The Intel TrinityChapter 27 & 28

Josh Sun

Chapter 27

The Environment Intel’s Growth

Size: Billion-dollar company Tens of thousands of employees Multinational facilities Numerous suppliers & retailers, and etc.

Fame: Reports and articles by big publications and famous writers ( Herb Caen from

San Francisco Chronicle; Tom Wolfe from Mercury News) Amazing comments like “most important company in the world” Not only the company but Noyce had his own personal profile

Chapter 27 Cont’d Trade War

JP protégés had surpassed their US masters Higher quality Faster Delivery Competitive pricing Systematic duplication process (to compensate for the lack of innovation) Help from JP government and banks Even tried to steal secrets from IBM

US ignored their JP competitor Didn’t think JP could play at Silicon level Made fun of JP competitors (camera click joke)

Results the Japanese had taken 47 percent of the hottest and most profitable business in

chips, dynamic RAMs (DRAMs); three years later, they had 85 percent, and half of the world’s semiconductor

market

Chapter 27 Cont’d

The People Noyce - Departure

Failed marriage Troubled children (drugs; mental diseases; accidents) Not interested in leading a big company and didn’t want to get the blame Needed by the country to save the US semiconductor industry

Moore - A CEO who is not in charge Not a big company guy who can deal with shareholders and reporters But a visionary who can see into the tech future

Grove – Intel’s Emperor Ambitious and competitive Finally earned the job he had always wanted Proved to be one of the greatest businessman in 80s and 90s

Chapter 28 Understand Grove in order to understand Intel

Ambition and Competitiveness Fought hard not to let Intel fail TIME’s “Man of the Year”

Great Cost Publicly humiliated for his controversial decisions Accused by the government of predatory policies But these experiences built the leader Intel needed

3 Leadership Stories in Silicon History Great Return iSteve Heart of Andy Grove

US president asked for his advice His books became bibles for business people

Takeaways

Never underestimate your competitors.

Those who learn from their mistakes thrive.