Innovation Leadership Study 2012 - Capgemini Consulting & IESE Business School
The Innovation Game -- via Capgemini Consulting and Altimeter
1
… But success is difficult, and hinges upon multiple factors Innovation Centers help companies accelerate innovation... But the penetration of centers varies dramatically across sectors Define the right focus— not too futuristic, not too current Ensure strong CEO support for the innovation centers Set up a governance model with stakeholders from across the business Create a diverse cross-functional team Prove value and extend innovation across the enterprise Ensure that business units are closely involved Engage with diverse partners in the innovation ecosystem Quickly sunset infeasible programs, but at the right time Hire employees that thrive in both structured and unstructured environments The Innovation Game: Why and How Businesses are Investing in Innovation Centers 65% of senior executives face increased pressure to innovate 52% of Fortune 500 companies have merged, been acquired or gone bankrupt since 2000 ...However, the traditional innovation approaches are broken R&D investments increasing, but R&D returns decreasing Only 5% of R&D staff feel highly motivated to innovate In certain sectors, more than 85% of new products fail The main focus is a mix of Technology and Customer aspects Staples’ innovation lab helped launch digital wallets in 9 weeks— Staples’ fastest deployment ever Zappos lab enabled Zappos to launch its “Ask Zappos” digital personal assistance service in just 12 weeks AT&T’s Foundry innovation centers have significantly cut the time from idea to launch—collaboration with startups has delivered successful solutions such as a personalized video bill service and a self optimizing network Walmart’s search engine was developed at Walmart Labs in 9 months with just a handful of employees—the tool drove a 20% increase in online sales conversions “As many as 80-90% of Innovation Centers fail” - Seasoned innovation expert Main focus of Innovation Centers % of companies 35% 65% Gaining access and exposure to latest technologies Deeper Understanding of Customer Needs Innovation Centers Map Top Ten Locations 53 centers Silicon Valley Chicago (4) North America L L L o o o o o n n n d d d o o n ( 1 0 ) Paris (9) B B B B B e e e e r r r r l l l l l i i i n n n ( 5 5 5 5 ) ) ) ) M u n i c c c c c h h h h h h h ( ( ( ( 5 5 5 5 5 5 5 ) ) ) ) ) Europe Asia Singapore (7) Tokyo (6) Seoul (4) Bangalore (4) Shanghai (6) T T T T Tel Aviv (4) Shanghai Silicon Valley Chicago Tokyo Berlin London Paris Munich Tel Aviv Singapore In response, companies are beginning to set up Innovation Centers 29% 29% 61% of companies with innovation centers have a presence in the Silicon Valley of all innovation centers …But other hubs are also emerging—the top 10 locations represent only 35% Breakdown of innovation centers by region 58% Manufacturing Telecom Automotive Consumer Product & Retail Total 43% 30% 30% 38% Financial Services 28% Sector-wise penetration of Innovation Centers % of companies 25% Asia Innovation is more critical than ever... Innovation has never been more important ... or so difficult 38% of the largest 200 companies by revenue, across sectors, have set up Innovation Centers Follow us on Twitter email [email protected] Learn more at: www.capgemini-consulting.com @capgeminiconsul
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Transcript of The Innovation Game -- via Capgemini Consulting and Altimeter
… But success is difficult, and hinges upon multiple factors
Innovation Centers help companies accelerate innovation...
But the penetration of centers varies dramatically across sectors
Define the right focus— not too futuristic, not
too current
Ensure strong CEO support for the
innovation centers
Set up a governance model with stakeholders from across the business
Create a diverse cross-functional team
Prove value and extend innovation across the
enterprise
Ensure that business units are closely
involved
Engage with diverse partners in the innovation
ecosystem
Quickly sunset infeasible programs, but at the
right time
Hire employees that thrive in both structured and unstructured
environments
The Innovation Game: Why and How Businesses are Investing in Innovation Centers
65% of senior executives face increased
pressure to innovate
52% of Fortune 500
companies have
merged, been
acquired or gone bankrupt since 2000
...However, the traditional innovation approaches are broken
R&D
investments increasing, but
R&D returns decreasing
Only 5% of
R&D staff feel highly
motivated to
innovate
In certain sectors, more than 85% of new
products fail
The main focus is a mix of Technology and Customer aspects
Staples’ innovation lab
helped launch digital
wallets in 9 weeks—
Staples’ fastest deployment ever
Zappos lab
enabled
Zappos to
launch its “Ask
Zappos” digital
personal assistance
service in just 12 weeks
AT&T’s Foundry
innovation centers
have
significantly cut the time
from idea to launch—collaboration with
startups has delivered
successful solutions such as a
personalized video bill service
and a self optimizing network
Walmart’s search
engine was
developed at
Walmart Labs
in 9 months with just a
handful of employees—the tool
drove a 20% increase in online
sales conversions
“As many as 80-90% of Innovation Centers fail” - Seasoned innovation expert
Main focus of Innovation Centers% of companies
35%
65%Gaining access and exposure to latest technologies
Deeper Understanding of Customer Needs
Innovation Centers Map
Top Ten Locations
53 centers
Silicon
ValleyChicago (4)
North America
LLLoooooonnndddoon (10)
Paris (9)
BBBBBeeeerrrrllllliiinnn (((5555))))
Municcccchhhhhhh ((((((5555555)))))))
Europe
Asia
Singapore (7)
Tokyo (6)
Seoul (4)
Bangalore (4)
Shanghai (6)
TTTT
Tel Aviv (4)
Shanghai
Silicon Valley
Chicago
Tokyo
Berlin
London Paris
Munich Tel Aviv
Singapore
In response, companies are beginning to set up Innovation Centers
29% 29%
61%of companies with
innovation centers have a
presence in the
Silicon Valley
of all
innovation centers
…But other hubs
are also
emerging—the
top 10 locations
represent only
35%
Breakdown of innovation centers by region
58%Manufacturing
Telecom
Automotive
Consumer Product & Retail
Total
43%
30%
30%
38%
Financial Services 28%
Sector-wise penetration of Innovation Centers% of companies
25%
Asia
Innovation is more critical than ever...
Innovation has never been more important ... or so difficult
38% of the largest 200 companies by revenue, across
sectors, have set up Innovation Centers
Follow us on Twitter
email [email protected] more at: www.capgemini-consulting.com
@capgeminiconsul
