connect international students from around New Zealand with cricket clubs.

NZC and Canterbury Cricket are committed to working with all our partners, to further grow this diversity to other groups in our community.

CANTERBURY’S VIBRANT CRICKET NETWORK BRINGS CULTURES AND COMMUNITIES TOGETHER.


Cities which are able to host teams draw eyeballs, passion and tourists

Australia

1.7m 250kVIEWERS OF NEW ZEALAND 2017-18 SEASON, INCLUDING NON AUSTRALIA MATCHES.

VIEWERS OF THE BLACKCAPS V AUSTRALIA T20

India

96m 10m12mVIEWERS OF INDIA’S NEXT TOUR

VIEWERS IN INDIA OF BURGER KING SUPER SMASH 2017-18

VIEWERS PER MATCH FOR BLACKCAPS V INDIA

England

3.3m 300kVIEWERS OF ENGLAND’S NEXT TOUR

VIEWERS PER MATCH FOR BLACKCAPS V ENGLAND


CRICKET HAS BEEN PART OF THE VERY FABRIC OF CHRISTCHURCH SINCE THE FORMATION OF THE CRICKET CLUB IN 1851. TODAY TEAMS PLAY ACROSS ALL FORMATS FROM TEST, ONE DAY AND TWENTY20.

In the 2016/17 season Christchurch's men's and women's teams demonstrated their prowess winning three of the five major domestic trophies.

Women's cricket continues to flourish with the Magicians winning the Domestic One Day Competition in 2016/17.

An established player development programme continues to result in call ups to the BLACKCAPS and WHITE FERNS for several Christchurch players.

A pressure-cooker environment pushing domestic players to the edge of their ability, and in turn pushing cricket to the edge of what’s possible. The league is an area of significant development and new investment by NZC, and the introduction of the women’s Burger King Super Smash this year will further enhance this. Like domestic T20 leagues around the world, there is significant growth in interest and engagement and NZC is looking to work closely with our partners to maximise this.

A major part of the importance lies with our future broadcast strategy. The last season of Burger King Super Smash season had 10 million viewers in India via Star Sports. In order to meet the needs of our overseas Broadcast Partners, key international matches of the 2018-19 Summer of Cricket season have been moved to a later start time, to ensure our fans in India can tune in to the excitement. To build upon our strong overseas viewership, we need to accommodate a similar degree of flexibility for domestic matches.

Burger King Super Smash

Domestic Cricket


NEW ZEALAND WILL BE HOSTING THE ICC WOMEN'S WORLD CUP IN 2021, THE PINNACLE EVENT IN WOMEN'S CRICKET.

THE ICC WOMEN'S WORLD CUP IS SEVEN TIMES BIGGER THAN THE WOMEN'S RUGBY WORLD CUP IN TERMS OF BROADCAST EXPOSURE.

7xGROWTH OF WOMEN'S CRICKET WORLDWIDE IS DRIVING CHANGE IN OUR GAME.


The ICC WWC 2017 final was the most watched women's sporting event ever in India

222m180m

18931

VIEWING HOURS

GLOBAL AUDIENCE

BROADCAST MARKETS

MATCHES BROADCAST


We extend well beyond our backyard and traditional channels.

CRICKET'S REACH SPANS THE GLOBE

2.69m13.3m

3.28m709.3m

3.2mUSA

AUSTRALIA

UK

INDIA

SOUTH AFRICA

2015 total viewership of BLACKCAPS matches


Our virtual stadium is both sizable and diverse.

1.79m+2.5m

297k+389k+

FACEBOOK FOLLOWERS

FOLLOWERS ON SOCIAL MEDIA CHANNELS

INSTAGRAM FOLLOWERS

TWITTER FOLLOWERS


THIS IS GIVING WAY TO AN ENTIRELY NEW BREED OF HERO KIWI STYLE.


The opportunity for Christchurch is to be part of NZC’s increasing primetime, live broadcasts into the homes of some of our biggest markets.

234k

$4.4k

$1b

64k

8.3%

$118m

NUMBER OF VISITORS TO NEW ZEALAND

AVERAGE SPEND IN NZD

VALUE TO NEW ZEALAND ECONOMY IN NZD

NUMBER OF VISITORS TO NEW ZEALAND³

INBOUND TRAVEL FROM INDIA FORECAST GROWTH PER ANNUM²

VALUE TO NEW ZEALAND ECONOMY IN NZD³

1.32m

$1.9k

$2.6b

NUMBER OF VISITORS TO NEW ZEALAND

AVERAGE SPEND IN NZD

VALUE TO NEW ZEALAND ECONOMY IN NZD

UK TOURISM AUSTRALIA TOURISM INDIA TOURISM

Source: NZ stats – International visitor survey (y/e Dec 2017 for UK and y/e Mar 2018 for Australia) ² World Trade Organisation ³ 12 months to April 2018, Migration Statistics, Statistics NZ


The cricket economy: Realising Christchurch's potential

The last Australian Test match attracted over 22,000 people across match days. 10,000 more than any other Test match held at Hagley Oval over the last 3 years.

Peak travel months for Australian and UK visitors is during the Summer cricket months. Visitors from India prefer to travel in the Autumn and Spring shoulder seasons, creating a valuable extended tourist season.

India is New Zealand’s largest emerging visitor market growing by 65% and forecast to grow by 77% before 2023.

The spectacular natural beauty of New Zealand is one of the key reasons Indians visit, making Christchurch an ideal destination.

India is Canterbury’s second largest market for international students and has the second largest population of Indian students outside Auckland.

Indian students are the second highest value market for Canterbury spending close to $27,000 per student, per annum.

A higher percentage of Indian students coming to New Zealand have a migration plan for after study than the average student. More than half of all Indian students in New Zealand studied Management and Commerce, creating a valuable talent pool for the projected 73,000 skilled job vacancies in Christchurch by 2031.

GROWING THE VISITOR ECONOMY

INTERNATIONAL EDUCATION AND WORKFORCE

47%$46mOF AUSTRALIAN VISITORS TO NEW ZEALAND FLY DIRECTLY TO THE SOUTH ISLAND

CONTRIBUTION OF INDIAN STUDENTS TO THE CITY’S ECONOMY (Infometrics 2017)


There are over 350 companies in Canterbury specifically targeting the 3 key markets of India, UK and Australia.

Canterbury ranks 2nd with 24% of total New Zealand exports to India.

From the top 5 export commodities to India, Canterbury holds the majority market share in three: Wool, Machinery and mechanical appliances and Vegetables and certain roots.

International cricket provides businesses with a broad range of opportunities to showcase and connect with international visitors to realise export growth in key commodities.

CHRISTCHURCH'S POSITION AS A KEY EVENTS DESTINATION, AND CAPABLE MAJOR EVENTS HOST, CONTINUES TO GROW.

The synergies between events, tourism and economic development are significant, and given the common cultural and historical connections between cricket and Canterbury, and some of our largest markets, the opportunity to leverage off these connections through the hosting of globally significant major events is immense.

The hosting of the opening ceremony and opening match of ICC Cricket World Cup 2015 was a clear signal that Christchurch was open for business, and a chance to promote the proactive and positive approach to event hosting in the city, as well as its growing range of event facilities.

The ICC Women’s World Cup 2021 will not only be an opportunity to again showcase event capabilities, but also celebrate women, women’s sport and the passion and power of women’s cricket at one of the most significant women’s sporting events globally.

BUSINESS AND ECONOMIC DEVELOPMENT

INDIA $164mUK $190mAUSTRALIA $1.19b

TOTAL VALUE OF EXPORTS FROM CANTERBURY TO:

EVENT DESTINATION


THE FUTURE TOURS PROGRAMME

This is where legends will be made. This is where stories will be created.

BLACKCAPS V SRI LANKA2x Tests 3x ODIs 1x T20Is

BLACKCAPS V INDIA5x ODIs 3x T20Is, Double-Header

WHITE FERNS V INDIA3x ODIs 3x T20Is, Double-Header

BLACKCAPS V BANGLADESH3x Tests 3x ODIs

BURGER KING SUPER SMASHMen’s and Womens's T20 Domestic Competition: 12 Teams, December 2018 – February 2019, across New Zealand. Broadcast into India

OUTBOUND

BLACKCAPS V PAKISTAN3x Tests 3x ODIs 3x T20Is

WHITE FERNS V AUSTRALIA3x ODIs

ICC CRICKET WORLD CUP 2019 — ENGLAND & WALES

BLACKCAPS V ENGLAND2x Tests 5x T20Is

BLACKCAPS V INDIA2x Tests 3x ODIs 5x T20Is

BLACKCAPS V AUSTRALIA3x T20Is

WHITE FERNS V SRI LANKA + WEST INDIES7x T20Is

BURGER KING SUPER SMASH

OUTBOUND

BLACKCAPS V SRI LANKA2x Tests 3x T20Is

WHITE FERNS V SRI LANKA3x ODIs 5x T20Is

BLACKCAPS V AUSTRALIA3x Tests 3x T20Is

BLACKCAPS V IRELAND3x ODIs 3x T20Is

BLACKCAPS V WEST INDIES3x ODIs 3x T20Is

2018-2019 2019-2020


BLACKCAPS V BANGLADESH2x Tests 3x T20Is

BLACKCAPS V NETHERLANDS3x ODIs

BLACKCAPS V SOUTH AFRICA2x Tests 3x T20Is

BLACKCAPS V INDIA3x ODIs


OUTBOUND

BLACKCAPS V PAKISTAN3x ODIs 3x T20Is

BLACKCAPS V INDIA2x Tests 3x T20Is

BLACKCAPS V ENGLAND3x Tests

BLACKCAPS V IRELAND1x Test 3x ODIs

ICC T20 WORLD CUP 2021 — INDIA

BLACKCAPS V BANGLADESH3x ODIs 6x T20Is

BLACKCAPS V WEST INDIES3x Tests 3x T20Is

BLACKCAPS V PAKISTAN2x Tests 3x T20Is

BLACKCAPS V AUSTRALIA3x T20Is

BLACKCAPS V SRI LANKA3x ODIs 3x T20Is

ICC WOMEN’S WORLD CUP JAN-FEB 2021Pinnacle event in women’s cricket held in New Zealand.


OUTBOUND

BLACKCAPS V BANGLADESH2x Tests

BLACKCAPS V AUSTRALIA3x ODIs

BLACKCAPS V INDIA3x Tests 3x T20Is

ICC T20 WORLD CUP 2020 — AUSTRALIA

2020-2021 2021-2022 2022-2023

The tournament is a showcase of the excitement and power of the women’s game. In 2017 all matches were broadcast either via satellite or streaming services.

THE ROAD TO THE ICC WOMEN’S WORLD CUP WILL PUT WOMEN’S CRICKET AT THE FOREFRONT OF OUR GAME.

BLACKCAPS V SRI LANKA2x Tests 3x ODIs

BLACKCAPS V WEST INDIES3x ODIs

OUTBOUND

BLACKCAPS V PAKISTAN2x Tests 3x ODIs

BLACKCAPS V INDIA3x ODIs

BLACKCAPS V AFGHANISTAN3x ODIs

ICC CRICKET WORLD CUP 2023 — INDIA


CHRISTCHURCH AND CRICKET CAN CELEBRATE THEIR HERITAGE WHILST TOGETHER BUILDING A VIBRANT EXCITING TOMORROW.

WORLD CLASS ENTERTAINMENT DELIVERY

WORLD CLASS CONTENT THAT IS OURS

WORLD CLASS HEROES TO INSPIRE

Making a positive impact on New Zealand’s social, economic and physical well-being. This is a stronger and connected New Zealand.Together we can help each compete both on the world stage and within New Zealand.

Cricket provides the platform to take Christchurch and Canterbury to the world.


NZC

Level 4 8 Nugent Street Grafton, Auckland +64 9 393 9700

Bert Sutcliffe Pavilion South Drive Lincoln +64 3 366 2964

nzc.nz

THE INTERNATIONAL CRICKET OPPORTUNITY FOR ......highest rating bilateral match in New Zealand, third...

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