The Insider's Guide to Traffic Arbitrage

First you get the traffic

3 Pronged Traffic Generation Strategy

Lesson 01

• Never depend on a single source of traffic.• First, the big picture

Tip: A website’s resale value is largely dependent on its ability to bring organic traffic.

1. Pick a niche that can bring in social media traffic easily

2. Create 10 – 30 awesome posts!

3. Set up Social media accounts

4. Test paid traffic

5. Newsletter

6. Link Building

7. Grow

Example: Bored Panda

https://www.facebook.com/boredpanda

Niche Selection

Lesson 02

• Visual• Social Media friendly• CPCs ($0.75 - $3 per click)• Affiliation – Optional• WebMD• Bankrate

הסדנא לטראפיק ארביטראז' של

Niche SelectionLesson 02

http://www.webmd.com/parenting/features/10-commandments-good-parenting

http://www.bankrate.com/finance/auto/cars-moms-escape-minivan-rut-1.aspx



• Spy on other Facebook pages

• Go to buysellads.com- to see traffic volumes

or look at “Advertise with us” pages

Research



Buzzsumo.comTop trending on YouTubeGoogle

Niche research resources:

http://www.buzzsumo.com/

https://www.youtube.com/user/TopTrendingTV



Test your niche:

Super fast testing: Create Facebook ads promoting content on other sites.

Fairly fast testing: Create a 5 post website and spend $20 - $50 on

Facebook ads.

Option 01



BuzzSumo: Keyword search for share volume for a particular niche

10,000 - 900,000 per yearSee which social media channels are right for your niche



• Finance• Vehicles• Pets/Animals• Travel• Luxury• Photography• Survival• DIY (Do It Yourself)• Natural Remedies• Fitness• Politics

• Funny/humor• Recipes, food, baking• Science• Wealth• OMG / Sensational• Hacking• Hobbies• Celebrity• Fashion• Sports

Good Niches



• Insurance• Medical conditions• Law• Software• B2B• Loads/Credit

Bad Niches:

Content Creation

Lesson 03

List-Style image and/or video galleries

The primary type of content for bought traffic in traffic arbitrage

' ארביטראז לטראפיק הסדנאשל

Happy Birthday Jennifer Aniston! See Her Most Iconic Hairstyles [PHOTOS]Nailed It! 19 Nail Designs That Will Keep All Eyes On Your Hands21 Homemade Cold & Flu Remedies that Really Work

• High CTR for paid traffic (meaning low CPCs)

• High AdSense conversion rate

• High share rate

Why?

http://popcrush.com/jennifer-aniston-iconic-hairstyles-photos/

http://www.homemadehomeideas.com/21-homemade-cold-flu-remedies-that-really-work/

1. Personal Preference listExample: 10 Best Action Movie Scenes

2. Fact-Based ListExample: 10 Tallest Mountain Peaks in the World

3. Curated ListExample: 33 DIY Pillow Tutorials



The image gallery should have the following format:• Title• Ad• 2 to 3 lines of text• Image• Ad• Intro paragraph (200 – 500 words)• Ad• 10 to 40+ images



Pros• More revenue per visitor

Cons• Facebook ads• SEO• UX



Title

2 – 3 lines of text

Image

AdIntro paragraphs - Anecdotal paragraph about the gallery

Content Recommendation

Ad

Ad

Video Transcript Posts

Easy way to get amazing content for nothing and it’s fast!

1. Find a great video on YouTube or other video embed service.

2. Embed the video on your website.

3. Create a synopsis of the video.


The Review

You can write a review on any topic


The tutorial

• Can be a lot of work.• Should outsource this type of content to

cheap writers.


Quizzes

• Trivia example• Personality example


http://www.opinionstage.com/rsacks/how-well-do-you-know-these-nfl-legends

http://www.opinionstage.com/agrant/what-type-of-traveler-are-you

How Much?

• Know how much each piece of content is worth.


• How do I know how much to spend on content?

Ad Placement

Lesson 04

Above the fold - Ad PlacementLogo / Header

Blog Post Title

AdSense / AdNgin 728 * 90

AdSense / AdNgin 300 * 600 Sticky

2 to 3 lines of text

Lead Image 800 * 500 (approx.)

Other network ad

Continue post introduction:250 to 500 words

AdSense / AdNgin Square banner on

rotation

Newsletter form

Other network banner

Native ad widgets

Below the fold - Ad Placement

AdSense / AdNgin 300 * 600 Sticky

Navigation categories:- xxx- xxx


What AdNgin Does


AdNgin Setup Tutorial

Coming Soon…

Lesson 05

Guy Spira

I would start with the target - this is how much you should be making. Then I would add all the different monetization tools that I should have - adsense, other display, content reco, video, sticky, interstitials etc.

The Arbitrage Equation per User


Users $-

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

Income Spend

CPC 1,000 visitors

RPMPages

per Session

And More• Setting Up Wordpress• Keyword Research• Website Content• Ad Monetization

– Placement– AdNgin Advanced Tutorial– Choosing Ad Networks– How to Make Sticky Ads

• Affiliate Marketing• Buying Traffic

– The art of the cheap click


The Insider's Guide to Traffic Arbitrage

Marketing

Transcript of The Insider's Guide to Traffic Arbitrage