The International Business Magazine for Grain, Flour and Feed

World Grain delivers your marketing message to grain, fl our and feed industry executives in 163 countries

2018 Advertising Planning Guide

Sosland Publishing Company 4801 Main Street, Suite 650 Kansas City, Missouri 64112-2513 U.S.A.Phone: 1-816-756-1000 Fax: 1-816-756-0494 E-mail: worldgrain@sosland.com

WORLD GRAIN IS THE BRAND YOU CAN TRUST TO DELIVER YOUR MARKETING MESSAGE TO THE KEY DECISION MAKERS IN THE GRAIN STORAGE, HANDLING AND PROCESSING INDUSTRIES.

The World Grain reader is engaged and

consuming information from our editors

daily. Our website www.world-grain.com

has seen an increase of 65% in monthly

page views, the print magazine has seen

an increase in circulation and the demand

for quality editorial has never been

greater. World Grain has the audience

segment you want to reach and a variety

of interesting ways to reach this audience. 

The monthly print ad in the magazine,

run-of-site web ads, e-newsletter

sponsorships, webinars, e-blasts, white

papers, and many more options are

available. The industry is changing as

the next generation of millers and grain

handlers come into the industry. World

Grain has the tools to reach this changing

audience. We have been exchanging

knowledge with readers for 35 years and

will continue to be the leading source of

information for the next generation.

THE SMART INVESTMENT

Content is King.” This is our promise to the readers of World

Grain. Timely, relevant and substantive content is the reason grain

industry executives read World Grain. By serving our readers we

are serving our advertisers. Our loyal World Grain readers look

to our editors to keep them informed with the latest industry

updates which enables them to do their jobs: moving, storing

and processing the world’s grain into products that eventually

end up in the consumer or animal nutrition markets.

From its founding more than 95 years ago, Sosland Publishing

Company has strived to produce magazines with a single

purpose: To do everything possible to serve the needs of its

readers and advertisers by providing the most direct, the most

effective and the most carefully edited content. Whether news,

feature article or market report, editorial integrity ranks foremost

in choosing and in writing to help individual readers understand

more clearly than ever before the information, the trends and

the developments that affect how they may prosper. A multi-

generation staff refl ects the promise of publications that have

proudly helped individuals and companies, as well as industries,

achieve their ultimate success. We are proud of what has been

done and we look to the future with a sureness that may be

unique to modern-day publishing.” – Morton Sosland

World Grain editors have the resources to report on the

trends in the consumer and animal nutrition markets. Our

sister publications cover the milling industry, wholesale baking

industry, retail baking industry and the meat and poultry

processing industries. The editors of World Grain know the

trends that affect your customer’s customer.

ENGAGED READERSHIP

14% Grain Facility Management

THE LEADING INTERNATIONAL BUSINESS MAGAZINE FOR THE GRAIN, FLOUR, AND FEED INDUSTRIES FOR OVER 35 YEARS

World Grain readers are managers, owners, and operators of

major grain storage, handling and processing operations. The

magazine is printed and delivered each month to over 40,000

subscribers in 163 countries.

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GEOGRAPHIC READERSHIP ANALYSIS

The World Grain team is constantly evaluating how to

maintain its content relevancy, providing the most value to

its readers and advertisers.

The 24/7 reach of our website www.world-grain.com had

a 65% increase in unique visitors this past year.

MULTIMEDIA REACH

SUBSCRIBERS TO WORLD GRAIN, PROVIDED BY SOSLAND CIRCULATION

15,115Print Circulation

25,828Digital Readers Per Month

40,943Total Monthly Audience

AREA OF BUSINESS JOB TITLE

25% 22%

10%

15%

10%

62% Senior Management

25% Operations

13% Other

14% Grain Facility Management

30% Flour Milling

29% Feed/Pre-Mix Manufacturing

62%

25%13%

1%2%

14%

30%

29%24%

24% Specialty Milling

2% Other

1% Oilseed Crushing

18%

SUBSCRIBERS TO WORLD GRAIN, PROVIDED BY SOSLAND CIRCULATION

62%

2018 EDITORIAL CALENDAR

FVG ASIA 2018 SHOW PREVIEW

World Grain previews the FVG Asia 2018 Trade Show March 27-29 held at the Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand.This issue will have bonus distribution at one of the world’s premier events for animal feed and grain processing — FVG Asia 2018.

FVG Asia 2018 exhibitors that place an advertisement in this issue will receive a free product release and photo in the FVG Asia 2018 exhibitors’ preview.

Specialty Milling: OatsSpecial Report: Grain shipping updateCountry Focus: LibyaGrain Operations: Bin foundations

Bonus Distribution: IPPE / Oilseed Congress Europe / IAOM Latin American District Meeting / FVG Asia 2018

JANUARY

GEAPS SHOW ISSUE

World Grain previews the Grain Elevator and Processing Society’s 89th Annual Conference and Trade Show March 24-27 in Denver, Colorado, U.S.This issue will have bonus distribution at one of the world’s premier grain storage and handling shows — GEAPS Exchange 2018.

GEAPS exhibitors that place an advertisement in this issue will receive a free product release and photo in the GEAPS exhibitors’ preview.

Feed Quarterly: A look at the latest issues, trends and news affecting the global feed industrySpecial Report: Global feed productionCountry Focus: SwedenFeed Operations: Feed mill design

Bonus Distribution: GEAPS / Global Grain Asia / NAMA / Purchasing & Ingredient Suppliers Conference AFIA / FVG Asia 2018

FEBRUARY

THE MILLING ISSUE

World Grain’s annual issue dedicated to developments in the milling industry and advances in research and technology.

Advertisers are encouraged to submit photos and materials on new milling projects.

Specialty Milling: RiceSpecial Report: Whole wheat flour productionCountry Focus: SpainMilling Operations: Adjusting the break system

Bonus Distribution: IAOM MEA conference and trade show / AACC / Oilseed and Grain Trade Summit / NAMA

SEPTEMBERSHIP LOADING / UNLOADING AND PORTS REVIEW ISSUE

News from major grain ports and a review of ship loading and unloading projects.

Special Report: Organic marketsCountry Focus: MalaysiaGrain Operations: Grain storage in tropical climates

Bonus Distribution: Global Grain Geneva / JTIC International

OCTOBER

EUROPEAN SUPPLIERS ISSUE

A special advertising supplement profiling European equipment, product and service suppliers.

European companies that place an advertisement in this issue will receive a free company profile or may highlight their latest projects or products.

Feed Quarterly: A look at the latest issues, trends and news affecting the global feed industrySpecial Report: Biotech wheatCountry Focus: ItalyFeed Operations: Feed safety tips

Bonus Distribution: IGC Conference / Sosland Publishing Purchasing Seminar

MAYGRAIN STORAGE AND HANDLING ISSUE

JUNE

An update on the developments in grain storage and handling and reviews of the latest equipment.

Advertisers are encouraged to submit photos and materials on new grain storage projects.

Specialty Milling: Malting barleySpecial Report: ADM Institute for Post-Harvest LossCountry Focus: HungaryMilling Operations: Wheat tempering

Bonus Distribution: Global Grains North America / The Australian Grains Industry Conference

NORTH AND SOUTH AMERICAN SUPPLIERS ISSUE

A special advertising supplement profi ling North and South American equipment, product and service suppliers.

North and South American companies that place an advertisement in this issue will receive a free company profi le or may highlight their latest projects or products. Special Report: New industrial uses for grainCountry Focus: CanadaGrain Operations: Grain dust control

Bonus Distribution: Global Grain South America

JULYREGIONAL REVIEW ISSUE

World Grain will examine the grain, feed and fl our milling industries in Sub-Saharan Africa, a region brimming with potential but facing many obstacles to growth in the agricultural sector.

Feed Quarterly: A look at the latest issues, trends and news affecting the global feed industrySpecial Report: FSMA updateCountry Focus: UruguayFeed Operations: Conditioning

Bonus Distribution: NAMA / IAOM Southeast Asia District Meeting

AUGUST

STAFF OF WORLD GRAINDan Flavin: Publisher, d� avin@sosland.comAdam Ungashick: International Sales Manager, aungashick@sosland.comArvin Donley: Editor, adonley@sosland.com

Meyer Sosland: Executive Editor, meyersosland@sosland.comEric Schroeder: Managing Editor, eschroeder@sosland.comSusan Reidy: Associate Editor, sreidy@sosland.comHolly DeMaree: Digital Media Associate Editor, hdemaree@sosland.com

IAOM SHOW ISSUE

World Grain will present the industry’s most comprehensive guide to the International Association of Operative Millers’ 122nd Annual Conference and Expo to be held April 9-13 in Atlanta, Georgia, U.S. This issue will have bonus distribution at one of the world’s premier milling events — the 122nd IAOM conference and trade show.

IAOM exhibitors that place an advertisement in this issue will receive a free product release and photo to highlight their equipment.

Special Report: Markets for sorghumCountry Focus: UkraineMilling Operations: Optimizing mill performance

Bonus Distribution: IAOM / Global Grain MEA /Black Sea Grain Conference / World Mill Tech 2018

MARCH

IPACK IMA SHOW ISSUE / ASIAN SUPPLIERS ISSUE

World Grain previews the 24th edition of IPACK-IMA, held at Fiera Milano, May 29-June 1 in Milan, Italy.This issue will have bonus distribution at one of the world’s premier fairs specializing in food and non-food processing and packaging — IPACK-IMA 2018.

IPACK-IMA exhibitors that place an advertisement in this issue receive a free product release and photo in the IPACK-IMA exhibitors’ preview.

A special advertising supplement profi ling Asian equipment, product and service suppliers. Asian companies that place an advertisement in this issue will receive a free company profi le or may highlight their latest projects or products.

Special Report: Flour export trendsCountry Focus: IndonesiaGrain Operations: Dryer maintenance Bonus Distribution: IPACK-IMA

APRIL

WORLD GRAIN TRADE REVIEW ISSUE

World Grain’s annual trade review is one of the most popular and important issues of the year. It highlights global grain supply and demand as well as import and export statistics from the top grain handling ports.

Specialty Milling: Whole grain millingSpecial Report: Grain industry safety initiativesCountry Focus: VietnamMilling Operations: Sifter maintenance

NOVEMBERFEED MILLING ISSUE

World Grain previews the annual IPPE Conference and Trade Show to be held Feb. 12-14 in Atlanta, Georgia, U.S., and examines the latest developments in the feed industry. This issue will have bonus distribution at one of the world’s premier animal feed and grain processing events — IPPE 2019.

IPPE exhibitors that place an advertisement in this issue will receive a free product release and photo in the IPPE exhibitors’ preview.

Feed Quarterly: A look at the latest issues, trends and news affecting the global feed industrySpecial Report: Pet feed marketCountry Focus: BrazilFeed Operations: Ingredient formulating systems

Bonus Distribution: IPPE

DECEMBER

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LEADERBOARD

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LEADERBOARD

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HOME PAGE ARTICLE PAGE ROS ADVERTISINGLeaderboard: $2,200/monthMedium Rectangle 1: $2,425/monthMedium Rectangle 2: $2,150/monthWide Skyscraper: $2,000 (Article Pages only)Interstitial: $3,675/week

Formats: JPEG, GIF, Animated GIF, 3rd Party TagsFile Size Limit: 200k

VIDEO$2,150/ monthLet world-grain.com host your company video. Your video will be featured on the home page for one month and housed on the video page for 1 year. In addition your video will be sent via email to a list of over 5,000 subscribers.

Sponsorship Package: $3,675/month • Skyscraper on the Digital Edition

Formats: JPEG, PNG File Size Limit: 200k

• Banner on the Digital Alert Email Formats: JPEG, GIF, Animated GIF File Size Limit: 50k

• Optional Video on the Landing Page

Posted before the print magazine is delivered to subscribers, the digital edition offers a sponsorship opportunity and a video position.

VIDEO

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LANDING PAGE

Digital Alerts are sent to an average of 25,000 subscribers each month.

Banner

E-MAIL ALERT

ONLINE ADVERTISING

WEBSITE

DIGITAL EDITION

Capitalize on the readership of www.world-grain.com on a daily basis. The

website had over 1,189,000 page views this past year; an increase of 58%!

WORLD-GRAIN.COM STATS

99,113

AVERAGE MONTHLY PAGEVIEWS

44,004

UNIQUE MONTHLY VISITORS

21,607

AVERAGE MONTHLY MOBILE PAGEVIEWS

12,771

UNIQUE MONTHLY MOBILE VISITORS

MOBILE ENHANCED WEBSITE

ADOBE MARKETING CLOUD, JULY 2016 – JUNE 2017

Capitalize on the readership of www.world-grain.com on a daily basis. The

website had over 1,189,000 page views this past year; an increase of 58%!

MOBILE ENHANCED WEBSITE

Your custom webinar will be promoted through World Grain, online ads and e-mail marketing. Sponsors will receive the full registration list with contact information and the webinar archive will be available on-line for one year post event.

CUSTOM WEBINARS

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SPONSORED TEXT

Ads are accepted in the following formats: JPEG, GIF File Size Limit: 50k*Up to 55 characters for sponsored message title. Up to 150 characters for sponsored message.includes 106 x 107 pixel image

Leaderboard: $2,425/monthMedium Rectangle 1: $2,000/monthMedium Rectangle 2: $1,750/month

DAILY

Leaderboard: $2,100/monthMedium Rectangle 1: $1,575/monthMedium Rectangle 2: $1,300/monthSponsored Message*: $1,575/month

WEEKLY

DAILY WEEKLY

E-NEWSLETTERS

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LEADERBOARD

OPERATIVE MILLER UPDATE FEED MILLER UPDATE

Monthly e-newsletter Leaderboard: $2,100/monthMedium Rectangle 1: $1,750/monthMedium Rectangle 2: $1,500/month

OPERATIVE MILLER UPDATE

Monthly e-newsletterLeaderboard: $1,975/monthMedium Rectangle 1: $1,575/monthMedium Rectangle 2: $1,300/month

FEED MILLER UPDATE

E-NEWSLETTER DELIVERY STATS

DAILY E-NEWSLETTER IS SENT TO AN AVERAGE OF15,200 SUBSCRIBERS

WEEKLY E-NEWSLETTER IS SENT TO AN AVERAGE OF 14,000 SUBSCRIBERS

OPERATIVE MILLER E-NEWSLETTER IS SENT TO AN AVERAGE OF 6,000 SUBSCRIBERS

FEED MONTHLY E-NEWSLETTER IS SENT TO AN AVERAGE OF 7,200 SUBSCRIBERS

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For a full spec list please visit: www.sosland.com/worldgrainadvertising

PUBLISHERS OWN DATA, JULY 2016 – JUNE 2017

MEDIA RATES & SPECS

1-5 ADVERTISEMENTS (EACH) 6-12 ADVERTISEMENTS (EACH) 13 ADVERTISEMENTS (EACH)

4-Color 2-Color B/W 4-Color 2-Color B/W 4-Color 2-Color B/W full page $6,175 $5,225 $4,575 $5,675 $4,675 $3,925 $4,650 $3,675 $3,000

2/3 page $5,025 $4,075 $3,400 $4,700 $3,700 $3,000 $3,950 $2,950 $2,275

1/2 island $4,525 $3,625 $3,000 $4,325 $3,350 $2,575 $3,650 $2,575 $1,975

1/2 page $4,100 $3,225 $2,575 $3,950 $2,950 $2,225 $3,375 $2,380 $1,700

1/3 page $3,425 $2,525 $1,875 $3,375 $2,375 $1,650 $2,925 $1,950 $1,275

1/4 page $3,000 $2,050 $1,400 $2,975 $2,000 $1,275 $2,650 $1,675 $ 975

PRINTING: Offset                           BINDING: Saddle stitched

MATERIAL REQUIRED: PDF/X-1a Graphic images minimum resolution, 300dpi/CMYK, minimum 150 line screen.Bitmap images and QR Code resolution must be 1200 dpi or vector.The color and quality of print reproduction may vary if materials do not comply to SWOP standards

PREFERRED MEDIA: Email PDF/X-1a files can be e-mailed to preflight@sosland.com. Large files may need to be submitted via FTP. Contact Preflight Department for assistance.

STANDARD AD SIZES

*Live area should be held 3/8” (.375) or 9.52mm from trim size

PUBLICATION TRIM SIZE: 8” x 10.75” (203mm x 273mm)

SIZES IN INCHES SIZES IN MM

Standard (non-bleed)

Trim Bleed Standard (non-bleed)

Trim Bleed

spread 15 x 10 16 x 10.75 16.25 x 11 381 x 254 406.4 x 273.05 412.75 x 279.4

1/2 H spread 15 x 4.875 16 x 5.375 16.25 x 5.625 381 x 123.8 406.4 x 136.525 412.75 x 142.875

full page 7 x 10 8 x 10.75 8.25 x 11 178 x 254 203.2 x 273.05 209.55 x 279.4

2/3 vertical 4.625 x 10 5.25 x 10.75 5.5 x 11 117 x 254 133.35 x 273.05 139.7 x 279.4

1/2 horizontal 7 x 4.875 8 x 5.375 8.25 x 5.625 117 x 191 133.35 x 203.2 139.7 x 209.55

1/2 vertical 3.375 x 10 4 x 10.75 3 x 11 178 x 124 203.2 x 136.525 209.55 x 142.875

1/2 island 4.625 x 7.5 5.25 x 8 5.5 x 8.25 86 x 254 101.6 x 273.05 107.95 x 279.4

1/3 horizontal 7 x 3.25 8 x 3.75 8.25 x 4 178 x 83 203.2 x 95.25 209.55 x 101.6

1/3 vertical 2.125 x 10 2.75 x 10.75 3 x 11 54 x 254 69.85 x 273.05 76.2 x 279.4

1/3 square 4.625 x 4.875 5.25 x 5.375 5.5 x 5.625 117 x 124 133.35 x 136.525 139.7 x 142.875

1/4 horizontal 7 x 2.375 8 x 2.875 8.25 x 3.125 178 x 60 203.2 x 73.025 209.55 x 79.375

1/4 vertical 3.375 x 4.875 4 x 5.375 4.25 x 5.625 86 x 124 101.6 x 136.525 107.95 x 142.875

MECHANICAL SPECS

DIGITAL AD SPECS

LEADERBOARD MEDIUM RECTANGLE 2

MEDIUM RECTANGLE 1 WIDE SKYSCRAPERINTERSTITIAL

728 X 90 px 640 X 480 px 300 X 250 px 300 X 250 px 160 X 600 px

4-COLOR SPECIFICATIONS:  Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.COLORS AVAILABLE: Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. At  publisher’s discretion PMS colors may be manufactured from process colors.COMPOSITION BY PUBLISHER: At advertiser’s request, publisher will compose advertisements, typeset in display material available in-house, and make alterations. The advertiser will be billed a minimal production charge ($125 per hour + 15%). Proofs will be provided upon request to the advertiser if production deadlines are met.

PAPER: Cover — 80 lb gloss; Body — 45 lb gloss